Ariel is available for hire
Hire ArielAriel Shoham
Verified Expert in Product Management
Product Manager
Location
Tel Aviv-Yafo, Israel
Toptal Member Since
August 8, 2019
Over the past 20 years, Ariel has successfully incepted new ideas, turning them into desirable products, engaging stakeholders, and creating sustaining and supportive businesses and ecosystems around them. Ariel has led product and development across a wide variety of domains: banking, fintech, cyber, intelligence, eCommerce, edtech, and telecom, demonstrating combined vision and pragmatism.
Project Highlights
Biomedical Education Skills and Training Network
Led BEST to become the leading Biomedical teaching network with hundreds of thousands of users.
Private Blockchain Security Protocol Digital Health
Built a blockchain security solution from scratch for real-time secured digital health interoperability.
Robotic Process Automation for CX
Led product for world's first CX platform, applying AI for monitoring activity and triggering automated remediation flows.
Expertise
Work Experience
Senior Product
2021 - PRESENT
Meta
- Led the discovery, inception, development, and launch of a KYB Platform to serve all of Meta's business monetization products and protect them from fraud and abuse.
- Enabled the platform to ingest 4M API calls daily from various products (WA, IG, FB), run applicable regulatory policies, render controls, mitigations, and remediations and enforce compliance decisions across various touch-points in the user journey.
- Oversaw identity and account protection, growing the platform and extending the scope to support all KYC/KYB financial use cases at scale. Enabled cross-regulatory compliance and financial integrity.
- Led cross-functional complex compliance projects with hundreds of stakeholders and delivered key service-led strategic projects that have informed the group's roadmap and strategy.
Director of Product
2019 - 2021
Forter
- Onboarded new merchants and supported new customer use cases (product innovation in fintech).
- Developed models that harness existing fraud prevention know how to introduce new corroboration models (product innovation in identity).
- Extended existing technology to support new decisions across the user journey (product innovation in account protection).
EIR - Senior Product manager
2017 - 2018
Amdocs
- Rejuvenated Amdocs’ mainstream offerings and come up with new LOBs, to be offered to existing clientele.
- Collected customer insights, compiled architecture and UX, led the development of two new product lines: a B2B financial marketplace offering advanced P2P financing solutions to CSPs’ business clients and PRNoc, a social intelligence platform that optimizes customer care through monitoring of SM channels.
Co-founder
2012 - 2017
Smart Sparrow
- Acted as the key evangelist, product-oriented strategist, and program lead, heavily involved in taking the company from nascence to maturity ($30 million in equity funding + $15 million in grant funding).
- Led our flagship program (BEST Network) from inception ($4.5 million grant funding) to its current state as the world’s first biomedical teaching network, generating over $1.2 million in revenues.
- Landed first eight paying customers (Ivy league universities), and built an international vivid community of educators collaborating on the product I headed.
Deputy Head of Enforcement
2009 - 2012
Privacy Protection Authority
- Served as a key member of the PPA founding team.
- Managed complex international cybercrime investigations - collecting and connecting data sets to discover patterns, relationships, anomalies, and evidence trails.
- Collaborated with government, intelligence, defense communities, and international agencies.
- Led the Agron, Saudi Hacker, and DigiNotar investigations.
- Won two national excellence awards for outstanding team performance.
CEO - Barlev International
2006 - 2007
Barlev Investigative Auditing
- Compiled an international expansion strategy for the group.
- Led the opening of several European markets and generated new business (financial and technological audits, e-discovery, and other financial investigations) mainly in Germany, NL, and the UK.
Product Manager
2002 - 2006
Bank Hapoalim
- Led the design and delivery of a platform that connects the bank’s HQ with 10 offshore branches and subsidiaries to generate consolidated financial management vantage point promoted and used by a community of internal business units as insight generators and decision support tools.
- Designed and built the platform for integrating daily transmissions from all subsidiaries and consolidating them into a unified product catalog.
Co-founder, CTO
1999 - 2002
Zoomix Data Mastering (Acquired by Microsoft)
- Led the incorporation of the company (vision, contracts, investment case, IP management, patents) product strategy, architecture, design, and delivery (eCommerce platform-B2B, B2C, and BI data mastering tools powered by semantic search algorithms).
Lead Engineer
1998 - 1999
Flowserve BV
- Architected and developed a custom-made automated Y2K conversion platform for an international fluid management company using MF/AS-400 infrastructure.
- Utilized the platform to migrate all the company's processes to comply with Y2K.
- Designed the platform to support cross-company migration to ERP.
Legal Intern
1997 - 1998
Clal Israel
- Researched and advised on commercial law, telecommunications, capital markets, and securities.
- Served as assistant secretary and led all supportive documentations for SEC filings, ESOP plan, and secondary public offerings, and reporting.
Software Engineer
1995 - 1996
Ministry of Education
- Designed and built a custom E2E application for a special education unit.
- Conducted discovery and interviews, built the architecture and design, and did the coding together. Completed the project at 30% of the planned budget.
- Took the job as a hands-on contractor and completed the project independently within one year. The project's original scope was for two years, with five people.
- Won several excellence prizes for efficiency for the platform I built that is currently in production.
Software Engineer
1994 - 1995
Israeli Central Bank
- Led the production team that manages and supports the bank's daily batch processing (OPS).
- Automated key processes in the bank's daily batches (GL, forex).
- Migrated several key batch MF-based processes to a modern BI system.
Project History
Biomedical Education Skills and Training Network
Led BEST to become the leading Biomedical teaching network with hundreds of thousands of users.
Led Best from ideation to become the world's leading teaching network for biomedical experts.
www.Smartsparrow.com
http://www.smartsparrow.comKey evangelist, strategist, and program lead taking the company from nascence to maturity (500+ universities).
Led the establishment of the world's first personalized learning platform. Smart Sparrow is SaaS tools that apply AI technologies to guide students through unique personalized next-generation learning experiences. Inspired thousands of academics to rethink the way they teach and use learning data to grow and improve.
Private Blockchain Security Protocol Digital Health
Built a blockchain security solution from scratch for real-time secured digital health interoperability.
Product architecture and UX.
Robotic Process Automation for CX
Led product for world's first CX platform, applying AI for monitoring activity and triggering automated remediation flows.
Headed product architecture and design, business, and pricing model.
Cloud-based Digital Pathology Platform
Led product and ecosystem development - with features for hospitals, medical experts, and AI (visual analysis) vendors.
Telemedicine platform for automated detection and insights sharing.
Solving the DigiNotar Case
https://slate.com/technology/2016/12/how-the-2011-hack-of-diginotar-changed-the-internets-infrastructure.htmlLed investigation and discovery that revealed the identity of the people behind the DigiNotar case.
DigiNotar was a well-established certificate authority that issued many of the digital certificates used by the Dutch government for its online services. Iranian hackers managed to break through security and steal root CAs used for issuing trusted certificates themselves, and launching one of the biggest man in the middle attacks of all times.
Solving the Saudi Hacker Case
https://thehackernews.com/2012/01/400000-israeli-credit-cards-information.htmlHeaded the investigation of a series of international cyber crimes against the EU and the US citizens and infrastructures.
Led collaboration with government, intelligence, defense communities, and international agencies that eventually revealed the identity of the criminals behind a series of international cybercrimes.
Project CashBlocks ICO
https://drive.google.com/file/d/1VPTF5l_9Lk2x25OT-juyGa9cnSYdnZx5/view?usp=sharingWrote white paper led architecture and MVP for Project CashBlocks - a SaaS platform for corporate virtual currency.
Blockchain-based platform supporting virtual currencies and digital asset management on blockchain technology.
Education
2009 - 2011
Global Master of Business Administration Degree in International Business
Interdisciplinary Center (IDC) - Herzliya, Israel
2002 - 2003
Courses in in Mechanical Engineering
Tel Aviv University - Tel Aviv, Israel
1994 - 1998
Bachelor's Degree in Law
Hebrew University Jerusalem - Jerusalem, Israel
1991 - 1992
Diploma in Computer Programming and Software Design
IDF Computer Professions Academy - Israel
Certifications
FEBRUARY 2013 - PRESENT
Certified Computer/IT Forensic Investigator
Ministry of Justice
MAY 2012 - PRESENT
Criminal Questioning and Interrogations
Ministry of Justice
APRIL 2010 - PRESENT
Computer Forensics Data-mining
cert.gol.il
MAY 2009 - PRESENT
Financial Investments Management
Financial Education Center Herzliya ISRAEL
OCTOBER 2005 - PRESENT
Programming Visual Basic and .NET
Microsoft
DECEMBER 2004 - PRESENT
UML Design and Modeling
NESS
SEPTEMBER 2003 - PRESENT
Programming a SQL-Server 2000 Database
Microsoft
MAY 1998 - PRESENT
Israeli BAR Membership
Israeli BAR Association
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