Paul Geller
Verified Expert in Product Management
Product Manager
Paul is an experienced brand marketer who built a career helping insurgent brands like William Morris Endeavor, MADE, MILK, and others that disrupt the digital landscape. After creating and selling one of the first search marketing agencies in the US, he led the rebranding of a high-profile multinational nonprofit and built the digital media apparatus for Mike Bloomberg's 2016 presidential run. Paul now advises startups on brand marketing strategy and DTC customer acquisition tactics.
Project Highlights
Expertise
Work Experience
Founder
Holy Seed Beverage Group
- Launched the first premium hierbas brand in the world.
- Broke ground as one of the first D2C-primary spirits companies in North America.
- Developed high ROAS channels for marketing and delivering spirits across state lines.
Founder
Channelshift
- Helped businesses, governments, and nonprofits build technology for the future and bring it to market at this New York-based marketing, technology, and regulatory advisory.
- Oversaw communications and marketing for multiple Seed and Series-A rounds.
- Facilitated the launch of a non-fungible token market and fund.
Vice President of Communications and Public Policy
PositivEnergy
- Launched the brand and prepared for IPO/SPAC. Developed brand collateral.
- Worked with engineers to position products in the thriving EV charging and energy storage market.
- Led the trademark team and built the IP strategy in the US and WTO.
Global Chief Marketing Officer
Kabbalah Centre International
- Oversaw the technology-focused rebrand of the over 40 locations of Kabbalah Centre International, reporting directly to the spiritual director(s) and board of directors.
- Built and executive produced the first-of-its-kind KabbalahONE.com master class platform.
- Increased new students number at a pace of more than 200% per year.
- Built the first centralized international marketing department, merchandising department, and donor development department, starting with the rollup of more than 200 social media properties across a dozen countries and languages.
- Oversaw the development and rollout of a new brand and the corresponding strategy in the US and abroad.
- Developed the strategy for and managed the rollout of the first membership and supporter programs for this 100-year-old organization.
- Led the consolidation of the international marketing teams and the merging of resources across separately governed international entities.
Managing Director
Engine Advocacy and Research Foundation
- Prepared startups for policy challenges at the federal and state levels and then advocated on their behalf as the managing director.
- Supported the growth of technology entrepreneurship through economic research, policy analysis, and advocacy.
- Helped startups adapt to municipal policy challenges and then supported them as the managing director.
Strategist
Hangar Strategies
- Served on the small committee that aimed to elect the first independent president in nearly 100 years.
- Oversaw the vetting process for seed-stage startups in the public needs.
- Built strategy documents for innovative startups with a public interest.
EVP Government and Regulatory Affairs
Grooveshark.com (Escape Media Group)
- Tasked with managing a team of ten federal and state policy consultants as we navigated the perilous waters of the DMCA safe harbors and fought entrenchment incumbents to democratize the music industry as the EVP of government affairs.
- Conducted strategic government relations activities with municipal, provincial, and federal decision-makers.
- Developed written advocacy material, issue and policy briefs, key messages, and engagement plans for members on legislative issues affecting the intellectual property and privacy agenda.
- Partnered with public interest groups and built a coalition of startups to educate members and executive branch staff.
- Participated in the internet blackout of 2012 that killed SOPA and PIPA in the U.S. House and Senate.
- Led the group of companies that killed an initiative that would have criminalized mixtapes in the state of Florida.
Founder
Republic Promotion, Co.
- Built one of the largest underground club networks across the United States.
- Sold brand assets to Live Nation and Atlantis in the Bahamas.
- Introduced European electronic dance music to a new US market.
EVP Information Products
Grooveshark.com (Escape Media Group)
- Led the team that developed Beluga, the largest unadulterated music consumption dataset at the time.
- Collected hundreds of data points on millions of songs and the activities surrounding their consumption, which together produced one of the most advanced ad-serving products at the time.
- Oversaw the development of a new data product category for the music industry.
Founder
National Metrics
- Built one of the first search marketing firms in the US.
- Sold one of the first search marketing firms in the US.
- Managed more than $10 million in yearly ad spend across several heavily regulated industries.
Project History
Bloomberg '16
https://www.nytimes.com/2016/03/08/us/politics/michael-bloomberg-not-running-for-president.htmlRan the new media strategy for Mike Bloomberg's 2016 campaign.
The Kabbalah Centre International Rebrand
https://qz.com/quartzy/1155897/the-kabbalah-centre-hired-branding-experts-base-design-to-reach-the-spiritual-but-not-religious-generation/Oversaw a multicountry, multilanguage, multicharacter-set technology-focused rebrand of this ancient institution.
Beluga by Grooveshark
https://mashable.com/archive/grooveshark-belugaLed the information products team and designed the business requirements.
K1 Masterclass
https://kabbalahone.comBuilt and executive produced the first-of-its-kind KabbalahONE.com master class platform.
Sociali.st
http://sociali.st/Built and launched a list-building app for powerful organization.
Sponsr
Built a technology platform for the $50 billion sponsorship industry.
Education
Bachelor's Degree in Political Science
Florida Atlantic University - Boca Raton, Florida, USA
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