SEO Expert Job Description

Company Introduction

{{Write a short and catchy paragraph about your company. Make sure to provide information about company culture, perks, and benefits. Mention office hours, remote-working possibilities, and everything else you think makes your company interesting. SEO experts often work remotely, allowing companies to access a wider talent pool.}}

Job Description

Our brand seeks an experienced SEO specialist who will play an essential role in driving organic search traffic and online customer acquisition by developing and implementing SEO strategies that increase search engine ranking. This digital marketing expert will lead ongoing keyword discovery and competitor analysis. They will collaborate with different departments, including our content marketing and web development teams, to create engaging, user-oriented website content that showcases the brand’s credibility and unique value proposition. This role requires a broad knowledge of SEO best practices, including experience identifying technical SEO solutions that create a positive user experience.

Responsibilities

• Develop and implement SEO strategies that enhance online visibility on Google and other major search engines
• Conduct SEO keyword research to identify high-value search engine queries that align with business objectives and user intent
• Research competitors to find content gaps and opportunities for growth and differentiation
• Monitor and analyze website SEO performance for metrics like organic traffic, conversion rate, bounce rate, and keyword ranking, and provide regular reports to stakeholders on SEO progress
• Collaborate with other digital marketers to create and refresh SEO content across the website, including landing pages, blog articles, and product description pages
• Optimize meta descriptions, headers, URLs, image alt text, and other on-page elements to enhance search engine ranking
• Develop and execute an effective link-building strategy, with attention to internal links as well as backlinks from high-quality external sources
• Perform technical SEO audits and collaborate with web developers to address issues such as page load speeds, mobile responsiveness, schema markup, and website crawlability
• Apply knowledge of our audience and industry to ensure website marketing materials remain relevant and engaging
• {{Add other relevant responsibilities here.}}

Skills and Qualifications

• Proven SEO experience integrating technical SEO, on-page optimization, and content strategy into cohesive SEO strategies and campaigns that drive business growth
• In-depth experience using SEO tools, like Ahrefs or Semrush, for keyword research, performance tracking, and technical SEO audits, along with experience using website analytics tools, such as Google Analytics or Adobe Analytics
• Analytical mindset and ability to make data-backed decisions
• Demonstrated ability to collaborate with content specialists—including SEO copywriters and digital marketing strategists—to create compelling content that employs relevant keywords and SEO-friendly content marketing strategies
• Technical skills in SEO testing strategies, such as A/B and multivariate experiments, to evaluate the performance of website variations
• Excellent communication skills and the ability to align cross-functional teams to accomplish complex SEO campaigns
• Solid understanding of digital marketing techniques and best practices
• Passion for staying up to date with the latest SEO trends, search engine updates, and industry best practices
• Ability to adapt to changing marketing strategies and business priorities to ensure ongoing SEO success
• {{Emphasize relevant industry experience, particularly for technical or specialized markets, such as engineering or healthcare.}}

Education and Training Requirements

• Bachelor’s degree in marketing, mass communication, business, or related fields or equivalent professional experience at a digital marketing agency or similar marketing team {{Modify to reflect the desired qualifications.}}

Experience Requirements

• Two or more years of SEO experience, with a proven record of achieving strong search performance {{Adjust this section based on the needs of your project. Two years of experience corresponds with a junior SEO specialist position; senior-level SEO experts have more than seven years of experience.}}

Salary Range

{{Include the salary range for your position. The cost associated with hiring an SEO expert depends on various factors, including location. In the US, the average total annual pay for SEO expert approximately $75,000 as of September 2024.}}