
Joshua Jacobs
Verified Expert in Marketing
Marketing Expert
Waxahachie, TX, United States
Toptal member since December 5, 2022
Joshua is an innovative and resourceful marketing expert specializing in eCommerce marketing for B2B and B2C products. He has proven expertise in developing and deploying strategic marketing plans, designing successful digital and online campaigns, and transforming organizations with data-centric systems to exceed revenue targets. Joshua is a motivated professional who drives business growth by establishing connected experiences for customers and increasing their market share and product reach.
Project Highlights
Expertise
- Data Analytics
- Digital Marketing
- Email Marketing
- Google Analytics
- Growth Strategy
- Omnichannel Marketing
- SEO Tools
- eCommerce
Work Experience
Digital Marketing Manager
SRS Distribution
- Boosted referral revenue from ancillary websites to the eCommerce platform by 128%, growing from $1.82 million to $4.16 million between 2023 and 2024 through targeted digital marketing strategies and website optimizations.
- Boosted ROAS from 11X to 19X on key eCommerce campaigns during May-August 2023 by overhauling product data formatting in Google Merchant Center and leveraging 1st-party data to refine audience targeting.
- Designed and executed the go-to-market strategy for a new lighting eCommerce platform, generating $200,000 in revenue by month three through effective paid advertising campaigns and promotional efforts.
- Improved UI/UX for 60+ regional websites by maintaining and optimizing data layers and tags, significantly increasing lead submissions and improving customer journey experiences.
- Executed comprehensive technical SEO optimizations, driving a notable increase in organic traffic and contributing to overall revenue growth across eCommerce platforms.
- Designed and deployed targeted email marketing campaigns for internal and external audiences, achieving higher engagement rates and driving customer retention.
- Partnered with the IT and analytics teams to analyze customer journeys and identify opportunities, resulting in increased engagement and improved conversion rates across multiple touchpoints.
- Optimized marketing funnels by refining website tagging and data capture processes, ensuring more accurate tracking of customer behavior and actionable insights for decision-making.
- Leveraged analytics tools like Power BI and Looker Studio to create detailed performance dashboards, enabling data-driven decision-making and real-time campaign optimizations.
- Spearheaded initiatives to promote digital eCommerce adoption among B2B customers, driving increased usage of the online platform and improving overall customer satisfaction scores.
Global Marketing Director
GSI Group Holdings
- Leveraged first-party data tools to segment customers and optimize customer buying journeys and marketing campaigns.
- Authored all marketing messages for multiple successful online brands, in addition to cultivating customer relationships with automated communications and segmented user journeys.
- Conceptualized an international marketing strategy for website and marketing operations regarding global properties in the US, UK, Italy, Canada, and Germany.
- Led a marketing team of four to maintain and improve online conversion rates via website testing and customer retention optimization software. Achieved a 15% increase in conversion rate and a 23.3% rise in average order value across all global websites.
- Conducted A/B testing on website layouts and imagery to identify designs that maximized user engagement.
- Led a cross-functional team of marketers and designers to align website and social media efforts, resulting in a cohesive brand presence.
- Authored detailed, SEO-optimized product descriptions for global websites, driving organic search traffic growth.
- Conducted photo retouching and editing for product imagery, maintaining brand consistency across all markets.
- Optimized Google Ads and Facebook campaigns, achieving a 12% increase in CTR and a 10x ROAS on retargeting campaigns.
Digital Marketing Manager
United Scope
- Planned and oversaw the execution of omnichannel marketing campaigns, including email, PPC, organic, social, referral, display, and affiliates.
- Designed and authored promotional email marketing campaigns from scratch using HTML and CSS.
- Drove incremental improvements in user behavior metrics on multiple websites, including conversion rates.
- Transformed digital marketing initiatives during the COVID-19 pandemic resulting in a 14.6% increase in YOY revenue comparing 2019 to 2020 sales.
- Standardized marketing operation procedures while introducing the marketing and development team to a new PM tool.
- Iterated copy and creative assets across websites and digital platforms using Adobe Photoshop, PDF, Adobe Premiere, and Canva.
- Facilitated front-end and back-end development updates using the Magento web platform.
Marketing Manager
J.ING
- Executed omnichannel marketing campaigns resulting in a 191% increase in revenue in November 2018 compared to the previous month.
- Undertook complete overhaul of digital campaigns in Google Ads accounts, Merchant Center shopping campaigns, and paid social media accounts like Facebook Business Manager.
- Formulated successful marketing strategies with high-quality creative photo and video content within budget constraints.
- Delegated priorities and tasks to the marketing team and reported to executives on critical improvement areas.
- Consistently achieved KPI performance goals by optimizing and shifting ad spending when necessary to achieve desired ROI and ROAS.
- Coordinated with the web development team to design new web pages, funnel pages, and widgets.
- Performed multivariate A/B testing for email campaigns, landing pages, UI/UX, and digital campaigns.
Digital Marketing Specialist
Unique Patio Furniture
- Originated monthly email marketing campaigns to customers resulting in a 40% increase in engagement and a 23% increase in sales using Mailchimp.
- Analyzed organic web traffic via Google Analytics to make strategic SEO decisions, resulting in a 28.4% increase in traffic year-over-year.
- Managed social media engagement, created content, and handled customer reviews on multiple platforms, including Facebook, X (formerly Twitter), Instagram, and Pinterest.
- Gained expertise in releasing paid content on Facebook, Instagram, Pinterest, X (formerly Twitter), and other social media platforms.
- Performed A/B split testing for email campaigns to identify best messaging strategies and practices.
- Developed a new product section on WordPress, revamping descriptions and visuals to increase customer engagement—aligns with WooCommerce website revamp.
- Edited and retouched product images using Adobe Photoshop, improving visual appeal and sales conversions.
- Implemented a HubSpot CRM tool into business operations to promote efficient client and customer interactions, increasing productivity and efficiency for all organizational members.
- Designed and executed A/B tests on product pages, identifying layouts that increased conversion rates.
Project History
Ad Tech Platform Beta Testing
Beta-tested an ad tech platform to bring a +22% increase in revenue with a 13% reduction in marketing costs.
The new campaigns resulted in an increase of more than 22% in revenue with a 13% reduction in marketing investment. In addition, the website witnessed increased traffic and brand lift metrics.
Customer Data Implementation
Led the implementation and organizational adoption of a customer data platform (CDP), bringing insights into customer journeys, behavior, and segmentation.
The initiative's ultimate goal was to gain insights into the diverse visitor segments coming to the website. From this information, we were able to deploy highly targeted and successful marketing campaigns across all digital platforms to create a personalized and relevant experience at each customer touchpoint in real time.
International Women's Day Campaign for a Fashion Company
Led the execution of a social media campaign that gained 500,000 impressions on a social account without any ad spend.
The campaign featured seven successful women in industries including healthcare, business, and education by creating an editorial of their accomplishments. Each day of the week, a new personality was interviewed and assigned a hashtag on social media. In conjunction with International Women's Day, the campaign was an organic viral success that required no paid advertisement to push the message.
Education
Bachelor's Degree in Marketing
California State Polytechnic University - Pomona, CA, USA
Certifications
AI-Powered Shopping Ads Certification
Google Ads Search Certification
Google Analytics Certification
Skills
Core
Digital Marketing, Email Marketing, A/B Testing, Google Ads, Google Tag Manager, Content Marketing, Lead Generation, Pay-per-Click (PPC), Google Paid Ads, Paid Advertising, Facebook Ads, Email Campaigns, Campaign Management, Omnichannel Marketing, Social Media, Conversion Rate Optimization (CRO), Digital Marketing Strategy, Ads, Media Buying, Content Strategy, Ad Campaigns, Marketing Strategy, Cold Emailing, B2C Marketing, SEO Tools, Google SEO, Affiliate Marketing, Display Advertising, LinkedIn Marketing, Facebook Marketing, YouTube Ads, Customer Segmentation, Organic Social Media, Funnel Optimization, Email Automation, Search Engine Marketing (SEM)
Platforms & Tools
Google Analytics, Asana, Google Ad Manager, Mailchimp, Klaviyo, Tealium, HubSpot, HubSpot Marketing Hub, Google Data Studio, Bronto, Adobe Premiere, Facebook Ads Manager, Canva, Magento, Adobe Creative Suite, BigCommerce, Advertising Tools & Platforms, Google Analytics 4, CRM Systems, Performance Max
Business Models
Business to Consumer (B2C), B2B, B2C
Technical
HTML
Other
eCommerce, Growth Marketing, Conversion Rate, eCommerce Marketing, Listrak, Growth Strategy, Shopify, Google Optimize, WooCommerce, B2B Lead Generation, Media Sales, Meta Ads, B2B Marketing, Outbound Marketing, Customer Acquisition, Microsoft Teams, Microsoft Excel, Data Analytics, International Marketing, Customer Journeys, Project Management, Google Shopping, Semrush, Customer Relationship Management (CRM), WordPress, Google Display Network, Big Data, Customer Experience, Video Production, CX Strategy, Website Design, Web UI, Web UX, AI Prompts, Cold Outreach, Outreach, Analysis, Data, Data Analysis, Paid Search, PPC Campaign Management, Search Engines, Loyalty Programs
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