Jacqueline Hernandez, Developer in Montreal, QC, Canada
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Jacqueline Hernandez

Verified Expert  in Engineering

WordPress Developer

Montreal, QC, Canada
Toptal Member Since
February 11, 2021

Jacqueline is a software developer with over seven years of experience building engaging and interactive websites. She specializes in WordPress and has extensive hands-on experience in back-end and front-end development. Through her experience, Jacqueline has learned to work efficiently and deliver maintainable, high-quality code.


BCS Interactive, LLC
PHP, CSS, JavaScript, WordPress, Figma, Gravity Forms, Yoast SEO, WP Engine...
Hoag - Marketing
CSS, WordPress, HTML, GitHub, jQuery, Bootstrap 4, Adobe Photoshop, PHP...
Team Keeley, LLC
WordPress, PHP, MySQL, JavaScript, jQuery, WordPress Themes, WordPress Plugins...




Preferred Environment

PhpStorm, MySQL, Apache, Git, PHP, WordPress

The most amazing...

...thing I've developed is a travel agency website with its booking and back-end systems.

Work Experience

Senior WordPress Developer

2023 - 2023
BCS Interactive, LLC
  • Created a custom theme from scratch based on the designer's Figma file for the Bronxarts.net website.
  • Added language support with WPML for three languages.
  • Launched the website successfully, meeting the client's deadlines.
Technologies: PHP, CSS, JavaScript, WordPress, Figma, Gravity Forms, Yoast SEO, WP Engine, WPML, WordPress Themes, WordPress Plugins, User Experience (UX), User Interface (UI), Advanced Custom Fields (ACF), ACF PRO

WordPress Developer

2021 - 2023
Hoag - Marketing
  • Developed multiple custom templates and options to enhance the web experience on multiple websites on the Hoag network, but mainly for their main website Hoag.org.
  • Tracked and fixed bugs and followed up on projects using Jira software.
  • Helped the marketing department with Google Analytics and Google Tag Manager to track campaigns and marketing goals.
  • Helped with the transition from Google Analytics to Google Analytics 4 for all their web properties.
  • Set up deployment scripts from code repositories to DigitalOcean servers.
Technologies: CSS, WordPress, HTML, GitHub, jQuery, Bootstrap 4, Adobe Photoshop, PHP, Google Analytics 4, Google Tag Manager, WordPress Themes, WordPress Plugins, User Experience (UX), User Interface (UI), Back-end Development, Front-end Development, Advanced Custom Fields (ACF), ACF PRO, Vue, DigitalOcean

WordPress Developer

2021 - 2023
Team Keeley, LLC
  • Finished the custom development for some parts of the website that couldn't work with plugins.
  • Pushed the website to production and switched the old website to the new WordPress version.
  • Added multiple custom functionalities to AffiliateWP.
  • Supported the ongoing daily maintenance and development of new features.
Technologies: WordPress, PHP, MySQL, JavaScript, jQuery, WordPress Themes, WordPress Plugins, WooCommerce, LearnDash, Gamification, BuddyPress, Elementor, AffiliateWP, Sass, CSS5, HTML5

WordPress Developer

2021 - 2021
D2 Legal Technology
  • Cleaned up the company's custom WordPress theme, fine-tuning its appearance and usage.
  • Set up social media tools to post content easily, optimizing the previous solution.
  • Pushed the new website solution to production without any downtime.
Technologies: PHP, WordPress, WordPress Plugins, WordPress Themes, Adobe Photoshop

WordPress Developer

2021 - 2021
A Timeout with Mom
  • Created different profile account types for subscriptions.
  • Enabled different features to be available for users, including smart search, group and private chat, professional reviews, payment workflow, verification process, and online appointment bookings.
  • Generated custom shortcodes so the client can use them on any part of the website.
  • Reviewed thoroughly and set up all website plugins, removing unnecessary ones.
  • Adjusted the website CSS for all resolutions, including LG, MD, and SM devices.
Technologies: PHP, WordPress, CSS, HTML, WordPress Plugins, JavaScript, jQuery, WordPress Themes, Adobe Photoshop, Apache, MySQL

Web Developer

2014 - 2021
Cuba Education Tours
  • Developed a custom WordPress theme with a booking system that has worked for over six years.
  • Optimized the website performance using SEO and SEM guidelines, achieving first-page organic search ranking and significantly increasing website traffic.
  • Created and maintained a WordPress multisite platform to host hundreds of travel agents' websites.
Technologies: PHP, jQuery, HTML, CSS, Git, MySQL, WordPress, WordPress Plugins, WordPress Themes, SEO Tools, Apache, Back-end Development, User Experience (UX), User Interface (UI)

Web Developer

2020 - 2020
Ma Maison - Real Estate
  • Developed a website for a real estate company that automatically brings all properties from the centralized system.
  • Ensured that the website had excellent responsive versions for mobile devices.
  • Achieved good website performance and speed that matches software development best practices.
Technologies: WordPress, PHP, CSS, HTML, Sass, Git, JavaScript, jQuery, WordPress Plugins, WordPress Themes, Adobe Photoshop

Web Developer

2013 - 2014
  • Developed several custom WordPress themes from scratch.
  • Built HTML, CSS, and jQuery templates from Photoshop files.
  • Developed custom WordPress plugins to avoid the unnecessary load of resources from bigger plugins on the market.
Technologies: PHP, CSS, HTML, WordPress, JavaScript, Adobe Photoshop, WordPress Plugins, WordPress Themes

Lead Developer

2011 - 2012
IT Services Provider for Tourism (GET)
  • Conducted the analysis and design of a payroll module adapted to the tourism field.
  • Designed and implemented a comprehensive backup plan and disaster recovery strategies.
  • Wrote coding logic for business layer and data access layer using C#, Visual Basic, ADO.NET, and LINQ to SQL.
  • Created tabular reports, parameterized reports, and drilled down and drilled through reports using SQL Server Reporting Services, Crystal Reports, and DevExpress Report Controls (XtraReports).
Technologies: SQL, C#, Crystal Reports

Cuba Explorer—Travel Website Platform

A travel agency website with a booking system and back-end tools for the sales department. I served as a project manager on this ongoing project, leading ten programmers. I also acted as a developer to help the team achieve high-quality coding and deliver results.

Montreal Real Estate Agent Website

Built this WordPress website with a custom-made theme and a unique design provided by the client.

The website is also integrated with the listings provider, Centris, which allows them to get daily updates of their properties automatically, considerably reducing the administration work.

Online University to Empower and Support Moms

Mom Mastery University is a digital mom coach in your pocket. The online university also helps you build a community where you find daily support. Developed upon WordPress and the integration of multiple plugins like LearnDash, WooCommerce, GamiPress (for gamification and rewards), BuddyPress for communities, and AffiliateWP for partnership options.

WordPress Developer – Marketing

I was the WordPress developer for the digital and marketing teams. Helped developed multiple options and custom templates for the main website. Supported the department with Google Analytics and GTM expertise.

Bronx Arts Schools Website

A custom WordPress theme built from scratch based on the designer's Figma file. With the use of only a few core plugins, this solution has Google Maps integration, WPML for language support, and several custom blocks to match the design.
2000 - 2005

Bachelor's Degree in Software Engineering

Polytechnic José Antonio Echeverría (CUJAE) - Havana, Cuba


jQuery, BuddyPress, React, Vue


Apache, Git, Adobe Photoshop, Crystal Reports, Adobe Experience Design (XD), LearnDash, AffiliateWP, GitHub, Figma, Google Analytics, WPML, Advanced Custom Fields (ACF), ACF PRO


WordPress, WooCommerce, DigitalOcean




CSS, HTML, PHP, JavaScript, Sass, SQL, C#, HTML5


MySQL, SQL Server DBA, WP Engine


Object-oriented Programming (OOP), Gamification


WordPress Plugins, WordPress Themes, SEO Tools, Search Engine Marketing (SEM), Elementor, Affiliate Programs, CSS5, Bootstrap 4, Google Analytics 4, Google Tag Manager, Gravity Forms, Yoast SEO, User Experience (UX), User Interface (UI), Back-end Development, Front-end Development

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