Quinn Ellerbeck

Worked with strategic global eyewear brand partners, developing a first-of-its-kind AR device to capture the unmet market opportunity left by Google Glass. I conducted significant primary research, uncovering consumer desire for a fashion-desirable AR device that wasn't currently offered in the market. I also developed key user stories and software features to execute the defined market opportunity.

Implemented lean development and testing, validating market hypotheses, product requirements, UX prototypes, and hardware prototypes.

Designed and conducted primary research projects (over one million dollars worth) to understand consumer preference for:

-General AR features and feature categories.
-AR hardware and corresponding feature trade-offs.
-AR sports devices and features.

Gathered primary research data from enterprise pilot projects to:

-Identify industry vertical market fit and opportunity.
-Define industry vertical product and feature requirements.

Consulted to an innovative startup with a first-of-its-kind FIDO certified Bluetooth proximity authentication product and comprehensive portfolio of multi-factor authentication products.

Developed product strategy and determined product requirements for creating the industry's first "all-day wearable" enterprise smartglasses.

Partnered with Vidyo to develop the first Cloud-based HD video conferencing service to compete against costly, on-premise video conferencing services from Cisco and Polycom. Conducted significant financial modeling, determining the viability of hosting the product in BlackBerry's newly-constructed data center.

Drove BlackBerry's shift to the productivity focused market, defining OS product strategy, release defining software features, value propositions, and product messaging. Conducted extensive primary research, formalizing BlackBerry's opportunity to move away from the general smartphone market to the smaller "extreme productivity" market.

Defined product requirements for delivering a user-friendly, yet secure experience for separating a user's work and personal smartphone use. Conducted market research, identifying the growing BYOD trend, and subsequent declining smartphone user experience in the enterprise.

Defined product requirements and developed strategic partners for moving BES from an on-premise product to a SaaS product. Managed partnerships with strategic partners, including Verizon, Orange, Vodafone, Telefonica, CSC, and Microsoft.

Defined the product requirements and created the PRD for the on-device hardware UX, companion iOS and Android apps, and web interface. I also gathered requirements across multiple user types and personas, such as competitive and casual swimmers.

Member of the product management team responsible for defining initial product requirements for developing the first standalone enterprise app store/catalog. The enterprise app store allowed IT admin to push required apps to enterprise users and provided a catalog of approved, optional apps.

Led the design and execution of lean development processes, validating product concepts ahead of key decision milestones.

Conducted global focus groups to validate and rank software features, test hardware variations, and measure overall purchase intent.