Dmitriy Martyushev
Verified Expert in Project Management
Project Manager
Dmitriy is an agile project manager and digital program manager with a background in business digital strategy, marketing technology, and IT delivery. As a former management consultant, he has extensive experience leading delivery teams and implementing agile scaling practices at international companies, including BMW or E.ON, the largest utility company in Europe. Dmitriy is a certified Professional Scrum Product Owner (PSPO) and takes on business strategy and technology delivery roles.
Project Highlights
Expertise
Work Experience
Freelance Program Manager | Agile Consultant
Freelance Work
- Led the development of an eCommerce website for a Nordic startup going live. Took responsibility for the sprint facilitation, backlog management, user story creation, and overall reporting.
- Coached the C-level leadership team of a sizeable retail company in cross-functional collaboration and Agile methodology.
- Set up cross-functional boards to document and manage tasks and OKRs for all functional teams for a large European retail company.
- Designed and delivered beginner/advanced-level agile training to multiple IT teams of a large German utility company undergoing a digital transformation program.
Senior Digital Program Manager
E.ON
- Led the assessment and agile rollout of a data management platform (DMP) in Germany.
- Spearheaded the Salesforce CRM rollout in several regional branches, including business analysis, business case creation, feature planning, delivery organization, and migration setup.
- Planned and prioritized customer service features as an epic owner in the central delivery organization working in SAFe.
- Supported the Google Marketing Platform rollout in the UK, Germany, Sweden, Italy, and Romania.
- Coordinated digital initiatives across multiple regional units of the company, working closely with country CDOs, CTOs, and CMOs to shape and scope projects and resources for delivery.
Digital Transformation Consultant
Accenture
- Spearheaded the Agile implementation of an award-winning B2C customer app for a leading European utility. Facilitated sprints, managed backlog, and oversaw user story writing, prioritization, and acceptance. Led a cross-functional delivery team.
- Acted as a product owner for a field force enterprise application. Orchestrated the product roadmap, backlog management, user story creation, and overall project delivery and reporting to stakeholders.
- Served as a project manager and agile coach in delivering a knowledge management platform for a large German enterprise. Oversaw the product roadmap, project setup, and delivery planning. Led a cross-functional team to the first MVP release.
- Performed multiple agile pieces of training for enterprise product owners focusing on backlog management, user story writing techniques, and sprint management.
- Served as a project manager rolling out a social content aggregator platform in 100+ markets for a German car manufacturer. Led the localization of the platform and worked with teams in Eastern and Western Europe, the USA, Latin America, and Asia.
- Led a cross-functional team to create multiple Tableau-based enterprise dashboards for a large German FMCG company showing marketing and advertising performance in key markets.
- Acted as a project manager for delivering a React Native mobile application for a European energy company. Supported the MVP creation, initial project ramp-up, and team staffing. Led the team to a successful App Store release.
Agency Social Media Lead
makai Europe / mellowmessage GmbH
- Served as a social media team lead in developing and implementing social media strategies for key accounts in FMCG, retail, utilities, and the fashion industry.
- Acted as a project manager in charge of the design, production, and implementation of a personalized marketing campaign for a German fashion brand based on video personalization social data from Facebook.
- Implemented a VR photobooth solution in several brand stores of the Bundesliga, the leading German soccer league.
Technology Communication Specialist
BMW Group
- Collaborated as part of the communications team of the BMW production plant in Leipzig.
- Performed 350+ manufacturing tours in the German, English, and Russian languages with industry professionals, academic groups, and other key stakeholders of the Leipzig BMW plant.
- Coordinated and managed PR and marketing events on the plant facility (for example, vehicle photo and video shooting, receptions, and stakeholder events).
Project History
Data Management Platform Implementation
Led the analysis, procurement, and implementation phases of a data management platform integration project for the German retail branch of a large European utility company.
DELIVERABLES
• Worked in a cross-functional team of data scientists, analysts, and tech experts.
• Evaluated use cases and selected the appropriate technology for the business.
• Created use cases for the DMP.
• Evaluated and selected Adobe DMP.
• Led the implementation as a delivery manager.
Project Lead for a Salesforce Rollout
Implemented and migrated customers of a Swedish utility company to the Salesforce Sales and Service Cloud and Salesforce Marketing Cloud.
• Created and aligned the business case for the project.
• Consolidated and engineered business requirements.
• Supported the project setup and team staffing.
• Created a business case and obtained sign-off from key management stakeholders.
• Scoped the MVP and agreed on 10+ workshops.
• Drafted and set up the delivery model with the IT department.
• Staffed and sourced six teams internally.
• Delivered the MVP of Salesforce CRM in six months (online sales process for new customers).
Mobile App for Self-service Utilities
Designed, planned, and led the delivery of an award-winning mobile app for a leading European utility company.
• Staffed the team and enabled project delivery.
• Led a cross-functional team of 15 members.
• Created and agreed on the backlog and roadmap for application features with business stakeholders.
• Delivered a native iOS and Android app in eight sprints.
• Supported the application's two subsequent releases.
• Conceptualized the duplication and rollout of the application in other regional units of the company.
Large-scale Enterprise IT Transformation Program
Implemented Agile delivery in the IT department of a leading German utility company.
Freelance Agile Coach
DELIVERABLES
• Developed a standardized assessment framework to assess the teams' digital/agile maturity.
• Supported the reorganization and development of a new Agile setup for 25+ teams.
• Performed 10+ team interviews to prove and improve the self-developed questionnaire framework.
• Performed 5+ team coaching sessions, including incoming product owners and scrum masters.
eCommerce Startup Project
Turned around a delayed project and delivered the MVP of an eCommerce platform for a Scandinavian startup in three months.
Freelance Delivery Director, Management Consultant
DELIVERABLES
• Delivered the MVP of an eCommerce platform in eight sprints, on schedule for the marketing launch.
• Led a team of eight members through sprints and moderated backlog, planning, retrospective, and review sessions.
• Performed multiple agile coaching sessions with teams and individuals of the company.
• Configured board automations on monday.com to support the cross-functional workflows of six teams.
• Moderated monthly off-site leadership sessions to train and organize leadership team members.
Program Lead for a Salesforce Platform Rollout
Implemented and migrated customers of a Swedish utility company to the Salesforce Sales and Service Cloud and Salesforce Marketing Cloud.
• Scoped the MVP and agreed on 10+ workshops.
• Drafted and set up the delivery model with the IT department.
• Staffed and sourced six teams internally.
• Delivered the MVP of Salesforce CRM in six months (online sales process for new customers).
Knowledge Management System Implementation
Initiated the replacement of the CRM and knowledge platform for a German utility client.
Agile Coach, Product Owner
DELIVERABLES
• Led the creation of backlog and MVP for delivery.
• Coached 15 team members in self-organization, cross-functionality, and effective communication.
• Facilitated and supported scrum events.
• Coached the product owners in effective product goal definition and product backlog management.
• Delivered the MVP for the first user testing in six sprints.
GDPR Consent Management Platform Implementation
Drafted the concept, collected the requirements, and prepared the implementation plan for a GDPR data management platform of a leading German automotive company.
Project Lead
DELIVERABLES
• Created a use case catalog.
• Created user journeys and platform workflows.
• Led the creation of an implementation plan.
• Supported the selection of an implementation provider.
• Created the platform's business and technical concept and obtained sign-off from stakeholders.
• Facilitated 10+ user journey workshops.
• Provided support in conducting the tender process among European service integrators.
Social Content Platform Rollout
Coordinated the rollout of a global social media platform in over 100 markets for a German automotive company.
Project Lead
DELIVERABLES
• Coordinated and consolidated requirements in markets.
• Organized launches based on the calendar.
• Managed regional customizations with delivery partners.
• Created a rollout plan aligned with key stakeholders.
• Collected requirements in 100+ markets.
• Achieved a company record: 95% on-time launch in markets.
Education
Master's Degree in Communication Management
Leipzig University - Leipzig, Germany
High School Diploma in Mathematics and English Language
LAHF European High School - Halle, Germany
Certifications
Professional Scrum Product Owner I (PSPO I)
Scrum.org
Skills
Tools
Microsoft PowerPoint, Jira, Confluence, Trello, Salesforce, Slack, Google Analytics, Tableau, Adobe Experience Manager (AEM), Salesforce Marketing Cloud, Atlassian, Miro, Figma, Camunda BPM
Industry Expertise
Automotive
Paradigms
Scrum, Agile Project Management, Agile, Web Architecture, Implementation Project Management, Continuous Delivery (CD), Iterative Design, Iterative Delivery, Agile Leadership, User Testing, Agile Delivery, B2C, B2B, Agile UX, Agile Workflow, Design Thinking, Requirements Analysis, Change Management, Continuous Integration (CI), Incremental Development, Iterative Development
Platforms
Google Marketing Platform, Monday.com, SharePoint, Adobe Audience Manager
Other
Agile Coaching, Cross-functional Team Leadership, Cross-functional Collaboration, Product Owner, Scrum Master, Workshop Facilitation, Digital Transformation Program Management, Scrum Coaching, Project Management, Client Management, Live Chat, Marketing, Business to Consumer (B2C), Enterprise SaaS, Business Cases, IT Projects, Program Management, IT Program Management, Data Management Platforms, DMP, Marketing Technology (MarTech), Mobile Apps, Stakeholder Management, Implementation, Software Implementation, Consulting, Client Delivery Management, Technical Project Management, Startup Consulting, Innovation Labs, Personalization, User Experience (UX), German, Business to Business (B2B), Salesforce Sales Cloud, Agile DevOps, Corporate Governance, Procurement, Business Requirements, Feature Backlog Prioritization, Minimum Viable Product (MVP), Product Roadmaps, User Stories, eCommerce, Estimation & Planning, Project Estimation, Feature Roadmaps, Presentations, Sprint Planning, Agile Sprints, Sprint Retrospectives, Retrospective Techniques, Staffing, Functional Requirements, User Needs, Backlog Management, Backlog Grooming, Sprint Ceremonies, Sprints, Roadmaps, Reporting, Agile CRM, Agile Practices, Scaled Agile Framework (SAFe), Feature Planning, Data Management, Team Leadership, Remote Team Leadership, Enterprise, Digital Transformation, Budgeting, Annual Budgets, Organizational Design, Project Design, Project Review, Onboarding, Customer Service, New Product Rollout, Design Sprints, Mobile UX, APIs, Teams, Management Consulting, IT Consulting, Technology Consulting, Strategy, Scrumban, Scrum Product Owner, User Flows, User Feedback, User Personas, User Journeys, User Journey Maps, Workshops, Ideation Workshops, Discovery Workshops, Enterprise Startups, Mobile, Apps, Hybrid Apps, Travel, User Requirements, Data Strategy, Migration, Moderation, Conflict Resolution, Projects, Project Finance, Project Scoping, Project Rescue, Project Support, PMO, Project Management Office (PMO), Scrum@Scale, Remote Work, Remote Work Consulting, Leadership & Coaching, Product Ownership, Websites, Change Leadership, Stakeholder Engagement, Customer Journeys, Feature Prioritization, MVP Design, Platforms, GDPR, Web Platforms, Invitation to Tender (ITT), Tender Analysis, RFPs, Request for Proposal (RFP), Stakeholder Interviews, Use Cases, Use Case Analysis, Social Hubs, IT Project Management, Agency, Product Launch, Launch Strategy, Emerging Markets, Languages, IT, Stakeholder Analysis, App Store, Status Updates
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