Hanzel Corella
Verified Expert in Marketing
Marketing Expert
For over 10 years, Hanzel has been launching new products for both startups and Fortune 500 companies. He's worked in eCommerce, energy, consumer foods, healthcare, fintech, ride-sharing, the internet of things (IoT), and solar power industries. As a product consultant, digital marketer, and director of a creative agency, Hanzel is well-versed in digital marketing, UX design, and web and mobile development. He will help you acquire new customers while improving your marketing funnel strategy.
Project Highlights
Expertise
Work Experience
Digital Marketing Manager
Hoag
- Worked with senior executives to create a marketing plan for a portfolio of digital ventures, including a telehealth app, postpartum mobile apps, and online physician access tools.
- Used marketing strategies to test messaging and features, which informed and shaped the development of the product itself.
- Launched search, display, and social media ad campaigns and mobile advertising and worked on search engine optimization (SEO) to drive the acquisition of new customers.
Head of Product
Pay On Delivery
- Audited the user journey from ad to purchase using Google Analytics, Mixpanel, and Segment. Re-designed website, call to action, and marketing strategy to increase conversion rate by over 25%.
- Developed marketing strategies, including mobile advertising and marketing processes, and hired a team of content, video, and social media managers to increase new customer acquisition and reduce the CTA to below $2.
- Conducted market research in the fintech industry. Interviewed customers to generate compelling use cases, a new brand, and new product features.
- A/B-tested video, GIF, and image ads. I launched a new ad every week and adjusted the spending and targeting daily.
Senior Product Manager: Sales Intelligence and Marketing Automation
PepsiCo
- Built a rule-based automation platform for managing multiple keyword campaigns on eCommerce sites like Amazon and Walmart. Our tool managed over 10 million in monthly spending and increased efficiency.
- Partnered with sales directors in FLNA and PBNA to ingest out-of-stock information from various retailers and send alerts and notifications to field reps, increasing our eCommerce fulfilled orders by 5–10%.
- Led the redesign of our eCommerce sales intelligence platform. Wrote the requirements for the pages, tables, and visualizations of this data analytics tool.
- Used Marketo for marketing automation and lead management and engagement.
Product Owner
Anthem
- Performed the duties of a project manager, system analyst, and product manager for the IngenioRx Pharmacy Benefits app. Interviewed business stakeholders and translated requirements into easily executable stories and team tasks.
- Led a remote Toptal team to develop an app that allows users to order prescription medication. Anthem is a huge company. The challenge was capturing all that drug data, business rules, health plans, and scenarios into an easy-to-use mobile app.
- Reported app performance such as total orders per week and monthly active usership and progress to management and resolved risks across the organization.
Managing Director
Elevation Studio
- Sold over $1 million in tech, design, and marketing services. Our clients ranged widely from real estate to fashion.
- Grew the agency team from five to 50 employees in three countries. Had a team of six marketers doing paid media, paid search, organic social media growth, and content marketing.
- Developed and launched over ten consumer-facing mobile apps, websites, and startups.
- Implemented design thinking and agile development processes internally and externally as a consultant.
Product Manager
Centrica
- Developed go-to-market strategies for the mobile app controlling the Hive branded suite of smart devices in the US.
- Designed new features and wrote requirements for our energy insights online platform collaboratively.
- Prepared market research, web analytics, and presentations. Conducted customer interviews, small focus groups, and developed marketing personas.
Project History
LetsLaunch – Crowdfunding for Local Business
Developed and managed Facebook, LinkedIn, and Google campaigns for LetsLaunch. Monthly customer acquisition growth rates reached 100% or higher. We grew so much that LetsLunch was acquired in two years.
Education
Master's Degree in Economics
Boston University - Boston, MA, USA
Bachelor's Degree in Engineering
MIT | Massachusetts Institute of Technology - Cambridge, MA, USA
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