Svitlana Khimka

Latana is a SaaS B2B product entering the growth stage. My task was to evaluate the current state of the product and market conditions to propose a 2-year product strategy and roadmap of key initiatives.

To accomplish the project, I led the following activities:
• worked closely with the founder of the company to define key points of product vision and strategy;
• competitors and market landscape analysis;
• SWAT analysis of the current product;
• performance assessment of the current product features;
• customer research to better understand their needs; and
• brainstormed the features ideas with the team.

Latana is a brand analytics solution producing data for clients. The company runs a complex set of business processes, including project management, data collection, data cleaning, and modification with machine learning algorithms.

I introduced automation to allow the company to increase the number of projects without scaling the team. To achieve the objective, I managed the following:
• introduced the system of operational metrics for a better overview of bottlenecks and current capacity;
• mapped out business processes and dependencies between them;
• analyzed the main bottlenecks and challenges based on the data from the activities mentioned above;
• developed a prioritized roadmap of product initiatives to address the key issues; and
• managed the roadmap execution.

Yuno Surveys is a research community where users can participate in market research studies and get rewarded.

My task was to launch the product from scratch and lead it through the initial growth. During this project, I managed the following activities:
• developed the initial product concept;
• created a go-to-market strategy;
• built an MVP;
• developed the 6-months product roadmap and managed its execution;
• managed paid marketing activities; and
• built a team to manage the project, including the product, tech, customer success, and marketing team.

Latana is a SaaS B2B product. My task was to develop the next version of the product based on the company strategy and business objectives.

To accomplish the project, I led the following activities:
• assessed the current state of the product;
• ran ideation session and customer discovery call to define the backlog of potential features;
• developed a go-to-market strategy and managed MVP development and launch;
• defined a roadmap of high-impact features, release and tests plans for them; and
• oversaw roadmap execution and feature launches.

Yuno surveys is an innovative market research technology that matches respondents to surveys. My task was to improve the conversion rate.

To accomplish the project, I led the following activities:
• reviewed the existing user journey through analytical data and qualitative user feedback;
• ran the ideation session with the team to define the backlog of potential features;
• defined the roadmap of high-impact features, release and tests plans for them; and
• oversaw the roadmap execution and feature launches.

As part of this project, I performed the following tasks:

• Collaborated with key stakeholders to gather requirements and insights.
• Defined the product strategy and created a high-level roadmap.
• Developed an initial go-to-market and pricing strategy.
• Worked with the tech and design teams to prioritize features and define the scope of the MVP version.
• Prepared feature requirements and specifications.
• Coordinated the MVP launch plan with the marketing and customer support teams.

I collaborated with a highly skilled product manager appointed as head of product within her organization. Her goal was to rapidly acclimate to this new role and benefit from the insights of someone who had already walked the same path.

We structured our sessions to initially address tools and day-to-day tasks and subsequently delve into team processes and more elevated subjects, including team motivations and strategy formulation.

My primary focus was offering actionable advice and sharing examples from my experience tailored to her specific needs.

Over two months, we conducted six sessions. As a result, my client significantly bolstered her confidence in her ability to excel in her new role.

The executive team set a goal to build a proactive product team that adopts product-led principles and is ready to face challenges to scale the company to a market leader.
The scope of my work included:
• assessing the current state of the product organization
• adjusting the team structure to make it more flexible and scalable
• training the team on more strategic and outcome-driven planning practices
• developing and delivering a set of training and workshops covering the key challenges of scaling organizations (strategy, pricing, user research, prioritization)
• providing individual coaching for high-potential team members
• working with stakeholders and the executive team to navigate scaling challenges
• hiring for missing talent