
Quinn Ellerbeck
Verified Expert in Product Management
Product Manager
Quinn is a senior product leader with ten years of experience driving the development of new tech products across enterprise and consumer markets, working with both Fortune 100 and startup firms. He brings a versatile skill set that spans product strategy through to detailed, tactical product management, and has led cross-functional teams as large as 30. His product experience includes augmented reality, OS, SaaS, MDM, and mobile apps.
Project Highlights
Expertise
Work Experience
Product Management Consultant
Tall Can Interactive, Inc.
- Developed the software product requirements documentation (PRD) for a sports wearable, including on-device UX, companion mobile app, and web tools.
- Created a portfolio strategy for an enterprise FIDO security company.
- Built a SaaS offering for a set of enterprise data mining tools.
- Developed detailed product requirements and user stories.
Co-founder
Refuel Smart Nurtrition
- Co-founded startup, leveraging fitness data captured by Apple HealthKit and Google Fit to deliver pro-active, personalized nutrition recommendations.
- Led strategy, product management, prototyping, partner management, and fundraising.
Senior Product Lead
Intel
- Established upstream, customer-centric product planning function and lean testing for Intel's augmented reality (AR) portfolio, delivering hardware and software strategy and requirements for enterprise (project Apache) and consumer (Vaunt) products.
- Led market opportunity analysis, product market requirements definition, business requirements definition, key product requirements definition, and product positioning across the newly-formed AR product portfolio.
- Implemented lean development and conducted early-stage primary research and data collection, gathering valuable data insights from enterprises and consumers.
Senior Product Lead
BlackBerry
- Played a lead role in developing a turnaround strategy for the BlackBerry 10 portfolio, shifting BlackBerry's focus to the productivity market.
- Achieved a successful launch for the Passport, co-creating a multi-million unit product line and stabilizing the BlackBerry portfolio.
- Implemented lean development and testing, gathering global consumer data and competitive intelligence to define hardware and software market and product requirements.
- Led competitive testing and new technology evaluation across the entire smartphone product portfolio, gauging product impact.
- Designed a new customer-centric and cross-functional development process, implementing data-driven development.
- Worked with executives and leads from hardware, software, industrial design, UI, marketing, and sales, aligning key stakeholders during the cross-functional product concept planning phase.
Product Manager, Cloud Services
BlackBerry
- Led the growth of the BlackBerry Cloud Services product portfolio, creating new SaaS products and strategic partnerships.
- Oversaw product management for a first-of-its-kind HD video chat SaaS to compete with Skype in the enterprise market.
- Managed relationships with strategic partners, including Verizon, Orange, Vodafone, Telefonica, CSC, and Microsoft.
- Supervised initial product management for moving BlackBerry's traditional on-premise BlackBerry Enterprise Server (BES) to the cloud.
Product Manager
BlackBerry
- Co-created BlackBerry Balance, introducing the first software solution to separate work and personal smartphone operating system (OS) use.
- Developed a multi-year product vision and roadmap for optimizing the BlackBerry OS in the enterprise.
- Acted as the subject matter expert for new technologies and product categories, evaluating potential acquisition targets.
- Led in-person, primary research with technology CXO-level leadership at global Fortune 500 companies, gaining unique product insights.
Product Management Intern
BlackBerry, Inc.
- Led the strategic project, initiating the first exploration of Cloud Computing, and the potential for BlackBerry SaaS product offerings. I was one of ten interns selected from a highly-competitive pool of over 750 applicants from top MBA programs across North America.
- Launched primary research with F2000 IT leadership, gauging market readiness and collecting consumer data insights.
Project History
Intel – Project Vaunt
Developed the product strategy and product requirements for the first fashion-desirable augmented reality device.
Intel - Lean AR Research and Data Collection
Assembled comprehensive and multi-source primary data on the global AR market (consumer and enterprise).
Designed and conducted primary research projects (over one million dollars worth) to understand consumer preference for:
-General AR features and feature categories.
-AR hardware and corresponding feature trade-offs.
-AR sports devices and features.
Gathered primary research data from enterprise pilot projects to:
-Identify industry vertical market fit and opportunity.
-Define industry vertical product and feature requirements.
FIDO and FIDO 2 Authentication
Developed market opportunity, product strategy and portfolio strategy for a multi-factor FIDO authentication startup.
Intel - Project Apache
Developed product strategy and product requirements for innovative enterprise smart glasses.
HD Video Conference SaaS
Led product management for the first standalone, cross-platform BlackBerry Cloud service.
BlackBerry 10.3 OS
Led product strategy and the definition of key software features for the 10.3 OS release, reaching over 30 million users.
BlackBerry Balance
Co-developed first mobile OS partition, separating user's work and personal smartphone use. Reached over 20 million users.
BlackBerry Enterprise Server (BES)
Led product management for the first iteration of BES as a Cloud service to over 20 million users.
Swimming Sports Wearable
Created the first software PRD for an innovative and first-of-its-kind swimming wearable.
BlackBerry App World - Enterprise Catalog
Part of the product management team that defined the industry's first standalone enterprise app store/catalog
BlackBerry 10 Lean Development
Conducted extensive early-stage, global primary research to validate BlackBerry 10 hardware and software product concepts.
Conducted global focus groups to validate and rank software features, test hardware variations, and measure overall purchase intent.
Education
Master's Degree in Business Administration
University of British Columbia - Vancouver, British Columbia, Canada
Bachelor's Degree in Business Administration
University of British Columbia - Vancouver, British Columbia, Canada
Certifications
Certified Scrum Product Owner (CSPO)
Scrum Alliance