
Joel C Melby
Product Manager
Location
Southborough, MA, United States
Toptal Member Since
March 13, 2019
Joel has over 25 years of technical and extensive customer-facing experience across a broad range of markets. He is a proven product management and technology leader with a history of building successful teams, platforms, products, and solutions across multiple industries, including telecommunications, advertising technology, and defense.
Joel is available for hire
Hire JoelProject Highlights
ONSmart Media Platform
Led the design, development, and integration of the world's largest digital out-of-home advertising network.
Linear TV Programmatic Buying Standard
Defined, coordinated, and promulgated an industry standard for programmatically buying linear television ad inventory.
Expertise
Film & TelevisionHardwareJavaLinuxMarket Research & AnalysisPaid AdvertisingProduct StrategyTelecom Equipment & SolutionsEducation
Master's Degree
Bentley University
Bachelor's Degree
Cornell University
Work Experience
2017 - 2019
Strategic Advisor
SeaChange International
- Provided strategic guidance and analysis to the CEO and senior executives of a publicly traded company.
2016 - 2019
Chief Technology Officer
Outfront Media
- Developed Outfront's ON SmartMedia Platform (world's largest digital out-of-home advertising network), spanning new display systems for fixed outdoor and rolling stock (subway and light rail) applications, an IoT-scale remote management platform, and a cloud-based content management and optimizing scheduler system.
- Built the engineering team from scratch up to a team of 25.
- Defined requirements for and designed an integrated network/display solution for subway and commuter rail applications.
- Built and led a vendor consortium to deliver a rail solution on time and within budget.
- Defined and established Agile product development life cycle processes.
2013 - 2016
Chief Technology Officer
Clypd
- Provided strategic and technology leadership in a programmatic TV advertising technology startup.
- Built the company's premier engineering and solutions teams.
- Defined the company's strategic direction from a technology perspective.
- Fundamentally influenced company culture.
- Authored TVOnTap Specification for Programmatic Linear TV; incorporated it into industry standard GABBCon ABCD Specification.
2011 - 2013
Vice President, Solutions
Edgeware AB
- Enabled the adoption and deployment of Edgeware's Video Delivery Network technologies through a mix of business development, product management, and solution engineering.
- Established the US office for a Swedish startup.
- Defined North American market entry strategy.
- Developed key technology partner relationships.
- Mapped out positioning relative to competitors in the North American market.
2009 - 2011
Director of Product Management
ARRIS
- Oversaw ARRIS' $55M end-to-end multi-screen IP video solution set, which provided managed service providers with a complete TV/STB+Web+mobile platform for content delivery, management, and monetization.
- Defined a multi-screen product solution.
- Rebuilt a linear ad insertion product line, gaining 20 points of market share and becoming the dominant competitor in the market.
- Restructured the video server product line.
2006 - 2008
Product Manager
Motorola
- Handled product management for the company's $30 million interactive video platform, back-office offerings, and partnerships, which provided advanced services such as Network Personal Video Recording (NPVR), Time-Shifted TV, and Television on Demand. Customers included tier 1 multiple system operators such as Comcast, Time Warner, Charter, and UPC.
Project History
ONSmart Media Platform
Led the design, development, and integration of the world's largest digital out-of-home advertising network.
Spans new display systems for fixed outdoor and rolling stock (subway and light rail) applications, an IoT-scale remote management platform, and a cloud-based content management and optimizing scheduler system.
Linear TV Programmatic Buying Standard
Defined, coordinated, and promulgated an industry standard for programmatically buying linear television ad inventory.
Developed the TVOnTap specification for programmatic linear TV while at clypd and then led an industry consortium (GABBCon) to adopt the specification as an industry standard.
Education
1995 - 1997
Master's Degree in Business Administration
Bentley University - Waltham, MA
1980 - 1984
Bachelor's Degree in Electrical Engineering
Cornell University - Ithaca, NY