Kata is available for hire
Hire KataKata Török-Pál
Verified Expert in Product Management
Product Manager
Location
Budapest, Hungary
Toptal Member Since
June 9, 2022
Kata is a strategic thinker with a robust hands-on approach to any projects she works on. She has 10+ years of experience in digital product and project management, consulting for O2, Disney, Nespresso, Mercedes Benz, Raiffeisen Bank, and GE Money. She is passionate about using the latest technologies to enhance customer journeys and maximize revenue. Kata's been a servant leader for international, cross-functional teams driven by a genuine love for mentorship and continuous improvement.
Project Highlights
AI Messaging Platform
Launched an AI messaging platform operating in several enterprise contact centers in the financial and public sectors. The solution saves 40 to 60% of human effort while providing 100% correct and relevant answers to customer inquiries.
SaaS Implementation for Financial Sector
Led the solution design and implementation of several SaaS platforms as part of digital transformation programs in the financial sector.
Gamified Insurance Aggregator
Launched an interactive B2B insurance aggregator platform for the real estate sector that boosted insurance sales by 36% within the organization.
Expertise
Work Experience
Head of Digital Capabilities
2022 - PRESENT
Yettel Hungary
- Led product strategy for digital channels with a team of 12. My team developed and performed the Yettel web shop, self-care, and mobile apps. The channels are visited by several hundred users monthly.
- Supported Yettel's digital transformation program with a team of four. My team translated and upgraded user journeys for a new IT stack as part of a digital transformation program.
- Led the development of several web and mobile applications, focusing on customer experience, online conversion, and future-proof technology.
Digital Strategist
2021 - PRESENT
Freelance
- Led product discovery and created product strategies for several successful digital products. Owned the product backlog and coordinated the development team in creating web platforms, mobile apps, SaaS, and custom software solutions.
- Consulted clients on optimizing eCommerce customer journeys and online funnels to maximize conversion, increasing online conversion by at least 40% in three months.
- Created phygital product strategies and customer journeys combining physical and digital environments for better customer experience and increased revenue.
- Developed product marketing strategies, including search engine optimization, social media, and content strategy. Provided communication strategy consultancy.
Head of Client Services
2015 - 2022
Support Services Group
- Led the product development within a 5-people team. Launched a wide range of successful digital products, such as web platforms, mobile apps, custom software, and SaaS, focusing on improving customer experience and maximizing revenue.
- Handled the project and account management within a team of 12 elements. Implemented and continuously improved business processes and digitalization programs. Provided consulting services for various clients, including fintech and eCommerce.
- Nurtured and grew key accounts by building valuable relationships with C-level decision-makers. Represented the company at several industry conferences by giving talks about new technologies.
- Coordinated complex programs with various stakeholders, including business decision-makers, tech teams, UX designers, and marketing and legal staff, within different organizational contexts.
Digital Product and Project Manager
2014 - 2015
Support Services Group
- Managed digital product development with a particular focus on continuous discovery. Led several fruitful design thinking workshops that led to successful product launches.
- Took end-to-end responsibility for digital programs, including owning the budget and timeline with Agile and Waterfall methodologies, focusing on improving customer experience and maximizing online conversion.
- Coordinated both in-house and third-party providers' cross-functional teams, including IT development, design, account management, and marketing professionals.
Retail Specialist
2011 - 2013
Telefónica
- Improved walk-in offices' sales and customer care processes by evaluating customer funnels and eliminating pain points.
- Trained the in-store staff about the company's new telecommunication products and services.
- Participated in the business process development by providing insight into in-store customer journeys.
Project History
AI Messaging Platform
http://www.perfectchat.comLaunched an AI messaging platform operating in several enterprise contact centers in the financial and public sectors. The solution saves 40 to 60% of human effort while providing 100% correct and relevant answers to customer inquiries.
Led the discovery and development of an AI messaging platform designed for highly-regulated sectors where relevant information and data protection are paramount. The solution includes AI capabilities that optimize its knowledge base, relying on data derived from customer-human agent interactions. The platform comprises a responsive web portal for agents and API connections to popular CRM and ERP systems.
SaaS Implementation for Financial Sector
Led the solution design and implementation of several SaaS platforms as part of digital transformation programs in the financial sector.
Took responsibility for the customer journey design and customization of integrated software as a service (SaaS) platforms. Led the solution engineering team and collaborated with relevant departments, such as legal, marketing, and C-level management. The team has successfully designed and implemented over 20 cloud-based solutions for European banks and insurance companies.
Gamified Insurance Aggregator
Launched an interactive B2B insurance aggregator platform for the real estate sector that boosted insurance sales by 36% within the organization.
Led the product discovery and development of a B2B insurance aggregator mobile app. The product includes an interactive, gamified experience for real estate agents to increase their knowledge and motivation about insurance add-ons. I coordinated the development, analytics, design, and marketing team to launch a native iOS and Android app.
Certifications
OCTOBER 2021 - PRESENT
Google Cloud Digital Leader
Google, via Coursera
MARCH 2021 - PRESENT
Professional Scrum Product Owner I (PSPO I)
Scrum.org
OCTOBER 2020 - PRESENT
Project Management Professional (PMP)
Project Management Institute (PMI)
MARCH 2020 - PRESENT
Social Media Certification
Hootsuite Academy
Collaboration That Works
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