Stacey Ward, Product Manager in Margaret River, Western Australia, Australia
Stacey is available for hire
Hire Stacey

Stacey Ward

Verified Expert  in Product Management

Product Manager

Margaret River, Western Australia, Australia
Toptal Member Since
July 25, 2022

Stacey is a seasoned senior product delivery lead passionate about data and AI in global tech. With 20 years of experience, she excels in crafting executable strategies, connecting the dots others miss, and amplifying project value. Her leadership drives innovation, efficiency, and impactful outcomes in complex tech landscapes, ensuring alignment with organizational goals and market needs. Stacey's expertise in leveraging data and AI enhances solutions, driving growth and competitive advantage.

Project Highlights

Ultimate Fight Network
Led the development of the Ultimate Fight Network (UFN) app from an idea to product launch, including product design, strategy, testing, and implementation.
Led the design and development team, completing the project from an idea to product launch.
FANQ Mobile App
Led the founder through the process of creating a pitch deck and launching a proof of concept (POC).


Work Experience

Product Manager

2019 - PRESENT
Dingo Factory Pty Ltd
  • Managed a $12 million digital portfolio at Woodside Energy for the project division. Built a strategy, managed a team of 15 project professionals, guided executive management in making digital decisions, and led innovation in the tech solutions team.
  • Headed a product development project to create an app that replaced radio communications with smartwatches for the venue, event bar, and security staff.
  • Led a startup founder through the process of creating a pitch deck and launching a proof of concept. Also, I created and maintained product key performance indicators. Finally, I developed and managed user testing.
  • Acted as a product manager for the Ultimate Fight Network (UFN), an app that brings the industry together on one platform to post events and news, sell tickets, and engage with fans and the community.
  • Pitched the productization of an idea to the CEO of a national indigenous-owned consulting firm.
  • Developed a business strategy for a tourist business in remote Kimberley, North Western Australia.
  • Oversaw the implementation of mixed reality hardware and software to overcome travel limitations during COVID-19.


2017 - 2019
The Young Boxing Woman Project
  • Launched the boxing project with over 100 participants going through our programs in the first 12 months. We are still going strong six years later with qualified social impact outcomes.
  • Spoke publicly at corporate events to promote the organization's mission and vision.
  • Designed the business model, strategy, and detailed plan. Also, I recruited board members, a co-founder, and on-the-ground staff. Finally, I approached local community bodies for support.

Product Manager

2017 - 2019
Velrada Capital
  • Headed a team of eight to successfully implement Microsoft Dynamics CRM for a national agriculture business in Australia.
  • Developed and implemented a digital transformation strategy and execution plan for a state-wide gas pipeline company.
  • Product-managed the design and implementation of a mobile app for a global mining service company.
  • Managed a data and AI project for a national mining company to improve their predictive maintenance outcomes.

Project Manager

2013 - 2015
BHP Group
  • Established the team to work in an Agile way and adopt key product team principles.
  • Managed the risk profile for the remote operation center.
  • Oversaw the implementation of multiple software projects.

Project Manager

2011 - 2013
Rio Tinto
  • Created an operational readiness forum to better transition greenfield projects into operations for the operational technology team.
  • Mentored team leaders in project management skills.
  • Transitioned greenfield projects into the operations team.
  • Managed the capital budget for the operations center totaling $18 million.

Agile Project Manager

2009 - 2011
  • Took ownership of a problematic issue that was impacting a team of four: the PLM tool would go down for eight hours once or twice a week for two years. I created an internal and external team and solved the issue in four months.
  • Led the implementation of all IT infrastructure for the setup of a new aircraft hangar on a defense site. This included networks, servers, switches, and associated software.
  • Guided the business leaders through decisions on prioritizing the pipeline of SAP projects and acted as an internal consultant. I would lead the SAP team to deliver the pipeline of work.

Ultimate Fight Network

Led the development of the Ultimate Fight Network (UFN) app from an idea to product launch, including product design, strategy, testing, and implementation.

The Ultimate Fight Network (UFN) is a mobile app that brings fighters, fans, and promoters together. It helps users find events, buy tickets, share news, vote on their favorite fighters, and seek sponsorship. It offers an end-to-end ticketing solution for promoters, including reporting.


Led the design and development team, completing the project from an idea to product launch.

EVENT SAFE is a disrupter technology that has improved event and venue security management. Old expensive radios have been replaced, and communication improved using smartwatches, base control, and preventative scenario mapping.

FANQ Mobile App

Led the founder through the process of creating a pitch deck and launching a proof of concept (POC).

FANQ is an app that generates a unique FANQ QR code for any registered FANQ artist to receive funds from fans and supporters. A unique FANQ ID connects an audience, the public, and a FANQ registered artist's bank account.

Productization Pitch | Indigenous Consulting Group

Developed and led the pitch for the productionization of services for Indigenous Consulting Group.

Indigenous Consulting Group (ICG) is an Aboriginal consulting company that provides cultural connection programs, training, consulting, and mediation services. It seeks to productize a service offering.

Data and AI to Improve Predictive Maintenance

Led a data and AI team to review historical data and seek out patterns to develop a machine learning algorithm to apply to predictive maintenance.

The client was a prominent mining company in Australia and was using human knowledge and best guesses to avoid machine breakages. I led a team to take the historical data and look for 'break patterns' to create an algorithm to predict machine breakages better. Our team was able to improve the outcomes and prove that predictive maintenance could be more efficient, saving maintenance costs and avoiding machine downtime.
2014 - 2017

Bachelor's Degree in Public Health and Law

University of Western Australia - Perth, Australia


Innovation Through Design

University of Sydney School of Architecture, Design, and Planning


Human-centered Design



Jira, MURAL, Slack, Trello, Strategyzer, Microsoft Dynamics CRM, Board Reporting, Microsoft Power BI, Tableau, Figma


ProductPlan, Azure, Blockchain, Enterprise Resource Planning (ERP), Twilio


Agile, Agile UX, Scrum, Kanban, Agile Product Management, Iterative Development, Design Thinking, Key Performance Metrics, Requirements Analysis, User Testing, Change Management, Human-centered Design (HCD)

Industry Expertise



Miro, Microsoft, Project Management, Negotiation, User Engagement, Facilitation, Workshop Facilitation, UX Workshops, Management, Leadership, Strategy, Product Mapping, Portfolio Management, Lean UX, Product Design, Financials, Reporting, Risk Analysis, UX Analysis, GAP Analysis, SWOT Analysis, Research, UX Research, Market Research, Product Coach, Team Mentoring, People Management, People Development, Presentations, Pitch Decks, Pitch Presentations, Agile Delivery, App Integration, Solutioning, Solution Design, Creative Thinking, Creative Strategy, Creative Solutions, SaaS, Planning, Team Leadership, Teamwork, Management Consulting, Business Planning, Business Management, Lean, IT Projects, Clients, Delivery, Small Business Management, Operational Risk, Product Management, Integration, Risk, UI Testing, Progressive Web Applications (PWA), App UX, Consulting, Pitch Preparation, Pitch Deck Consultant, Distributed Team Management, Web & Mobile Applications, Product Frameworks, Product Consultant, Scope Management, User Experience (UX), Product Strategy Consultant, Product Roadmaps, Mobile UX, Consumer Applications, Backlog Management, Product Ownership, Mobile Applications, Feature Roadmaps, UX Design, User Interviews, User Feedback, Wireframing, Software as a Service (SaaS), User Needs, UX Wireframes, SaaS Product Management, Mobile Apps, MVP Design, Mobile App Development, Value Proposition, Startup Consulting, User Requirements, Minimum Viable Product (MVP), Product Launch, Market Research & Analysis, Scope, Project Timelines, Cost Analysis, Resource Management, User Stories, Advisory, Product Delivery, Startups, Feature Backlog Prioritization, New Product Development, Product Strategy, Business Models, Cross-functional Team Leadership, Product Discovery, Digital Product Management, Digital Product Development, Digital Services, Product Lifecycle Management (PLM), Business Development, Continuous Discovery, Business Cases, Customer Journeys, Journey Mapping, Customer Experience, User Interface (UI), Feature Planning, Feature Prioritization, Roadmaps, Staffing, Invoicing, Business to Business (B2B), Product Development, Feature Analysis, Brainstorming, Workshops, Data Analysis, Mobile, Apps, Product Owner, API Integration, Dashboard Design, Dashboard Development, Key Performance Indicators (KPIs), Databases, Business Strategy, User Research, Business Model Canvas, Training, Coaching, Innovation, Value Proposition Design, Experimental Design, Mentorship & Coaching, Training & Training Content Development, Innovation Workshops, Backlog Grooming, Enterprise SaaS, Stakeholder Management, Enterprise, Enterprise Software, Requirements, Sprint Planning, Agile Leadership, Detail-oriented, Productivity, Business Analysis, Requirements & Specifications, Technical Product Management, Conceptualization, Ideation, User Validation Testing, Project Consultancy, Lean Startups, Early-stage Startups, Lean Product Manager, Proof of Concept (POC), Process Mapping, Stakeholder Interviews, Organizational Change Management (OCM), Business Transformation, Business Transformation Program Management, Healthcare Services, Revenue Strategy, New Products & Services, Business Plan Consulting, Public Health, Digital Health, UX Strategy, Stripe, White Papers, APIs, Data, AI Design, Machine Learning, Amazon Web Services (AWS), Contract Management, Vendor Management, Mixed Reality (MR), Agile DevOps, Grants, Social Media, Social Impact, IT Operations Management (ITOM), Process Control, iOS, Android, Go-to-market Plans, Go-to-market Strategy, Auditing, Marketing Strategy, Web 3.0, Non-fungible Tokens (NFT), Digital Brand Identity, Wearables, Feasibility Studies, Pricing Models, Sales, eCommerce, Data-driven Dashboards, Supply Chain Management (SCM), Data Visualization, Data Analytics, Dashboards, Business Intelligence (BI), Product Marketing, Competitor Analysis & Profiling, Virtual Reality (VR), Design Documentation, Technical Documentation, Design, Messaging, Chatbots, Qualitative Research, White Labeling, Law, Mobile Ticketing, Cybersecurity, Amazon S3 (AWS S3), Business Consulting, Autonomous Navigation, Cisco, Networks, Stripe API, Stripe Payments, Fintech, Innovation Games, Innovation Strategy, Web App UX, UX Roadmaps, Feature-driven Development (FDD), Agile Practices, Agile Product Delivery, Product Vision, Projects, Artificial Intelligence (AI), Smart Contracts, Thought Leadership

Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.


Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring