Rosey Li
Verified Expert in Project Management
Project Manager
Rosey is a PMP and CSM certified agile senior project manager—Scrum, Kanban, and SAFe. She leads diverse teams in delivering technology projects that include CMS, eCommerce, and custom applications in various industries such as retail, CPG, health, automotive, telecommunications, and entertainment. She has deep experience in agile web projects for enterprise and startup clients, where she led teams of designers, business analysts, developers, and other SMEs.
Project Highlights
Expertise
Work Experience
Senior Project Manager
Valtech
- Managed the agile transformation of a $7-million client. Created workshops to teach clients agile concepts (sprint, user story, retrospectives, grooming) and proposed a phased plan to transition from Waterfall to Agile.
- Set up Jira best practices for agile and hybrid projects on the largest North American account/client.
- Managed BigCommerce design and project development.
Project Manager and Scrum Master
ICF Next
- Led teams of 10+ development, design, and strategy professionals in all phases of custom digital product solutions delivery (Scrum, Kanban, and SAFe) for clients in various industries and digital products (including eCommerce, CMS, and custom apps).
- Spearheaded the transformation of 19 years of Waterfall processes into Scrum in three months by implementing Scrum ceremonies, translating Waterfall projects into epics/stories, introducing story points, and training a team of nine on Scrum.
- Collaborated with the sales director to plan the product development roadmap, create project plans/feature epics, report on progress, and plan releases.
- Guided with sales and technology teams to scope and estimate projects. Led multi-disciplinary teams (analytics, SEO, strategy, user experience, technology, and client services) during implementation.
- Led a global team on an AEM maintenance project; worked directly with clients to transition from Scrum to Kanban. Collaborated with clients to write user stories, define acceptance criteria, and prioritize the backlog.
Founder
ReBubble Cup
- Founded ReBubble Cup - a B2C eCommerce product sold worldwide via Shopify and Amazon to reduce single use plastic waste in the $1.89 billion bubble tea market.
- Validated product/market fit through user research.
- Designed the final product and Shopify site, which was in the top 14% of Shopify stores.
Project Manager
Publicis Sapient
- Managed a total of $12.2 million projects for a Fortune 500 automotive conglomerate. Projects ranged from Waterfall and Agile for their Adobe Experience Manager platform.
- Drove the transformation for the project from Waterfall to Agile; reduced the new feature release cycle from 16 weeks to nine weeks from ideation to release.
- Organized five company-wide hackathons with the director of technology to develop an open-source accessible (WCAG 2.0 AA) eCommerce web store from 2018-2019. Project managed the code compilation progress, QA, user testing, and final demos.
- Managed day-to-day project delivery (timelines, risks, project budgeting, forecasting, and staffing and resourcing). Facilitated project kickoffs, estimations, daily stand-ups, and internal leadership and client communications.
- Worked with SMEs to implement agile estimation methods and determine sprint capacity; resulted in accurate sprint load to reduce missed timelines.
- Streamlined the story prioritization process, which required collaboration with multiple stakeholders and SMEs; improved communication and scope clarity.
- Facilitated a retrospective for 13 directors and VP-level executives in the company across different disciplines; worked directly with the managing director to implement feedback.
- Led teams of up to 16 people across various disciplines (business analysts, UX, technology, client services, and product) and three timezones.
Assistant Brand Management Intern
Reckitt Benckiser
- Developed and executed a digital marketing strategy for a product website to promote purchase, improve user engagement, UX, and integrate campaigns by working with various agencies.
- Worked cross-functionally to launch Lysol 1.2 L Multi-purpose Pours Lavender; recommended strategic visual design changes to promote trade up from the 800 ml product, improving gross margin by 15%.
- Implemented e-tailer integration on the product website, resulted in a lift in sales.
Project History
Medical Products eCommerce Website Enhancements
Led team to develop new features for a medical client's eCommerce website, and implemented Scrum.
The client's eCommerce site on Shopify included marketing content and the ability for users to purchase products. The Shopify site was highly customized as the client had several unique business requirements. The main enhancements included:
1) The site integrated with a 3rd-party application to ensure users had valid prescriptions before they could purchase any products. The team developed and managed the APIs connecting the two platforms.
2) There were various user types that enabled users to only purchase select items. We worked heavily with the client's customer support team to debug use cases where users could not purchase their desired product.
3) I led the team to identify, scope, and fix a large amount of technical debt left by the previous development firm. These included security updates as client information must be confidential.
Automobile Configuration Tool
Led the end-to-end project for an automotive conglomerate to create an extensive automobile configuration tool.
The feature was to support a highly anticipated new vehicle launch so that users could explore the various wheel, color, interior, exterior, and vehicle add-on options. It required third-party API-integrations to pull vehicle data.
This project involved complex stakeholder management, as each automotive brand has their own marketing team with varying business needs. I also managed a team of designers, business analysts, and developers across the USA, Canada, and India.
We leveraged tools such as InVision for design mock-ups, Confluence for requirements documentation, and Jira for the overall project and tracking.
Health/Fitness eCommerce Transformation Discovery
Led the digital eCommerce transformation of a major health and fitness company's corporate products.
I led a team of designers, architects, business analysts, and strategists to design and architect this new eCommerce experience.
We shortlisted eCommerce platforms based on their business requirements, designed a custom user-first eCommerce experience based on their requirements, user-tested designs, and drafted high-level user stories as a part of the discovery.
AEM Website Enhancements
Led ongoing website enhancements project for an automotive conglomerate on their Adobe Experience Manager (AEM) platform.
As a part of the project, I ran all standard scrum ceremonies (i.e., led daily stand-ups, sprint retrospectives, client demos, sprint planning, and backlog grooming).
Gambling Website Redesign and Replatform
Led team to completely rebuild a website for a Gambling client to be responsive and up to industry standards.
I led a team of designers, copy writers, business analysts, and developers to redesign the clients website and implement the website on Wordpress. We created custom components that could be reused on other pages of the site, to easily spin up new marketing pages.
In addition to project management, I also performed the role of a quality analyst and led clients through UAT.
Education
Bachelor's Degree in Commerce
Queen’s University - Kingston, Canada
Certifications
Certified SAFe 5 Practitioner
Scaled Agile, Inc.
Project Management Professional
Project Management Institute (PMI)
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