Jared Hall
Verified Expert in Product Management
Product Manager
Midland, TX, United States
Toptal member since September 12, 2020
Jared is a pragmatic visionary and leader developing B2B SaaS products utilizing Agile frameworks with over 15 years of experience in product lifecycle management, sales enablement, innovative solutions, value creation, and global team management. Decisive and motivating with a collaborative approach to solving valuable problems, Jared can derive creative, commercial solutions that meet market needs, create customer value, and achieve client objectives.
Project Highlights
Expertise
- Competitive Strategy
- Innovation
- Product Analytics
- Product Lifecycle Management (PLM)
- Product Strategy
- Travel
- Voice of the Customer (VoC)
Work Experience
Director of Product Development
Ryder Systems
- Established product work streams to align with business objectives.
- Identified launch customers to participate in a pilot program.
- Established a product advisory board with key customer stakeholders.
- Created a product roadmap and vetted with the pilot customers and product advisory board.
- Presented a product plan and updates to the CEO and business unit presidents as a report on the capital investment.
Director of Product Management
Sabre Corp.
- Solved the client revenue problem with the launch of the Revenue Optimization suite in a $2.5 billion market. It is an innovative approach to airline/travel agency relationship management.
- Closed 120+ product sales by leveraging instrumentation analytics to quantify value and guide roadmap priorities. Proved the value of revenue-generating solutions with customer data.
- Secured three beta partners through the voice of the customer product advisory board for innovative platform analytics, defined process performance metrics, and introduced journey analytics.
- Launched the beta version of the Agency Managed Commission (client-to-client contract automation) with eight travel agencies as a test of minimum viable product feature set and value-based pricing.
- Led the first product team to migrate a data product to the cloud (AWS platform).
Director of Product Marketing and Innovation
Sabre Corp.
- Increased customer revenue by $30 million through the launch of the Revenue Optimization concept with a key client.
- Reduced product development and QA costs by 20% by implementing visual requirements (center of excellence).
- Published a white paper, defining the compromise between airline and travel agency revenue agreements.
Manager of Retailing and Distribution Platform Pricing
Sabre Corp.
- Maintained 100% compliance for industry regulatory updates.
- Oversaw an $80-million business with a joint venture partner in APAC.
- Coordinated product consolidation as part of a $400-million merger and acquisition deal.
Product Manager
Sabre Corp.
- Generated $4.5 million in annual recurring revenue by introducing a new pricing structure based on the network effect of interlining air carriers.
- Closed deals for digital value management solution with two large airlines as part of their hosting agreement renewal.
- Completed the digital transformation of multi-airline ticketing through release of network digital communication protocol.
Mechanical Engineer
Peco Facet
- Delivered a $3.1-million filtration system on time and under budget.
- Modeled proprietary closure technology and analyzed for potential failure points using finite element analysis.
- Removed 5% of costs from an established filtration product line.
Project History
Revenue Optimization
https://www.youtube.com/watch?v=DZ9_4PDX6dkGenerated $6 million in annually recurring revenue by launching a new product line, Revenue Optimization, from design thinking ideation through product development and complete with a virtual sales playbook and go-to-market messaging.
As the director of product management, I led my team to accomplish the following:
• Identified the problem space and articulated the market problem.
• Designed an innovative solution in conjunction with engineering and architecture.
• Defined a prototype to test the solution with key clients.
• Established an MVP feature set and prioritized backlog.
• Delivered the MVP for beta testing with key clients.
• Managed the release of continued enhancements and backlog items.
• Created a value proposition and market-facing materials.
• Closed deals with 120+ clients over three years.
• Generated $6 million in annually recurring revenue.
• Enhanced the marketability of the broader Sabre platform through differentiation.
• Implemented value-based pricing, a first for Sabre.
• Embedded analytics into the solution for continuous improvement through machine learning.
Airline Digital Transformation Through the Interline Electronic Ticketing Hub
https://www.sabre.com/search/iet+hub/Leveraged a network pricing framework to accelerate the adoption of multiple airline ticketing as part of the airline industry digital transformation.
My colleagues at Sabre had developed the technology for airlines to exchange, digitally, the data required to enable fully electronic ticketing. The solution suffered through slow market adoption and costly deployments.
After assessing the situation through interviews with current and prospective customers, I learned that the value proposition was not clear, pricing was an adoption detractor, and internal organizations did not see the potential of the technology to address customer needs.
To solve the market communication problem, I rebranded the solution as the Interline Electronic Ticketing Hub. I then revamped the value proposition as a network-enabled tool to complete the digital transformation. I aligned the pricing with a growth and network go-to-market approach, which rewarded key clients that brought scaled adoption to the solution.
The result is a digitally transformed airline ticketing environment and total contract sales of over $25 million.
Insights from Platform Analytics
Implemented platform analytics to inform the product plan investment and highlight industry best practices for travel product retailing, distribution and fulfilment.
As the director of product management over data and analytics products, I initiated a product advisory board with a commission to inform Sabre's product plan and identify best practices in crucial processes involving the Sabre platform.
Following a Lean product framework and the guidance of the voice-of-the-customer data, we—my engineering counterparts and I—accomplished the following:
• Identified the top six problem areas.
• Prioritized the solutions based on technical feasibility and customer need.
• Delivered customer-facing code after each sprint during the sprint review with advisory board participants.
• Implemented the first journey analytics framework on Sabre data.
• Developed a customer-facing prototype that solved for the six critical areas within 12 sprints.
• Signed three customers to a pilot contract before COVID-19 hit the travel marketplace.
Education
Master of Business Administration (MBA) Degree in Business Administration
Texas Christian University - Fort Worth, TX, United States
Bachelor's Degree in Mechanical Engineering
Brigham Young University - Provo, UT, United States
Certifications
Certified Scrum Product Owner
Scrum Alliance
Leadership Evolution
FranklinCovey
Pragmatic Marketing Certified
Pragmatic Institute
Skills
Tools
Rally, Jira, Zoom, Microsoft Outlook, IBM Cognos, Cognos Analytics 11, Tableau, Qlik Sense
Paradigms
Agile, Pragmatic Marketing, Agile Product Management, Marketplace Platforms, Requirements Analysis, Data-driven Design, Scrum, Key Performance Metrics, Change Management, Design Thinking
Industry Expertise
Marketplaces, Oil & Gas, New Business Ventures, Professional Services, Logistics
Platforms
QlikView, QlikView 11, ThoughtSpot, Blockchain
Other
Teamwork, Performance Management, Voice of the Customer (VoC), Revenue Strategy, Product Strategy, Product Analytics, Creative Problem Solving, Prototyping, Digital Transformation, Data Visualization, B2B, Technology, Travel, Travel & Leisure, Travel Product Manager, Platforms, eCommerce Platforms, Requirements, User Requirements, Design Requirements, Functional Requirements, Requirements Matrices, System Requirements, Business Requirements, Product Requirements Documentation (PRD), Requirement Traceability Matrices, Requirements & Specifications, Software Requirements Specifications (SRS), Market Sizing, Competitive Strategy, Competitive Intelligence, Employee Engagement, Employee Experience, Metrics, Sprints, Innovation, Innovation Strategy, Outcome-driven Innovation (ODI), Process Innovation, Innovation Management, Software Innovation, Product Lifecycle Management (PLM), Software Development Lifecycle (SDLC), Software, Product Management, Minimum Viable Product (MVP), Know Your Customer (KYC), Data Analysis, Data Analytics, Product Owner, Product Ownership, Wireframe to Product, Annotated Wireframes, Product Roadmaps, Product Design, Product Marketing, Product Launch, SaaS, Software as a Service (SaaS), SaaS Product Management, Enterprise SaaS, SaaS Product Marketing, Two-sided Communities, Community Management, Community Development, Business Analysis, Product Development, Lean Product Development, Business Process Analysis, Communication, Key Performance Indicators (KPIs), Roadmaps, Software Implementation, Automation, Automation Tools, Business Process Automation, Business Process Optimization, Business Process Modeling, Business Process Re-engineering, Business Processes, Documentation, Systems Analysis, Business Systems Analysis, IT Business Analysis, Data, Data Product Manager, Data Products, Data Science Product Manager, Data Collection, Data Reporting, Data-driven Decision-making, Project Reporting, Monetization, Monetization Models, eCommerce, Web Platforms, Customer Support, Two-sided Marketplaces, Certified Scrum Professional, Backlog Management, Stakeholder Analysis, Business, Cross-functional Collaboration, Project Budget Management, Cross-functional Team Leadership, Leadership, Persuasion, Strategy, Pricing, Price Analysis, Dynamic Pricing, Pricing Models, Pricing Strategy, Team Management, Wireframing, UI Prototyping, Manufacturing, Market Fit, Competitor Analysis & Profiling, User Metrics, Sprint Planning, Agile Sprints, Budgeting, Budget Management, Budget Modeling, Financial Modeling, Go-to-market Plans, Disruptive Innovation, Software Design, Technology Solutions, Migration, Data Migration, Production, Production Management, Technical Product Management, Project Scoping, Business Models, Marketing Strategy, Agile Product Delivery, APIs, Client Management, Integration, Technical Direction, Vendor Management, Vendor Selection, Customer Relationship Management (CRM), Dashboard Design, Dashboards, Dashboard Development, Entrepreneurship, New Business Development, Engineering, Analytics, Business Strategy, Client Presentations, Discovery Workshops, Executive Presentations, Stakeholder Engagement, Stakeholder Management, Stakeholder Interviews, Presentation Design, Project Management, Business Audits, Coaching, Proof of Concept (POC), Project Timelines, Project Planning, Release Management, Project Portfolio Management (PPM), Google, Microsoft, Microsoft Teams, Microsoft Office, Financial Analysis, Valuation, Marketing, Branding, Brand Management, Forecasting, Economics, Design Strategy, Strategic Planning, Strategic Planning & Execution, Analysis, Mechanical Engineering, Mechanical Design, Critical Thinking, Mathematics, Mathematical Analysis, Agile Marketing, Payment APIs, CAD, 3D CAD, Cloud Migration, Networks, Relationship Management, Sales, Advertising Technology (Adtech), Affiliate Marketing, User Experience (UX), Warehouse Operations, REST APIs, Technical Requirements, Technical Leadership, Business Process Flow Diagrams, React, MySQL, Technical Architecture, Technical Project Management, Databases, Agile Data Science, Data Science, SQL, Amplitude, Outsourced Product Management Professional, Supply Chain, Supply Chain Management (SCM), Warehouse Management, Consulting, Pitch Presentations, Management, Design, Continuous Improvement, Feasibility Studies
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