Marcio Franca, Project Manager in São Paulo - State of São Paulo, Brazil
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Marcio Franca

Verified Expert  in Project Management

Project Manager

São Paulo - State of São Paulo, Brazil
Toptal Member Since
May 11, 2021

Marcio is an expert technical project manager and software developer with 20 years of experience. He has led high-performance teams across five continents to develop and deliver large and complex projects. His technical expertise includes Java (since 2001); SOA and cloud technology stacks; and architecting, designing, and building prototypes and scalable products. Marcio has also led and worked on system integrations for enterprise clients implementing digital channels, CRM, OMS, ERP, and ITSM.

Project Highlights

BeneB Stories App
Launched an MVP for a digital wellbeing application for parents and kids, using React Native and Google Cloud and received good usability feedback from hundreds of initial users.
eCommerce and Marketplace Implementation
Launched an eCommerce and marketplace implementation for a cosmetics company in the Brazil and Latin America region, focusing on solution architecture and integrations.
Sales Force Automation
Launched a transformed user experience for sales force automation tools used by three million sales representatives to increase revenue and efficiency.


Work Experience

Director of Operations

2019 - 2021
ProV International
  • Led digital transformation services (ServiceNow, UiPath, Microsoft, and Salesforce), covering presales, software implementation, and managed services for customers in America, Europe, and the Middle East regions.
  • Managed distributed teams in the United States, Brazil, Germany, and India, using Agile methodologies based on Scrum and Kanban.
  • Created a center of excellence for ServiceNow, comprising experts in digital platforms, system integrations, workflow management, customer service management, IT service management, project portfolio management, and customer service management.
  • Managed advisory and implementation services for SaaS-based solutions, covering IT operations and security processes, such as incidents and problems, changes, CMDB, service mapping, events, security incident responses, and vulnerabilities.
  • Implemented ServiceNow ITSM, ITOM, CSM, ITBM, SecOps, and Tanium.
  • Managed advisory and implementation services for manufacturing, retail, and financial companies, covering workflow, process automation, and business integration for CRM, SCM, and operations.


2019 - 2020
Bene Agis (Founder Institute)
  • Created an MVP for a consumer digital wellbeing startup in an early-stage (pre-seed) program at Founder Institute in San Francisco, experimenting with business model validation methods and support from high-profile entrepreneurs and VC investors.
  • Served as the CTO and led product development with React Native, artificial intelligence (Google AI, TensorFlow, ML Kit, and Jupyter), and Google Cloud Platform.
  • Continued providing support as an investor and technical advisor after pivoting the business model.
  • Managed implementation of the product catalog, checkout, and payments, using headless Shopify, GraphQL API, React Native, and Google Cloud Firebase.

Chief Software Architect (Contract)

2017 - 2019
  • Served as a chief product architect on a remote team across five continents for Optiva, developing a real-time charging solution for the telco industry, using the Java platform and Oracle Database.
  • Focused on the scalability of integrated components (messaging, monitoring, and batch processing) and CI/CD process implementation, using Jenkins, GitHub, Docker, JUnit, and Gradle.
  • Refactored architecture for Google Cloud Spanner and Kubernetes.

Presales and Architecture Senior Manager

2013 - 2017
SysMap Solutions
  • Defined a digital service offering, focusing on SOA, business process management, and ETL, and led business development.
  • Achieved sales targets and executed 300,000+ person-hours per year of retail, communications, and cosmetics projects.
  • Led development of a service offering, including process definition, technical training, effort and cost estimation modeling, and governance processes.
  • Spearheaded the business model and portfolio definition for the digital services business unit and owned solution definition, effort and cost estimation, technical proposals and presentations, execution approaches, and planning.
  • Managed web portal implementations using Salesforce, SAP, ServiceNow, and CMS products, such as Oracle WebCenter Sites, IBM WebSphere Portal, Liferay, and WordPress.

IT Strategy Consultant

2011 - 2013
  • Project managed the web portal initiative as part of a telecom network 3G launch, coordinating the efforts of global teams and vendors to deliver the project.
  • Led process definition for an enterprise architecture management practice as part of an IT capability project for a leading food producer in Latin America.
  • Performed an IT capability assessment and recommended IT process improvements as part of an IT strategic plan for the credit card area of a leading bank in Latin America.

Solution Architecture Consultant

2011 - 2011
Algar Telecom
  • Led a telecom SOA architecture definition, including the reference architecture, project methodology, and governance, all based on TM Forum standards (eTOM, NGOSS, TAM, and SID) for Oracle SOA Suite 11g and Java EE platforms.
  • Migrated a legacy solution from Oracle SOA Suite 10g to Oracle SOA Suite 11g and Oracle Service Bus 11g.
  • Supported the solution architecture and integration team to achieve the best performance among peers for the program implementation.

Solution Architect

2008 - 2011
Tata Consultancy Services
  • Architected parts of a telecom SOA integration for a global, cross-market, web portal platform, including ATG, BSCS, and order management solutions, using TM Forum standards (eTOM, NGOSS, TAM, SID) for Oracle SOA Suite 11g and Java EE platforms.
  • Served as a solution architect in a telecom startup SOA integration project for Siebel CRM, Metasolv OSS, and billing solutions, using TM Forum standards (eTOM, NGOSS, TAM, and SID) for Oracle SOA Suite 10g and Java EE platforms.
  • Project managed a telecom startup portal in collaboration with an applications development project, using Java EE Platform; WebSphere Application Server, Portal Server, and Portlet Factory; Workplace Web Content Management; and Lotus Quickr.

Delivery Manager

2008 - 2008
  • Managed initiatives in IT architecture and process areas for a banking client.
  • Provided performance improvement consulting for .NET and SQL Server-based applications.
  • Implemented KPIs for application performance monitoring using automated performance metrics from web applications.

Delivery Manager

2004 - 2008
Software Development Consultancy
  • Implemented software development and maintenance processes that were compliant with CMMI level 2.
  • Implemented software solutions in the telecom sector, including a password distribution tool, network quality reporting system, resource and equipment inventory system, and an access inventory system.
  • Defined the architecture and design components for scalable web applications, using the Java EE platform (Struts, Hibernate, Spring, and Oracle Database).

Software Developer

2003 - 2004
Software Development Consultancy
  • Consulted with a retail customer to define an application architecture based on the Java EE platform (Apache Struts, Hibernate ORM, Tomcat, and MySQL).
  • Implemented an online support solution, from concept through development, integrating Java desktop (Swing and Apache Axis) clients and .NET Web Services (C#, ASP.NET, IIS, and Microsoft SQL Server Database).
  • Implemented a learning management system, using Java EE (Apache Struts, Hibernate ORM, Tomcat, and MySQL).

Researcher and Software Developer

2001 - 2003
The Federal University of Uberlândia
  • Conducted research studies for digital image processing applied to bioinformatics.
  • Implemented image processing techniques for pattern recognition in mammograms.
  • Supported the processing infrastructure based on Linux architecture.

BeneB Stories App

Launched an MVP for a digital wellbeing application for parents and kids, using React Native and Google Cloud and received good usability feedback from hundreds of initial users.

As a CTO, I managed a team comprising a business leader, two designers, and two developers to implement a solution from business understanding to production go live. We acquired many business lessons and refined the business model to achieve better growth and revenue results. The solution was designed to support an evolutive architecture, leverage cloud-native benefits, and support the feature and scale requirements in the future.

eCommerce and Marketplace Implementation

Launched an eCommerce and marketplace implementation for a cosmetics company in the Brazil and Latin America region, focusing on solution architecture and integrations.

I managed the architecture and integration activities for a multicountry eCommerce implementation in Brazil, Chile, and Argentina. I focused on planning and conducting solution architecture definitions, integration design, integration implementation, and end-to-end testing across several applications.

We applied a hybrid methodology and used Jira, Microsoft Project, earned value management, and SOA. The technical implementation was based on the Oracle SOA Suite, API Gateway, Informatica PowerCenter, Database, WebLogic, ATG, and Java.

Sales Force Automation

Launched a transformed user experience for sales force automation tools used by three million sales representatives to increase revenue and efficiency.

I managed a multi-disciplinary team to analyze business opportunities, redesign the user experience, and reimplement modern sales force automation for products and other offerings. The solution covered browsing, order entry, a pricing and promotion application, next best offering recommendations, credit approvals, and order tracking. The project was implemented using design thinking, Lean UX and Agile methodologies, Java, Google Web Toolkit, Oracle Database, Oracle SOA Suite, Oracle API Gateway, Maven, Jenkins, SonarQube, Google Analytics, and Dynatrace.
2010 - 2010

Bachelor's Degree in Computer Science

University Center of the Triangle (UNITRI) - Uberlandia, Brazil


Jira, Jenkins, Gradle, GitHub, ETL, Oracle SOA Suite, Confluence, Salesforce, Siebel CRM, GitLab, GitLab CI/CD,, Google Analytics, Apache Maven, SonarQube, Dynatrace, Microsoft Project, Informatica PowerCenter, SQL Server BI, Trac, Subversion (SVN), Apache Tomcat

Industry Expertise

Telecommunications, Retail & Wholesale, Utilities, Financial Services


Agile, Service-oriented Architecture (SOA), Web Architecture, Agile Project Management, User Acceptance Testing (UAT), Requirements Analysis, Agile Leadership, Kanban, Scrum, Design Thinking, Marketplace Platforms, DevOps, Iterative Delivery, B2B, Agile Product Management, Customer Development, COBIT, TOGAF, CMMI


Amazon Web Services (AWS), Amazon EC2, SharePoint, Linux, Unix, Firebase, Docker, Oracle ATG, WebSphere, Oracle Database, Java EE, Azure, WebCenter, Oracle WebCenter Portal, WordPress, Shopify


Java, Software Engineering, Integration, Project Estimation, Cost Estimation, Software Project Management, Software Architecture, Technical Leadership, Technical Project Management, Engineering Management, Web App Development, Web App Deployment, Full-stack, Estimation & Planning, Global Project Management, APIs, Customer Relationship Management (CRM), Planning, Agile Sprints, Sprint Planning, Feature Backlog Prioritization, Feature Roadmaps, Roadmaps, Technical Requirements, User Stories, Project Scoping, Use Cases, RESTful Development, Digital Payments, Startups, Project Planning, Backlog Management, Project Timelines, Software Development, Coding, System Integration, Project Reporting, Third-party Management, React, React Native, JavaScript, Algorithms, Objectives & Key Results (OKRs), Presales, BPM, eCommerce, New Products, Digital Transformation, Digital Transformation Program Management, Digital Services, Solution Architecture, Operations & Business Support Systems (OSS/BSS), Portals, AWS Cloud Architecture, Cloud Architecture, Cloud Platforms, Web Platforms, Amazon S3 (AWS S3), Continuous Improvement, Mobile Applications, Web App Security, Discovery Workshops, CTO, Node.js, Customer Experience, Open Banking APIs, Fintech, Security, Staffing, Stakeholder Engagement, Risk Management, ServiceNow, Google Cloud, Microsoft Azure, C, Functional Programming, Prolog, Networking, Operating Systems, Unix Shell Scripting, UiPath, Tanium, Google AI Platform, JUnit, Kubernetes, Managed Services, Field Service Management, Service Design, Lean Startups, Product Management, PMI, ITIL, Consumer Packaged Goods (CPG), Credit Cards, TM Forum, eTOM, Total Addressable Market (TAM), SID, NGOSS, BSCS, Gatsby, Lean UX, Google Web Toolkit, Oracle API Gateway, PMD, FindBugs, Earned Value Management (EVM), Oracle WebLogic Application Server, .NET, SQL Server 2000, Apache Struts, Spring, MySQL, Web Services, Swing, ASP.NET, IIS, Image Processing, Image Recognition, Apache Axis, Hibernate, Robotic Process Automation (RPA), SaaS, Cybersecurity, Oracle WebCenter Sites, Shopify API, Software as a Service (SaaS), Mobile App Development, Mobile Apps

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