Jeremy Horowitz

Led a team of one UX/UI designer, a CRO expert, and three developers to rebuild the front-end UX for LuMee.com. As part of a company-wide rebranding, we overhauled the entire site aesthetic and navigation to address the core customer issues with the previous shopping experience.

A major element of the project was to provide our shoppers with a mobile app experience on a mobile responsive website. With 85% of the site traffic coming from mobile devices (primarily from social media sites), the redesigned site focused on recreating the interactions and navigation functionality of mobile app navigation in a mobile responsive website.

The shopping funnel was significantly optimized to present relevant information throughout the shopping journey to convert as many customers as possible.

In addition to redesigning the cart experience to be a dynamic Ajax sliding cart, we also added a one-click upsell that increased the storewide attach rate from 7% to 17%.

The company focused on retaining customers and increasing brand loyalty among both prospects and customers. Working across the marketing, support and finance teams, we designed a rewards and loyalty program to provide incentives for prospects, as well as new and loyal customers to take valuable "brand actions."

Major components of the project included:
1) Competitive research on successful loyalty programs for eCommerce and retail brands.
2) Worked with the marketing team to identify the most valuable "brand actions" to convert leads into prospects, prospects into customers, and customers into loyalists.
3) Worked with the finance team to define the unit economics of the program.
4) Led the design and development of the custom build and integrations with a third party rewards platform (Swell) to our POS (Shopify).
5) Documented processes for the customer support team.

After deploying the program, we saw an 8% increase in the repeat customer rate.

When I joined the team, the company was acquiring customers through its website relatednoise.com, but it was too technical for the users (SMB blogs) to configure on their site. After striking a partnership deal with Weebly to be one of the first 30 apps released on their new app store, I then led the development and launch of the app in under one month.

The primary objective was to reduce our seven-step onboarding process into three steps:

1) The dynamic feed of content from social media would be injected into a page on the blog.
2) The blogger would select the type of content they wanted to appear on their site.
3) The blogger would choose the design template for the feed.

Through these improvements, we increased our sign-up completion rate by 25% month over month. After two months of acquiring users, we became a featured app within the Weebly app store.

When I took over the email channel at LuMee in H1 2017, the channel drove six figures in revenue, but emails were rarely sent. There were no automated emails or segmenting occurring. I worked with a freelance graphic designer and copywriter to build out seven automated lifecycle emails that generated more than $500,000 in revenue by year-end.

We optimized the email capture experience to increase our email capture rate by 45%.

With these improvements, we grew the team to bring in an email consultant and marketing manager to continue growing the channel with more in-depth data analysis and segmentation. The channel grew from a non-priority to be the third largest revenue generating marketing channel for LuMee.com.