Joshua Jacobs
Verified Expert in Marketing
Marketing Expert
Joshua is an innovative and resourceful marketing expert specializing in eCommerce marketing for B2B and B2C products. He has proven expertise in developing and deploying strategic marketing plans, designing successful digital and online campaigns, and transforming organizations with data-centric systems to exceed revenue targets. Joshua is a motivated professional who drives business growth by establishing connected experiences for customers and increasing their market share and product reach.
Project Highlights
Expertise
Work Experience
Global Marketing Director
GSI Group Holdings
- Leveraged first-party data tools to segment customers and optimize customer buying journeys and marketing campaigns.
- Authored all marketing messages for multiple successful online brands, in addition to cultivating customer relationships with automated communications and segmented user journeys.
- Conceptualized an international marketing strategy for website and marketing operations regarding global properties in the US, UK, Italy, Canada, and Germany.
- Led a marketing team of four to maintain and improve online conversion rates via website testing and customer retention optimization software, resulting in incremental lifts in KPIs on all global websites: CR increased by +15% and AOV by +23.3%.
Digital Marketing Manager
United Scope
- Planned and oversaw the execution of omnichannel marketing campaigns, including email, PPC, organic, social, referral, display, and affiliates.
- Designed and authored promotional email marketing campaigns from scratch using HTML and CSS.
- Drove incremental improvements in user behavior metrics on multiple websites, including conversion rates.
- Transformed digital marketing initiatives during the COVID-19 pandemic resulting in a 14.6% increase in YOY revenue comparing 2019 to 2020 sales.
- Standardized marketing operation procedures while introducing the marketing and development team to a new PM tool.
- Iterated copy and creative assets across websites and digital platforms using Adobe Photoshop, PDF, Adobe Premiere, and Canva.
- Facilitated front-end and back-end development updates using the Magento web platform.
Marketing Manager
J.ING
- Executed omnichannel marketing campaigns resulting in a 191% increase in revenue in November 2018 compared to the previous month.
- Undertook complete overhaul of digital campaigns in Google Ads accounts, Merchant Center shopping campaigns, and paid social media accounts like Facebook Business Manager.
- Formulated successful marketing strategies with high-quality creative photo and video content within budget constraints.
- Delegated priorities and tasks to the marketing team and reported to executives on critical improvement areas.
- Consistently achieved KPI performance goals by optimizing and shifting ad spending when necessary to achieve desired ROI and ROAS.
- Coordinated with the web development team to design new web pages, funnel pages, and widgets.
- Performed multivariate A/B testing for email campaigns, landing pages, UI/UX, and digital campaigns.
Digital Marketing Specialist
Unique Patio Furniture
- Originated monthly email marketing campaigns to customers resulting in a 40% increase in engagement and a 23% increase in sales using Mailchimp.
- Analyzed organic web traffic via Google Analytics to make strategic SEO decisions resulting in a 28.4% increase in traffic year-over-year.
- Managed social media engagement, created content, and handled customer reviews on multiple platforms, including Facebook, Twitter, Instagram, and Pinterest.
- Became fluent in releasing paid content on Facebook, Instagram, Pinterest, Twitter, and other social media platforms.
- Performed A/B split testing for email campaigns to identify best messaging strategies and practices.
- Fostered 30+ business relationships with manufacturers, retailers, and other industry professionals.
- Coordinated and attended trade shows to connect with strategic contacts and build business relationships.
- Implemented a HubSpot CRM tool into business operations to promote efficient client and customer interactions, increasing productivity and efficiency for all organizational members.
Project History
Ad Tech Platform Beta Testing
Beta-tested an ad tech platform to bring a +22% increase in revenue with a 13% reduction in marketing costs.
The new campaigns resulted in an increase of more than 22% in revenue with a 13% reduction in marketing investment. In addition, the website witnessed increased traffic and brand lift metrics.
Customer Data Implementation
Led the implementation and organizational adoption of a customer data platform (CDP), bringing insights into customer journeys, behavior, and segmentation.
The initiative's ultimate goal was to gain insights into the diverse visitor segments coming to the website. From this information, we were able to deploy highly targeted and successful marketing campaigns across all digital platforms to create a personalized and relevant experience at each customer touchpoint in real time.
International Women's Day Campaign for a Fashion Company
Led the execution of a social media campaign that gained 500,000 impressions on a social account without any ad spend.
The campaign featured seven successful women in industries including healthcare, business, and education by creating an editorial of their accomplishments. Each day of the week, a new personality was interviewed and assigned a hashtag on social media. In conjunction with International Women's Day, the campaign was an organic viral success that required no paid advertisement to push the message.
Education
Bachelor's Degree in Marketing
California State Polytechnic University - Pomona, CA, USA
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