

Jerry Gutierrez
Verified Expert in Product Management
Product Manager
San Antonio, TX, United States
Toptal member since November 18, 2020
Jerry Gutierrez is an experienced product manager with a track record of turning innovative ideas into successful products. His expertise in Agile development and market analysis has driven growth and customer satisfaction. Focused on practical solutions and meaningful results, Jerry's approach makes him a valuable partner for any organization looking to enhance its product offerings.
Expertise
- Agile
- Brand Development
- Branding
- Market Strategy and Research Product Manager
- Marketing
- Marketing Strategy
- Product Management
- Scrum
Work Experience
Founder
The Cintman Group
- Designed and built an AI-powered Decision Intelligence framework that reads full RFP/RFI/RFQ documents, extracts key requirements, and generates structured insights for Go/No-Go analysis.
- Created prompt-engineering pipelines and evaluator models for requirement extraction, risk surfacing, compliance scoring, evaluator rubrics, and bid-readiness summaries.
- Designed product architecture, UX flows, and experimentation frameworks; implemented human-in-the-loop review for accuracy.
- Built a generative-AI content engine that produces SEO-optimized blog posts with brand-aligned voice modeling.
- Designed content workflows that include topic ideation, outline generation, long-form drafting, refinement, image recommendations, and keyword strategy.
- Developed the product framework, content pipeline, and editorial QA logic used to produce publish-ready content at scale.
- Built specialized GPTs for product evaluations, competitive analysis, user-story creation, structured writing, and workflow automation.
- Led end-to-end development of a no-code SaaS platform that operationalizes AI-driven RFP evaluation.
- Built AI-assisted workflows for website and content generation in a complex WordPress environment.
- Created guardrails for Claude Design output across site structure, page generation, templates, content boundaries, and visual identity.
Project Manager
GovCio
- Led product strategy and roadmap execution for the VA enterprise RPA program, shaping a multi-year vision for automation capabilities across 17 medical centers.
- Translated complex clinical and administrative problems into prioritized product backlogs, user stories, and automation requirements that improved patient service workflows.
- Acted as the voice of the customer for VA business owners, aligning automation features with measurable outcomes such as reduced processing time, accuracy, and time-to-service.
- Oversaw discovery, requirements validation, and solution design for patient-focused automations that accelerated closure of Open Encounters and improved patient throughput.
- Implemented governance and release management processes, ensuring each automation met federal compliance standards, security expectations, and stakeholder readiness.
- Created product-facing artifacts — vision briefs, prioritization frameworks, intake scoring models, decision logs, and reporting dashboards — to guide roadmap alignment.
- Built scalable communication channels (newsletter, blogs, webinars) to increase product adoption by 200%, strengthening awareness and engagement across the VA network.
- Built the RPA Center of Excellence roadmap, aligning engineering, support, development, and intake teams.
- Established intake, prioritization, and governance practices for automation delivery.
- Scaled RPA across 17 VA medical sites, reclaiming 6,000 hours annually per site.
PACER Project Manager | Team Lead
HII - Mission Technologies
- Led cross-functional teams to enhance the client's project efficiency and delivery, increasing the release schedule to 12+ releases per year.
- Managed contractors and staff to meet program goals, enhancing performance and operational efficiency. This led to improved timesheet turn-in rates and a reduction in billing errors.
- Delivered 12 product releases annually, improving system reliability and data security, showcasing dedication to maintaining high standards of product quality.
- Applied best practice product management methodologies to streamline development and enhance product quality, improving Agile practices.
- Introduced plea and sentencing access control in client products, significantly boosting identity security and protecting sensitive information.
- Developed a new bankruptcy reporting feature, advancing reporting accuracy across the client's environment and adding the ability to address critical legal requirements.
- Led the judiciary's adoption of Scrum Agile and DevSecOps practices, improving project delivery and security and creating better alignment across the client's organization.
- Guided the client team's adoption of Agile methodology, enhancing project management and delivery efficiency. Demonstrated expertise in Agile practices and team coaching.
- Led updates to PACER Agile/Scrum practices, including user story standards, Agile ceremonies, and delivery practices.
- Served as primary project manager for a federal court's data center migration, coordinating sequencing, risk tracking, stakeholder alignment, and stabilization.
Product Manager
Crossover
- Orchestrated growth strategy and goal-setting sessions, aligning team objectives with the company's vision to foster cohesive business advancement.
- Directed a multidisciplinary team, leveraging diverse engineering, product management, sales, and account management skills to drive development and market growth.
- Crafted and executed a comprehensive business and marketing strategy, achieving a 10% increase in revenue through strategic planning and innovative execution.
- Initiated and launched a reseller portal, enhancing partner engagement and enabling autonomous license management, showcasing product distribution innovation.
- Conceptualized and defined a next-generation digital asset management product, demonstrating foresight in product innovation and market needs.
- Coordinated engineering, product, sales, account management, and operational stakeholders through acquisition integration.
- Conducted and integrated acquisitions worth $10 million within 30-60 days, expanding company offerings and ensuring seamless operational continuity.
- Launched a reseller portal enabling autonomous license management and reducing weekend support calls by 15%.
- Led product integration across three acquisitions within 30–60 days.
- Supported acquired-company infrastructure migration into AWS.
Product Manager
Texas Association of School Boards
- Spearheaded the software development lifecycle from inception to deployment, ensuring the delivery of high-quality software solutions.
- Managed an $80,000 development budget, optimizing resource allocation for Agile development projects to maximize efficiency and output.
- Improved user story creation and Agile software development processes.
- Built persona models and identified key decision-makers, decreasing the sales cycle by one month.
- Implemented feedback loops to improve UX, product adoption, and feature alignment.
- Launched the Apple app with third-party vendors, achieving 85% adoption.
- Boosted customer feedback by 65%, implementing standardized interview sets and surveys to gather actionable insights.
- Formulated standards for tracking and analyzing inbound product requests, directly contributing to a 6% increase in product-related revenue.
- Developed a buyer journey model to streamline customer paths to purchase, enhancing decision-making processes and customer satisfaction.
- Leveraged social media partnerships and website optimizations, increasing lead generation by 8% and expanding the product's market reach.
Project History
Judicial System Enhancement Through Agile Innovation
Revolutionized PACER system security and reliability with Agile-led updates, enhancing federal court operations.
A judicial system enhancement through Agile Innovation.
I led a cross-functional team, and we revolutionized the PACER system by implementing critical updates and security measures. This effort was not just about software; it was about safeguarding the integrity of our judicial system, ensuring that data security and system reliability were paramount. Our collaboration resulted in significant improvements in user security and operational efficiency.
Agile Methodology Adoption for the Judiciary
Transformed judicial project delivery with Scrum Agile, setting a new standard in efficiency and security.
At the heart of our project was transforming the judiciary’s project delivery approach. By introducing Scrum Agile and DevSecOps practices, we not only improved the efficiency of our processes but also set a new standard for security within the judicial system. This was a step forward in fostering a more dynamic, secure, and responsive judicial environment.
Strategic Business Growth and Partner Engagement
Launched a reseller portal, driving a 10% revenue increase and innovating partner engagement.
Creating a customer-centric portal guided by strategic growth and deepening partner relationships proved to be exciting and challenging. Launching a reseller portal was a testament to our innovative approach to business, enabling better license management and partner engagement. This ultimately led to a 10% revenue increase.
Market Expansion Through Product Acquisitions
Spearheaded $10 million in technology acquisitions and product innovation, expanding market offerings.
Leading the acquisition and integration of technology solutions worth $10 million showcased our strategic vision to expand the company’s offerings. Developing a next-gen digital asset management product further solidified our stance in the market as innovators and visionaries.
Revitalized Agile Development for Educational Tools
Streamlined BoardBook's Agile process, launching an educational app with an 85% adoption rate.
My work with TASB was a transformative phase for Boardbook’s software, SaaS, where adopting a refined Agile development cycle led to the successful launch of an IOS app that seamlessly integrated with our board agenda management solution. This not only streamlined our development process but also significantly improved product quality and user experience.
Engaging Customers and Expanding Market Influence
Boosted customer feedback by 65% and increased lead generation by 8%, enhancing market reach.
By implementing targeted feedback mechanisms and optimizing our marketing strategies, we achieved a 65% increase in customer feedback and an 8% boost in lead generation. These initiatives were pivotal in understanding customer needs and enhancing our market reach.
Elevating Public School Awareness
Drove awareness and appreciation for public schools with a compelling campaign, differentiating them in the education sector.
Spearheading a pivotal marketing campaign for Dallas ISD, we strategically showcased the unique value and benefits of public schools over private and charter alternatives. This campaign was a beacon of clarity and persuasion to inform the community and foster a deeper appreciation for public education.
Strategic Rebranding Initiative
Submitted a visionary rebrand proposal for NMSDC, aiming to enhance its impact on diversity and inclusion in business.
Responding to the NMSDC’s call for a rebranding proposal, our comprehensive approach aimed at refreshing the organization’s image, resonating more deeply with diverse audiences. This was more than a visual makeover; it was about repositioning the NMSDC at the forefront of inclusivity and business excellence.
Innovating the Coffee Experience
Developed Peeka Berry coffee, introducing a unique brand to the coffee market and enriching the coffee drinking experience.
The creation of the Peeka Berry coffee brand was a journey into sensory delight, offering a fresh twist on the coffee experience. This project was not just about introducing a new product but about creating a brand that coffee enthusiasts could love and identify with, blending quality with innovation.
Crafting a Kombucha Revolution
Introduced Bucha Bliss Kombucha to client, carving out a niche in the health beverage market with a focus on taste and wellness.
With Bucha Bliss, we ventured into the burgeoning kombucha market, crafting a brand for health and happiness. This launch was a testament to our belief in the power of healthy living, offering consumers a deliciously refreshing beverage that was as beneficial as it was enjoyable.
Other Experience
Education
Data Analytics Certification in Data Analytics
Texas McCombs - The University of of Texas at Austin - Austin, TX, United States
Master's Degree (MBA) in Business Administration
Texas State University - San Marcos, TX, United States
Bachelor's Degree in Communications
St. Olaf College - Northfield, MN, United States
Certifications
Inbound Sales
HubSpot
HubSpot Sales Hub Software
HubSpot
Inbound Marketing
HubSpot
Certified Scrum Master
Scrum Alliance
Google Analytics for Power Users
Google Analytics Academy
Project Management Professional (PMP)
Project Management Institute (PMI)
PMC VI (Pragmatic Institute)
Pragmatic Institute
Skills
Tools
Google Docs, Office 365, Microsoft Project, Jira, Confluence, Trello, HubSpot, Microsoft Dynamics CRM, Tableau
Paradigms
Agile, Agile Project Management, Scrum, Agile Product Management, Requirements Analysis, DevOps, Scalable Application, Stage-Gate Process, Low Code
Platforms
Windows Server, Zendesk, Google Analytics 4 (GA4)
Industry Expertise
Government, Nonprofits, Music, Product Ideation
Other
Acquisitions, Startups, Teamwork, Leadership, Analytical Thinking, Facilitation, Communication, Backlog Grooming, Feature Prioritization, Feature Backlog Prioritization, Project Planning, Interpersonal Skills, Presentations, Writing & Editing, Minimum Viable Product (MVP), Product Positioning, IT Infrastructure, Product Support, Customer Support, Product Management, Technical Product Management, Product Owner, Project Management, Scope of Work (SOW), Product Roadmaps, Agile Leadership, Backlog Management, Roadmaps, Feature Roadmaps, Digital Asset Management, Thought Leadership, Strategy, Team Leadership, Business to Business (B2B), Project Support, Project Scheduling, Creative Problem Solving, Vendor Management, New Product Development, Creative Thinking, Ideation, Conceptualization, Planning, Mentorship & Coaching, Discovery Workshops, Feature Planning, Project Budget Management, Project Timelines, Project Consultancy, Web Applications, Market Research, Artificial Intelligence (AI), Product Vision, User Needs, Feasibility Studies, Product Discovery, Product Planning, Requirements & Specifications, Documentation, Cross-functional Team Leadership, Market Opportunity Analysis, Stakeholder Management, Technical Project Management, Digital Marketing, Waterfall Methodology, New Product Business Cases, Voice of the Customer (VoC), Feasibility, Infrastructure, Competition Research, Competitive Analysis, Competitive Intelligence, Market Research Analyst, Project Estimation, Project Scoping, Marketing Research & Analysis, Complex Problem Solving, Product Analytics, Technical Strategy, Functional Requirements, Operational Excellence, Customer Service Support, Agile Product Delivery, Product Ownership, Financial Modeling, Statistics, Mergers & Acquisitions (M&A), Business Strategy, Marketing, Estimations, Sprint Planning, GAP Analysis, Market Research & Analysis, Launch Strategy, Budget Management, Consulting, Market Strategy and Research Product Manager, Budget Modeling, Competitor Analysis & Profiling, Competitive Strategy, Customer Interviews, Customer Insights, SaaS, Enterprise SaaS, IT Governance, Data Governance, Brand Management, Statistical Data Analysis, B2B Partnerships, Education, Partner Management, Marketing Strategy, Partnerships, Partnership Strategies, Growth Marketing, Growth Strategy, Product Growth, Growth, Market Fit, Product-market Fit, Management, Team Management, Distributed Team Management, System Integration, App Integration, eCommerce, Edtech Design, Customer Journey, Product Strategy Consultant, Remote Team Leadership, Marketing Technology (MarTech), Product Strategy, Product Marketing, Product Branding, Storytelling, Brand Identity, White Papers, B2B, SaaS Product Marketing, Software as a Service (SaaS), SaaS Product Management, Customer Acquisition, Go-to-market (GTM) Strategies, Marketing Plans, Digital Product Management, Lean Startups, Product Design, Product Development, Website Redesign, Product Coach, Requirements, Mobile App Development, Monetization Models, Mobile Applications, Early-stage Startups, Product Consultant, Pricing Strategy, Software Development Lifecycle (SDLC), Scrum Master, Discovery, User Stories, Business Cases, Pitch Decks, Artificial Intelligence Product Manager, Business Analysis, Stakeholder Interviews, User Behavior, User Flows, User Journeys, MVP Design, Technical Documentation, Technical Requirements, API Integration, Conversational AI, Build/Buy Analysis, Mobile Apps, Coaching, Product Leadership, Startup Consulting, App Store, Apple, SEO Tools, WordPress, Financials, Product Launch, Release Management, Web & Mobile Applications, Cloud, Business Requirements, Cost Estimation, Generative Artificial Intelligence (GenAI), Large Language Models (LLMs), Product Requirements Documentation (PRD), Retrieval-augmented Generation (RAG), Root-cause Analysis (RCA), Estimation & Planning, Feature Analysis, Workflow Automation & System Integration, Journey Mapping, Data Analysis, Executive Presentations, Business Planning, Creative Strategy, Prototyping, Business Process Improvement (BPI), Web Project Management, Resource Allocation, Go-to-market Plans, Analytics, Branding, Marketing Analytics, Brand Development, Content Strategy, Training Materials, E-learning, Web Analytics, Data Reporting, Application Security, Product Licensing, Licensing Systems, CRM Systems, HubSpot CRM, Search Engine Optimization (SEO), Digital Payments, Brand Logos, Brand Design, Brand Strategy, Brand Marketing, Brand Building, App Development, Apps, Customer Success, Customer Analysis, Sales, Research, Campaign Design, Personas, User Personas, Digital Branding, Data, Python, SQL, Customer Relationship Management (CRM), Presentation Design, Machine Learning, Gaming, Gaming Platforms, No-code Development, AI Agents, Inbound Marketing, Workflow Design, CRM Configuration, Deal Pipeline Management, Reporting, Dashboards, Consultative Sales Frameworks, Pipeline Qualification, Lead Prioritization, CRM-Driven Sales Engagement, Automation, Robotic Process Automation (RPA), Data Scraping, Agentic AI
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