Domingo Fernandez

Tomplay Interactive Sheet Music provides educational tools for all musicians.

I actively moved forward with all the steps, from the research part to the partnership follow-up of the relationship with content creators. With a portfolio of hundreds of musicians already, I've handled all types of content creators, from small-scale to YouTube creators with millions of musicians.

Negotiation, targeted research, and a successful follow-up to maintain a strong relationship are vital elements that have driven the success of our program.

Based on a subscription model, we would run offers on our premium subscription that provides yearly access to the entire platform.

My job was to build a strategy and implement it through our paid advertising channels, media partners, and affiliate program to achieve the highest possible return on investment.

Out of the four years that I've been running these campaigns, I'm proud to share that an ROI of over 100% was achieved on several occasions through several channels I executed the strategy. Besides the positive results, this success resulted from outstanding project management work where I had to coordinate multiple teams, from translators to designers, and meet the deadlines to push this global campaign.

At Flamingo Tours in Barcelona, our primary goal is to build and create innovative experiences in the tourist sector. We want to invite people to disconnect from their daily lives and want to inspire them to learn and surround themselves with Spanish culture in an international social manner.

It's the first business I started. Next to my partner, I was involved in all the key stages of the company's development, from selecting a convenient location to building the branding, marketing strategy, and pricing strategy.

This experience has allowed me to understand all the stages of a digital business that promotes a more physical product, added to the fact of building a passion project of mine since I have a strong connection with the city of Barcelona due to my personal history.

Primephonic was the international platform for high-definition downloads and streaming. Our magazine was one of the most potent offline marketing tools we distributed bundled with relevant media or presented at exhibitions and music industry fairs.

I managed all the key processes, working closely with the head of content and the design leads to meet the deadlines, ensuring the branding was in line and the quality of the deliverables was the highest.

Afterward, I reached out to relevant media and arranged for the magazine to be bundled with their monthly issue, reaching out to a readership of thousands of subscribers with partners like the BBC and Gramophone, among many others.

Nou Nation was the first-ever unofficial FC Barcelona YouTube channel. In the early stages, I was a member of its foundation and came up with the idea of a video exposing the best bicycle kick in the clubs' history.

At that time, we were tiny regarding the number of subscribers as we were a young channel. This video boosted our growth and duplicated the number of subscribers in a matter of days.

In conclusion, we noticed that the content's originality, the production's quality, and the branding were relevant factors to trigger this step up.

Back in the day, Primephonic would provide streaming and high-quality downloads within the classical music genre.

I successfully developed a funnel through paid media advertising where customers were acquired and dragged into our newsletter database. As a follow-up, I would retarget these specific customers with an interest in high-quality audio recordings and run promotional campaigns, enhancing an increase in sales.

This was practically the first ever successful funnel created by the marketing team in the company's history. An event that truly caught the attention of the founders who recognized my achievement.