Bulent Egrilmez

This is a cross-border payment system based on cryptocurrencies to manage P2P remittances with minimal fees.

A major bank’s loyalty program based on contextual marketing using AI, merchant campaign management, segmentation, and an omnichannel presence.

I managed the football engagement platform for soccer fans of 30 clubs in a bank program. This project involved product development, go-to-market strategy, segmentation, and a value proposition setup.

This is a WORM service that validates the documents and their validity is stored in blockchain technology.

This is an LMS platform that targets staff for their skills development based on a curriculum and adapts itself using AI algorithms.

A major global telco operator decided to overhaul their OSS/BSS and CRM systems in a cluster of three countries. I managed the PMO office that oversaw the project of 1,200 people in ten different companies.

This is a PSD2 compliant, open banking, API management, and service brokerage platform for European banks.

This program for retail store location optimization was built based on TensorFlow. The program was designed and delivered as a SaaS, contributing to the optimization of a retail store location network.

Koindex is a trade mining-based crypto exchange (CEX) that has decentralized finance functions as well. I managed the team to define the value proposition, break down the requirements, and manage the development. I was also in charge of both product ownership and project management using the Agile methodology.

The DEX is a platform like uniswap.info, where users swap crypto tokens based on liquidity pools. I created the product requirements for the exchange and its blockchain operations esp. inter-chain connections for Ethereum and other chains.

I managed the product definition and backlog management for an NFT marketplace that leverages Chainlink VRF and has dynamic traits linked to the NFTs for their lifespan. I managed a team of international experts in EST and CET time zones.

Acted as the product owner of the JTI multi-experience platform’s commercial offerings. I managed prototyping building blocks and deploying them on a no-code basis for business units. The project was launched in 150 markets around the world.

I managed the product vision for a multi-experience platform for the farmers’ community for Hazelnut to manage its entire lifecycle. I was technically instrumental and managed contractors. The project was deployed to several countries for ecosystem build-up.

I defined the backlog and features for the OTT app in MHEG protocol DTV. The app carries the news and weather information for users and interacts with DTV STBs. I defined the backog of features and NFR tech requirements.

I defined the features and tech specs for a set-top box app to deliver DTV audio and video. I defined the user stories for the backlog items. The application is built for SOC-driven STBs for the Europe market.

The application includes the entire lifecycle for each stage of the insurance process. The process includes underwriting, binding, and reassurance matchup. The application was developed using a BPR engine.

I managed a team of developers to create an energy exchange product and defined the product specs for green energy certificates exchange for the government. I defined the product features and GTM for the certificate exchange that utilizes the blockchain.

I defined the product value proposition, product features, and technical requirements for a stealth startup that works in the speech-to-speech translation area using LSTM-based ML and AI techniques. I worked with engineers to identify technical needs and sizing requirements.

I worked as a CPO for a fintech firm disrupting the conventional financial sector in emerging markets. I have used AI and ML to identify behaviors and help users invest in new areas, such as crypto, by simplifying the process.

I managed the product team to define the customer experience and product value proposition for a metaverse-driven real estate startup. I administered the technical requirements in an Agile manner and worked with developers to define the acceptance criteria. Furthermore, I coordinated with the finance team to create the business case for further investments.

I led the program management office for the major digital transformation programs for a global telco operator that included more than 25 programs with 250 people and more than 10 vendors simultaneously.

I managed the value proposition, feature, and roadmap of a global eCommerce marketplace. This included defining value proposition and feature, business case management, KPI management, and product positioning.

I oversaw the product definition and feature description of the mobile app for the sales reps in real estate. My work also included defining the analytics dashboard for tracking their funnel and performance.

I worked on the feature definition, product mix definition, and portal user story definition for a B2B FMCG portal for big buyers from the Coca-Cola company digitally, either on the web or direct SAP to SAP connection. I managed the feature backlog and liaison between technical and business.

I managed the feature definition for the eCommerce portals for automotive parts and tires for B2B and B2C settings using Magento and multiple market rollups. I served as the bridge between business and technical teams.

JTI has more than 150 markets and several brands in tobacco. I managed their eCommerce solutions and marketing automation requirement gathering and management. My responsibilities included user story definition and negotiation between business units and technical teams.

I defined the scope and delivered the client demo suite for Automation Anywhere for various clients. My responsibilities included feature gathering, workflow definition, and testing the RPA suite functions.

Managed the product definition and management of the technical team using ChatGPT APIs to create a chatbot that is attuned to local needs. I have used the APIs and built the prototype with the tech team.

The client was an international manufacturing company with a customized R/3. I mapped and reconciled the processes and master data for S4Hana transformation. The outcome was the master data updates and process maps for the transformation

In this role, the primary objective is to spearhead the global expansion and continuous enhancement of direct-to-consumer (D2C) channels for a portfolio of consumer packaged goods (CPG). The position entails devising and implementing strategies to launch and optimize these channels across multiple countries, ensuring each market receives a customized approach aligned with local regulatory, cultural, and consumer requirements. Additionally, the role requires full product management oversight of the underlying platform, encompassing feature development, integration, and maintenance to deliver a seamless end-to-end customer experience.

This role focused on leading the design, development, and implementation of an innovative edtech portal tailored for K-12 tutors in the United States. The portal was developed as a Software-as-a-Service (SaaS) platform, offering a robust suite of tools to enhance teaching efficiency and student engagement. The responsibilities encompassed end-to-end product and project management, ensuring the portal was meticulously designed, scalable, and user-friendly while meeting the unique needs of the education sector.

This role focused on overseeing the identification, evaluation, and selection of top-tier talent for product management roles, ensuring alignment with the organization’s strategic goals. My responsibilities included managing the entire interview process, from initial screening to final evaluation, to build a high-performing product management team that would drive the platform’s success.

This role centered on managing the development and optimization of AI-powered bots tailored for eCommerce and customer support applications in the consumer packaged goods (CPG) sector. My responsibilities included overseeing the product lifecycle of bots leveraging large language models (LLMs), fine-tuning both the models and the bot trees to enhance functionality, and ensuring seamless user interactions. The focus was on delivering efficient, personalized, and scalable solutions to elevate the customer experience and operational efficiency.

Managed the design and delivery of a digital marketplace for green energy certificates, enabling the buying and selling of renewable energy credits (Go certificates). Led a cross-functional team, including software developers, blockchain specialists, and product designers, throughout the development process from initial concept to successful deployment. Oversaw the technical aspects, including certificate issuance, secure transactions, and transparent tracking of renewable energy generation and consumption. Ensured compliance with industry standards and regulations, coordinated with stakeholders, and managed project timelines to achieve smooth delivery and operational reliability of the platform.

Managed the entire lifecycle of an energy management software solution that uses artificial intelligence (AI) and machine learning (ML) to reduce energy usage in commercial and residential buildings. Led a team of data scientists, software developers, IoT experts, and ML engineers using agile methods (Scrum/Kanban) to build and implement the software, ensuring it integrated seamlessly with energy systems and sensors.

Oversaw the development of AI algorithms such as energy usage forecasting (ARIMA, LSTM, Prophet), detecting unusual energy patterns (Isolation Forest, Autoencoders), and smart decision-making (Deep Q-Networks). Managed data preparation and quality checks using tools like Python (TensorFlow, PyTorch, scikit-learn), Apache Spark, and cloud platforms (AWS/Azure). Coordinated the connection between AI models and IoT sensors using MQTT, edge devices, and RESTful APIs, enabling real-time monitoring and automatic adjustments for energy efficiency.

• 20% — Merchant Activation Rate
• 15% — Transaction Volume Growth (TPV)

• Fragmented merchant ecosystems with diverse legacy CRM, ERP, and eCommerce systems, requiring flexible and scalable API integration architecture.
• Misalignment between product capabilities and regional commercial positioning, creating inconsistencies in value proposition and adoption rates.

I led the Clover GTM and Integration project, defining and executing a structured go-to-market strategy while enabling seamless technical integration of the Clover POS ecosystem into merchant environments. I aligned product positioning, pricing models, and segment-specific value propositions with clearly defined customer personas across retail, hospitality, and service verticals. On the technical side, I established secure OAuth-based API integrations covering payments, orders, inventory, and reporting, ensuring compatibility with CRM, ERP, and eCommerce platforms.

Accelerated merchant onboarding by structuring a repeatable GTM frameworks. Delivered stable, production-grade API integrations (payments, orders, inventory, reporting), reducing integration errors and improving system reliability

• 30 — Days of Full Planning of End-to-end DC

The client asked for a GPU-first AI data center for Africa, which required the construction of apps’ entire spectrum from the ground up. Regulation and compliance were a challenge, as well as local sourcing.

• Completed the GPU DC plan.
• Handled regulation and compliance.
• Planned the construction of a Tier 3 DC.
• Handled stakeholder management.
• Managed the app stack and infrastructure.
• Contributed to tech and service management.
• Planned the entire data centerf rom the ground up.

• The DC is in construction.
• Servers and infrastructure are sourced.
• The app stack and solution ecosystem are created.

• Issuer card-value propositions were underperforming against perceived value — cardholders weren’t engaging with rewards and benefits the way the propositions assumed.
• No clear, consumer-grounded view of what actually moved a card to top-of-wallet for everyday and discretionary spend in affluent and travel segments.

• Assessed rewards and benefits propositions across competing card portfolios, mapping the gap between stated value and cardholder-perceived value.
• Captured cardholder perspectives on preference drivers for everyday and discretionary spend, pinpointing where benefits and experience influence selection.
• Mapped the moments and triggers that move a card to top-of-wallet — and the friction points that push cardholders to a default alternative.
• Developed a point of view on retention and engagement levers, including how premium benefits and loyalty mechanics translate into sustained spend.

• Delivered actionable recommendations for issuer proposition design and portfolio differentiation.
• Equipped the client with a cardholder-grounded framework for prioritizing rewards and benefits investment.

• Issuer commercial and small-business card portfolios were underpenetrated relative to spend potential — uncertainty over what drove SMB owners’ card adoption and ongoing usage.
• No clear, consumer-grounded view of where commercial cards won or lost out to alternatives (bank transfer, personal cards, other payment rails) for business spend.

• Assessed issuer commercial and SMB card propositions across competing portfolios, mapping gaps between proposition design and the realities of how small businesses spend.
• Captured SMB perspectives on card preference and usage drivers, pinpointing where features, terms, and experience influenced adoption versus alternatives.
• Mapped the spend scenarios and decision triggers that move a commercial card to primary use — and the friction points that drive owners to default elsewhere.

-Delivered actionable recommendations for commercial card proposition design and SMB portfolio growth.
-Equipped the client with an SMB-grounded framework for prioritizing proposition and acceptance investment.

-The issuer needed a clear read on how Mastercard’s portfolio-optimization approach and positioning compared with competing networks before committing to network-level partnership decisions.
-No structured view of where each network’s portfolio-growth proposition was differentiated, at parity, or lagging across the levers that mattered to the bank.

-Assessed Mastercard’s positioning in the portfolio-optimization space against competing networks, mapping propositions across the levers issuers weigh when growing card programs.
-Built a structured competitive comparison from the issuer’s perspective — evaluating how each network’s approach to portfolio growth, incentives, and support stacked up.
-Synthesized findings into a decision-grade view to inform the bank’s evaluation of network solutions for portfolio growth.

• Delivered an objective, issuer-grounded competitive assessment to support network partnership and portfolio-strategy decisions.
• Equipped the client with a repeatable framework for evaluating network propositions as new solutions emerged.

• Network-side teams needed an external, issuer-grounded view of how their portfolio-optimization proposition was perceived relative to competitors in the eyes of issuing-bank decision-makers.
• Uncertainty over which differentiators actually influenced issuer choice versus which were assumed to matter but didn’t move the needle.

• Assessed the network’s portfolio-optimization positioning against competitors from the perspective of issuer decision-makers.
• Mapped the proposition levers that drive issuer preference when selecting network solutions to grow card portfolios and programs.
• Brought issuer-side product/portfolio experience to bear, identifying where positioning landed and where it was discounted by the buyer.

• Delivered actionable recommendations to strengthen issuer-facing positioning in the portfolio-optimization space.
• Provided a buyer’s-eye competitive view to inform proposition and go-to-market refinement.