Edward English

Conceptualized the MVP concept, gained exec approval for scope and investment.

Built the initial prototype to validate key concepts and UX patterns.

Secured two alpha customers used to guide development and obtain rapid feed-back.

Launched product with a set of Fortune 100 beta customers.

Iterated on the product to fine-tune the solution and got it to GA within nine months.

Subsequently added new segments and use-cases to the GA product.

Conducted user research and in-product analytics to identify problems with UX, terminology, and interaction design.

Created and gained approval for new visual design and related assets.

Provided specs to engineering used to create a library of bespoke React components.

Developed an approach where the legacy UI and new React UX could operate side-by-side.

Created and managed the backlog of stories to re-build the UX of five applications that were dated/inconsistent.

Identified opportunities to drive increased upsell and further penetration of TAM through changing the product packaging and pricing.

Created a research plan which tested various concepts with customers, prospects, and lost-deals.

Pitched and gained Board approval for making fundamental changes to the company business model.

Implemented a pilot program with a subset of products and segments to validate the proposed changes.

Created sales materials and commercial/legal terms used to deploy the new packaging.

Identified customer requirements to get live help from an internal expert while operating inside the application.

Developed and prototyped a solution with a key customer and partner.

Integrated the solution into existing enterprise web conferencing and directory systems.

Assessed the feasibility of processing millions of items of customer-generated content and billions of related interactions.

Provided specs to engineering to create an ingestion and transaction processing pipeline using the AWS stack.

Evaluated classifier and recommender model selection options and their optimization parameters. Ultimately settled on a collaborative filtering approach.

Developed stories and managed the backlog to utilize this model in real-time for a content-management and marketing automation system.

Determined that the company's software release process was the single highest driver of in-bound customer questions, complaints, and production bug issues.

Created an approach using release toggles and feature flags to target specific customers and groups to get (or not) newly built features.

Enabled large scale A/B testing and feature instrumentation to analyze the impacts of new features on a subset of customers and users.

Integrated this approach into CICD and automated testing tools and methodologies.

For multiple different companies, led or was a key participant in technical due-diligence projects.

Interviewed and evaluated management teams, architectures, products, and business models.

Presented findings and recommendations to senior execs/Board level.

Developed integration plans and contingency/risk mitigation approaches for candidate acquisitions.

Evaluated the customer need, market opportunity and partner model for transforming a fixed app into a broader platform offering.

With key partners and customers, I designed the initial set of APIs.

Developed specs for engineering to create interfaces and methods.

Worked with partners to create a set of code examples and quick-start content.

Evaluated various ideation products and approaches in the market.

Designed and implemented an in-product feedback and commenting system.

Continually monitored and contributed to the discussion around feature requests. Incorporated key ones into the product roadmap.

Resulted in a better, more concentrated source of product feedback.

Identified process critical path and recurring problem points related to the implementation and first-run experience with our product.

Designed and implemented a solution to simplify integration with third-party applications (authentication, data-mapping and error handling)

Created a set of templates and internal tool for support personnel to use to simplify capturing data requirements/configurations from customers

Implemented an onboarding tool for tips, hints, and guided-tour functionality