Guram Tchitchinadze, Product Manager in Tbilisi, Georgia
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Guram Tchitchinadze

Verified Expert  in Product Management

Bio

With expertise in leading cross-functional teams, Guram excels in streamlining business operations, driving innovation, and enhancing IT infrastructure. Skilled in product strategy, data-driven decision-making, and cloud solutions, he helps businesses optimize their processes, improve product-market fit, and create scalable solutions that align technology with business goals for sustainable growth.

Project Highlights

New Subscription Model For The Biggest Regional Bank
Headed a team of engineers and business stakeholders to address customer pain points and create a new product, significantly affecting customer NPS and lifetime value.
CRM and ERP Platform for an Outdoor Advertising Company
Led development teams and business stakeholders in creating an end-to-end CRM and ERP platform for 100 users and 15 user types.
Data Migration and Management for FedEx
Migrated Fortune 500 customer data to Google Cloud and created new dataflows to support business processes, significantly decreasing customer costs.

Expertise

  • Agile
  • Business Analysis
  • Data Analysis
  • Data Product Management
  • Machine Learning
  • Product Management
  • Product Ownership
  • SQL

Work Experience

Product Owner | Business Analyst

2023 - 2024
The Kraft Heinz Company
  • Developed and supported the creation of an in-house innovation management platform for a Fortune 500 company, enabling seamless global collaboration and innovation tracking for hundreds of internal users worldwide.
  • Collaborated on defining key performance indicators (KPIs) for global innovation efforts and created integrated analytics tools to centralize performance metrics, ensuring visibility and data-driven decision-making.
  • Led comprehensive studies of existing business processes, identifying inefficiencies and successfully implementing new workflows to optimize organizational innovation management.
  • Spearheaded data quality improvement initiatives, addressing information gaps across multiple regions and platforms and enhancing data accuracy and consistency for better insights and reporting.

Product Owner | Business Analyst

2021 - 2023
FedEx
  • Collaborated with cross-functional teams to design and implement new business and technical workflows, improving on-ground and in-air logistics efficiency for a Fortune 500 company.
  • Worked closely with data scientists and engineers to develop advanced algorithms for transportation route optimization, successfully integrating them into existing ERP systems for seamless operations.
  • Led large-scale big data migration from legacy systems to cloud environments (Google Cloud and Azure), enhancing scalability, performance, and data accessibility across the organization.
  • Managed key activities such as backlog grooming, road mapping, and stakeholder expectation management, ensuring alignment between technical teams and business objectives.
  • Created detailed documentation to enhance transparency and communication between technical teams and business stakeholders, facilitating better understanding and decision-making.

Product Manager | Project Manager

2021 - 2022
Alma
  • Developed and launched an end-to-end CRM and ERP web product, streamlining sales, warehousing, legal documentation, and process management functions.
  • Collaborated with senior stakeholders to define the product vision and create detailed roadmaps, aligning business objectives with technical development to ensure strategic success.
  • Led a cross-functional team in developing the solution on AWS using new micro-service architecture and closely collaborated with designers on wire-framing and prototyping to ensure an intuitive user experience.
  • Trained end users on new functionality and led workshops to gather feedback, identify pain points, and drive continuous improvements in the product.

Product Manager

2020 - 2021
TBC Bank Group
  • Collaborated with C-level stakeholders to identify market opportunities and create new value propositions, driving growth and enhancing customer experience.
  • Launched a new card subscription model that addressed customer pain points, increasing Net Promoter Score (NPS) and enhancing customer lifetime value.
  • Developed an integrated product connecting the bank with its subsidiary eCommerce platform, creating a new loan source and boosting platform sales by 300%.
  • Implemented a new motivation system for customers and the sales team, driving sales growth and strengthening the bank's competitive market positioning.
  • Improved the algorithm for customer risk identification and developed individualized action plans, which decreased churn by 20%.
  • Trained bank employees on data utilization and data-driven decision-making, fostering a culture of analytics and improving operational efficiency.

Data Engineer

2019 - 2020
TBC Bank Group
  • Created data pipelines and data marts for machine learning models.
  • Built data visualization products with Tableau and PowerBI.
  • Prepared complex data analytical products for middle and top managers.
  • Helped various product managers to improve their products/processes and overachieve KPIs.

Project Manager | QA Manager

2018 - 2019
National Bank of Georgia
  • Worked with senior business stakeholders to model the business processes and create the correct QA management process.
  • Collaborated with external stakeholders to identify end-user needs and create UI test cases for the team.
  • Led a team of five QA testers to ensure the developed software's quality.

Project History

New Subscription Model For The Biggest Regional Bank

Headed a team of engineers and business stakeholders to address customer pain points and create a new product, significantly affecting customer NPS and lifetime value.

PROJECT OVERVIEW
We developed an innovative add-on card subscription plan to address customer dissatisfaction stemming from hidden fees and complex agreements to improve transparency and customer satisfaction.

MY ROLE
I led the development of the product strategy, collaborating with data scientists to leverage machine learning algorithms to identify optimal product offerings and estimate potential customer reach. Additionally, I oversaw the IT integration to ensure seamless compatibility with existing bank systems.

KEY FEATURES
The final solution featured a flexible, three-tier subscription model, allowing customers to personalize their plans with various add-ons, including insurance options and promotions. This customization provided more excellent value and transparency.

IMPACT
The new subscription model significantly improved customer satisfaction and lifetime value while also creating a scalable platform for future product launches.

CRM and ERP Platform for an Outdoor Advertising Company

Led development teams and business stakeholders in creating an end-to-end CRM and ERP platform for 100 users and 15 user types.

PROJECT OVERVIEW
Georgia's largest outdoor advertising company sought to develop a comprehensive web platform to streamline the management of sales, warehousing, legal documentation, and core business operations.

MY ROLE
I was responsible for defining the product vision, managing the product backlog, and overseeing end-to-end communication between cross-functional teams, designers, senior stakeholders, and end users.

KEY OUTCOMES
The final solution facilitated a seamless, end-to-end sales process, addressed critical pain points for the legal team by optimizing documentation storage and management, and integrated sales workflows with warehouse and printing operations. Additionally, the platform provided management real-time insights into all operational activities, significantly improving employee productivity and operational efficiency.

IMPACT
By enhancing process integration and data visibility, the platform contributed to increased employee utilization and drove revenue growth for the company.

Data Migration and Management for FedEx

Migrated Fortune 500 customer data to Google Cloud and created new dataflows to support business processes, significantly decreasing customer costs.

PROJECT OVERVIEW
Due to its reliance on multiple legacy systems, the client faced data management and change implementation challenges. The goal was to enhance data integrity and streamline processes by migrating to modern cloud environments.

MY ROLE
I led the data migration effort to Google Cloud Platform and Microsoft Azure while also designing new data flows to accommodate changes requested by business stakeholders. My responsibilities included identifying improvement opportunities, particularly around on-ground and in-air logistical performance and cost-effectiveness.

KEY CONTRIBUTIONS
I worked closely with both business and technical teams, primarily data engineers and data scientists, to prioritize the development backlog, create detailed roadmaps, and address technical challenges. This involved collaboration with senior business stakeholders to align on strategic goals and ensure smooth execution.

IMPACT
The migration and business process improvements enhanced data quality, optimized runtime performance, and contributed to more cost-effective business operations.

In-house Innovation Management Platform For Kraft & Heinz

Developed an in-house innovation management platform for hundreds of users to streamline the management and tracking of all new initiatives across the globe.

PROJECT OVERVIEW
The customer was facing issues with chaotic innovation launches in different markets without a clear structure and the possibility of management oversight. We have decided to build an in-house platform to support all these functionalities.

MY ROLE
I managed a cross-functional team of developers, data engineers, data quality managers, and designers, overseeing communication between all parties. I worked closely with business stakeholders to understand their processes and unique challenges, ensuring these insights were incorporated into the platform's development.

IMPACT
The tool facilitated better decision-making, improved collaboration, and provided a centralized location for managing all global innovation projects. It empowered teams to identify new opportunities in given markets, manage processes associated with product launches more effectively, and present progress to stakeholders in a structured, data-driven manner.

Education

2015 - 2019

Bachelor's Degree in Business Administration

Free University of Tbilisi - Tbilisi, Georgia

Certifications

APRIL 2023 - PRESENT

Microsoft Certified: Azure Fundamentals

Microsoft

JANUARY 2023 - PRESENT

Google Project Management Certificate

Google | via Coursera

AUGUST 2022 - PRESENT

Certified Scrum Product Owner (CSPO)

Scrum Alliance

FEBRUARY 2022 - PRESENT

Machine Learning

Stanford University | via Coursera

Skills

Tools

Jira, Zoom, Figma, Draw.io, Confluence, Basecamp, Asana, Slack, VersionOne, Microsoft Power BI, Tableau, SAS Enterprise Guide, ETL, BigQuery, Financial Data, Microsoft Power Apps

Paradigms

Scrum, Agile, Agile Product Management, Agile Business Analysis, Business Process Modeling Notation (BPMN), Data Product Management, Kanban, Change Management, Requirements Analysis, Microservices, Microservices Architecture, Manual Testing, Waterfall Development, Testing, Agile Project Management, Software Testing, Agile UX, Azure DevOps, Key Performance Metrics

Platforms

Google Cloud Platform (GCP), Azure, ProductPlan, Enterprise Resource Planning (ERP), Google Analytics 4

Industry Expertise

Transportation & Shipping, Financial Services

Other

Data Engineering, Product Ownership, Business Analysis, IT Business Analysis, Technical Product Management, Functional Requirements, Product Owner, Backlog Grooming, Backlog Management, Feature Backlog Prioritization, Feature Analysis, Stakeholder Management, Data Analytics, Communication, APIs, User Stories, Dashboards, Roadmaps, User Journeys, System Integration, Dashboard Development, Microsoft Teams, Product Management, Corporate Finance, Machine Learning, Adobe Experience Design (XD), SQL, Web Development, Market Research, Data Science, Data Visualization, Data Analysis, Data Management, Online Banking, Consulting, Remote Team Leadership, Technical Requirements, IT Product Management, Web App Development, Feature Roadmaps, Key Performance Indicators (KPIs), Scope Management, ERP Implementation, Product Design, Legacy Software, Cloud Migration, Business to Consumer (B2C), Data, Artificial Intelligence (AI), Product Roadmaps, Product Strategy, Minimum Viable Product (MVP), Digital Transformation, Strategy, Product Enhancement, Data-driven Dashboards, Financials, Project Timelines, Market Research & Analysis, Product Analytics, Revenue Strategy, Software Development, Client Relations, Client Reporting, Web Platforms, MVP Design, Data Privacy, Competitor Analysis & Profiling, Product Discovery, Project Planning, Analytics, B2B, Wireframing, User Research, Objectives & Key Results (OKRs), Documentation, Data Science Product Manager, Data Reporting, Data Strategy, Finance, Process Automation, Data Architecture, Data Management Platforms, Business Process Management (BPM), Process Mapping, Marketing, Miro, Python 3, Amazon Web Services (AWS), Forecasting, Recommendation Systems, Big Data, UML Diagrams, Clustering, Cluster Analysis, Process Flows, Process Design, Data Product Manager, Data Warehousing, Scrumban, Business Requirements, Requirement Traceability Matrices, System Requirements, User Requirements, Requirements Matrices, Change Leadership, Mobile Banking, Bank Transactions, Consumer Banking, Commercial Banking, Leadership, Scrum Master, IT Consulting, Data Communication, Communication Strategy, SAS SQL, Product Launch, Product Development, Product Delivery, Data Flows, Subscriptions, Subscription Pricing, Risk Models, Risk Analysis, Risk Management, Team Leadership, Organizational Change Management (OCM), Business Process Analysis, Business Intelligence (BI), Business Intelligence (BI) Platforms, Collaboration, Requirements, Design Requirements, Product Requirements Documentation (PRD), Software Requirements Specifications (SRS), Scrum Product Owner, Certified Scrum Product Owner (CSPO), Scrum Product Owner Contractor, Web, Web UX, Web UI, Web Development Strategy, Consumer-focused Web Development, Vue, Sprint Planning, Agile Sprints, Sprint Retrospectives, Feature Planning, Feature Prioritization, Requirements & Specifications, UML, Business Processes, Business Process Modeling, Business Process Flow (BPF), Business Process Flow Diagrams, Stakeholder Analysis, Stakeholder Engagement, Stakeholder Interviews, Technical Business Analysis, Elicitation, BRD, Software Development Lifecycle (SDLC), Web Design, Web UI Design, Content Management Systems (CMS), Content Management, Customer Relationship Management (CRM), Warehouses, Warehouse Operations, Warehouse Management, Product Vision, Employee Training, Training, Product Demonstrations, Big Data Architecture, Google BigQuery, Business Logic, Data Migration, Data Manipulation, Data Quality Management, Database Migration, Data Center Migration, Data Warehouse Design, Sprints, Data Processing, Data Products, Unstructured Data Analysis, Communication Management, Project Management, IT Projects, IT Project Management, QA Testing, Manual QA, QA Leadership, Business Systems Analysis, Web Project Management, Databases, Government Contracting, Stock Market, Stock Exchange, Investment Banking, Waterfall Methodology, Technical Hiring, Resource Management, Resource Allocation, Python, JSON, JSON API, Operations, IT Operations Management (ITOM), Data Quality, Data Quality Analysis, Quality Assurance (QA), Story Mapping, Sales Operations, System Design, Design Systems, User Interface (UI), User Experience (UX), Process Documentation, Vendor Management, Budgeting, Project Scoping, Fintech, Financial Software, Website Redesign, Waterfall Delivery, Quantitative Analysis, Qualitative Research, UX Design, UI Design, UX Wireframes, Azure Cloud Services, eCommerce, Accounting Software, Accounting, T-SQL (Transact-SQL), Cloud Computing, Cloud Services, Cloud, Cloud Security, Cloud Storage, Virtualization, Salsify, Content Hub, Snowflake, Cross-functional Collaboration, Manufacturing, Business Process Automation, Sales Forecasting, Supply Chain, Third-party Logistics, SAP ERP, Innovation, Innovation Strategy, Platforms, Data Aggregation, Microsoft Azure, Technical Documentation, Continuous Improvement

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