Kata Török-Pál
Verified Expert in Product Management
Product Manager
Kata is a strategic thinker with a robust hands-on approach to any projects she works on. She has 10+ years of experience in digital product and project management, consulting for O2, Disney, Nespresso, Mercedes Benz, Raiffeisen Bank, and GE Money. She is passionate about using the latest technologies to enhance customer journeys and maximize revenue. Kata's been a servant leader for international, cross-functional teams driven by a genuine love for mentorship and continuous improvement.
Project Highlights
Expertise
Work Experience
Head of Digital Capabilities
Yettel Hungary
- Led product strategy for digital channels with a team of 12. My team developed and performed the Yettel web shop, self-care, and mobile apps. The channels are visited by several hundred users monthly.
- Supported Yettel's digital transformation program with a team of four. My team translated and upgraded user journeys for a new IT stack as part of a digital transformation program.
- Led the development of several web and mobile applications, focusing on customer experience, online conversion, and future-proof technology.
Digital Strategist
Freelance
- Led product discovery and created product strategies for several successful digital products. Owned the product backlog and coordinated the development team in creating web platforms, mobile apps, SaaS, and custom software solutions.
- Consulted clients on optimizing eCommerce customer journeys and online funnels to maximize conversion, increasing online conversion by at least 40% in three months.
- Created phygital product strategies and customer journeys combining physical and digital environments for better customer experience and increased revenue.
- Developed product marketing strategies, including search engine optimization, social media, and content strategy. Provided communication strategy consultancy.
Head of Client Services
Support Services Group
- Led the product development within a 5-people team. Launched a wide range of successful digital products, such as web platforms, mobile apps, custom software, and SaaS, focusing on improving customer experience and maximizing revenue.
- Handled the project and account management within a team of 12 elements. Implemented and continuously improved business processes and digitalization programs. Provided consulting services for various clients, including fintech and eCommerce.
- Nurtured and grew key accounts by building valuable relationships with C-level decision-makers. Represented the company at several industry conferences by giving talks about new technologies.
- Coordinated complex programs with various stakeholders, including business decision-makers, tech teams, UX designers, and marketing and legal staff, within different organizational contexts.
Digital Product and Project Manager
Support Services Group
- Managed digital product development with a particular focus on continuous discovery. Led several fruitful design thinking workshops that led to successful product launches.
- Took end-to-end responsibility for digital programs, including owning the budget and timeline with Agile and Waterfall methodologies, focusing on improving customer experience and maximizing online conversion.
- Coordinated both in-house and third-party providers' cross-functional teams, including IT development, design, account management, and marketing professionals.
Retail Specialist
Telefónica
- Improved walk-in offices' sales and customer care processes by evaluating customer funnels and eliminating pain points.
- Trained the in-store staff about the company's new telecommunication products and services.
- Participated in the business process development by providing insight into in-store customer journeys.
Project History
AI Messaging Platform
http://www.perfectchat.comLaunched an AI messaging platform operating in several enterprise contact centers in the financial and public sectors. The solution saves 40 to 60% of human effort while providing 100% correct and relevant answers to customer inquiries.
SaaS Implementation for Financial Sector
Led the solution design and implementation of several SaaS platforms as part of digital transformation programs in the financial sector.
Gamified Insurance Aggregator
Launched an interactive B2B insurance aggregator platform for the real estate sector that boosted insurance sales by 36% within the organization.
Certifications
Google Cloud Digital Leader
Google, via Coursera
Professional Scrum Product Owner I (PSPO I)
Scrum.org
Project Management Professional (PMP)
Project Management Institute (PMI)
Social Media Certification
Hootsuite Academy
Skills
Tools
Jira, Zoom, Asana, Slack, Atlassian, Strategyzer, Google Analytics
Paradigms
Agile, Scrum, Agile Project Management, Requirements Analysis, Agile Product Management, Business to Business to Consumer (B2B2C), Gamification, Mobile App Design
Industry Expertise
Telecommunications, Utilities, Marketplaces
Platforms
Google Analytics 4, Zendesk
Other
Product Management, Product Mapping, Digital Strategy, Consulting, Business Consulting, Business to Business (B2B), Business Processes, Customer Journeys, Business Process Improvement (BPI), Customer Experience, Agile Leadership, Project Management, Funnel Optimization, Product Strategy, Messaging, Business Models, Coaching, Training & Training Content Development, Value Proposition Design, Software as a Service (SaaS), Project Scheduling, Social Networks, Audience Targeting, Agile Product Delivery, Head of Product, Digital Advertising, Project Planning, Project Timelines, Team Leadership, Remote Team Leadership, Cross-functional Team Leadership, Feature Backlog Prioritization, Presentations, Stakeholder Management, User Stories, Customer Relationship Management (CRM), Negotiation, Business Services, Technical Product Management, Minimum Viable Product (MVP), Roadmaps, Sprint Planning, Mobile App Development, Business Process Management (BPM), Project Management & Work Tracking Tools, Business Analysis, Journey Mapping, Web Project Management, Business to Consumer (B2C), Product Delivery, Business, Management, Communication, Enterprise, Knowledge Bases, Digital Marketing Strategy, Digital Marketing, Software Consulting, Solution Design, SaaS, Data Privacy, Google, Mobile Apps, Business Model Canvas, Value Proposition, Innovation, Edtech Design, Innovation Workshops, Agile Program Management, Product Requirements Documentation (PRD), Product Roadmaps, eCommerce, Product Analytics, Analysis, Google Tag Manager, Reporting, Dashboards, Apps, Advertising, Digital Marketing Product Manager, Discovery Workshops, Web & Mobile Applications, Web Applications, Data Reporting, Project Reporting, Staffing, Budgeting, CRM Design, Invoicing, Contract Negotiation, Data Analysis, Data Analytics, IT Project Management, User Experience (UX), User Interface (UI), Content Writing, Copywriting, Customer Research, Market Research, Global, Product Discovery, Product Development, IT Consulting, Process Design, Sales, Training, Process Improvement, Cloud, Product Ownership, Waterfall Methodology, Social Media, Content, Cloud Services, Internet of Things (IoT), iOS, Android, React Native, Flutter, Web UX, Web Development, Web Content, Online Sales, Conversion, Conversion Rate, Marketing Automation, Leadership
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