Brett Pollett

I work on The Healthy Mummy's suite of sites offering them varying services ranging from template and theme frontend updates, to WooCommerce customizations and extensions, to custom plugin development and third-party integration with shipping partners. Recently we have also converted everything from their online store from the current Australia shop to a new UK shop as well.

I consulted with the designer during the design phase of this project to influence the user experience of the site, and then once the designs were completed and approved by the client I developed a custom WordPress theme to bring the designs to life. I also built a custom WordPress Admin experience utilizing Advanced Custom Fields to make managing the site as simple as possible for my client. The site features a unique homepage navigation that myself and the designer came up with that really brings the navigation front and center when you arrive on the page.

I developed the Kukui'ula website as a custom WordPress theme based on designs that I also consulted on to lend my user experience knowledge to help shape the layouts and interactions on the site. This site features beautiful full-page video intro on the homepage and a custom implementation of the Isotope javascript library to display the different homes and homesites available for purchase at the property.

The backend admin experience for the website was customized with Advanced Custom Fields Pro to give the client a simple and accessible way to manage their website without every worrying about accidentally breaking the site when they update the content.

I built a suite of sites for Leisure World Arizona. This included their main marketing site, linked below, as well as custom sites for their Real Estate department, their golf course, and a special resident-only member website. All of the sites were designed to look like a branded family and share some design elements and layouts, with slightly altering color palettes using the same core set of brand colors.

The members website for their residents was built using the WP-Members plugin and featured a dynamic web calendar, built using Events Calendar Pro, and resident-only content and downloads.

The first version of the site was built around the idea of using a lot of long-form scrolling pages and our user testing had found that a lot of people were not scrolling all the way down or using the jump links at the top of the page, so we decided this was the primary user experience change that had to be corrected.

We eliminated all long-form pages and instead went to a landing page approach that featured an image grid of all of the pages inside a main section of the site, but also incorporated drop-down navigation for people to be able to quickly jump between sections. We also redesigned the layout of all of the main interior pages and cleaned up the layouts of all of the other pages, including the home search results.

When analyzing the code from a couple years ago too, we realized there was a major performance increase we could get from rewriting the home search to be a completely custom search instead of relying on WordPress to filter the results. Rewriting this search functionality and adding in proper pagination lowered page load on this section from as high as ten seconds to below three seconds on average.

This website was built using a completely custom WordPress theme and Advanced Custom Fields.

The Fiesta Bowl needed a new website that was responsive and modern to retire their outdated website on an unfamiliar CMS. They wanted us to redesign and rebuild their website in WordPress.

First, we implemented a UX strategy by completely reworking their current site map to make sure that the navigation for the site built a strong foundation. Then, based on that site map, we built wireframes and eventually a working HTML prototype of the new site.

After the site was completely redesigned based on the wireframes and prototypes, we built a custom WordPress theme based on the new design. This included creating multiple custom post types and using advanced custom fields to simplify the WordPress admin experience and ensure that the client could easily manage their site after the handoff. We also did a full walkthrough of the WordPress admin interface with the client at the time of handoff.

As a secondary addition to the site, we also built a members-only area on a subdomain, also utilizing WordPress, where the many members of the Fiesta Bowl Committee could log in and access all of the most recent documents and reports available.

Pacific Life Insurance had a campaign running around the term "Imagine Life" that was targeted at multiple age groups to show them why life insurance is important for them at their current phase in life. They needed a microsite that could serve all of those different ad groups.

We built a custom microsite for them utilizing the creative assets and iconography from the existing ads. Our UX strategy on this project was to create a choose-your-own-adventure type of website with hints of gamification. We built a grid of icons at the top of the homepage highlighting all of the primary life milestones highlighted through the campaign that would jump users to the appropriate interior landing page catered to their current life situations.

On each of these milestone landing pages, we also featured a custom animated interactive timeline where users can navigate through all of the different milestones. We built the entire animation in Adobe Edge Animate which allowed us to utilize JavaScript, CSS animations, and transitions while also allowing the entire thing to be responsive, which wouldn't have been possible with outdated technology like Flash.

Vistancia was unhappy with their outdated site and how limited their current CMS solution was so they came to us to redesign and develop them an all new website in WordPress.

We started with UX strategy and cleaned up a cluttered site map. We were able to also replace a lot of the unnecessary weight of the site map by replacing an outdated link-based navigation to view all of their home models with a brand new custom search feature and redesigned builder profile pages.

In order to rebuild the new Vistancia site, we had to create multiple custom post types and used Advanced Custom Fields to clean up the WordPress admin experience to make managing the many new features of the site simple and intuitive.

We also implemented a graphical sub-navigation system throughout the informational pages of the site to make jumping between different features of the community engaging and easy for users to find.