Divya Chittoor
Verified Expert in Product Management
Product Manager
San Carlos, CA, United States
Toptal member since October 19, 2022
Divya is a fractional product leader with diverse experience in software engineering, consulting, and product management. She has held multiple leadership roles at high-performing organizations such as Facebook, McKinsey, and Y Combinator-backed startups. She can help companies build high-performing product teams, set a product strategy, and improve teams' execution.
Project Highlights
Expertise
- APIs
- Computer Science
- General Management
- People Management
- Product Management
- Product Roadmaps
- Product Vision
- Strategy
Work Experience
Product Advisor and Coach
Self-employed
- Worked with multiple startups in an advisory capacity, implementing better development processes, coaching junior members, and assisting in hiring.
- Developed custom workshops for companies to uplevel their employees.
- Built thought leadership with leadership organizations.
Vice President of Product
Lob
- Transformed a 35-person product and partner operations organization into a high-performing team through hiring, performance management, and coaching.
- Refined a company strategy with the CEO to focus on an enterprise marketer persona and launched a new north star metric called Perfect Mail.
- Implemented new product processes that decreased disruptions to a product roadmap, increased the focus for product and engineering teams, and created transparency across the company.
Head of Product
McKinsey & Company
- Led a team of 20+ FTEs across product management, design, data science, and content development.
- Coached and expanded the team. Hired strong new cross-functional FTEs and coached team and first-time managers.
- Helped lead an RFP process for a new edTech platform, scanning the market, shortlisting, demos, contracting, and implementation.
- Developed and implemented a new product prioritization process across the entire organization, resulting in making strategic and transparent investments across the entire executive team.
- Created a new partner ecosystem to bring the best capabilities to our clients; identified and executed three contracts with partners and conducted over five client pilots.
Product Lead
- Headed a team of more than 15 engineers, researchers, and product marketing managers through semi-annual road mapping and prioritization in line with our mission statement, "Make every metric count."
- Shipped features to standardize attribution to reduce advertiser confusion and show advertisers an annualized incremental revenue of $XXX million in Facebook value.
- Received a product manager award for "Quietest Product Launch (and We Like It That Way)."
Business Strategy Manager
Accenture
- Managed a team of consultants and managers to identify and implement cost reduction policies across a REIT. The project identified $7,000,000 of savings and standardized budgeting processes across the company.
- Led a strategic cost reduction project for a healthcare payments company with CEO and COO-level support and visibility. The project identified $25M of savings and realized $12M in savings in the first year.
- Led the development of Excel tools and calculators that automated business case development and analytics offerings.
Software Architect
Cerner
- Led cross-functional team to create internal flu vaccination tracking tool cutting vaccination and documentation time by 50% and reducing staff by 80%.
- Implemented a lean globalization strategy reducing client implementation time by 20%.
- Coached and mentored 3-5 junior engineers around agile, software development, and product development.
Project History
Product to Search Facebook Ads
Developed a zero-to-one product that lets Facebook employees see any advertisements running on Facebook's platform.
I identified a need, built a prototype, and pushed for internal funding for this product. It is still one of the most highly used products internally within Facebook. Before being launched, this product had to go through high levels of approval from legal and business stakeholders due to its sensitive nature.
Product North Star
Headed the development and implementation of a product north star for a startup to inform priorities and roadmaps.
The way I led the development and implementation of a product north star metric was based on the current state of the company and where it needed to go. This was rolled out across the company and used at the company’s all hands, informing the product roadmap and setting strategies for the company.
Metrics Consistency at Facebook
Shipped features to standardize attribution to reduce advertiser confusion and show advertisers an annualized incremental revenue of $XXX million in Facebook value.
Facebook was getting negative press because of its inability to count consistently and confusion around its metrics. I led a rollout of multiple features to reduce confusion and introduce consistency. This involved implementing new processes at Facebook and defining new guidelines for rolling out metrics. One of the biggest impact items was standardizing how Facebook did attribution that reduced advertiser confusion and showed the platform’s true value to advertisers.
Education
Master of Business Administration (MBA) in Management
University of Michigan - Ann Arbor, Michigan, United States
Bachelor of Science Degree in Computer Science
University of Florida - Gainesville, Florida, United States
Skills
Tools
Slack, Zoom, Jira, Microsoft Power BI
Paradigms
Requirements Analysis, Change Management, User Testing, Agile, Scrum, Data Product Management, Agile Product Management, Database Design
Industry Expertise
Hospitality, Logistics, Shipping
Platforms
Demand-side Platforms (DSPs)
Other
Microsoft PowerPoint, Excel 365, Computer Science, Strategy, General Management, People Management, Product Management, Product Vision, Vision Development, APIs, Project Planning, User Experience (UX), Consulting, Coaching, Team Mentoring, Stakeholder Management, Business to Business (B2B), Social Media, Business Strategy, New Product Development, Sprint Planning, Web Content, Roadmaps, Mobile Apps, Technical Leadership, Engineering, Product Strategy, Product Roadmaps, Product Leadership, Minimum Viable Product (MVP), Analytics, SaaS, Technical Product Management, Digital Product Management, User Personas, Fintech, Project Timelines, Data Analysis, eCommerce UX, Advertising Technology (Adtech), Pricing Strategy, User Interface (UI), Social Networks, Software as a Service (SaaS), Digital Transformation, Discovery Workshops, Market Research, Training & Training Content Development, Education, Startups, Pitch Decks, Early-stage Startups, Business Plan Consulting, Product Analytics, Project Management, Feature Backlog Prioritization, Startup Consulting, Organizational Change Management (OCM), Entrepreneurship, Go-to-market (GTM) Strategy, Pricing, Market Assessment, Competitor Analysis & Profiling, Product Marketing, Direct to Consumer (D2C), Operations, Development, Vendor Selection, Partnerships, Edtech Design, PowerPoint Design, Procurement, Card Payments, Software Development, SQL, MVP Design, Amplitude, Business Intelligence (BI), Data Analytics, Mobile, Software Architecture, Legacy Software, Artificial Intelligence (AI), Startup Funding
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