Hooman Hodjat, Product Manager in Danville, CA, United States
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Hooman Hodjat

Verified Expert  in Product Management

Product Manager

Location
Danville, CA, United States
Toptal Member Since
May 19, 2020

Hooman is an entrepreneurial product leader, an MBA with a degree in computer science and a successful track record with startups to global enterprises in building digital solutions, removing key business and customer frictions, and executing through commitment, communication, and collaboration to deliver results, including the founding, design, launch, and acquisition of PickupZone and leadership of global product strategy for Click & Collect at eBay, generating $250 million in annual revenue.

Project Highlights

Founder at PickupZone
PickupZone, an innovative eCommerce service connecting physical and digital commerce to solve the “last mile” delivery; I grew it from a single neighborhood pilot to multi-city rollout with Walgreens and acquisition by ShopRunner
Global Click & Collect Platform at eBay
Formulated a frictionless product strategy to build a global Click & Collect service launch of $250 million annualized GMV
Interactive Digital Retail Solutions
Added hardware to software to create interactive solutions to increase customer engagement and incremental revenue.

Expertise

Work Experience

Head of Hardware and Software Products

2018 - PRESENT
Virtual Visions
  • Led hardware and software development teams in the design, delivery, and operation of interactive digital mirrors for endless aisles, virtual try-on, and signage solutions at leading retailers like Lululemon, Uniqlo, Nordstrom, Zales, and Pagoda.
  • Developed product strategy as a part of the business development with retail clients.
  • Managed the day-to-day Agile product development process, leading to complete design, development, and deployment of products in less than 90 days.

Head of Product

2016 - 2017
Credo Mobile
  • Led all product development initiatives for the company.
  • Developed product strategy and roadmap including migration from Salesforce to Zendesk for the customer service team and implementation of Magento for the eCommerce management platform.
  • Led the team in the complete migration from Salesforce to Zendesk in three months, including customer service workflow optimization and integration with Zendesk APIs.

Senior Manager of Product Management – Personalization

2015 - 2016
Staples
  • Designed product strategy and roadmap for a multi-dimensional, curated personalization and loyalty program focused on increasing AOS and AOV by 10% each.
  • Led the product management team to increase personalization revenue by 50% by analyzing the business customer’s purchase journey, leveraging new algorithms and A/B testing.
  • Leveraged Lean Product methodology to validate an innovative SMB procurement service.

Global Head of Product, Click & Collect

2013 - 2015
eBay
  • Built a strategic product plan for globally scalable, carrier-agnostic Click & Collect service, enabling more than $6 billion in GMV to be eligible for in-store pickup and return across 700 retail stores.
  • Oversaw the end-to-end customer experience on eBay's site and mobile app development, including in-store team experience for a frictionless, efficient fulfillment process.
  • Formulated a frictionless product strategy at eBay to build Click & Collect, a global service enabling in-store pickup and return; the UK launch delivered $250 million annualized GMV.

Head of Product, PickupPoints

2012 - 2013
ShopRunner
  • Drove the requirements, design, and implementation of customer and retail experience, including the mobile application, MDM-integration, and kiosks for PickupPoints to a 150-store service launch.
  • Led the product strategy for launch with key retailers including 7-Eleven and ToysRUs.
  • Led the post-launch product operations and analytics.

Founder, CEO

2008 - 2012
PickupZone
  • Built innovative package delivery service targeting “last mile” problem for 1 billion annual residential deliveries within dense metropolitan markets.
  • Demonstrated service value proposition from a single neighborhood test to a multi-site launch by understanding customer adoption, usage patterns, in-store conversion and AOV.
  • Executed a scalable multi-city roll-out with Walgreens, resulting NPS > 90% and 67% purchase rate.
  • Guided the company to successful acquisition by ShopRunner.

Product Manager

2011 - 2011
CogoLabs
  • Developed a used car lead generation site with quick turnover.
  • Achieved an annualized revenue run-rate of $4.67 million in four months.
  • Contributed to the acquisition process for Motovy.com by ADP in December 2011.

Director of IT and eCommerce

2002 - 2007
Decathlon
  • Launched koodza.fr, Decathlon’s first eCommerce distribution channel.
  • Implemented logistics and fulfillment systems and processes as well as integrations with carriers.
  • Set strategic direction for retail systems and infrastructure, leading a team of system engineers, software developers, system analysts, and project managers.
  • Proposed and led a $1.5 million international project to overhaul the retail ERP and business systems, delivering over $1 million in annual ROI.
  • Led a cross-functional team to reduce inventory shrinkage from 2.6% to 0.7% through process analysis, optimization, and development of new software tools.

Management Consultant, Strategy

2002 - 2002
Fidelity Investments
  • Completed a value-chain analysis of Fidelity Investments' enterprise data systems.
  • Completed and delivered a SWOT and competitive analysis.
  • Presented recommendations based on the above analyses to the CEO.

Product Manager

1998 - 2000
Lycos
  • Managed all projects for Lycos Communities Services.
  • Wrote product requirement documents for the integration of message boards in key content verticals like sports.
  • Wrote product requirement document for the creation of stock/investment message boards.

Founder at PickupZone

PickupZone, an innovative eCommerce service connecting physical and digital commerce to solve the “last mile” delivery; I grew it from a single neighborhood pilot to multi-city rollout with Walgreens and acquisition by ShopRunner

PickupZone enabled consumers to use a local retail store as their shipping destination for their online purchases while enabling retailers to use a mobile application to process inbound and outbound packages. The solution provided consumers with convenience and security for their online purchases while simultaneously providing repeat foot traffic and incremental sales for the retail stores.

Global Click & Collect Platform at eBay

Formulated a frictionless product strategy to build a global Click & Collect service launch of $250 million annualized GMV

Built a strategic product plan for globally scalable, carrier-agnostic Click & Collect service, enabling more than $6 billion in GMV to be eligible for in-store pickup and return across 700 retail stores as well as the API set to enable expansion of the experience in other countries. Designed the end-to-end customer experience on eBay site, mobile app development for in-store team experience for a frictionless, efficient in-store pickup and return process.

Interactive Digital Retail Solutions

Added hardware to software to create interactive solutions to increase customer engagement and incremental revenue.

Leading an Agile team for IoT hardware and software through the design, development, production, and operations of customized interactive digital solutions including interactive signage, endless aisles, virtual try-on, and fitting room smart mirrors with integrated eCommerce, payment, RFID, visual analytics, and augmented reality SDKs
Led product strategy, launch, and growth at Lululemon, Uniqlo, Nordstrom, and Signet Jewelers
1998 - 2002

MBA in Technology Product Management

Babson College - Wellesley, MA

1990 - 1995

Bachelor of Arts Degree in Computer Science

University of California, Santa Cruz - Santa Cruz, CA

SEPTEMBER 2019 - PRESENT

Lean Product Playbook

Lean Product School

MAY 2018 - PRESENT

Product Management of IoT

Stanford University

JULY 2017 - PRESENT

Collaborative Design & Strategy

LinkedIn

Tools

Confluence, Jira, Trello, InVision, Adobe InDesign, Google Analytics, Firebase Analytics, BigQuery, Asana, Slack, Adobe Illustrator, OmniGraffle, Visio, VirtualBox, Google Docs

Paradigms

Agile Product Management, User Testing, Scrum, Kanban, Change Management, Agile, B2C

Industry Expertise

Health & Wellness, Marketplaces

Other

Digital Product Management, Digital Strategy, eCommerce, Technical Product Management, Product Management, Product Roadmaps, Product Strategy, Product Vision, Process Management, Business Strategy, Technology, Business Analysis, Business Process Analysis, Customer Journeys, Key Performance Indicators (KPIs), Product Planning, Product Ownership, Entrepreneurship, Point-of-Sale (POS) Systems, Omnichannel Marketing, Partnerships, Pricing, Startup Funding, Retail & Wholesale, Backlog Management, Feature Backlog Prioritization, Team Management, Team Mentoring, Team Leadership, Team Building, Hiring, Agile Sprints, Email Systems, User Acceptance Testing (UAT), Customer Interviews, Waterfall Methodology, Data Flows, Data-driven Decision-making, Decision Analysis, Photoshop CC 2019, Ideation, Validation, ROI, Customer Success, Minimum Viable Product (MVP), Go-to-market Plans, IT Project Management, Program Management, Product Development Manager, Director of Product, Head of Product, Digital Kiosks, Business Cases, A/B Testing, Personalization, Portfolio Management, Remote Team Leadership, Stakeholder Management, Objectives & Key Results (OKRs), Lean Startups, Scrum Product Owner, Software Development Lifecycle (SDLC), Requirements & Specifications, Analytics, Agile Product Delivery, Lean Canvas, Internet of Things (IoT), B2B, Mobile Apps, Startups, Android, Mobile Web, Mobile Data, Mobile, Windows, User Experience (UX), Two-sided Marketplaces, Customer Experience, Dashboards, Dashboard Development, Technology Trends, C++, Inventory Management, Warehouse Management, React, Technology Consulting, APIs, Android SDK, Platforms, Design Sprints, Digital Payments, Digital Wallets, Interactive Voice Response (IVR), Software as a Service (SaaS), RFID, Content Management Systems (CMS), Algorithms, Platform as a Service (PaaS), Hardware, Adobe Photoshop, Microsoft Excel, Microsoft PowerPoint

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