Paul Geller

Served on a small committee that aimed to elect the first independent president in nearly 100 years (or ever, depending on your interpretation of history). Former New York City mayor Mike Bloomberg has often been considered a presidential contender. Mayor Bloomberg remains a viable candidate and the strategy we built remains usable, which means this is about as much as I can say about it.

The ancient wisdom of Kabbalah predates formal Judeo-Christianity. With many of the sacred texts written in Aramaic, most of the commentaries in Latin or Hebrew, and the religious prohibition on its teaching outside of the initiated, it had been kept secret right up until around 1969, when the Rav (sacred teacher) and his wife agreed to start teaching publicly to followers of all faiths and the secular alike. After nearly 50 years of organic growth and a brief stint in the spotlight with the A-list, TKC asked if I would serve as their first global CMO and oversee a complete overhaul of their offerings, digital or otherwise.

When the lawsuit was filed, Grooveshark was one of the world’s largest on-demand music streaming services, boasting some 2 billion streams per month to more than 30 million users in 24 languages. Had the music industry decided to license Grooveshark and Spotify, artists would not be facing the dim view of near-complete monopolization in the music distribution space. By the time Grooveshark ceased operation in 2015, it had succeeded in popularizing music streaming, democratized a distribution process outside of the major labels, and, unbeknown to all but a few high-profile partners, created the largest unadulterated music consumption data set in human history. As the EVP of information products, I worked with a talented team of developers to create a platform that allowed every musician in the world real-time access to in-depth insights. We helped them plan tours, schedule releases, and partner with brands, sometimes inventing completely new revenue models that are now commonplace.

As part of my duties at The Kabbalah Centre, we built a master class to facilitate on-demand learning of the ancient spiritual wisdom. We partnered with MILK Studios and Italian LMS provider Docebo to build Kabbalah One, a learning experience customized for this unique practice and the learners we would be delivering it to. What resulted was the first-ever master class in personal transformation.

A social network for the obsessively organized. John Ashenden and I built and launched this app in 2014. It was completely self-funded and connected to 14 APIs. This was the best app in the Buzzfeed listicle space circa 2014/15.

SPONSR is the first technology platform for the $50 billion sponsorship industry. It’s a marketplace that improves the way brands discover sponsorship opportunities and promoters fulfill them. SPONSR aggregates all opportunities, whether they are physical or digital. Brands search for opportunities, buy a sponsorship, confirm that services have been delivered to high standards, and transfer payments. I built the platform in 2010 with a partner.

From 2023 on, I built and led the marketing team that has created one of the fastest-growing marketplaces for grass-fed beef in the United States. I also partnered with the founder to raise a $1.25 million crowdfunding round, coached him on fundraising and pitching venture capital, and performed various other CRO tasks.

I advised the founder when she created one of the most innovative brands in yoga, the Better for You Yoga Mat. It has spawned copycats around North America. I coached her on building the brand and raising funds and built out her marketing strategy

From 2020 on, I was the chief marketer for Amy Chan’s Breakup Bootcamp and the company’s spin-off products, which have received effusive praise in The New York Times, The LA Times, The Guardian, The Today Show, and many other publications.

I advised the founder (marketing) as she built one of the most recognizable camera bags, raising more than $1 million USD on Kickstarter and selling out three times in two years. Every week, we tasked and held the marketing team accountable for delivering sell-out sales at a 3x ROI.

Mine & Yours has four brick-and-mortar locations across North America and more than $1 million in eCommerce revenue, shipping world wide. I operated as an advisor to their marketing team and the founder as they took market share from RealReal and others.