Liana Bertsch, Finance Expert in Brooklyn, United States
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Liana Bertsch

Verified Expert  in Finance

Finance Expert

Brooklyn, United States
Toptal Member Since
October 3, 2022

Liana is a CFO for growth companies across a diverse range of industries, including eCommerce, SaaS, marketing agencies, entertainment, and professional services. She has over 15 years of experience providing financial services to clients varying in size from startups to medium-sized. Liana offers a combination of expertise in finance, accounting, management, business leadership, and operations to companies with ambitions to grow their revenues and profitability.

Career Highlights

Financial Advisor
LANA Tequila
Vision Integrity Engineering

Education Highlights

Master's Degree (MBA)
University of Calgary
Master’s Degree (Engineer)
Yerevan State Institute of Economy

Certification Highlights

CPA Canada
CFA institute

Case Studies

Work Experience

Financial Advisor

2023 - PRESENT
LANA Tequila
  • Developed a complete set of financial statements, including financial modeling and valuation.
  • Sourced potential investors and acted as a key intermediary.
  • Designed and implemented companywide financial reporting and control systems.
Focus areas: Financial Modeling, Revenue & Expense Projections, Five-year Projections, Cash Flow Analysis, Business Models, Business Planning

Associate Director | Fractional CFO and Controller

2020 - PRESENT
Black Ink Business Services
  • Led and inspired a cross-functional team of seven providing fractional CFO and controller services to clients of varying sizes across diverse industries, including eCommerce, SaaS, marketing agencies, entertainment, and professional services.
  • Gained financial and accounting experience by developing effective growth and management strategies with business owners and C-suite executives. Prepared complete sets of financial statements and scenario analyses and identified improvement areas.
  • Oversaw multiple due diligences related to the successful raising of $5 million in Series A funding, gaining experience in fundraising.
  • Acquired M&A experience by successfully assisting a client purchased for $500M, handling pushdown accounting (ASC 805-50-25-4 and 805-50-25-6), debt issuance costs, and financing fees accounting treatment (ASU 2015-03).
Focus areas: Startups, Fractional CFO, Controller, Financial Reporting, Managerial Finance, Financial Analysis, CFO, Revenue Recognition, Xero Accounting, Cash Flow Analysis, Business Models, Business Planning


2012 - 2022
Vision Integrity Engineering
  • Created and applied forecasting models to build budgets and facilitate growth.
  • Led negotiations to develop partnerships with other companies and coordinate joint projects.
  • Contributed to corporate growth by assisting with business development and optimizing profit margins, which led to an 800% increase in revenue. This included supporting the expansion of the organization from 3 to 78 employees.
  • Developed and implemented an M&A plan to acquire two companies, leading to their successful merger.
  • Played a key role in managing external relationships by acting as the point person on all external connections with audit, tax, legal, bankers, investors, and union.
Focus areas: Mergers & Acquisitions (M&A), Finance, Financial Analysis, Financial Reporting, Valuation, M&A Due Diligence (Financial), Business Risk Assessment, Capital Structure Optimization, Quality Control (QC), Safety, CFO, Revenue Recognition, Internal Control, Interim Financial Controller, Cash Flow Analysis, Business Models, Business Planning
2013 - 2015

Master's Degree (MBA) in Finance

University of Calgary - Calgary, Alberta, Canada

2000 - 2005

Master’s Degree (Engineer) in Economist Information Systems

Yerevan State Institute of Economy - Armenia



CPA Canada



CFA institute


Cash Management, Startup Funding, Mergers & Acquisitions (M&A), Valuation, Financial Modeling, Financial Planning & Analysis (FP&A), Comparable Company Analysis, Capital Structure Optimization, Accounting, Controller, Financial Reporting, Forecasting, Budget Controls, Budgeting, CFO, Revenue & Expense Projections, Fundraising, Capital Structuring, Five-year Projections

Output Software


Data & Analysis Software

QuickBooks Online, Intuit QuickBooks, Xero Accounting, NetSuite, SQL


Microsoft, Excel 365, Finance, Financing, Fractional CFO, Interim CFO, Startup Consulting, Interim Finance Director, US GAAP, IFRS Financial Reporting, Accounting Standards for Private Enterprises (ASPE), Virtual CFO, Cost Accounting, Interim Controller, Interim Financial Controller, Key Performance Indicators (KPIs), Financial Consultation, Performance Management, Economics, Startups, Managerial Finance, M&A Due Diligence (Financial), Business Risk Assessment, Scenario Analysis, Industry Analysis, Budget Modeling, Annual Planning, Competitor Analysis & Profiling, Modeling, Variance Reporting, Analysis of Variance (ANOVA), Revenue Recognition, Financial Analysis, Internal Control, Cash Flow Analysis, Business Models, Business Planning, Operations, Fundraising Consultant, COO, Quality Control (QC), Safety, Forensic Accounting, C++

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