Rajveen Kaur Aujla, Marketing Expert in San Francisco, CA, United States
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Rajveen Kaur Aujla

Verified Expert  in Marketing

Marketing Expert

San Francisco, CA, United States

Toptal member since November 5, 2022

Expertise
Email MarketingSocial Media MarketingGSCPerformance MarketingCROContent StrategyE-commerce MarketingSEO Copywriting
Bio

Rajveen is a skilled professional with over five years of experience in digital marketing. She specializes in content and strategy creation via social media marketing and writing optimized blog articles through search engine optimization (SEO). Her background includes working on systematizing fashion garments into online content that's inspiring and, most importantly, sellable. Rajveen is proficient in omnichannel marketing and cross-functional collaboration to drive marketing goals.

Project Highlights

Sponsored Ads
Planned and ran sponsored ads for H&M products on Zalora, delivering ROAS of over 500% with over $4 thousand in sales over a week for Singapore and Malaysia markets.
Secondary Keywords
Introduced a secondary keyword strategy to optimize the blog content.
SEO Content Writing
Wrote more than 100 articles optimized through the SEO process for the Shopee Singapore ecommerce site.

Expertise

  • Adobe Experience Manager (AEM)
  • Data Analysis
  • Google Analytics
  • Project Management
  • SEO Content
  • Social Media Marketing (SMM)
  • WordPress
  • Writing & Editing

Work Experience

Regional eCommerce Site Merchandiser

2021 - 2022
H&M Company
  • Reported and presented weekly site performance to local markets using Google Analytics and Data Studio dashboards, resulting in a 50% increase in unique page views and a 30% increase in sessions year over year (YoY).
  • Planned, coordinated, and executed campaigns onsite, working closely with an ecommerce planner, merchandisers, country marketing teams, and business controller.
  • Prepared and ran sponsored ads on Zalora, a leading fashion marketplace in Southeast Asia, delivering a return on ad spend (ROAS) of over 500% with over $4 thousand in sales in a week for Singapore and Malaysia.

SEO Senior Content Associate

2018 - 2021
Shopee
  • Increased organic sessions for the Shopee blog by 50% and transactions by 100% over two years.
  • Edited the Shopee blog, overseeing the work of two writers and ten interns.
  • Generated weekly reports using Google Analytics, Google Search Console, and Ahrefs to inform content planning strategies.
  • Managed the blog calendar, facilitated brainstorming, and oversaw content planning for the Shopee blog.
  • Planned and executed content marketing campaigns. Wrote copy for customer relationship management (CRM) projects and brand videos.

Digital Marketing Executive

2017 - 2018
NTUC Club
  • Managed email marketing for Downtown East and implemented best practices to increase performance metrics. Worked on creating and implementing a new electronic direct mail (EDM) template.
  • Worked closely with agencies to plan and execute digital aspects of ongoing campaigns on social media, including creating and running paid social ads, non-paid social posts, and offline and online initiatives.
  • Selected, organized, and presented the content for the Downtown East Facebook page, consisting of three separate brand entities: Downtown East, Wild Wild Wet, and D'Resort.

Sponsored Ads

Planned and ran sponsored ads for H&M products on Zalora, delivering ROAS of over 500% with over $4 thousand in sales over a week for Singapore and Malaysia markets.

This project aimed to increase the visibility of H&M products on Zalora's site using the marketplace's proprietary ads platform. I worked closely with the merchandiser to determine the products that needed the visibility boost and with the business controller to determine the best time to run the ad.

Secondary Keywords

Introduced a secondary keyword strategy to optimize the blog content.

I introduced a secondary keyword strategy to target more specific search queries that would help rank the articles higher on the search engines. Once this was adopted, we saw an increase in sessions and transactions.

SEO Content Writing

https://shopee.sg/blog/

Wrote more than 100 articles optimized through the SEO process for the Shopee Singapore ecommerce site.

Blog articles were written targeting primary and secondary keywords. After some time, the articles were re-optimized based on traffic, search engine ranking, keyword ranking, and trends. Along with writing articles, I edited the work of full-time writers and interns.
2012 - 2016

Bachelor's Degree in History

Nanyang Technological University - Singapore

Core

Writing & Editing, SEO Content, Social Media Marketing (SMM), Email Marketing, Conversion Rate Optimization (CRO), Performance Marketing, Content Strategy, Digital Marketing

Platforms & Tools

Adobe Experience Manager (AEM), Google Analytics

Technical

Google Search Console

Other

WordPress, Presentations, Project Management, Data Analysis, Content Writing, Web Content, eCommerce

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