Alex Artiach, Product Manager in Madrid, Spain
Alex is available for hire
Hire Alex

Alex Artiach

Verified Expert  in Product Management

Product Manager

Madrid, Spain
Toptal Member Since
November 28, 2023

Alex is an accomplished product manager specializing in cryptocurrency and its underlying value propositions. He has held roles at fintech and gaming startups, where he led the development of their crypto verticals, focusing on connecting individuals with innovative crypto-native products that generate wealth. Having primarily worked at startups, Alex is comfortable with cross-functional environments requiring constant tradeoffs and rapid communication.

Work Experience

Product Director

2023 - 2023
  • Oversaw the full mainnet and testnet launch of the app.
  • Enabled users to stake their AMT tokens and become chain node validators with their phones.
  • Redesigned the entire app's identity, vision, and roadmap.
  • Monitored integrations with Onramper, 1inch, Verse, and others, facilitating multicurrency management.
  • Designed a non-fungible token (NFT) marketplace enabling users and artists to instantly mint and market NFTs.
  • Created the roadmap for an upcoming decentralized exchange (DEX) platform, payment gateway, and decentralized application (dApp) developer ecosystem.

Crypto Product Lead

2022 - 2023
  • Led product vision, product innovation, product design, and development of the company's Web3 gaming platform, including its own on-chain utility token, non-custodial wallet, and transactional experiences.
  • Executed the crypto roadmap, which encompassed listing the on-chain token on CEX and DEX platforms, enabling gambling on futures via dYdX, integrating NFTs with OpenSea, and integrating a Web3 wallet through Coinbase Wallet as a service.
  • Collaborated with product owners of all verticals to introduce crypto components into their respective roadmaps.
  • Acted as a subject-matter expert across the organization and clients.

Crypto Product Lead

2021 - 2022
Plum Fintech
  • Coordinated the design and launch of Plum's flagship crypto MVP.
  • Supervised the drafting of Plum's crypto license registration with financial regulators.
  • Developed a roadmap explaining Plum's strategy for adding crypto and decentralized finance (DeFi) into the existing ecosystem, encompassing the wallet, liquid staking, DEX, and other key components.

OpenTag | Crypto Product Lead

Joined the company as a crypto lead to prepare the creation of a brand new Web3 layer around the company's existing gaming ecosystem and launch the brand's first-ever crypto casino.

Throughout this project, I was responsible for steering the product vision, driving product innovation, overseeing product design, and managing the development of OpenTag's Web3 gaming platform. This encompassed the creation of our own on-chain utility token, the development of a non-custodial wallet, and the implementation of peer-to-peer (P2P) experiences.

In addition, I collaborated closely with product owners from various verticals to integrate crypto components into their respective roadmaps.

Beyond the internal scope, I also served as a subject-matter expert and consultant for both the organization and clients.

Plum | Crypto Product Lead

Pitched a brand new crypto vertical to the company's CEO, built the team, the roadmap, and the vision, and launched the MVP, featuring innovative integrations, across multiple countries in Europe.

Plum's new crypto investment line aimed to optimize users' wealth by leveraging integrations with decentralized finance (DeFi) applications.

In my role as a product leader, I spearheaded the 0-1 launch of Plum's crypto initiative, taking it from concept to reality. This involved formulating and executing the roadmap for offering various crypto and DeFi services, including the development of a wallet, liquid staking capabilities, and integration with a decentralized exchange (DEX), among other features.

To ensure a successful launch, I coordinated the design and launch of the minimum viable product (MVP) and devised a comprehensive launch strategy while establishing a long-term vision and strategy.

Furthermore, I facilitated the integration process with third-party providers and handled the necessary regulatory compliance efforts, ensuring proper licensing and registration with financial regulators.

Product Director

Launched an app that empowers individuals to run a blockchain node directly from their phones.

Successfully managed the full mainnet and testnet launch of an application that allowed users to stake their AMT tokens and become chain node validators with their phones.

In addition to the launch, I led a comprehensive rebrand of the app, shaping its vision and revamping the roadmap, closely monitored and integrated key platforms like Onramper, 1inch, and Verse to facilitate multicurrency management, and designed an NFT marketplace that empowered users and artists to instantly mint and market their NFTs.

Looking ahead, I have meticulously created a roadmap for the future development of a decentralized exchange (DEX) platform, payment gateway, and a robust dApp developer ecosystem.
2018 - 2020

Master's Degree in Public Administration

Beijing Normal University - Beijing, China

2013 - 2017

Bachelor's Degree in Economics & Politics

University of Exeter - Exeter, United Kingdom


Slack, Jira, Figma






Crypto, Product Owner, Management, Critical Thinking, Notion, Fintech, Gaming, Asset Tokenization, Backlog Management, User Requirements, Functional Requirements, Documentation, Business Analysis, Backlog Grooming, Business Requirements, Customer Experience, Feature Backlog Prioritization, UX Testing, Prototyping, User Stories, Product Management, Research & Critical Thinking, Sustainable Development, New Products, Gaming Platforms, SQL

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.


Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring