Omar Nooreddin, Product Manager in Lisbon, Portugal
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Omar Nooreddin

Verified Expert  in Product Management

Bio

Omar has 10+ years of experience in product management, building innovative products for startups and multinational enterprises. He has the proven ability to understand companies' unique challenges, enabling them to achieve their goals. Omar has excellent communication and leadership skills and enjoys getting the best out of each talent to build products customers love. His areas of expertise encompass mobile apps, eCommerce, and machine learning.

Project Highlights

Ticket Validation Mobile App
Built and launched the first iteration of a ticket validation app.
Climate Intelligence SaaS Platform for Cervest
Led the development and launch of the first version of Cervest's climate intelligence SaaS platform, which resulted in the company signing its first customers.

Expertise

Work Experience

Data Product Owner

2024 - 2024
Tropicana Brands Group
  • Built a team in charge of financial reporting to a team of five members.
  • Analysed and investigated data sources for building reports, data sources include SAP (FI and CO modules), SAC (SAP Analytics Cloud) and SQL database.
  • Gathered requirements for reports, working alongside directors, senior managers and analysts.

Senior Business Analyst

2022 - 2023
Pfizer
  • Worked on and successfully delivered three different projects, which involved using machine learning (ML) to improve the manufacturing process and building a product genealogy to understand their origins.
  • Liaised and built rapport with internal stakeholders to understand their data and functional needs and define the requirements for developing internal web apps.
  • Conducted data usability investigations by extracting information from sources such as SAP ERP and Oracle Databases.
  • Understood and guided the team through the rigorous pharmaceutical regulatory process in order to release and approve digital solutions.
  • Built a series of automated tests using Streamlit in Python, SQL, and Neo4j to ensure the validity of data on a regular basis.

Senior Product Manager

2021 - 2021
Cervest
  • Created and managed the science and front-end teams.
  • Collaborated with the engineering, science, and design teams to build our launch web app using the Scrum methodology.
  • Launched our first web app and onboarded our first customers.
  • Worked with senior stakeholders to build a roadmap based on the company strategy.
  • Conducted user interviews with our customers to improve our products and understand their needs.

Data Analyst

2020 - 2020
Sylvera
  • Developed an automated tool to acquire satellite images and measure biomass for the desired area using Python. These will form the basis for a service to help companies that invest in carbon offset projects.
  • Conducted user interviews to understand their motives and “jobs-to-be-done.”.
  • Helped in creating structure and the adoption of Agile for a new startup.

Senior Product Manager

2020 - 2020
eezy.ai
  • Sketched and wireframed new features to be developed by the team.
  • Reviewed and detailed user stories, which were then implemented using Agile.
  • Introduced Agile framework and structured approach to product development.

Product Manager | Data Scientist

2019 - 2019
Nina Space
  • Mentored and helped the team to grow their product skills by introducing best practices and an approach to product thinking.
  • Built an algorithm that helps municipalities prioritize their fire risk mitigation activities through the use of satellite images and vegetation indices.
  • Designed the first pilot, which was used on the roadshow, resulting in nine municipalities joining the pilot.
  • Applied statistical methods to help municipalities ascertain whether landlords are complying with forest fire mitigation laws.

Senior Product Manager

2015 - 2017
Photobox
  • Worked with senior management teams to develop the mobile apps' strategy.
  • Turned high-level business goals into a product roadmap.
  • Managed the product roadmaps by running a team composed of a junior product manager, one UX designer, one UI expert, 10 engineers, and three testers across two teams.
  • Initiated and drove several strategic initiatives designed to increase conversion.
  • Conducted user interviews to understand customers’ motives and challenges and also to test feature prototypes.
  • Revamped the user experience resulting in a simpler and streamlined process, increasing the conversion by 210%.

Product Manager

2014 - 2015
Red Ant
  • Created the first beta release of an in-store enterprise app that was rolled out in a pilot, leading to an extension of the service beyond the pilot.
  • Led the development and design teams for Red Ant's enterprise in-store solution.
  • Communicated with internal and external stakeholders to ensure information was shared appropriately and in a timely manner.

Product Manager

2009 - 2014
Masabi
  • Joined Masabi at the early stages and was an active member of growing the team from five members to 40, and increasing the valuation of the company tenfold.
  • Grew with the company, starting as a QA analyst, moving to data analyst, and finally as a product manager, fulfilling the companies needs at its various stages of growth.
  • Led a greenfield project for a mobile app ticket validator, which required the creation of an ecosystem of apps, hardware, and a server to facilitate the validation and prevent fraud. This was later deployed globally across various transit agencies.
  • Oversaw the running and deployment of the train ticketing app to six transit agencies across the UK.

Associate

2009 - 2009
PKF ProGroup Consulting
  • Conducted market research for various clients ranging from food and beverage to oil and gas industries.
  • Assisted in financial modeling to investigate the financial viability of clients' projects.
  • Worked with clients to create go-to-market strategies.

Business Analyst

2006 - 2008
Dell
  • Oversaw the release of an internal CRM tool that helped Dell’s sales team track their sales and unlock sales opportunities.
  • Liaised between internal stakeholders and external development teams based in Russia and India, making sure requirements were translated and built according to internal needs.
  • Created and maintained an automated reporting suite which gave the sales team their current and future opportunities.
  • Analyzed data for usability purposes and the suitability of solutions.

Intern

2006 - 2006
European Nuclear Research Center (CERN)
  • Submitted a proposal for radiation monitor placement in the LHC tunnel based on simulations to ensure optimal measurement throughout the tunnel.
  • Built a radiation plotting software that aided the engineers in getting timely updates about radiation levels in the tunnel.
  • Installed radiation monitors throughout the LHC tunnel.

Ticket Validation Mobile App

Built and launched the first iteration of a ticket validation app.

I built and launched the first iteration of a ticket validation app, where I had to extend my work beyond software and into the realm of hardware. This resulted in running pilots across the UK and US, which later led to the signing of a full contract.

Climate Intelligence SaaS Platform for Cervest

Led the development and launch of the first version of Cervest's climate intelligence SaaS platform, which resulted in the company signing its first customers.

Cervest is a climate intelligence company that provides analytics for companies that want to understand and mitigate their risk exposure to climate change, mainly focusing on their properties.

As a product manager, I built and managed the initial teams that created the first version of the web application. I divided the teams into relevant squads, and together with the engineering, UX, and data science teams, we delivered the first MVP to the market, which helped to capture the first customers.
2003 - 2006

Bachelor's Degree in Electronic Engineering and Cybernetics

University of Reading - Reading, England

MARCH 2019 - PRESENT

Data Science Specialization

Johns Hopkins University with Coursera

Tools

Jira, R, GIS, Trello, Google Analytics, ETL, MATLAB, Slack, Zoom, Excel 2016, Financial Data, Figma, Microsoft Power BI

Paradigms

Agile Product Management, B2C, Scrum, Agile, Agile Project Management, Requirements Analysis, Acceptance Testing, Data Product Management, Business to Business to Consumer (B2B2C), Kanban, Anomaly Detection

Industry Expertise

Consumer Products, Aviation, Public Transportation, Healthcare

Platforms

QlikView, RStudio, Oracle Database

Other

Product Development, Minimum Viable Product (MVP), Product Owner, Satellite Images, Print Services, Sentinel 2, Microsoft Excel, eCommerce, Mobile Apps, Mobile, Startups, Business to Consumer (B2C), Leadership, Product Management, Mobile Ticketing, Product Roadmaps, Data Analytics, User Stories, Business Analysis, User Requirements, Stakeholder Engagement, Product Ownership, Backlog Management, Stakeholder Management, Analytical Thinking, Documentation, Process Ownership, Digital Product Management, Agile Leadership, Analysis, Mobile App Development, Roadmaps, Project Tracking, Sprint Planning, Project Reporting, Backlog Grooming, Feature Backlog Prioritization, App Support, IT Product Management, Product Lifecycle Management (PLM), Product Delivery, Product Leadership, Web & Mobile Applications, Team Leadership, Requirements & Specifications, Implementation, Requirements, New Product Development, Middle East, Software, Specs, Software Development, User Interface (UI), Writing & Editing, Planning, Small & Medium-sized Enterprises (SME), Communication, English-Arabic Translation, Feature Prioritization, Mobile Applications, Release Management, Customer Research, Data, Cross-functional Team Leadership, Product Launch, Climate Change, Entrepreneurship, Databases, Technical Product Management, B2B, iOS, Android, Python, Machine Learning, Business to Business (B2B), Analytics, Reporting, SQL, Enterprise, Remote Sensing, Remote Team Leadership, Mobile Web, Internationalization, Value Proposition, User Interviews, Product Strategy, User Experience (UX), Data Reporting, Artificial Intelligence (AI), Data Analysis, Data Visualization, Customer Insights, Customer Experience, Strategy, UI Design, Project Management, User Journeys, eCommerce Platforms, APIs, Front-end Development, Business Requirements, Technical Project Management, Scrum Master, Platforms, Web App Development, Product Vision, Technical Business Analysis, Process Mapping, Technical Requirements, Web Scraping, Scaled Agile Framework (SAFe), Software as a Service (SaaS), UX Design, Dashboards, Project Scheduling, Product Discovery, Healthcare IT, User Experience Design, Consumer Behavior, Data-driven Decision-making, Build Processes, Process Development, Web Product Management, Market Research & Analysis, Mockups, Integration, User Research, Product Analytics, Business, AI Product Management, Back-end, Data Science, Financial Modeling, Shell Scripting, Mobile App Testing, Hardware, Regression, High Energy Physics (HEP), C++, Climate Risk Mitigation, Web App UX, Web App UI, Web Applications, Mobile UI, Mobile UX, Data Modeling, Business Intelligence (BI), Manufacturing, Manufacturing Project Management, Life Science, Statistical Data Analysis, Statistics, Statistical Modeling, Agile Product Delivery, Teams, SaaS, Science, Front-end, Models, Neo4j, Consulting, API Integration, Business Consulting, Discovery, Artificial Intelligence Product Manager, SAP ERP, Wireframing, International Projects, Recommendation Systems, Enterprise SaaS, Data Product Manager

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