Ijaz Shaikh, Marketing Expert in Markham, ON, Canada
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Ijaz Shaikh

Verified Expert  in Marketing

Marketing Expert

Location
Markham, ON, Canada
Toptal Member Since
September 7, 2022

Ijaz is an accomplished digital marketing strategist with extensive experience overseeing the development of digital marketing campaigns, eye-catching ideas, and brand strategies. He has planned, organized, directed, established, and operationally implemented SEO and paid, owned, and earned media strategies for renowned brands such as HearingLife Canada, Samsung, Glenmark Pharmaceuticals, Volkswagen, and Allianz. Ijaz is willing to leverage his expertise to help new clients.

Project Highlights

Wajax
Optimized the Wajax Canada website's content and layout, thus improving its organic traffic by 30% and conversions by 15%.
HearingLife Canada SEO Optimization
Optimized 220 clinic location pages from an SEO perspective, improving local discoverability and growing leads and conversions by 35% in the financial year of 2019.
Allianz Insurance
Devised digital marketing strategy and execution plan to help promote brand and products.

Expertise

Work Experience

Senior Digital Marketing Manager

2021 - PRESENT
Advertising Agency
  • Created SEM and SEO strategy for brands, using different tools, such as Semrush and Google Analytics, to enhance the overall traffic and conversions, including SEO score, and impact the organic traffic and page ranking by over 20% in six months.
  • Used Semrush and BrightEdge tools to spearhead the strategy, execution, analysis, cost estimation, and reporting efforts for seven brands in the industrial manufacturing, food and beverage, and financial consulting sectors.
  • Supervised a team of content writers for on-page optimization, including title, meta fixes, and long-form content creation with in-built keyword research to increase organic traffic by more than 25% yearly. I also worked on voice search optimization.
  • Executed account management and digital communication strategies, including developing and implementing digital media across paid, owned, and earned channels to elevate brand salience and drive revenue growth.

SEO Strategist

2023 - 2024
SimplyWise, Inc.
  • Devised content strategy, helping to identify relevant topics through high keyword volume to grow organic traffic and conversions. Improved organic traffic by over 30%.
  • Designed an SEO brief for copywriting to create detailed content for uncovered topics, helping build programmatic pages to enhance organic traffic.
  • Developed an AI video idea to have built-in videos to improve organic traffic and conversions through SERP.

Digital Marketing Specialist

2019 - 2020
HearingLife Canada
  • Built the campaign and social media strategy and execution holistically while piecing together all the data, audiences, and best-in-class marketing technology. Collected and analyzed the data and created data visualization for the campaign.
  • Oversaw financial planning to ensure efficient spending and return on investment (ROI) for all digital investments and team operations, managing a budget spending of $1 million across various channels, increasing ROI by 10%.
  • Led the development of SEO as well as paid, owned, and earned media acquisition strategy across all digital channels—affiliates, search, social, programmatic, and display—to drive revenue by more than 50% from digital.
  • Devised a targeted search campaign with different messaging and landing pages for different customer search journeys, relevancy, and customer experience to impact traffic and digital revenue generation by 10% more than before.

Associate Account Director

2015 - 2019
Cheil India
  • Handled a team of nine people and a P&L of $5 million that I championed with end-to-end digital advertising campaigns for Samsung, Jet Airways, Abbott, and Glenmark.
  • Carved a new positioning and launched Get More, a digital-first brand campaign for Jet Airways leveraging digital to strengthen their brand perception and offerings across programmatic and social channels leading to a jump of 21% growth in revenue.
  • Used Google Analytics research to work out a targeted media display and pay-per-click campaign promoting products and services of Jet Airways across different consumer segments to improve sales revenue by 10% month on month.

Account Manager

2010 - 2015
Grey
  • Accomplished India's first-ever Twitter campaign for Volkswagen #Anything4Jetta, driving inquiries by 25% more than the traditional media.
  • Used Google AdWords and Keyword Planner, devised and executed a unique YouTube campaign for Volkswagen's launch of the new variant of its prominent car Jetta, leading to an increase in inquiries by over 50% more than average.
  • Built a social media marketing (SMM) and SEO campaign, "Women Should" for Allianz Insurance, inviting users to turn over the search queries on Google, thereby creating a positive perception and salience for their women-linked insurance products.

Influenster

Devised and executed an SEO-led strategy for growing consistent organic traffic for Influenster, an influencer-led SaaS platform to help them build and grow their conversions and revenue funnel from organic traffic.

Conducted technical, on-page, and competitor audits to recommend a cohesive SEO plan to build and grow organic traffic consistently. Conducted keyword gap analysis to identify contextual topics to consumers, helping in on-page and content optimization to improve the average time-on-page efficiencies. Set up a domain migration plan to ensure they wouldn't lose organic traffic and conversions when migrating to the new website.

Wajax

https://www.wajax.com/

Optimized the Wajax Canada website's content and layout, thus improving its organic traffic by 30% and conversions by 15%.

Worked with SEO writers and tech developers to optimize the layout and on-page content for the Wajax Canada website through focused keyword research. Focused on impacting the on-page, technical, and local SEO, influencing visibility, traffic, and engagement across different website sections, such as ERS, brands, and industrial parts.

HearingLife Canada SEO Optimization

https://www.hearinglife.ca/centers/brampton

Optimized 220 clinic location pages from an SEO perspective, improving local discoverability and growing leads and conversions by 35% in the financial year of 2019.

With the help of high-impact keywords, page speed optimization, and an intuitive UI, we optimized all clinic pages. It improved their local visibility and organic traffic and positively impacted leads and conversions.

KPMG Canada SEO Optimization

https://home.kpmg/ca/en/home.html

Optimized the website content, thus impacting its organic visibility, traffic, engagement, and conversions by more than 25% year over year.

Worked on optimizing content across different website sections through focused keyword research. Aimed at impacting the organic visibility, traffic, engagement, and conversions to improve advisory, tax, and family office services by more than 25% yearly.

Allianz Insurance

https://www.youtube.com/watch?v=kFd9ppXoudI&t=4s

Devised digital marketing strategy and execution plan to help promote brand and products.

Built a unique paid media and SEO campaign Women Should for Allianz Insurance, inviting users to turn over the search queries on Google, thereby creating a positive perception and salience for their women-linked
insurance products

Jet Airways

https://docs.google.com/presentation/d/14URmCahDOIooUr5jlg9O9t2G2N63yB_m/edit?usp=sharing&ouid=116339199954747880616&rtpof=true&sd=true

Created and launched Get More, a digital-first brand campaign for Jet Airways.

Carved a new positioning and launched Did You Know, a digital-first brand campaign for Jet Airways leveraging digital to strengthen their brand perception, offerings, and presence across digital, programmatic, and social channels, leading to a jump of 21% growth in direct ticket sales. I also developed the pricing strategy and managed the campaign.

Canine Products India

Spearheaded a paid SEO, social and media strategy to build campaigns and online sales funnels for Canine Products India to help build a digital revenue stream.

Using paid, owned, and earned media strategies, we've built a consistent revenue stream from eCommerce for Canine Products India and helped them achieve an ROI target of 1:3.

I introduced and increased the contribution of digital aspects in their revenue mix by 15%, quarter on quarter, through paid media and SEO strategies.
2009 - 2011

Master of Business Administration (MBA) in Marketing

University of Mumbai - Mumbai, India

2005 - 2008

Bachelor's Degree in Information Technology

University of Mumbai - Mumbai, India

Core

Digital Marketing, Google SEO, Local SEO, Digital Marketing Strategy, Google Tag Manager, Social Media, Email Marketing, Marketing Technology (MarTech), Marketing, SEO Tools, Search Engine Marketing (SEM), Brand Strategy, Brand Marketing, Content Strategy, Marketing Strategy, Search Engine Optimization (SEO), Social Media Marketing (SMM), Customer Segmentation, On-page SEO, Content Creation, Audience Targeting, Lead Generation, Paid Advertising, Go-to-market Strategy, Social Media Strategy, Campaign Management, Conversion Rate Optimization (CRO), Inbound Marketing, Organic SEO, SEO Content, Ads, Funnel Analysis, Product Marketing, Marketing Communications (MarCom), SEO Audits, Keyword Research, Social Media Content, Social Media Posting, SEO Keyword Research, Funnel Marketing, Performance Marketing, Marketing Analytics, Social Media Management, Growth Hacking, Public Relations (PR), Writing & Editing, Product Positioning, Email Marketing Automation, Market Research & Analysis, Instagram Marketing, Facebook Marketing, Content Marketing, Digital Marketing Best Practices, SEO Backlinking, Off-page SEO, WordPress SEO, Google Paid Ads, Link Building, LinkedIn Marketing, Facebook Ads, Google Ads, X (formerly Twitter) Ads, Email Campaigns, Digital Campaigns, Copywriting

Platforms & Tools

Screaming Frog, Google Analytics, Ahrefs, Google Data Studio, Instagram Ads, Marketing Platforms, Facebook Ads Manager, Asana, Advertising Tools & Platforms, Google Analytics 4, X (formerly Twitter) Marketing

Technical

Google Search Console, HTML, CSS

Business Models

B2B, Business to Consumer (B2C), B2C, SaaS Product Marketing, Business Models, Business to Business (B2B)

Other

Semrush, Digital Media, Digital Strategy, Project Management, Growth Strategy, Strategy, Brand Building, Brand Positioning, Storytelling, eCommerce, Shopify, Media, Product Growth, Content Management, Web Analytics, Conversion Rate, Launch Strategy, Growth Marketing, Marketing Attribution, Websites, Conversion, Google Optimize, Consulting, Paid Media, Social Ad Design, Data Visualization, Data Collection, Portals, Product Launch, Pricing, Pricing Strategy, Data Analytics, Market Fit, Direct to Consumer (D2C), Revenue Strategy, Paid Search, B2B Lead Generation, Banking & Finance, Team Leadership, Leadership, Executive Coaching, Mentorship, Startups, Account Management, Healthcare, Landing Page Optimization, Analytics, WordPress, Competitor Analysis & Profiling, Keyword Analysis, New Product Development, Customer Journeys, Website Audits, Content Writing, Music, Programming, Digital Communication, Voice Search Optimization, Web Trends

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