Anna Dirr
Verified Expert in Product Management
Product Manager
Anna is a product manager with experience in international agile product building and project management. She has restructured B2C and B2B products and operations processes ensuring high efficiency and user-friendliness. She has met stringent GDPR compliance protocols, delivered high-security ID verification services, and served as the head of operations and campaign manager on projects. Anna has a passion for startups and enjoys agile environments and supporting client's products.
Project Highlights
Expertise
Work Experience
Freelance Project and Product Manager
Self-employed
- Provided project and product management services for various projects.
- Conducted strategic workshops for product relaunches and product planning.
- Analyzed and presented survey results for a consulting firm.
- Conducted critical review and analysis of startup MVP launches.
Project Manager
Collecto
- Launched a museum app for the Pinakothek der Moderne, one of the greatest collectors of artworks in Europe.
- Scoped the MVP version of the app based on the client's budget and timeframe.
- Communicated progress and challenges to the client.
- Managed the product backlog and prioritized future product features and improvements.
Head of Operations
TrueProfile.io / DataFlow Group
- Developed high-level MVP architecture for the service platform TrueProfile.io.
- Streamlined operational processes and coordinated the international team.
- Drove the product vision, go-to-market strategy, and product conception and development.
Campaign Manager
Invesdor
- Built a new investment platform, including unique USP and campaign concepts.
- Coordinated and executed crowdfunding campaigns (€2+ million funding).
- Assisted with the merger of Kapilendo and Venturate.
Assistant Manager and Director of Crowdfunding
Invesdor
- Coordinated and created several crowdfunding campaigns.
- Led product management, along with IT coordination, for new features.
- Directed the responsibilities within the startup team.
Project History
Launch of Museum App
https://apps.apple.com/de/app/pinakothek-der-moderne-app/id1631973666Managed the launch of a museum app for the Pinakothek der Moderne in Munich.
Integration of Third-party ID Verification Services
https://member.trueprofile.io/lp/id-verificationProduct manager for the integration of IDnow's AutoIdent on my client's platform resulting in increased data quality, comprehensive product offerings, and higher revenues.
The integration contains:
-Design of new user flows, including additional user guidance and error handling.
-API to IDnow to create cases and receive results.
-Creation of a new blockchain report document containing verification results.
-Display of verification results in the customer's profile.
-Briefing of the operations team to troubleshoot and manage customer questions.
The new ID verification service has opened up a new revenue stream and convinced B2B customers to choose our services.
Redesign of B2B Product
https://www.trueprofile.io/partner/verifyYear-long redesign of the B2C product offering more flexibility in product offering and pricing.
The redesign included:
-Flexible bundling of different products and services into client packages.
-Flexible pricing of products and services based on client settings (amount of payment, paying user).
-Inclusion of different payment options: Upfront, on-demand, on account.
-Option to customize the look and feel of client packages.
-Feature to invite employees and applicants to start the pre-selected verification of documents.
-Improved user experience within B2C and B2B accounts.
-Option to manage processes via API from common HR platforms.
New Operation Flow Designs within Airtable
Designed new operation flows to manage incoming applications for posted job ads.
-Reviewing applications
-Collecting missing information
-Following up with applicants
-Submitting applications to recruiters
The built solution ensures full flexibility regarding the number of job ads, change of job requirements, number of applications per applicant, and the number of team members working on incoming applications. The recruiters can access real-time applicant data allowing for quick turnaround times and feedback loops.
Update of Terms & Conditions and Privacy Notice to meet GDPR Requirements
Updating the Terms & Conditions and Privacy Notice for both B2C and B2B users ensured GDPR compliant processes and products.
Education
Master's Degree in Computing and IT
University of St Andrews - St Andrews, Fife, Scotland
Double Bachelor Degree in International Business Administration
Tongji University - Shanghai, China
Double Bachelor Degree in International Business Administration
WFI - Ingolstadt, Bavaria, Germany,
How to Work with Toptal
Toptal matches you directly with global industry experts from our network in hours—not weeks or months.
Share your needs
Choose your talent
Start your risk-free talent trial
Top talent is in high demand.
Start hiring