Joel C Melby, Product Manager in Southborough, MA, United States
Joel C Melby

Product Manager in Southborough, MA, United States

Member since March 29, 2019
Joel has over 25 years of technical and extensive customer-facing experience across a broad range of markets. He is a proven product management and technology leader with a history of building successful teams, platforms, products, and solutions across multiple industries, including telecommunications, advertising technology, and defense.
Joel is now available for hire

Project Highlights


  • Film & Television
  • Hardware
  • Java
  • Linux
  • Market Research & Analysis
  • Paid Advertising
  • Product Strategy
  • Telecom Equipment & Solutions



  • Strategic Advisor

    2017 - 2019
    SeaChange International
    • Provided strategic guidance and analysis to the CEO and senior executives of a publicly traded company.
  • Chief Technology Officer

    2016 - 2019
    Outfront Media
    • Developed Outfront's ON SmartMedia Platform (world's largest digital out-of-home advertising network), spanning new display systems for fixed outdoor and rolling stock (subway and light rail) applications, an IoT-scale remote management platform, and a cloud-based content management and optimizing scheduler system.
    • Built the engineering team from scratch up to a team of 25.
    • Defined requirements for and designed an integrated network/display solution for subway and commuter rail applications.
    • Built and led a vendor consortium to deliver a rail solution on time and within budget.
    • Defined and established Agile product development life cycle processes.
  • Chief Technology Officer

    2013 - 2016
    • Provided strategic and technology leadership in a programmatic TV advertising technology startup.
    • Built the company's premier engineering and solutions teams.
    • Defined the company's strategic direction from a technology perspective.
    • Fundamentally influenced company culture.
    • Authored TVOnTap Specification for Programmatic Linear TV; incorporated it into industry standard GABBCon ABCD Specification.
  • Vice President, Solutions

    2011 - 2013
    Edgeware AB
    • Enabled the adoption and deployment of Edgeware's Video Delivery Network technologies through a mix of business development, product management, and solution engineering.
    • Established the US office for a Swedish startup.
    • Defined North American market entry strategy.
    • Developed key technology partner relationships.
    • Mapped out positioning relative to competitors in the North American market.
  • Director of Product Management

    2009 - 2011
    • Oversaw ARRIS' $55M end-to-end multi-screen IP video solution set, which provided managed service providers with a complete TV/STB+Web+mobile platform for content delivery, management, and monetization.
    • Defined a multi-screen product solution.
    • Rebuilt a linear ad insertion product line, gaining 20 points of market share and becoming the dominant competitor in the market.
    • Restructured the video server product line.
  • Product Manager

    2006 - 2008
    • Handled product management for the company's $30 million interactive video platform, back-office offerings, and partnerships, which provided advanced services such as Network Personal Video Recording (NPVR), Time-Shifted TV, and Television on Demand. Customers included tier 1 multiple system operators such as Comcast, Time Warner, Charter, and UPC.

Project History

  • ONSmart Media Platform
    Led the design, development, and integration of the world's largest digital out-of-home advertising network.

    Spans new display systems for fixed outdoor and rolling stock (subway and light rail) applications, an IoT-scale remote management platform, and a cloud-based content management and optimizing scheduler system.

  • Linear TV Programmatic Buying Standard
    Defined, coordinated, and promulgated an industry standard for programmatically buying linear television ad inventory.

    Developed the TVOnTap specification for programmatic linear TV while at clypd and then led an industry consortium (GABBCon) to adopt the specification as an industry standard.


  • Master's Degree in Business Administration
    1995 - 1997
    Bentley University - Waltham, MA
  • Bachelor's Degree in Electrical Engineering
    1980 - 1984
    Cornell University - Ithaca, NY

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