Rohit Kulkarni, Marketing Expert in Dubai, United Arab Emirates
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Rohit Kulkarni

Verified Expert  in Marketing

Marketing Expert

Location
Dubai, United Arab Emirates
Toptal Member Since
September 26, 2022

Rohit has led the development and execution of various marketing campaigns for the consumer services, eCommerce, fintech, IT, tourism, automotive, immigration, health, fitness, and beauty sectors. He has worked with small businesses, SMEs, and large Fortune 500 organizations and excelled at creating innovative marketing strategies to acquire leads and sales. Rohit also helped establish a digital marketing company from ground zero with expansion and substantial profit in a short period.

Project Highlights

Tire.ae
Increased the organic traffic from 600 to over 20,000 unique visitors per month as of September 2022, the organic conversion rate from 2.3% to 38.80%, and the ads conversion from 11.06% to 53.19%, opening three additional branches within the UAE.
Chef Sperxos
Created and managed the implementation of a digital strategy that generated a revenue of over $2.5 million in three years and helped a chef to become the world's first-ever chef to have an individual NFT collection that sold out.
Microsoft Dashboard for Windows Azure Campaign and Faculty Resource Centre
Redesigned, restructured, and migrated one of the most extensive free dashboard applications to Microsoft Azure, maintaining the downloading information account from Microsoft Faculty Resource Centre.

Expertise

Work Experience

Digital Media Head

2022 - PRESENT
Automobili Lamborghini S.p.A.
  • Planned and supervised internet marketing, entertainment marketing, and AI content creation per operational policies and processes to achieve revenue targets. I created a digital strategy to generate business awareness for the range of car models.
  • Analyzed competitors to understand their online and offline real estate marketing and mobile advertising activities. Created an end-to-end online marketing strategy and budget.
  • Conducted marketing campaigns to promote brand awareness among consumers and assisted in designing and developing marketing collaterals and promotional materials, while evaluating current marketing programs and recommending improvements.
  • Evaluated the effectiveness of marketing activities to determine whether goals were met and whether any measures are needed while developing and executing marketing strategies and plans for the car's launch.
  • Analyzed sales data and determine sales forecasts and recommended creative and cost-effective promotional activities.
  • Utilized viral marketing, YouTube ads, and performance-max campaigns to reach broader audiences and generate leads.

Director

2020 - 2022
Conversions Digital Marketing DMCC
  • Articulated with stakeholders in establishing the company, managed the business strategy, and created the revenue generation and the client sustainability and retainer models.
  • Developed and implemented an efficient brand activation strategy and streamlined revenue generation initiatives. Established two additional branches in Qatar and Canada within the first company year.
  • Planned and monitored sales funnels and KPIs for cross-functional teams. Assessed client insights and performance by monitoring progress, results, and retention. Provided training for cross-functional departments. Increased client retention by 90%.
  • Oversaw market research and consumer insights via focus groups, remarketing, lead generation, and on-page, off-page, international, and local SEO and ASO. Recommended radio advertising and cost control strategies.
  • Provided accurate reporting to stakeholders and improved the hiring process, employee welfare, and internal affairs.
  • Achieved BEP within six months after opening the company, cutting costs with the original timeline of 10-12 months.
  • Trained and developed cross-functional departments with trending tools and platforms. I also developed automated reporting for clients and stakeholders.
  • Got featured in newspapers for expertise in strengthening brands and received multiple invitations as a guest speaker in various universities, focusing on digital marketing, virtual reality, and augmented reality.

Operations Manager

2015 - 2020
BeOnTop - Digital Marketing & Integrated Solutions Company
  • Executed and monitored cross-department SOPs, enhancing client performance, progress, and results. Handled asset management, planning, and budget control for all campaigns. Reviewed new trends and remained at the forefront of digital marketing.
  • Developed a plug-n-play website wireframe with an integrated custom CRM in Pipedrive to support the small-scale service and eCommerce-based business, reducing the custom web development cost by more than 50%.
  • Planned and implemented startup marketing packages and logistics post-COVID-19, enabling startups to advertise without the high costs of an agency retainer. This strategy generated revenue of over $250,000 in one year.
  • Contributed to more than 200+ successful projects for paid advertising, organic results, branding, gamification, and awareness by leveraging tools like SendGrid for targeted email campaigns and achieving an average reduction in CPA or CPL by 40%.
  • Spearheaded Instagram growth initiatives to enhance brand visibility and community engagement.

Senior Software Engineer, Microsoft Azure Cloud

2012 - 2015
NXTech Consulting
  • Completed the enterprise application on the cloud to solve complex business problems for London's largest contract vehicle company CVL.
  • Designed Microsoft Faculty Connection to address challenges in teaching technology, featuring content and valuable tools that are exclusive, free, and designed to support technology educators.
  • Created the website to offer curriculum, free software, and training materials and provide insight into Microsoft's latest initiatives, regional events, and training.

Tire.ae

http://tire.ae

Increased the organic traffic from 600 to over 20,000 unique visitors per month as of September 2022, the organic conversion rate from 2.3% to 38.80%, and the ads conversion from 11.06% to 53.19%, opening three additional branches within the UAE.

TARGET
To increase the sales of tires and rank on top of the SERP results for some of the most competitive keywords in the UAE—Buy tires online.

STRATEGY
• Redesigned the website with a mobile-first approach and easy search for tire choices
• Implemented an SEO-friendly website design, URL structuring, 100% unique and quality content, attractive and relevant landing pages, chatbots, quality backlinks, guest postings, and premium blogging
• Developed an automated inventory organizer within the CMS to give users exact availability details
• Implemented pic offers like buy three tires and get one free, get full servicing for free in summer, free AC maintenance, free window tinting, free fluid change in winter, and free brake pad change
• Started search, display, map, and video ads across Google, Facebook, Instagram, TikTok, Snapchat, and Dubizzle
• Implemented ads set with car type, brands, demographics, usage, devices, and language
• Introduced influencer marketing to popularize the brand, service quality, and service center efficiency
• Introduced and advertised a customer relaxation area with PlayStation, racing simulations, massage chairs, and other entertainment features

Chef Sperxos

http://www.chefsperxos.com

Created and managed the implementation of a digital strategy that generated a revenue of over $2.5 million in three years and helped a chef to become the world's first-ever chef to have an individual NFT collection that sold out.

An outstanding digital marketing strategy catapulted an individual chef to become one of the most popular private chefs by establishing a cooking studio, a Greek cuisine restaurant in the Greek Pavilion at Expo 2020. Hosted renowned guests, including the honorable ruler of Dubai and his daughter and the former Minister of Culture and Knowledge Development of the UAE. He was also the world's first chef to have his NFT collection. He has regularly been invited to popular events like the Gulf Food and Dubai Fashion Week to showcase his culinary talents.

Microsoft Dashboard for Windows Azure Campaign and Faculty Resource Centre

Redesigned, restructured, and migrated one of the most extensive free dashboard applications to Microsoft Azure, maintaining the downloading information account from Microsoft Faculty Resource Centre.

Microsoft Faculty Connection addresses the challenges faced by faculties in teaching technology students. Microsoft's Faculty Connection features content and valuable tools that are exclusive, free, and designed to support technology educators. The site offers a curriculum, free software, training materials, and insights into Microsoft's latest initiatives, regional events, and training.

Tradition to Fashion – Luxury Abaya

https://hanayen.com/

Increased online sales by 48% overall, organic SEO top positions for Gulf, US, and Europe regions, and social media engagement with over 30,000 organic followers in three accounts in six months.

A niche player in the eCommerce industry, Hanayen is a pioneer brand offering luxury Islamic clothing, including Abayas and Sheila, for the Gulf, US, UK, and European markets. Awarded the 'Best Luxury Abaya 2022' at the International Fashion Week Dubai, Hanayen has gained a unique position in the market by designing trendy Islamic clothing for Muslim women. In all of their actions, they strive to ensure that all economic, environmental, and social factors are considered.

As a pioneer in the field, they have adopted digital marketing solutions to drive their sales through organic and social media. For a highly competitive sector like eCommerce, efficient SEO methods, paid advertising, social media marketing, and other online marketing techniques can help attract potential customers in their scarce attention span online. When Hanayen approached us in 2021, their sole digital marketing objective was to get sales and enhance their online visibility. Through strategic and balanced use of various SEO techniques, engaging and conversion paid campaigns, and interactive social media account management, they achieved remarkable results in less than six months.
2004 - 2008

Bachelor's Degree in Software Engineering

Sinhgad Institute of Technology and Science - Pune, India

DECEMBER 2022 - PRESENT

Lamborghini Full Training Program

Automobili Lamborghini S.p.A.

MAY 2022 - APRIL 2023

Google Ads Video Certification

Google

APRIL 2022 - MARCH 2023

Google Ads Search

Google

FEBRUARY 2022 - JANUARY 2023

Google Ads Display

Google

SEPTEMBER 2018 - PRESENT

Digital Guru Black Belt

Google

Core

Paid Advertising, Digital Marketing, Organic SEO, Lead Generation, Funnel Marketing, Google SEO, Google Ads, Social Media, Google AdWords, Display Advertising, Landing Pages, YouTube Ads, Video Ads, Facebook Ads, Facebook Marketing, Instagram Marketing, TikTok Ads, SEO Tools, B2C Marketing, Marketing Strategy, Social Media Marketing (SMM), Digital Marketing Strategy, Inbound Marketing, Market Research & Analysis, Brand Strategy, Brand Marketing, Organic Social Media, Performance Marketing, Email Campaigns, Ad Campaigns, Conversion Rate Optimization (CRO), Growth Hacking, Advertising Campaigns, A/B Testing, Social Media Strategy, Go-to-market Strategy, Audience Targeting, Branding, Social Media Content, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Advertising, Social Media Campaigns, Ads, Keyword Research, SEO Keyword Research, Link Building, Mobile Marketing, Online Marketing, On-page SEO, Off-page SEO, Pay-per-Click (PPC), Web Marketing, Digital Campaigns, Digital Advertising, Digital Marketing Best Practices, Marketing, Social Media Design, Content Marketing, Email Marketing, Content Strategy, Product Marketing, Funnel Optimization, Funnel Analysis, Social Media Management, Blogging, App Store Optimization (ASO), Campaign Management, Marketing Leadership, Social Media Advertising, LinkedIn Ads, Marketing Analytics, Facebook Video Ads, Local SEO, Influencer Marketing, Google Tag Manager, Social Media Posting, Brand Activation, ASO, Instagram Growth, Mobile Advertising, Entertainment Marketing, Account Planning, Mobile Strategy, Google AdMob

Platforms & Tools

Digital Advertising Platforms, HubSpot, Instagram Ads, Google Analytics, Google Data Studio, Facebook Ads Manager, Google Ad Manager, Screaming Frog, Ahrefs, Advertising Tools & Platforms, Amazon Web Services (AWS), PivotViewer Silverlight

Technical

Google Search Console, HTML, CSS, ASP.NET MVC, Cloud Engineering, CSS3, SQL

Business Models

Business Models, Business to Business (B2B), B2B, Business to Consumer (B2C), SaaS Product Marketing, SaaS, B2C

Other

Digital Strategy, Web Analytics, Business Strategy, Website Traffic, Leadership, Business Development, Project Management, Team Management, Team Development, Sales Growth, Sales & Channel Enablement, Revenue Strategy, Advertising, Data Analytics, Client Relationship Management, Operations Management, Training & Training Content Development, Google Shopping, Design, Key Performance Indicators (KPIs), Keyword Analysis, Video Production, Web Design, eCommerce, Brand Building, Brand Positioning, Digital Marketing Design, Digital Marketing Product Manager, Direct to Consumer (D2C), Digital Media, Customer Acquisition, Landing Page Optimization, Growth Strategy, Growth Marketing, Revenue Optimization, Community, Innovation Strategy, Consumer Insights, Budgeting, Communication Strategy, Minimum Viable Product (MVP), Product Branding, Startups, Product Launch, Conversion, Leads, Competitor Analysis & Profiling, Product Coach, Monetization Models, Revenue Modeling, Market Insights, Customer Acquisition Cost (CAC), Project Budget Management, Paid Search, Website Audits, Website Optimization, Digital, EMEA, Product Growth, Instagram, Customer Journeys, Marketing Management, Market Research, Seos, YouTube SEO, YouTube Marketing, Digital Project Management, YouTube, Logistics, Consulting, Advisory, Management Consulting, Data Analysis, Scaling, Digital Transformation, WordPress, Gaming, Retargeting Pixels, Conversion Rate, Semrush, Team Leadership, Launch Strategy, Marketing Attribution, Education, Edtech Design, Mentorship, Websites, Strategy, Shopify, Fashion, User Experience (UX), Marketing ROI Optimization, Software Development, Information Technology, Facebook Pixel, Snapchat, Website Redesign, User Retention, B2B Lead Generation, Cloud, Microsoft Azure, IIS, HTML5, jQuery, C#.NET, Windows Server, Video Editing, Non-fungible Tokens (NFT), Events, Event Marketing, Event Management, Social Ad Design, Analytics Platforms, International SEO, Internet Marketing, Focus Groups, Remarketing, Gamification, Startup Marketing, Asset Management, AI Content Creation, SendGrid, Viral Marketing, Radio Advertising, Pipedrive, Real Estate Marketing, CX Strategy, Bid Management, Web Trends, AI Social Media Content Creation, Google AdSense

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