Jerry Gutierrez, Product Manager in San Antonio, TX, United States
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Jerry Gutierrez

Verified Expert  in Product Management

Bio

Jerry Gutierrez is an experienced product manager with a track record of turning innovative ideas into successful products. His expertise in Agile development and market analysis has driven growth and customer satisfaction. Focused on practical solutions and meaningful results, Jerry's approach makes him a valuable partner for any organization looking to enhance its product offerings.

Expertise

  • Agile
  • Brand Development
  • Branding
  • Market Strategy and Research Product Manager
  • Marketing
  • Marketing Strategy
  • Product Management
  • Scrum

Work Experience

Founder

2016 - PRESENT
The Cintman Group
  • Responded to and won the Dallas ISD marketing RFP and designed a campaign highlighting the value of public schools, illustrating strategic proposal success and impactful campaign creation.
  • Crafted the Peeka Berry coffee brand and Bucha Bliss Kombucha Tea brand, showcasing versatility in product development and branding within the beverage sector.
  • Managed the response to the National Minority Supplier Development Council (NMSDC) rebrand RFP, evidencing expertise in rebranding initiatives and inclusive business practices.

Project Manager

2023 - 2024
GovCio
  • Transitioned my responsibilities and achievements listed under my tenure at Huntington Ingalls Industries (HII) seamlessly to GovCIO following the contract renewal.
  • Implemented multifactor authentication (MFA) across the client's system, enhancing user security and data protection. Coordinated with cross-functional teams, resulting in a substantial decrease in unauthorized access attempts.
  • Crafted comprehensive user stories for the client's system, ensuring clear communication of user needs and product requirements. This has led to a user-centered development process, aligning product features with real user scenarios.

PACER Project Manager | Team Lead

2020 - 2023
HII - Mission Technologies
  • Led cross-functional teams to enhance the client's project efficiency and delivery, increasing the release schedule to 12+ releases per year.
  • Managed contractors and staff to meet program goals, enhancing performance and operational efficiency. This led to improved timesheet turn-in rates and a reduction in billing errors.
  • Delivered 12 product releases annually, improving system reliability and data security, showcasing dedication to maintaining high standards of product quality.
  • Applied best practice product management methodologies to streamline development and enhance product quality, improving Agile practices.
  • Introduced plea and sentencing access control in client products, significantly boosting identity security and protecting sensitive information.
  • Developed a new bankruptcy reporting feature, advancing reporting accuracy across the client's environment and adding the ability to address critical legal requirements.
  • Led the judiciary's adoption of Scrum Agile and DevSecOps practices, improving project delivery and security and creating better alignment across the client's organization.
  • Guided the client team's adoption of Agile methodology, enhancing project management and delivery efficiency. Demonstrated expertise in Agile practices and team coaching.

Product Manager

2018 - 2019
Crossover
  • Orchestrated growth strategy and goal-setting sessions, aligning team objectives with the company's vision to foster cohesive business advancement.
  • Directed a multidisciplinary team, leveraging diverse engineering, product management, sales, and account management skills to drive development and market growth.
  • Crafted and executed a comprehensive business and marketing strategy, achieving a 10% increase in revenue through strategic planning and innovative execution.
  • Initiated and launched a reseller portal, enhancing partner engagement and enabling autonomous license management, showcasing product distribution innovation.
  • Conceptualized and defined a next-generation digital asset management product, demonstrating foresight in product innovation and market needs.
  • Designed platinum and gold support packages, improving customer retention rates by understanding and meeting customer service excellence and loyalty expectations.
  • Conducted and integrated acquisitions worth $10 million within 30-60 days, expanding company offerings and ensuring seamless operational continuity.
  • Gained an in-depth understanding of the market and specific products to be acquired, employing analytical skills to assess fit, potential, and value addition as critical inputs to the buy decision process.
  • Conducted comprehensive product, market, and competitor research within a stringent 60-day period, demonstrating a meticulous approach to due diligence and strategic analysis for acquisition targets.
  • Synthesized research findings to inform and guide executive buy decisions, showcasing the ability to translate complex market data into actionable insights for strategic acquisitions.

Product Manager

2016 - 2019
Texas Association of School Boards
  • Spearheaded the software development lifecycle from inception to deployment, ensuring the delivery of high-quality software solutions.
  • Managed a $80K development budget, optimizing resource allocation for Agile development projects to maximize efficiency and output.
  • Executed comprehensive market research across 30 states, involving public schools, private institutions, and government sectors to inform product development and strategy.
  • Built persona models and identified key decision-makers, decreasing the sales cycle by one month.
  • Enhanced software development lifecycle processes to better meet user needs and expectations, particularly in boosting user story creation efficiency.
  • Launched an Apple app in partnership with third-party vendors, achieving an 85% adoption rate among target users.
  • Boosted customer feedback by 65%, implementing standardized interview sets and surveys to gather actionable insights.
  • Formulated standards for tracking and analyzing inbound product requests, directly contributing to a 6% increase in product-related revenue.
  • Developed a buyer journey model to streamline customer paths to purchase, enhancing decision-making processes and customer satisfaction.
  • Leveraged social media partnerships and website optimizations, increasing lead generation by 8% and expanding the product's market reach.

Judicial System Enhancement Through Agile Innovation

Revolutionized PACER system security and reliability with Agile-led updates, enhancing federal court operations.

A judicial system enhancement through Agile Innovation.
I led a cross-functional team, and we revolutionized the PACER system by implementing critical updates and security measures. This effort was not just about software; it was about safeguarding the integrity of our judicial system, ensuring that data security and system reliability were paramount. Our collaboration resulted in significant improvements in user security and operational efficiency.

Agile Methodology Adoption for the Judiciary

Transformed judicial project delivery with Scrum Agile, setting a new standard in efficiency and security.

At the heart of our project was transforming the judiciary's project delivery approach. By introducing Scrum Agile and DevSecOps practices, we not only improved the efficiency of our processes but also set a new standard for security within the judicial system. This was a step forward in fostering a more dynamic, secure, and responsive judicial environment.

Strategic Business Growth and Partner Engagement

Launched a reseller portal, driving a 10% revenue increase and innovating partner engagement.

Creating a customer-centric portal guided by strategic growth and deepening partner relationships proved to be exciting and challenging. Launching a reseller portal was a testament to our innovative approach to business, enabling better license management and partner engagement. This ultimately led to a 10% revenue increase.

Market Expansion Through Product Acquisitions

Spearheaded $10 million in technology acquisitions and product innovation, expanding market offerings.

Leading the acquisition and integration of technology solutions worth $10 million showcased our strategic vision to expand the company's offerings. Developing a next-gen digital asset management product further solidified our stance in the market as innovators and visionaries.

Revitalized Agile Development for Educational Tools

Streamlined BoardBook's Agile process, launching an educational app with an 85% adoption rate.

My work with TASB was a transformative phase for Boardbook's software, SaaS, where adopting a refined Agile development cycle led to the successful launch of an IOS app that seamlessly integrated with our board agenda management solution. This not only streamlined our development process but also significantly improved product quality and user experience.

Engaging Customers and Expanding Market Influence

Boosted customer feedback by 65% and increased lead generation by 8%, enhancing market reach.

By implementing targeted feedback mechanisms and optimizing our marketing strategies, we achieved a 65% increase in customer feedback and an 8% boost in lead generation. These initiatives were pivotal in understanding customer needs and enhancing our market reach.

Elevating Public School Awareness

Drove awareness and appreciation for public schools with a compelling campaign, differentiating them in the education sector.

Spearheading a pivotal marketing campaign for Dallas ISD, we strategically showcased the unique value and benefits of public schools over private and charter alternatives. This campaign was a beacon of clarity and persuasion to inform the community and foster a deeper appreciation for public education.

Strategic Rebranding Initiative

Submitted a visionary rebrand proposal for NMSDC, aiming to enhance its impact on diversity and inclusion in business.

Responding to the NMSDC's call for a rebranding proposal, our comprehensive approach aimed at refreshing the organization's image, resonating more deeply with diverse audiences. This was more than a visual makeover; it was about repositioning the NMSDC at the forefront of inclusivity and business excellence.

Innovating the Coffee Experience

Developed Peeka Berry coffee, introducing a unique brand to the coffee market and enriching the coffee drinking experience.

The creation of the Peeka Berry coffee brand was a journey into sensory delight, offering a fresh twist on the coffee experience. This project was not just about introducing a new product but about creating a brand that coffee enthusiasts could love and identify with, blending quality with innovation.

Crafting a Kombucha Revolution

Introduced Bucha Bliss Kombucha to client, carving out a niche in the health beverage market with a focus on taste and wellness.

With Bucha Bliss, we ventured into the burgeoning kombucha market, crafting a brand for health and happiness. This launch was a testament to our belief in the power of healthy living, offering consumers a deliciously refreshing beverage that was as beneficial as it was enjoyable.
2023 - 2023

Data Analytics Certification in Data Analytics

Texas McCombs - The University of of Texas at Austin - Austin, TX, United States

2012 - 2015

Master's Degree (MBA) in Business Administration

Texas State University - San Marcos, TX, United States

1994 - 1998

Bachelor's Degree in Communications

St. Olaf College - Northfield, MN, United States

MARCH 2020 - MARCH 2022

Certified Scrum Master

Scrum Alliance

JANUARY 2020 - FEBRUARY 2022

Google Analytics for Power Users

Google Analytics Academy

AUGUST 2016 - JULY 2026

Project Management Professional (PMP)

Project Management Institute (PMI)

AUGUST 2016 - PRESENT

PMC VI (Pragmatic Institute)

Pragmatic Institute

Tools

Google Docs, Office 365, Microsoft Project, Jira, Confluence, Trello, HubSpot, Microsoft Dynamics CRM, Tableau

Paradigms

Agile, Agile Project Management, Scrum, Agile Product Management, Requirements Analysis, DevOps, Scalable Application, Stage Gate Process

Platforms

Windows Server, Zendesk, Google Analytics 4

Industry Expertise

Government, Nonprofits, Music

Other

Acquisitions, Teamwork, Leadership, Analytical Thinking, Facilitation, Communication, Backlog Grooming, Feature Prioritization, Feature Backlog Prioritization, Project Planning, Interpersonal Skills, Presentations, Writing & Editing, Minimum Viable Product (MVP), Product Positioning, IT Infrastructure, Product Support, Customer Support, Product Management, Product Owner, Project Management, Scope of Work (SOW), Product Roadmaps, Agile Leadership, Backlog Management, Roadmaps, Feature Roadmaps, Digital Asset Management, Thought Leadership, Strategy, Team Leadership, Business to Business (B2B), Project Support, Project Scheduling, Creative Problem Solving, Vendor Management, New Product Development, Creative Thinking, Ideation, Conceptualization, Planning, Mentorship & Coaching, Discovery Workshops, Feature Planning, Project Budget Management, Project Timelines, Project Consultancy, Web Applications, Market Research, Product Vision, User Needs, Feasibility Studies, Product Discovery, Product Planning, Requirements & Specifications, Documentation, Cross-functional Team Leadership, Market Opportunity Analysis, Stakeholder Management, Technical Project Management, Digital Marketing, Waterfall Methodology, New Product Business Cases, Voice of the Customer (VoC), Feasibility, Infrastructure, Competition Research, Competitive Analysis, Competitive Intelligence, Market Research Analyst, Project Estimation, Project Scoping, Financial Modeling, Statistics, Mergers & Acquisitions (M&A), Startups, Business Strategy, Marketing, Estimations, Sprint Planning, GAP Analysis, Market Research & Analysis, Launch Strategy, Budget Management, Consulting, Market Strategy and Research Product Manager, Budget Modeling, Competitor Analysis & Profiling, Competitive Strategy, Customer Interviews, Customer Insights, SaaS, Enterprise SaaS, IT Governance, Data Governance, Brand Management, Statistical Data Analysis, B2B Partnerships, Education, Partner Management, Technical Product Management, Marketing Strategy, Partnerships, Partnership Strategies, Growth Marketing, Growth Strategy, Product Growth, Growth, Market Fit, Product-market Fit, Management, Team Management, Distributed Team Management, System Integration, App Integration, eCommerce, Edtech Design, Customer Journeys, Product Strategy Consultant, Remote Team Leadership, Marketing Technology (MarTech), Product Strategy, Product Marketing, Product Branding, Storytelling, Brand Identity, White Papers, B2B, SaaS Product Marketing, Software as a Service (SaaS), SaaS Product Management, Customer Acquisition, Go-to-market Strategy, Marketing Plans, Digital Product Management, Lean Startups, Product Design, Product Development, Website Redesign, Product Coach, Requirements, Mobile App Development, Monetization Models, Mobile Applications, Early-stage Startups, Product Consultant, Pricing Strategy, Software Development Lifecycle (SDLC), Scrum Master, Discovery, User Stories, Business Cases, Pitch Decks, Artificial Intelligence Product Manager, Business Analysis, Stakeholder Interviews, User Behavior, User Flows, User Journeys, MVP Design, Technical Documentation, Technical Requirements, API Integration, Conversational AI, Build/Buy Analysis, Mobile Apps, Coaching, Product Leadership, Startup Consulting, App Store, Apple, SEO Tools, WordPress, Financials, Product Launch, Release Management, Web & Mobile Applications, Cloud, Business Requirements, Cost Estimation, Generative Artificial Intelligence (GenAI), Large Language Models (LLMs), Web Project Management, Resource Allocation, Go-to-market Plans, Analytics, Branding, Marketing Analytics, Brand Development, Content Strategy, Training Materials, E-learning, Web Analytics, Data Reporting, Application Security, Product Licensing, Licensing Systems, CRM Systems, HubSpot CRM, Search Engine Optimization (SEO), Digital Payments, Brand Logos, Brand Design, Brand Strategy, Brand Marketing, Brand Building, App Development, Apps, Customer Success, Customer Analysis, Sales, Research, Campaign Design, Personas, User Personas, Digital Branding, Data, Python, SQL, Customer Relationship Management (CRM), Presentation Design, Artificial Intelligence (AI), Machine Learning, Gaming, Gaming Platforms

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