Swathi Manoravi, Product Manager in Chennai, Tamil Nadu, India
Swathi Manoravi

Product Manager in Chennai, Tamil Nadu, India

Member since September 15, 2020
Swathi is experienced in building products in the SaaS and IoT industries. In all her previous roles, she has collaborated with, trained, and led global cross-functional teams. Swathi is a Scrum-certified product owner and has prioritized, built, and launched several products. She is also good at coming up with a new market entry strategy. Her developer background helps her collaborate with tech teams well. She has an MBA from Stanford and a CS degree from Anna University.
Swathi is now available for hire

Project Highlights

Expertise

Education

Select Certifications

Employment

  • Senior Product Owner

    2020 - PRESENT
    Toyota Connected India Pvt. Ltd.
    • Proposed a product feature along with market analysis, POC, cost, and roadmap. Convinced CTO and other stakeholders and received funding to develop the feature.
    • Conducted user studies with over 8,000 Toyota and Lexus owners to prioritize new features and improve the experience of the existing features.
    • Owned product backlog for two teams. Prioritized and led cross-functional teams to implement new features.
    • Helped define the scope of work for a team of 18 members for a year.
    • Conducted sessions to brainstorm new ideas in the automobile industry with the team. Prioritized ideas depending on their business case and conducted feasibility studies for the top ideas.
  • Product Manager

    2019 - 2020
    Facilio Inc.
    • Led the integration of third-party software into the SaaS product by aligning stakeholders and defining use cases.
    • Strategized and presented the business case to enter our IoT solution into a new market.
    • Identified key product metrics for the startup and set up a process to measure overall product usage metrics and customer feedback regularly; devised actionable plans to improve product adoption.
    • Handled alpha customer and early-adopter relationship to deploy and test MVP of new features.
    • Collaborated with sales and marketing to help present product offerings and value propositions to prospective clients.
  • Investment Intern

    2018 - 2018
    Accel
    • Created investment thesis for two industries by analyzing companies in the industry and identifying gaps. This helped the team to understand what type of companies to invest in.
    • Sourced and analyzed seven companies for investment in the robotic process automation sector.
    • Analyzed a company for investment in the HRTech space. Researched the potential success of the product, team, market, and GTM plan.
  • Software Engineer

    2014 - 2017
    Cisco Systems
    • Identified the need to reduce strong user dissatisfaction and executed a feature that gracefully handles hardware failures.
    • Delivered tightly scheduled, high-priority, client-requested features by coordinating with program management and team members.
    • Identified and rectified software license violations, preventing more than a million-dollar loss in lawsuits each year.
    • Guided five engineering and customer service teams in the US, Israel, and France to identify and solve security issues.
    • Led a team of five senior members and implemented complex security features in set-top-boxes within 67% of the scheduled time; recognized for team collaboration and execution.
    • Developed a product to enable the client to troubleshoot set-top-box issues remotely. Improved turnaround time of client’s customer service team by 90%.

Project History

  • Proposed and Received Funding for A Feature that Improves Customer Service to Stakeholders
    Proposed a feature that saves cost for the customer service team as well as improves customer satisfaction.

    After talking to the customer service agents and analyzing customer queries, I understood their problems and identified areas to solve their pain points. With the help of the dev team, I developed a POC and got inputs from stakeholders. The architect helped me with the product architecture design. I also analyzed the cost and resource requirements. I came up with a roadmap by prioritizing features based on value and cost. I then presented these to the CTO and other stakeholders and got their approval and budget for full-time development.

  • Improved Key KPIs of a New Feature
    Analyzed and enhanced a module in a SaaS product and improved key KPIs from 30% to 85%.

    I observed end-users were not engaging with a new feature that was deployed to a certain user segment. However, at Facilio, we believed that it had a huge value to that particular segment. So, I spoke to our clients' exec team and the end-users to understand the problem better. Observing the end-users while they used the product gave me a lot of insights. I came up with a set of todos for improving the feature, prioritized them, and requested the dev team to execute. I also created training videos for the new feature and took the help of the customer service team to train end-users. This helped me improve engagement.

  • Third-Party Software Integration
    Integrated a building information management (BIM) system software into the Facilio product.

    A BIM software would offer a lot of value to our B2B real-estate tech product. The BIM integration partner is also a startup, and we had mutual business benefits. This integration was technically challenging because both the vendor and us did not have full-fledged APIs. I owned the integration effort from the Facilio side. I aligned multiple stakeholders and defined use cases to build in collaboration with the partner. We integrated incrementally and demoed the MVP with an alpha customer who gave valuable feedback for further integration.

  • Competition Analysis for Our Startup
    As the second product manager, I organized competition analysis so that the sales, marketing, product, and CXOs team can refer to them whenever required.

    I first identified 15 competitors - I had a general idea of who the competitors are and spoke to the sales team to see what names they come across often.

    I then made a feature matrix in an excel sheet by listing all major features and capabilities. I studied the competitors by looking at their website, blog, whitepapers, public presentations, demo videos on YouTube and Vimeo.
    Since the feature matrix is very detailed, I also made a quick one-pager for each competitor explaining the competitor’s value-prop and our differentiators.
    I then updated the sheet every 30 days.

Education

  • MBA in Business Administration
    2017 - 2019
    Stanford Graduate School of Business - California, United States
  • Bachelor of Engineering Degree in Computer Science and Engineering
    2010 - 2014
    Anna University - Chennai, India

Certifications

  • Certified Scrum Product Owner
    AUGUST 2019 - PRESENT
    Scrum Alliance

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