Amzar Faiz, Product Manager in Kuala Lumpur Federal Territory of Kuala Lumpur, Malaysia
Amzar Faiz

Product Manager in Kuala Lumpur Federal Territory of Kuala Lumpur, Malaysia

Member since March 4, 2020
Amzar is a holistic product manager who believes that done is better than perfect and that the key to a great product is agile iteration. Amzar has worked in rapid growth digital startups in Southeast Asia over the past six years across video streaming entertainment, online automotive research and classifieds, and online education and has experience as a manager across products, projects, operations, and customer experience.
Amzar is now available for hire

Project Highlights


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  • Country Product Manager

    2017 - PRESENT
    • Managed Malaysian telecommunication company partnerships and billing integrations and integrated a seamless user registration and billing system to increase subscriptions.
    • Acted as the product manager across all country business verticals and worked directly with the country manager and all heads of business verticals on advertising, subscription, engagement, and content capabilities.
    • Partnered with the leading broadband provider in Malaysia to launch the Android TV version of our app onto their branded Android TV box.
    • Led and conducted focus group discussions for the redesign of the browser product which increased user engagement by optimizing the website page layouts.
    • Increased subscription revenues by split-testing different user-flows and features.
    • Defined product requirements and go-to-market strategies for all country requests.
  • Consumer Product Manager

    2015 - 2017
    iCar Asia Sdn. Bhd.
    • Redesigned the core website across three countries within two months and increased the website user experience, load speed, and engagement.
    • Simplified the car listing creation process and vastly increased the completion rate of submissions.
    • Developed new revenue generating advertising products in collaboration with car manufacturers, banks, and insurance partners across Thailand, Indonesia, and Malaysia.
    • Coordinated a 12-member development team of designers, developers, and quality assurance resources across Thailand, Indonesia, and Malaysia.
    • Implemented split-testing and website visitor recording tools, and optimised website conversion rates by conducting multivariable tests and analysing visitor recordings.
    • Monitored, evaluated, and defined tactical responses to competitive threats, and ensured that any strategic threats are communicated directly with the executive management team.
    • Worked closely with executive managers, country managers, technology teams, and marketing resources to ensure proper translation of ideas into product requirements and marketing plans.
  • Mobile Applications Project and Operations Manager

    2014 - 2015
    • Diagnosed critical app problems by conducting user experience tests and engaging in 1-on-1 discussions with both advocates and opponents of the app.
    • Produced, edited, and distributed marketing materials to promote new materials and features.
    • Increased daily app downloads by cross promoting the flagship app through affiliate marketing across our partners’ sites and mailing lists.
    • Improved daily revenue through targeted in-app banners after analyzing Google Analytics data and identifying the current purchasing trends of our users.
    • Doubled the daily active user base of the flagship app by introducing a new onboarding process based on the best practices within the industry.
  • Customer Experience Operations Manager

    2013 - 2014
    • Managed operations of a 15-member customer support team across Costa Rica and Malaysia and trained them about the company’s newest products and technological systems.
    • Improved user experience across company websites and products by analyzing and reporting customer feedback to the marketing and technology teams.
    • Increased job applications and decreased processing time by launching a new hiring process that involved Facebook marketing campaigns and automated tests.
    • Eliminated dropped calls from within one month by researching, testing, and administering a new telephony support platform into the company.
    • Decreased inbound customer support e-mails and the time to first response of outbound emails after implementing a new customer support platform.
  • Annual Fund Call Center Manager

    2010 - 2013
    Reed College
    • Raised an all-time record in donations by implementing biweekly feedback sessions and mentorship programs within the team.
    • Managed and trained over 35 employees on customer service etiquette, procedure, and sales techniques to increase the amount a prospective donor would contribute.
    • Communicated with community members about donation opportunities and resolved their complaints and inquiries about current college policies and events.

Project History

  • iCarAsia — Website Redesign
    Led the redesign and development of the core websites across Malaysia, Thailand, and Indonesia.

    iCarAsia is the leading automotive portal across South East Asia with over 8 million monthly active users. To meet the growing demands and expectations of users, we redesigned the website from scratch so that we could introduce light-weight frameworks to improve site load speeds and introduced material design methodologies to improve the user experience.

  • Viu — Digi EasyAdd Integration
    Led the partnership payment integration into the Telco's system and was the first first OTT partner launched well ahead of our competitors.

    Viu is one of the top OTTs in Malaysia and we partnered with Digi, which is the largest telco in Malaysia with over 11.6 million users and 28% market share to launch a new subscription bundle. With this integration, we launched a new vertical between Digi and Viu that has proven to incredibly successful and was then replicated across all OTTs in the market.


  • Bachelor's Degree in Economics
    2009 - 2013
    Reed College - Portland, Oregon, USA


  • Professional Scrum Master I

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