Neil Lobo
Verified Expert in Product Management
Product Manager
Neil has successfully launched and scaled products in the advertising technology, marketing technology, and digital media space. Having worked in both startups and public companies, Neil is well versed in different product development cycles and can both ideate and execute products to deliver results.
Project Highlights
Expertise
Work Experience
Head of Product, Data
Take-Two Interactive Software, Inc.
- Led data products for Chartboost, a division of Take-Two Interactive, a gaming company.
- Built the identity, targeting, and analytics stack for Chartboost products.
- Oversaw all data contracts, licensing, privacy, and regulatory compliance for Chartboost.
Director of Data
Sovrn
- Achieved a 100% increase in revenue by rearchitecting the product and build process.
- Reduced time to market by three times for products by restructuring product operations and account management.
- Oversaw P&L, go-to-market, and product licensing for data audiences.
- Managed go-to markets such as pricing, product, and operations on data marketplaces.
Director of Product, Data Platform
ShareThis
- Achieved 4x increase in annual sales revenue (multiple millions of dollars) through data-driven product development, for both subscription and transactional revenue products.
- Reduced time to integration for new customers and prospects from one week to 24 hours through smarter product design and operational workflow.
- Identified a million-dollar market opportunity on product partnerships and gained executive approval to proceed with it.
- Identified a product gap not addressing a million-dollar opportunity on data science fueled segments, obtained executive approval, built and led a new team to achieve it.
- Achieved a million-dollar increase across the data as a service business through a smarter and more consistent pricing model.
- Led a product team of 15 data engineers, data scientists and product managers to a revamped engineering build process, weekly code sprints, and product reviews.
- Managed GTM, pricing, and partnerships for all data products and data compliance efforts with GDPR.
- Championed and led third-party data partnerships through quantitative data evaluation that increased audience segment size and revenue by 30%.
- Served as the lead developer and architect for social A/B testing and was selected as the social optimization platform for FB Instant Articles at F8 Conference 2016.
Product Manager
Zynga
- Led the growth and retention feature development for Zynga.com (off of Facebook's gaming platform) that improved retention rate by more than 200% for new users.
- Decreased repetitive product development (12x for a year) for cross-promotion of new game launches by building an internal product that provided standardization with flexibility.
- Increased game installs by an average of 15% month over month by iterative product feature development.
- Created and optimized cross-promotion channels to leverage Zynga’s players into millions of high-quality installs across platforms. These products touched 20 million+ users per day, serving features across games.
Project History
Third Party Data Partnerships
Championed third-party data partnerships through quantitative data evaluation, increased revenue by 30%.
• Created an internal analysis framework using quantitative analysis and engineering infrastructure to evaluate and purchase sources of data.
• Responsible for sourcing, negotiating, and licensing data from providers.
• Increased data audience revenue by 30%.
Social A/B | Social Optimization Platform for Facebook
Led development and architecture of Social A/B which was selected as the social optimization platform at F8 Conference 2016.
• Used the following technologies: Node.js, MongoDB, Meteor.js, Docker, Kubernetes, Jenkins, and microservice architecture.
NFT POC
Built an NFT POC project on the Tezos blockchain in the arts industry.
Education
Master's Degree in Business Management
Carnegie Mellon University - Pittsburgh, PA, USA
Bachelor's Degree in Computer Science
Pune University - Pune, India
Certifications
Foundations
Pragmatic Institute
Chartered Financial Analyst (CFA) Level 1 & 2
CFA Institute
Skills
Platforms
Blockchain
Paradigms
Scrum, B2C, Kanban, Data Product Management
Other
Advertising Technology (Adtech), Big Data, Project Management, Microsoft Excel, Analytics, B2B, Remote Work, Digital Advertising, Digital Publishing, Marketing, Product Management, Sales, Product Strategy, Product Licensing, Licensing, Games, SQL, P&L Management, Marketing Technology (MarTech), Salesforce, Monetization, Product Roadmaps, Digital Marketing, User Retention, Product Growth, Management, Advertising, Data Lakes, Data Integration, Technical Product Management, Data Product Manager, Non-fungible Tokens (NFT), Identity, Audience Targeting, Technical Writing, Proof of Concept (POC)
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