Alla is available for hire

Alla Alimova

Verified Expert in Product Management

Product Manager

Location

Amsterdam, Netherlands

Toptal Member Since

September 27, 2022

Alla has 12 years of experience in the software industry, which includes product, consulting, and venture companies. Specializing in marketplaces at eBay and Catawiki, she has built a marketplace from 0 to 1. She has worked at startups, scale-ups, and global companies in healthcare, finance, advertising, retail, and luxury. Alla has built mobile apps, hybrid, web, and SaaS. She has cross-cultural experience with distributed teams and leadership in NYC, California, Canada, EMEA, and APAC.

Product Management Project Management Stakeholder Management Global Product Management Mobile App Development Agile Product Management Websites Product Coach SaaS Jira Documentation Software as a Service (SaaS)Artificial Intelligence (AI)Mobile

Project Highlights

Online Marketplace of Luxury Watches

Built the product, team, and culture from 0 to launch, reporting directly to the founder/CEO and working closely with investors.

Mobile Apps for Catawiki

Led a 15-member team in designing and developing mobile apps for the online marketplace Catawiki, achieving €1 million in mobile apps' monthly revenue.

Mobile Apps for Automotive Industry

Led the design and development of mobile apps for connected cars from the idea to MVP on iOS and Android platforms for mobile and tablet devices.

Expertise

Conceptualization Global Product Management Minimum Viable Product (MVP)Product Leadership Product Vision Startups Team Leadership Value Proposition

Work Experience

Entrepreneur in Residence

2019 - 2022

Montro

Built and launched an online marketplace from 0 to 1. Shaped the idea and set the scope, roadmap, and metrics. Launched an MVP and led the search for product-market fit, resulting in €1 million GMV.
Set business and product strategy, reported directly to the founder/CEO, and worked closely with investors.
Oversaw the product development process and roadmap, ensuring smooth delivery within time and budget.
Coached designers, branding, and creatives on product practices and frameworks through regular 1 on 1s and mentoring.
Created an outcome-oriented organizational culture with an OKRs framework, reducing time-to-market by 25%.

Senior Global Product Lead

2017 - 2019

eBay

Owned the vision, strategy, and evolution of a portfolio of nine products in 11 markets.
Led three teams of 18 developers, delivering customer experiences to 250+ million users.
Set portfolio yearly goals and quarterly OKRs, resulting in better development alignment with business strategy.
Facilitated innovation sessions across global product teams to discover the next investments.
Collaborated with cross-functional teams, ensuring smooth delivery.

Mobile Product Lead

2016 - 2017

Catawiki

Grew native mobile MAU by 81% YoY with consistent 15% conversion to unique bidders.
Generated 33% (€14+ million) of the company's yearly revenue by launching high-impact features and metrics-driven product practices.
Oversaw cross-functional mobile teams during business hyper-growth.
Identified insights-driven initiatives using A/B testing, Google Analytics, Localytics, and qualitative frameworks.

Product Manager

2014 - 2016

Star

Built and launched two predictive native apps to be used in drivable prototype vehicles by automotive OEMs for CloudMade, a Palo-Alto based startup.
Led the redesign and development of a SaaS social ad platform serving 80 customers for Glow Digital Media, a London-based startup.
Created prototypes and wireframes to test ideas and concepts and conduct usability studies rapidly.
Led discovery workshops to identify users' jobs to be done and product opportunities.

Product Manager

2012 - 2014

State Street

Built big data analytics products in finance for the State Street corporation.
Led a team of developers and QA engineers, overseeing product implementation.
Designed and launched an automated system for user access management, reducing processing time from months to seconds.

Product Manager

2011 - 2012

MedeAnalytics

Led the UX, design, and engineering teams to build an audit analytics product, saving healthcare providers millions of dollars in claims.
Onboarded five US healthcare providers into a new product; was responsible for data mapping and migration.
Translated US healthcare industry trends into product requirements and managed the product roadmap.

Project History

Online Marketplace of Luxury Watches

https://montro.com/

Built the product, team, and culture from 0 to launch, reporting directly to the founder/CEO and working closely with investors.

Montro is a new way to discover and buy pre-owned luxury watches, combining content and inventory. I was involved in all aspects of the business; shaping the idea, value proposition, business strategy, product vision, building team, culture and processes, investor relations, and reporting.

Mobile Apps for Catawiki

https://apps.apple.com/us/app/catawiki-online-auctions/id926272969

Led a 15-member team in designing and developing mobile apps for the online marketplace Catawiki, achieving €1 million in mobile apps' monthly revenue.

Catawiki is the most visited, curated marketplace in Europe for special objects, offering over 65,000 objects for auction each week. It is also the winner of Deloitte Fast 500 EMEA 2015. I spearheaded the Catawiki mobile app, generating 33% (€14+ million) of the company's yearly revenue and leading teams through scale-up pains.

B2B SaaS Social Ad Management Platform

Led the design and development teams distributed across Kyiv and London to design and build a new platform.

A social ad management platform that enables advertisers to build, manage, and optimize advertising campaigns across social media channels, such as Facebook, Instagram, and Twitter. I facilitated the ideation and discovery workshops, designed sprints, refined the product vision and scope, planned and managed the development, led the product release, and provided product training for support teams.

Mobile Apps for Automotive Industry

Led the design and development of mobile apps for connected cars from the idea to MVP on iOS and Android platforms for mobile and tablet devices.

Connected car apps are integrated into the car dashboard, learning about users as they drive, predicting destinations and routes, and suggesting places users might like based on their preferences and external data sources.

FemTech Startup | Baushe.co

https://baushe.co/

Advised an early-stage FemTech startup in the menopause space on building products from 0 to 1: product development, community building, content strategy, and go-to-market strategy.

Baushe.co is the go-to place on menopause - providing community, guided self-help, reliable information, and health tracking. It supports women during the menopause stage of life to live it on their terms.

Education

2015 - 2016

Master of Business Administration (MBA) in Business Administration (MBA)

Rotterdam School of Management, Erasmus University - Rotterdam, Netherlands

2008 - 2010

Master's Degree in Computer Science

National Technical University "KPI" - Kharkiv, Ukraine

2004 - 2008

Bachelor's Degree in Computer Science

National Technical University "KPI" - Kharkiv, Ukraine

Certifications

JULY 2019 - PRESENT

Behavioral Design

Behavioural Design Academy

AUGUST 2018 - PRESENT

JTBD Course

thrv

APRIL 2013 - PRESENT

Certified Scrum Product Owner (CSPO)

Scrum Alliance

Collaboration That Works

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