Justin is available for hire
Hire JustinJustin Ruiz
Verified Expert in Marketing
Marketing Expert
Location
Croton-on-Hudson, NY, United States
Toptal Member Since
December 5, 2022
Justin is a digital marketing and eCommerce growth specialist with experience in the food and beverage, kitchenware, and outdoor industries. As a skilled digital marketing leader, he is able to drive traffic to eCommerce channels and influence conversion once they get there. Justin has special expertise in digital advertising, affiliate marketing, Amazon advertising and marketplace management, SEO, UX design, D2C eCommerce, digital merchandising, and Salesforce.
Performance MarketingGoogle AdsConversion Rate Optimization (CRO)Search Engine Optimization (SEO)Search Engine Marketing (SEM)Social Media Marketing (SMM)Marketing AnalyticsAffiliate MarketingFacebook AdseCommerceGrowth MarketingBusiness to Consumer (B2C)Growth HackingPublic Relations (PR)Email MarketingSalesforce Marketing CloudCopywritingAmazon SEO
Expertise
Work Experience
Senior eCommerce Manager
2022 - PRESENT
Tata Consumer Products
- Managed and oversaw all eCommerce and digital advertising activities for superv.com across an omnichannel marketplace, i.e., Amazon, Walmart, and Instacart.
- Supervised two direct reports—associate Amazon eCommerce manager and associate eCommerce manager—who led Amazon Seller Central, Amazon Vendor Central, the Shopify management platform, and the omnichannel management platform.
- Forecasted and allocated advertising budget across digital paid ads through Amazon, Walmart, Instacart, Google, Criteo, and social media channels such as Instagram and Facebook.
- Managed vendors and sellers through multichannel marketplace management via Walmart, Instacart, Target, Kroger, and additional online grocery stores.
Owner and Chief Editor
2021 - PRESENT
Ski Bum Reviews
- Designed and built the company's website offering ski reviews on all skiing-related things, including alpine skis, ski boots, ski poles, winter gear, and more.
- Launched and managed the company's affiliate marketing program using AvantLink, CJ Affiliate, and Amazon Partner Network.
- Managed multiple digital advertising campaigns via Google Ads, Facebook, and Instagram.
Digital Marketing Specialist
2020 - 2021
SEIKO Watch of America
- Curated products, managed eCommerce website and content, oversaw merchandising, tuned internal site search, handled UX design, and performed A/B testing and reporting. Created weekly and monthly eCommerce reports and analyzed KPIs for growth.
- Managed day-to-day 1P and 3P operations for Amazon Marketplace, including product setup, merchandising, copy editing, Amazon promotions, and the Vine program. Collaborated one on one with Amazon account managers to grow within our category.
- Created, managed, and optimized product, brand, and demand-side platform (DSP) campaigns for Amazon Ads. Built and optimized Amazon store pages.
- Launched and managed the Seiko Watch affiliate program and onboarded dozens of major publishers.
Digital Marketing and eCommerce Associate
2015 - 2020
ZWILLING J.A. Henckels
- Created, managed, and optimized product, brand, and DSP campaigns. Launched Amazon store pages and surpassed 2019 ad revenue goals with an average return of 9:1 across all brands.
- Launched and managed affiliate marketing that is now a category leader and on pace to double 2020 revenue goals while maintaining 10:1+ returns.
- Built, designed, and managed over eight websites for the ZWILLING Group's brands, including UX design, digital merchandising, content creation, management, and copywriting.
- Managed an eCommerce site by curating products, managing content, merchandising, tuning internal site search, designing UX, conducting A/B testing, and reporting.
- Designed, implemented, and administered multiple Salesforce clouds within the organization, including Help Desk Software, Sales Cloud, Service Cloud, and Commerce Cloud.
Project History
Website Management for Manufacturing Company
Built, designed, curated, and managed over eight websites for one of the largest manufacturers of kitchen products.
I played a key role in UX design, digital merchandising, content creation, management, and copywriting for a leading company producing cutlery, cookware, and tableware. The corporation has six unique brands known worldwide and operates in many countries.
Cooking Studio
Created and managed a website for a cooking studio and helped build and run its business.
The cooking studio is designed to offer culinary classrooms and dinner parties, allowing customers to test their cooking skills but also learn valuable techniques that can be used at home.
As a digital marketing associate, I built, designed, and managed the cooking studio's website, including UX design, digital merchandising, content creation, and copywriting. In addition, I assisted in building and curating the business.
As a digital marketing associate, I built, designed, and managed the cooking studio's website, including UX design, digital merchandising, content creation, and copywriting. In addition, I assisted in building and curating the business.
Ski Reviews
Launched and managed a ski gear review website, partnering with some of the best brands and athletes in the industry.
The website provides reviews on all things skiing, including alpine skis, ski boots, poles, winter gear, and more. It has sections that offer honest product reviews of the best and leading brands in the ski industry.
Education
2013 - 2015
Certification in Business and Entrepreneurship
Westchester Community College - Valhalla, New York, USA
2013 - 2015
Associate's Degree in Marketing
Westchester Community College - Valhalla, New York, USA
Certifications
JANUARY 2019 - JANUARY 2022
Google Ads Search Certificate
JANUARY 2019 - JANUARY 2022
Amazon Display Ads Accreditation
Amazon
JANUARY 2017 - PRESENT
Salesforce Trailhead Ranger
Salesforce
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