Andrea Cerio
Verified Expert in Product Management
Product Manager
Andrea is a hands-on product manager with more than five years of experience in building native apps, eCommerce, and data capabilities for organizations ranging from startups to Fortune 500 companies. An MBA Graduate at the IESE Business School, Andrea has an entrepreneurial mindset and loves to launch new products that solve problems and deliver clear business value. He also enjoys building agile teams and is experienced in Agile, Scrum, and Kanban.
Project Highlights
Expertise
Work Experience
eCommerce Manager
Wayfair
- Led a team of four, mostly made of newly hired members, to manage a portfolio of ~200 suppliers and a product catalog accounting for ~€130 million, representing ~20% of EU gross revenues (about € 130 million).
- Achieved +36% YoY catalog growth (~47.000 new products in 2019), and increased product digitalization pipeline x100 (~20.000 average vs. ~200 in H1) while improving merchandising quality (+10% tag coverage vs. 2018).
- Drove supplier education initiatives in Europe, resulting in over 40% suppliers trained in 2019 by establishing more scalable channels (e.g., webinars, video tutorials) and improving training accessibility (e.g. a curated help center).
Head of Product Management
Wonderfood
- Designed functional requirements and the entire UX/UI after analyzing users' preferences and benchmarking competitors, gaining 400+ organic downloads the first month and content from 600+ restaurants.
- Led an international team of five engineers and designers to ensure a clear understanding of project milestones and development standards, reaching every target on time over a two-year roadmap.
- Studied user behavior via usability trials to cut out redundant features, propose new ones, and reinforce customer experience, increasing average user sessions from one to four minutes (+300% improvement).
Product Manager
Yoox-Net-A-Porter Group
- Developed roadmap to build analytics platform after reviewing data strategy across three business divisions, enabling advanced analytics and user journey personalization, resulting in an additional €3.8 million forecasted revenues per quarter.
- Performed contribution margin analysis by platform over four different online stores, gaining insights and sharing recommendations with the CFO to improve profitability via margin-driven allocation of marketing investments.
- Managed the roadmap of two additional capabilities to improve marketing attribution (app tracking), and to increase marketing efficiency via cross-channel and cross-platform user tracking.
Senior Consultant
More
- Managed full lifecycle of projects covering the re-organization, process change, and innovation outsourcing for multinational clients, coordinating three junior consultants and driving €200,000 revenues in 18 months.
- Established 150+ go-to-market processes across five departments after extensive research and negotiation of accountabilities, leading to the commercial launch of three products and the opening of a new business line.
- Created guidelines to bring innovation outsourcing in client R&D unit, achieving 3x partnership increase within three months and securing follow-up projects for €50,000.
Analyst
Wind Tre
- Analyzed performance data of 6,900+ employees, classifying and presenting insights across 14 department to advise executives over implementation of innovative sourcing program bringing € 200 mln cost efficiencies.
- Established net promoter score methodology to measure employee engagement, mining data to identify root causes, designing specific personnel development actions, and achieving score improvement of 15% in three months.
- Introduced new data tracking systems to increase efficiencies and bring down costs, driving € 110 k annual savings.
Project History
Wonderfood App for iOS
http://www.wonderfoodapp.comWonderfood is a mobile app for foodies available worldwide on the App Store. Lead product manager in charge of the product vision and roadmap. Managed overall product backlog and a team of software engineers, data engineers, and designers.
- Defined iOS native app features and priorities from scratch.
- Developed a machine learning pipeline to predict people's food preferences.
- Achieved top-notch user engagement after developing retention mechanisms.
YUP News Web Platform
YUP News is an independent web magazine with more than 90,000 subscribers. Launched and managed YUP News from scratch, turning it into a platform with more than 20,000 readers/month in under a year.
- Designed web platform and requirements to grant constant flow of high-quality editorial content.
- Established a technology stack to support up to 10,000 online readers.
- Managed editorial staff of 30 young professionals.
YNAP Data Capabilities
YNAP Group is the leading eCommerce platform for fashion and luxury. In charge of product vision and aspirational roadmap for big data and marketing capabilities. Worked directly with the chief data officer and the head of Data Science Management.
- Developed roadmap to build analytics platform after reviewing data strategy across three business divisions, enabling advanced analytics and user journey personalization, resulting in additional € 3.8 million forecasted revenues per quarter.
Education
Master's Degree in Business Administration (MBA)
IESE Business School - Barcelona, Spain
Master's Degree in Business Administration (MBA)
LUISS Guido Carli - Rome, Italy
Bachelor's Degree in Economics
LUISS Guido Carli - Rome, Italy
Certifications
MBA GPA 3.8/4
IESE Business School
GMAT Top 10% Percentile
Pearson VUE
IELTS Academic 8/9 Overall Band Score. CEFR Level C1
British Council
Skills
Tools
Jira, Trello, Slack
Paradigms
B2C, Agile Product Management, Scrum, Agile
Other
B2B, eCommerce, Native Mobile Apps, Web Applications, Business Planning, Financials, Data Analysis, Analytics, Product Management, Product Strategy, Product Roadmaps, Big Data, Software as a Service (SaaS), Google
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