Rajveen Kaur Aujla
Verified Expert in Marketing
Marketing Expert
San Francisco, CA, United States
Toptal member since November 5, 2022
Rajveen is a skilled professional with over five years of experience in digital marketing. She specializes in content and strategy creation via social media marketing and writing optimized blog articles through search engine optimization (SEO). Her background includes working on systematizing fashion garments into online content that's inspiring and, most importantly, sellable. Rajveen is proficient in omnichannel marketing and cross-functional collaboration to drive marketing goals.
Project Highlights
Expertise
- Adobe Experience Manager (AEM)
- Data Analysis
- Google Analytics
- Project Management
- SEO Content
- Social Media Marketing (SMM)
- WordPress
- Writing & Editing
Work Experience
Regional eCommerce Site Merchandiser
H&M Company
- Reported and presented weekly site performance to local markets using Google Analytics and Data Studio dashboards, resulting in a 50% increase in unique page views and a 30% increase in sessions year over year (YoY).
- Planned, coordinated, and executed campaigns onsite, working closely with an ecommerce planner, merchandisers, country marketing teams, and business controller.
- Prepared and ran sponsored ads on Zalora, a leading fashion marketplace in Southeast Asia, delivering a return on ad spend (ROAS) of over 500% with over $4 thousand in sales in a week for Singapore and Malaysia.
SEO Senior Content Associate
Shopee
- Increased organic sessions for the Shopee blog by 50% and transactions by 100% over two years.
- Edited the Shopee blog, overseeing the work of two writers and ten interns.
- Generated weekly reports using Google Analytics, Google Search Console, and Ahrefs to inform content planning strategies.
- Managed the blog calendar, facilitated brainstorming, and oversaw content planning for the Shopee blog.
- Planned and executed content marketing campaigns. Wrote copy for customer relationship management (CRM) projects and brand videos.
Digital Marketing Executive
NTUC Club
- Managed email marketing for Downtown East and implemented best practices to increase performance metrics. Worked on creating and implementing a new electronic direct mail (EDM) template.
- Worked closely with agencies to plan and execute digital aspects of ongoing campaigns on social media, including creating and running paid social ads, non-paid social posts, and offline and online initiatives.
- Selected, organized, and presented the content for the Downtown East Facebook page, consisting of three separate brand entities: Downtown East, Wild Wild Wet, and D'Resort.
Project History
Sponsored Ads
Planned and ran sponsored ads for H&M products on Zalora, delivering ROAS of over 500% with over $4 thousand in sales over a week for Singapore and Malaysia markets.
This project aimed to increase the visibility of H&M products on Zalora’s site using the marketplace’s proprietary ads platform. I worked closely with the merchandiser to determine the products that needed the visibility boost and with the business controller to determine the best time to run the ad.
Secondary Keywords
Introduced a secondary keyword strategy to optimize the blog content.
I introduced a secondary keyword strategy to target more specific search queries that would help rank the articles higher on the search engines. Once this was adopted, we saw an increase in sessions and transactions.
SEO Content Writing
https://shopee.sg/blog/Wrote more than 100 articles optimized through the SEO process for the Shopee Singapore ecommerce site.
Blog articles were written targeting primary and secondary keywords. After some time, the articles were re-optimized based on traffic, search engine ranking, keyword ranking, and trends. Along with writing articles, I edited the work of full-time writers and interns.
Education
Bachelor's Degree in History
Nanyang Technological University - Singapore
Skills
Core
Writing & Editing, SEO Content, Social Media Marketing (SMM), Email Marketing, Conversion Rate Optimization (CRO), Performance Marketing, Content Strategy, Digital Marketing
Platforms & Tools
Adobe Experience Manager (AEM), Google Analytics
Technical
Google Search Console
Other
WordPress, Presentations, Project Management, Data Analysis, Content Writing, Web Content, eCommerce
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