Jennifer is an award-winning finance and operations executive with 13 years of experience scaling fast-growing businesses in the retail, eCommerce, and consumer product spaces. She has extensive experience working on turnarounds, mergers and acquisitions, and startups. As a consultant, she enjoys helping her clients build a strong financial and operational foundation to support growth, increase profitability and cash, and raise capital.
Planned, directed, and managed merger activities including organization restructure, change management and brand synergy, resulting in increased efficiency with $2 million in savings realized.
Developed the five-year strategic plan for growth and negotiated expanded debt facilities to support the roadmap. Increased debt facilities by 100% in two years.
Navigated the business through transformative change and rapid growth (38%), while contributing to bottom-line profitability through strategic cost-cutting, zero-based budgeting, driving inventory efficiency through KPIs and developing an organizational plan to provide the necessary infrastructure and expertise for continued growth. Reduced overall annual expenditures by 10%.
Led digital transformation projects and enterprise-wide system implementations including ERP (MS Dynamics), warehouse management system (Snapfulfil), point-of-sale (Teamwork Retail) and product lifecycle management (Backbone).
Created financial projections and other pitch materials for $20-million Series B capital raise.
Awarded the CFO of the Year 2019 Award from Virginia Business.
Directed the North American operations including retail operations, marketing and PR, buying and merchandising, IT, eCommerce, finance, and human resources.
Transformed a loss-generating business into a profitable, cash positive organization within the first six months by improving inventory efficiency, increasing gross margin, and growing sales through performance-based incentives and customer acquisition initiatives.
Launched the eCommerce for the North American market and produced 75% growth in the second year.
Managed multiple capital projects including SAP implementation, store builds and point-of-sale systems upgrade.
Directed all inventory procurement from planning to buying, resulting in a 15% increase in blended margins and a 40% improvement in inventory turn rates.
Provided leadership, instruction, and supervision for all employees including those in human resources, finance, sales, customer service, buying, warehouse, and distribution.
Implemented inventory management and procurement controls including weekly on-hand and turn analysis, cycle counts, physical inventory procedures, with a result of a decrease to 1% and a 150% improvement in inventory turn.
Identified product opportunities and negotiated distribution rights with new vendors, leading to increased product offerings by 100%.
Recruited, developed, and managed the sales team, which generated increased sales of 78% over the prior year.
Expanded operations from five to nine states resulting in a 35% increase in inventory within 12 months.
Led cross-functional operations and finance teams – accounting, HR, IT, warehousing, and distribution.
Developed and presented all financial statements, cash flow projections, financial models, sales projections, and inventory margin and turn plans.
Directed all capital investment decisions including real estate leases, store builds, website relaunch, and IT investment.
Managed the redesign and development of the eCommerce site, Brooklynindustries.com, including, the RFP process, negotiation and procurement, and project management activities.
Developed and implemented all HR policies and procedures, recruiting activities, and development/training plans for 180 employees across 15 work locations in five states. My efforts resulted in a 186% increase in sales, expansion from seven stores to 16, 55% growth in eCommerce sales, and national brand growth with retail locations on the east and west coasts.
Awarded Inc 500 List recognition and EY Entrepreneur of the Year.
Focus areas: CAPEX Budgeting & Inventory Management, Month-end Processes, Three Statement Operating Model, Business Operations, GAAP, Zero-based Budgeting, Financial Reports, Accounts, Microsoft Dynamics, eCommerce, Retail & Wholesale, Microsoft Excel, Strategy, Inventory Management, Human Resources (HR), Operations Analytics, Accounting, Audits, Debt Capital Markets, CAPEX, Cash Flow, Budgeting, Financial Planning & Analysis (FP&A)
2003 - 2004
Actively participated in all systems development life cycle activities—requirements gathering, gap analysis, functional design, and reports.
Managed the development resources, quality assurance, UAT, and end-user training and support.
Developed and documented business and accounting processes to improve cash management and funds control.
Designed custom accounting, reconciliation, and budget status reports using Crystal Reports software.
Established methods to ensure separation of duties and critical audit controls.