Rezwan Bari, Marketing Expert in Palmdale, United States
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Rezwan Bari

Verified Expert  in Marketing

SEO Strategy Expert

Palmdale, United States
Toptal Member Since
April 25, 2023

Rezwan is an innovative strategist with proven expertise in growing organic website traffic through data-driven SEO analysis and optimization. He has significant experience conducting keyword research, SEO audits, content gap analysis, and implementing UX best practices. With experience working across small to enterprise-level sites, Rezwan executes initiatives that enhance traffic, keyword rankings, lead generation, conversions, and sales-qualified leads (SQLs) to fuel revenue growth.

Work Experience

SEO Strategist

2022 - 2023
  • Elevated clients' SEO campaigns by implementing innovative strategies that blend traditional SEO with creative content experiences to fuel product-led and customer-led growth, leveraging Yoast SEO, Screaming Frog, and other tools.
  • Achieved an increase of over 100% year over year (YoY) in keyword rankings and a 60% monthly traffic boost for an international client who had recently launched their website.
  • Created a library of net new content for a client encompassing content pillars to increase topical relevancy. This resulted in a 20% increase in traffic to our blog.

SEO Strategist

2021 - 2022
Inseev Interactive
  • Worked alongside marketing directors to develop innovative landing pages that entice user engagement and encourage app downloads.
  • Assisted a small business in improving their local SEO keyword rankings into the top 20 as they began to open up more branches in the United States.
  • Improved conversions for a jewelry company by 10%, catering to their objective of expanding their customer base globally.
  • Leveraged multiple SEO tools and website crawlers, such as Screaming Frog.

SEO Specialist

2019 - 2021
Alt 9 Design LLC
  • Performed ongoing keyword discovery, expansion and optimization for over 10 clients across a wide variety of industries including animal wellness and the legal field.
  • Wrote effective SEO content for blogs that began to rank in the top 10 in the SERP for a core keyword.
  • Was the lead person to do routine website maintenance, including WordPress updates, site speed improvements, and meta SEO updates.

SEO Manager

2018 - 2021
Restoration Group
  • Collaborated with the paid ads, social media, web development, and copywriting teams to establish a cohesive methodology to elevate lead generation for all branches throughout the United States.
  • Increased lead generation by 11% by devising an alternative business solution that effectively mitigated losses incurred from disrupted regular services during the COVID-19 pandemic.
  • Oversaw and efficiently utilized the collective capabilities of my in-house team of copywriters and web development experts to generate fresh content and uphold technical SEO elements across all of our different websites.
  • Leveraged multiple SEO tools and website crawlers, such as Screaming Frog.

Redacted Landing Page SEO Audit

Created a full scope SEO audit of an aerospace and defense page for a major multinational automation company.

The audit involves an extensive analysis of the page's on-page SEO and technical aspects. Recommendations incorporate all best practices, including keyword optimizations, title tag and meta description updates, new internal linking, UX updates, structured data, and small competitive analysis.

Internal Link Audit

Conducted an extensive internal link audit for an international client, resulting in a slight increase in keyword rankings for a pivotal landing page after implementing new internal links.

This project focused on identifying all possible linking opportunities from a designated blog subfolder and redirecting them to a particular landing page. This action aimed to enhance topical relevancy, streamline website architecture, and improve overall website performance.

Increased Conversions Through Call to Action

Conducted an A/B test that involved relocating and altering the color of the call-to-action (CTA) Contact Us button, resulting in an increase of 15% in the click-through rate.

One of my client's websites had a Contact Us button that was not very prevalent on the page. I ran an A/B test with a different CTA and color, which yielded an improved CTR rate for the test version. As a result, we made the change and increased lead flow by about 15% for the quarter.
2010 - 2014

Bachelor's Degree in Business Management Economics

University of California, Santa Cruz - Santa Cruz, California, United States of America


Google Analytics Certification

Google Analytics Academy


Local SEO, SEO Audits, SEO Keyword Research, SEO Content, Organic SEO, Content Strategy, Keyword Research, SEO Tools, Search Engine Optimization (SEO), B2C Marketing, Content Creation, Marketing Analytics, Lead Generation, A/B Testing, Conversion Rate Optimization (CRO), Copywriting

Platforms & Tools

Yoast SEO, Google My Business, Google Analytics, Ahrefs, Screaming Frog, Crazy Egg, Google Data Studio, Google Analytics 4

Business Models

Business to Business (B2B), Business Models


Google Search Console


Semrush, Keyword Analysis, GAP Analysis, Landing Page Optimization, WordPress, Competitive Analysis, Presentations, Content Writing, Implementation, Economics, Econometrics, Statistics, Data Reporting, User Experience (UX)

Collaboration That Works

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