
Stacy Cormier
Verified Expert in Product Management
Product Manager
Portland, OR, United States
Toptal member since July 12, 2019
Stacy has driven product success through thoughtful strategy development, product innovation, and a consistent focus on the end-to-end customer experience for over 20 years. She is a gifted communicator with the ability to broker compromise and facilitate alignment. Expertise includes project leadership, change management, risk mitigation, stakeholder alignment, product marketing, and sales enablement.
Project Highlights
Expertise
- Change Management
- Customer Experience Management
- Enterprise SaaS
- Pragmatic Marketing
- Process Design
- Product Marketing
- Sales Enablement
- Strategy Development
Work Experience
Consultant
American Express Global Business Travel
- Managed the review process to evaluate marketing materials for compliance with branding guidelines, internal policies, and external regulations.
- Optimized through role clarity, process and policy definition, and end user communications and training.
Product Management Consultant
Viewpoint, Inc.
- Managed the cross-functional rollout of new pricing and packaging in support of the transition to a SaaS distribution model.
- Partnered with marketing and sales enablement teams to develop and deliver seller training and support.
- Managed market research efforts to validate product bundling and better understand barriers to adoption.
Senior Consultant, Strategic Market Planning
Kaiser Permanente
- Analyzed private and public-sector segments of a B2B portfolio to understand trends in customer acquisition, retention, and satisfaction.
- Leveraged benchmarking against the broader market to identify gaps and opportunities.
- Recommended short and long-term tactics to boost membership growth.
Consultant, Product Management
American Express
- Created a multi-year strategy to migrate clients to next-generation SaaS electronic payments platform, facilitating reengineering saves of $2.4 million while ensuring customer retention.
- Directed market prioritization and sequencing for the rollout of new global Accounts Receivable capabilities.
- Developed a global servicing model and roadmap for supporting co-branded expense management tools, increasing capacity by 25%.
- Created a product roadmap and go-to-market strategy to guide the development and expansion of a multi-market electronic payments solution.
- Managed data remediation efforts to ensure the suite of global data files and reports complied with PII policy.
- Defined marketing strategy for the growing sales of stored value payment products via a new partnership channel.
Consultant, Product Management
American Express Global Business Travel
- Analyzed expansion opportunities and recommended strategy for the global rollout of a suite of B2B web and mobile travel products.
- Managed development of a SaaS travel approval product, from initial concept and user story definition through pilot management and launch planning.
- Acted as interim product manager for a travel compliance solution, overseeing product operations, sales support, vendor relations, and customer experience.
Director, Product Development
American Express
- Launched a commercial co-brand card with a major airline partner, resulting in an annual volume of $325 million.
- Analyzed the hotel folio data opportunity, including client demand, revenue opportunity, development options and priorities, and potential partnerships.
- Enhanced online reporting tools, increasing usage by 28% while reducing $1.4 million in support costs.
- Launched new credit card functionality resulting in an increase of 12% in annual new card acquisition.
- Designed a prototype solution to facilitate a co-branding partnership with regional banks, leading to a $225-million increase in annual volume.
- Led the re-design of the OPEN: The Small Business Network web portal.
Product Manager
American Express
- Managed a client segmentation study in support of targeted niche marketing strategy.
- Created new positioning and sales messaging for a commercial card suite of products.
- Led the project to upgrade card issuance capabilities.
Project History
Market Segmentation for a Health Insurance Provider
Based on segment analysis, identified opportunities to increase membership from large market customers by 60,000.
Servicing Excellence for a B2B Payment Solution
Increased servicing capacity by 15% through product and process improvements.
Customer Migration to SaaS
Reduced product support costs by 40% by migrating users from custom software to a SaaS payment solution.
Pricing and Packaging Launch for Construction Software
Managed the launch of new subscription pricing and bundling, increasing users by 20%.
Global Travel Product Expansion
Created the global expansion strategy, identifying more than $20M in incremental revenue opportunity.
New Travel Approval Solution for APAC
Created a SaaS-based travel approval tool to target a $10M Middle Market opportunity in APAC.
Education
Master of Business Administration (MBA) in Marketing and Management of Organizations
Columbia University (Columbia Business School) - New York, New York, USA
Bachelor's Degree in Journalism
University of Oregon - Eugene, Oregon, USA
Skills
Tools
Rally, Jira, Confluence
Paradigms
Change Management, Scrum, Waterfall Development, Pragmatic Marketing, Kanban
Industry Expertise
Financial Services, Healthcare, Government, Construction, Education Technology (Edtech)
Other
Customer Experience Management, Product Marketing, Strategy Development, Business Cases, User Stories, Project Management, Program Management, Risk Management, Product Management, Business Analysis, Requirements, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Business Models, Product Design, Product Frameworks, Innovation, Product Ownership, Product Discovery, BRD, Software Requirements Specifications (SRS), Medical Product Manager, Training & Training Content Development, Travel & Leisure, Enterprise SaaS, Process Design, Salesforce, Microsoft Office, Training, Sales Enablement, Product Development, Innovation Management
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