Justin Ruiz
Verified Expert in Marketing
Marketing Expert
Croton-on-Hudson, NY, United States
Toptal member since December 5, 2022
Justin is a digital marketing and eCommerce growth specialist with experience in the food and beverage, kitchenware, and outdoor industries. As a skilled digital marketing leader, he is able to drive traffic to eCommerce channels and influence conversion once they get there. Justin has special expertise in digital advertising, affiliate marketing, Amazon advertising and marketplace management, SEO, UX design, D2C eCommerce, digital merchandising, and Salesforce.
Expertise
- Affiliate Marketing
- Digital Advertising
- Digital Marketing
- Digital Strategy
- Performance Marketing
- SEO Audits
- eCommerce
Work Experience
Senior eCommerce Manager
Tata Consumer Products
- Managed and oversaw all eCommerce and digital advertising activities for superv.com across an omnichannel marketplace, i.e., Amazon, Walmart, and Instacart.
- Supervised two direct reports—associate Amazon eCommerce manager and associate eCommerce manager—who led Amazon Seller Central, Amazon Vendor Central, the Shopify management platform, and the omnichannel management platform.
- Forecasted and allocated advertising budget across digital paid ads through Amazon, Walmart, Instacart, Google, Criteo, and social media channels such as Instagram and Facebook.
- Managed vendors and sellers through multichannel marketplace management via Walmart, Instacart, Target, Kroger, and additional online grocery stores.
Owner and Chief Editor
Ski Bum Reviews
- Designed and built the company's website offering ski reviews on all skiing-related things, including alpine skis, ski boots, ski poles, winter gear, and more.
- Launched and managed the company's affiliate marketing program using AvantLink, CJ Affiliate, and Amazon Partner Network.
- Managed multiple digital advertising campaigns via Google Ads, Facebook, and Instagram.
Digital Marketing Specialist
SEIKO Watch of America
- Curated products, managed eCommerce website and content, oversaw merchandising, tuned internal site search, handled UX design, and performed A/B testing and reporting. Created weekly and monthly eCommerce reports and analyzed KPIs for growth.
- Managed day-to-day 1P and 3P operations for Amazon Marketplace, including product setup, merchandising, copy editing, Amazon promotions, and the Vine program. Collaborated one on one with Amazon account managers to grow within our category.
- Created, managed, and optimized product, brand, and demand-side platform (DSP) campaigns for Amazon Ads. Built and optimized Amazon store pages.
- Launched and managed the Seiko Watch affiliate program and onboarded dozens of major publishers.
Digital Marketing and eCommerce Associate
ZWILLING J.A. Henckels
- Created, managed, and optimized product, brand, and DSP campaigns. Launched Amazon store pages and surpassed 2019 ad revenue goals with an average return of 9:1 across all brands.
- Launched and managed affiliate marketing that is now a category leader and on pace to double 2020 revenue goals while maintaining 10:1+ returns.
- Built, designed, and managed over eight websites for the ZWILLING Group's brands, including UX design, digital merchandising, content creation, management, and copywriting.
- Managed an eCommerce site by curating products, managing content, merchandising, tuning internal site search, designing UX, conducting A/B testing, and reporting.
- Designed, implemented, and administered multiple Salesforce clouds within the organization, including Help Desk Software, Sales Cloud, Service Cloud, and Commerce Cloud.
Project History
Website Management for Manufacturing Company
Built, designed, curated, and managed over eight websites for one of the largest manufacturers of kitchen products.
Cooking Studio
Created and managed a website for a cooking studio and helped build and run its business.
As a digital marketing associate, I built, designed, and managed the cooking studio's website, including UX design, digital merchandising, content creation, and copywriting. In addition, I assisted in building and curating the business.
Ski Reviews
Launched and managed a ski gear review website, partnering with some of the best brands and athletes in the industry.
Education
Certification in Business and Entrepreneurship
Westchester Community College - Valhalla, New York, USA
Associate's Degree in Marketing
Westchester Community College - Valhalla, New York, USA
Certifications
Google Ads Search Certificate
Amazon Display Ads Accreditation
Amazon
Salesforce Trailhead Ranger
Salesforce
Skills
Core
Digital Marketing, Paid Advertising, SEO Audits, Digital Advertising, Affiliate Marketing, Performance Marketing, Google Ads, Facebook Ads, Digital Marketing Strategy, Conversion Rate Optimization (CRO), Pay-per-Click (PPC), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), A/B Testing, Marketing Analytics, Advertising Campaigns, Ad Campaigns, Public Relations (PR), Google Advertising, Growth Hacking, Email Marketing, Copywriting
Platforms & Tools
Amazon Marketing Services (AMS), Instagram Ads, Digital Advertising Platforms, Walmart Connect, Instacart Ads, Salesforce Marketing Cloud, Google Analytics, Amazon Vendor Central
Business Models
Business to Consumer (B2C)
Other
Digital Strategy, eCommerce, Website Management, Web UX, Web Content, Direct to Consumer (D2C), Growth Marketing, Conversion Rate, Marketing Attribution, Digital Marketing Product Manager, User Experience (UX), Website Traffic, Paid Media, Amazon, Salesforce, Business Management, Shopify, Web Design, Wix, Salesforce Commerce Cloud, Salesforce Service Cloud, Reporting, Launch Strategy, Google Display Network, Data Analytics, Product Strategy, Product Launch, Gig Economy, Startups, Google Optimize, SaaS Sales
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