Rezwan Bari
Verified Expert in Marketing
SEO Strategy Expert
Rezwan is an innovative strategist with proven expertise in growing organic website traffic through data-driven SEO analysis and optimization. He has significant experience conducting keyword research, SEO audits, content gap analysis, and implementing UX best practices. With experience working across small to enterprise-level sites, Rezwan executes initiatives that enhance traffic, keyword rankings, lead generation, conversions, and sales-qualified leads (SQLs) to fuel revenue growth.
Expertise
Work Experience
SEO Strategist
Directive
- Elevated clients' SEO campaigns by implementing innovative strategies that blend traditional SEO with creative content experiences to fuel product-led and customer-led growth, leveraging Yoast SEO, Screaming Frog, and other tools.
- Achieved an increase of over 100% year over year (YoY) in keyword rankings and a 60% monthly traffic boost for an international client who had recently launched their website.
- Created a library of net new content for a client encompassing content pillars to increase topical relevancy. This resulted in a 20% increase in traffic to our blog.
SEO Strategist
Inseev Interactive
- Worked alongside marketing directors to develop innovative landing pages that entice user engagement and encourage app downloads.
- Assisted a small business in improving their local SEO keyword rankings into the top 20 as they began to open up more branches in the United States.
- Improved conversions for a jewelry company by 10%, catering to their objective of expanding their customer base globally.
- Leveraged multiple SEO tools and website crawlers, such as Screaming Frog.
SEO Specialist
Alt 9 Design LLC
- Performed ongoing keyword discovery, expansion and optimization for over 10 clients across a wide variety of industries including animal wellness and the legal field.
- Wrote effective SEO content for blogs that began to rank in the top 10 in the SERP for a core keyword.
- Was the lead person to do routine website maintenance, including WordPress updates, site speed improvements, and meta SEO updates.
SEO Manager
Restoration Group
- Collaborated with the paid ads, social media, web development, and copywriting teams to establish a cohesive methodology to elevate lead generation for all branches throughout the United States.
- Increased lead generation by 11% by devising an alternative business solution that effectively mitigated losses incurred from disrupted regular services during the COVID-19 pandemic.
- Oversaw and efficiently utilized the collective capabilities of my in-house team of copywriters and web development experts to generate fresh content and uphold technical SEO elements across all of our different websites.
- Leveraged multiple SEO tools and website crawlers, such as Screaming Frog.
Project History
Redacted Landing Page SEO Audit
https://docs.google.com/document/d/15mpPOWa9ik9i0fqvclmEm2Cn7TqzAteR/edit?usp=sharing&ouid=107906442130887280477&rtpof=true&sd=trueCreated a full scope SEO audit of an aerospace and defense page for a major multinational automation company.
Internal Link Audit
Conducted an extensive internal link audit for an international client, resulting in a slight increase in keyword rankings for a pivotal landing page after implementing new internal links.
Increased Conversions Through Call to Action
Conducted an A/B test that involved relocating and altering the color of the call-to-action (CTA) Contact Us button, resulting in an increase of 15% in the click-through rate.
Education
Bachelor's Degree in Business Management Economics
University of California, Santa Cruz - Santa Cruz, California, United States of America
Certifications
Google Analytics Certification
Google Analytics Academy
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