Abasifreke Emmanuel, Designer in Abuja, FCT, Nigeria
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Abasifreke Emmanuel

Bio

Abasifreke is a product designer with over 10 years of experience. As a strategic design professional, he specializes in creating creative and delightful user experiences through innovative design thinking and value-driven methodology. Abasifreke's approach seamlessly integrates user-centered design principles with business intelligence, creating meaningful digital solutions that drive both user satisfaction and organizational growth.

Portfolio

Work Experience

Product Designer

2017 - PRESENT
Online Freelance Agency
  • Worked with teams of designers and engineers in building products across fintech, edtech, eCommerce, learning management systems (LMS), blockchain, DAOs, dApps, extended realities, NFTs, retail, and logistics.
  • Collaborated with other designers to research and design an edtech web application for recruitment operations, and in two months, over 7,000 users were recorded in two countries.
  • Facilitated in-depth discussions and conversations about design’s impact on culture and society via interviews, writing, speaking, mentoring, teaching, and consulting.
  • Spearheaded the creation of a mobile-first design system, improving design consistency across products and reducing development time by 40%.
  • Designed and prototyped an innovative healthcare management app, which garnered 100,000+ downloads in its first month and received a 4.8-star rating on app stores.
  • Optimized the onboarding flow for a SaaS platform, reducing user drop-off rates by 35% and increasing trial-to-paid conversion by 20%.
Technologies: Miro, Sketch, Adobe Creative Suite, Figma, UX Design, Product Design, Mobile App Design, UX Research, SaaS Design, Mobile Applications, Fintech, Illustrator CC, Affinity Designer, Color Theory, App Design, Mobile UI, Mobile UX, User Experience (UX), Mobile Apps, iOS UI Design, iOS UX Design, Web App UI, Edtech Design, Learning, SaaS, Web UI, Mobile, Visual Design, Minimal UI, UI Pattern Library, Brand Guidelines, Brand Identity, Usability Testing, Redesign, App UI, App UX, Adobe Photoshop, Adobe Illustrator, Web App UX, Graphics, Web App Design, Web App Testing, Web Applications, Digital Brand Identity, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, iOS, Android, Heuristic Evaluation, Heuristic Analysis, Design Thinking, Wireframing, High-fidelity Mockups, eCommerce, eCommerce UX, eCommerce Design, eCommerce Web Design, Rapid Prototyping, Material Design, Responsive UI, Responsive UX Design, Responsive Design, Responsive Web Apps, Pixel Perfect, Finance, Financial UX, Mobile Banking, Online Banking, Digital Banking, Responsive Web Design (RWD), B2B, B2B2C, Business to Business to Consumer (B2B2C), Web Dashboards, Dashboard Design, Salesforce Reporting & Dashboards, User Flows, Information Architecture (IA), Onboarding, User Onboarding, Customer Research, Customer Journey, User Testing, Remote User Testing, Crypto, UI Design, Mobile Design, Disruptive Innovation, Landing Pages, Landing Page Design, Product Detail Pages, Social Networks, Prototyping, UI Prototyping, Web Design, Websites, Website Redesign, User Research, Graphical User Interface (GUI), Project Management, Customer Relationship Management (CRM), CRM Design, Branding, Corporate Branding, Corporate Identity, Startups, User Journeys, User Journey Maps, Design Systems, UX Testing, Data Visualization, Information Design, Salesforce, Forms, UI Design Standards & Best Practices, Web UX, Direct to Consumer (D2C), User Personas, Personas, Style Guides, UI Style Guides, MVP Design, Agile, Qualitative Research, Quantitative Research, UX Principles, Augmented Reality (AR), Mockups, UX Strategy, ServiceNow, Cryptocurrency, Framer Prototyping, Interaction Design (IxD), Prototype Framework, Drag & Drop, Enterprise, Enterprise SaaS, User-centered Design (UCD), Marketplace Design, Marketplaces, Trading, Software as a Service (SaaS), Mobile Prototypes, Leadership, Iterative Design, Product Management, Investment Banking, User Interviews, User Validation, Design Documentation, Wireframe to Product, Material UI, Design Leadership, B2C, Discovery Workshops, Networking, Research, UX Prototyping, System Design, Dashboards, UI Research, Product Consultant, Design Validation, User Stories, Health, Health & Wellness, User Surveys, Qualitative Reports, Dovetail, Conversion, eCommerce UI, Internet of Things (IoT), Cross-platform UX, Native Mobile Apps, Cross-platform, Freemium Model, Android UI Design, Tablet Design, UI Animation, Android App Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Ethnography, User Behavior, A/B Testing, Presentations, Design Research, Marketing Design, Content Strategy, UI Branding, Workflow, Interactive Prototypes, High-fidelity Prototypes, Blockchain, UX Wireframes, Non-fungible Tokens (NFT), Blockchain & Cryptocurrency, Visual Assets, User Management, User Roles, Competitive Analysis, Tablet UI, Layout, Apps, White Label Design, UX Audits, Questionnaires, Maps, Typeform.io, Web, Technology, Logistics, Advertising, Insurance, Interactive UI, Gamification, Angular, Journey Mapping, UIKit, Machine Learning, Education Technology (Edtech), ChatGPT, Chatbot Conversation Design, Google Material Design, Design Production, Artificial Intelligence (AI), Professional Services, Development, Copywriting, Conversion Rate, UI Audits, UX Branding, Electronics, Webflow, Entertainment & Leisure, Events, Audits, Hotjar, Lookback, User Requirements, Usertesting.com, Website Audits, AI-enabled Applications, Adobe Creative Cloud, UX Review, Agriculture, Tone of Voice, Adobe After Effects, Animated Prototypes, Desktop, Data Strategy, Data, Generative Artificial Intelligence (GenAI), Human Resource Management Systems (HRMS), Human-centered AI, Marketplace Platforms, Component Libraries, Benchmarking, Interviews, UX Consulting, Government, Legal Technology (Legaltech), Tablet UX, Figma Prototyping, Product Discovery, Artificial Intelligence as a Service (AIaaS), Product Owner, Product Ownership, Luxury Goods, Payment Gateways, Options Trading, Stock Trading, Testing, Educational Platform Design, Online Payments, Progressive Web Applications (PWAs), Mobile First, Cordova, Proof of Concept (POC), User Experience Design, Business to Business (B2B), iOS App Design, Interface Design, Funnel Optimization, Augmented Reality (AR) Design, Game Design, Game UI Design, AI Agents, Large Language Models (LLMs), Usability, Usability Analysis, PWA, Legal, Digital Product Design, Business to Consumer (B2C), Component Design, Figma Component Library, Web Components, UI Components, Web Marketing, HIPAA Compliance, Healthcare, Confluence, WCAG 2, Front-end, 2D Drafting, Architecture, AutoCAD, Motion Design, Voice Interface, Voice User Interfaces (VUI), iOS Design Guidelines, Google Analytics 4 (GA4), LogRocket, Use Case Analysis, Consumer-facing Product Design, Website Design, AI Chatbots, Chatbots, Instructional Design, Training & Training Content Development, Content Design, Presentation Design, Videos, Behavioral Psychology, Framer Motion, React, Next.js, Tailwind CSS, Product Research, Qualitative User Research, Quantitative User Research, 2D Games, Desktop App Design, Communication, Companion Software, Digital Marketing Design, Social Media Design, HTML

Instructional Designer

2025 - 2025
Operation HOPE Inc.
  • Led research and content development for multi-topic financial literacy programs targeting elderly individuals, people with disabilities, aspiring homeowners, entrepreneurs, and low-to-moderate income communities.
  • Designed structured micro-learning curricula covering financial mastery, homeownership, small business fundamentals, housing stability, and inclusive financial planning.
  • Translated complex financial regulations and concepts into clear, accessible learning experiences for non-technical and vulnerable audiences.
  • Created scenario-based learning activities, applied assessments, and real-world simulations to improve learner comprehension and retention.
Technologies: Instructional Design, Research, Content Design, Training & Training Content Development, UX Design, Articulate Rise, Storyline 360, Artificial Intelligence (AI), Presentation Design, Videos, Course Development, SCORM, Behavioral Psychology, Kids, Articulate Storyline, Infographics, Video Editing

Senior UI/UX Designer

2024 - 2024
BaiAI AG
  • Spearheaded the end-to-end design of BaiAI’s creator cloning platform, transforming early concepts into a fully functional MVP that onboarded over 2,000 creators within the first six months of launch.
  • Led the design and execution of the commercial release, contributing to a 40% month-over-month growth in active user engagement across both creator and follower experiences.
  • Designed and optimized the fan interaction features, resulting in a 55% increase in repeat engagement sessions and a 25% uplift in paid subscription conversions.
  • Crafted a scalable design system and modular component library, reducing engineering design debt by 60% and accelerating feature rollout cycles by 30%.
  • Collaborated with the marketing team to deliver high-converting landing pages and onboarding flows, increasing creator sign-up rates by 70% within the 1st quarter post-launch.
  • Introduced user research and usability testing protocols, identifying key friction points that informed three major product pivots and improved user satisfaction scores by 45%.
Technologies: Web App Design, Branding, Figma, Websites, UX Strategy, Lean UX, Agile UX, Sprints, UX Design, Design Systems, Payment Gateways, Testing, Discord, Educational Platform Design, Cross-functional Collaboration, Jira, Web Application Design, Online Payments, Progressive Web Applications (PWAs), Cordova, User Experience Design, Pitch Deck Design, Web 3.0, Enterprise Design, Business to Business (B2B), Feature Analysis, iOS App Design, Rive, Fintech Design, Interface Design, Minimalism, Svelte, Funnel Optimization, User Conversion, Website Conversion, CSS, Messenger, Game UI Design, Human-centered Design (HCD), Education, K-12 Education, AI Agents, Large Language Models (LLMs), Healthtech, Accessibility, Usability, Usability Analysis, PWA, Digital Product Design, Business to Consumer (B2C), Component Design, Figma Component Library, Web Components, UI Components, Web Marketing, HIPAA Compliance, Healthcare, Confluence, WCAG 2, Front-end, Motion Design, Voice Interface, Voice User Interfaces (VUI), iOS Design Guidelines, Google Analytics 4 (GA4), LogRocket, Use Case Analysis, Consumer-facing Product Design, Website Design, AI Chatbots, Chatbots, Instructional Design, Training & Training Content Development, Content Design

Lead Product Designer | Head of Design

2020 - 2024
Sudo Africa
  • Led the end-to-end design of Sudo Africa’s Open API infrastructure, resulting in a 40% reduction in integration time for partner fintechs and increased developer adoption.
  • Spearheaded the creation of a comprehensive programmable card issuance experience, contributing to a 3x growth in monthly card activation volumes within the 1st year.
  • Designed and launched a modular Integration Simulator, improving onboarding speed by 50% and reducing support tickets from partners by 35%.
  • Built and scaled the company’s 1st design system (Design System V1), cutting design-to-dev cycle time by 30% and ensuring consistency across 5+ product verticals.
  • Drove the redesign of the B2C consumer wallet and digital card experience (including tap-to-pay), leading to a 25% uplift in daily active users and higher product satisfaction scores.
  • Mentored junior designers and fostered a culture of design excellence within the organization.
  • Oversaw the UX strategy for cloud-based card infrastructure and core hosting platforms, enabling seamless deployment of financial tools by partner businesses.
  • Conducted in-depth user research and usability testing across multiple product lines, uncovering insights that informed high-impact feature prioritization and roadmap planning.
  • Partnered with engineering and product teams to ship 20+ features across dashboards and developer tools with an over 95% on-time delivery rate.
  • Mentored junior and brand designers, fostering a scalable design culture and improving team output quality and collaboration efficiency.
Technologies: Miro, Balsamiq, Sketch, Figma, UX Design, Product Design, Adobe Creative Suite, Mobile App Design, UX Research, SaaS Design, Mobile Applications, Fintech, Illustrator CC, Affinity Designer, App Design, Mobile UI, Mobile UX, User Experience (UX), Mobile Apps, iOS UI Design, iOS UX Design, Web App UI, Edtech Design, Learning, SaaS, Web UI, Mobile, Visual Design, Minimal UI, UI Pattern Library, Brand Guidelines, Brand Identity, Usability Testing, Redesign, App UI, App UX, Adobe Photoshop, Adobe Illustrator, Logo Design, Graphics, Web App Design, Web App Testing, Web Applications, Web App UX, Digital Brand Identity, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, iOS, Android, Heuristic Evaluation, Heuristic Analysis, Design Thinking, Wireframing, High-fidelity Mockups, eCommerce, eCommerce UX, eCommerce Design, eCommerce Web Design, Rapid Prototyping, Material Design, Responsive UI, Responsive UX Design, Responsive Design, Responsive Web Apps, Pixel Perfect, Finance, Financial UX, Mobile Banking, Online Banking, Digital Banking, Responsive Web Design (RWD), B2B, Business to Business to Consumer (B2B2C), B2B2C, Web Dashboards, Dashboard Design, Salesforce Reporting & Dashboards, User Flows, Information Architecture (IA), Onboarding, User Onboarding, Customer Research, Customer Journey, User Testing, Remote User Testing, Crypto, UI Design, Mobile Design, Disruptive Innovation, Landing Pages, Landing Page Design, Product Detail Pages, Social Networks, Prototyping, UI Prototyping, Web Design, Websites, Website Redesign, User Research, Graphical User Interface (GUI), Project Management, Customer Relationship Management (CRM), CRM Design, Branding, Corporate Branding, Corporate Identity, Startups, User Journeys, User Journey Maps, Marketing, Design Systems, UX Testing, Data Visualization, Information Design, Salesforce, Forms, UI Design Standards & Best Practices, Web UX, Direct to Consumer (D2C), User Personas, Personas, Style Guides, UI Style Guides, MVP Design, Agile, Qualitative Research, Quantitative Research, UX Principles, Augmented Reality (AR), Mockups, UX Strategy, ServiceNow, Cryptocurrency, Framer Prototyping, Interaction Design (IxD), Prototype Framework, Drag & Drop, Enterprise, Enterprise SaaS, User-centered Design (UCD), Marketplace Design, Marketplaces, Trading, Software as a Service (SaaS), Mobile Prototypes, Leadership, Iterative Design, Product Management, Investment Banking, User Interviews, User Validation, Design Documentation, Wireframe to Product, Material UI, Design Leadership, B2C, Discovery Workshops, Networking, Research, UX Prototyping, System Design, Dashboards, UI Research, Product Consultant, Design Validation, User Stories, Health, Health & Wellness, User Surveys, Qualitative Reports, Dovetail, Conversion, eCommerce UI, Internet of Things (IoT), Cross-platform UX, Native Mobile Apps, Cross-platform, Freemium Model, Android UI Design, Tablet Design, UI Animation, Android App Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Ethnography, User Behavior, A/B Testing, Presentations, Design Research, Marketing Design, Content Strategy, UI Branding, Workflow, Interactive Prototypes, High-fidelity Prototypes, Blockchain, UX Wireframes, User Management, User Roles, Competitive Analysis, Apps, White Label Design, UX Audits, Complex Application User Interfaces (UI), Questionnaires, Typeform.io, Consumer Products, Investments, Banking & Finance, Journey Mapping, UIKit, Copywriting, Conversion Rate, Electronics, Webflow, Audits, Hotjar, Lookback, User Requirements, Usertesting.com, Website Audits, AI-enabled Applications, Adobe Creative Cloud, UX Review, Agriculture, Tone of Voice, Animated Prototypes, Desktop, Data Strategy, Data, Generative Artificial Intelligence (GenAI), Marketplace Platforms, Human Resources (HR), Component Libraries, Benchmarking, Tablet UX, Figma Prototyping, Product Discovery, Artificial Intelligence as a Service (AIaaS), Product Owner, Product Ownership, Luxury Goods, Payment Gateways, Options Trading, Stock Trading, Discord, Educational Platform Design, Cross-functional Collaboration, Jira, Online Payments, Progressive Web Applications (PWAs), Mobile First, Cordova, Proof of Concept (POC), User Experience Design, Pitch Deck Design, Business to Business (B2B), React Native, iOS App Design, Rive, Fintech Design, Interface Design, Minimalism, Svelte, Funnel Optimization, User Conversion, Website Conversion, CSS, Messenger, Game UI Design, Human-centered Design (HCD), Education, K-12 Education, AI Agents, Large Language Models (LLMs), Healthtech, Accessibility, Usability, Usability Analysis, PWA, Legal, Digital Product Design, Business to Consumer (B2C), Component Design, Figma Component Library, Web Components, UI Components, Web Marketing, HIPAA Compliance, Healthcare, Confluence, WCAG 2, Front-end, Motion Design, Google Analytics 4 (GA4), LogRocket, Use Case Analysis, Consumer-facing Product Design, Website Design, AI Chatbots, Chatbots, Instructional Design, Training & Training Content Development, Content Design

Senior Product Designer

2022 - 2023
DreamStart Labs
  • Led a complete redesign of the flagship DreamSave app, improving user engagement by 35% and reducing onboarding time by 25% through an intuitive UX tailored to low-literacy, mobile-first users in emerging markets.
  • Collaborated with behavioral scientists to integrate gamified savings goals and nudges, resulting in a 40% increase in users meeting their financial targets.
  • Designed and launched an offline-first experience, increasing app accessibility for rural users and enabling adoption by over 3,000 additional savings groups across Kenya, Nigeria, and India.
  • Implemented predictive analytics features in the loan application flow, contributing to a 20% reduction in group loan default rates.
  • Contributed to the design and UX that helped DreamStart Labs win multiple industry awards, including “Best Digital Banking Technology” (2023 Worldwide Finance Awards) and four Fast Company World Changing Ideas Awards.
  • Conducted extensive field research in rural Kenya and southern India, incorporating user insights to prioritize features that directly improved retention and usability.
  • Co-led the expansion of the app’s multi-language capabilities, increasing language coverage from 5 to 15 local dialects to improve usability across 12+ countries.
Technologies: Product Design, User Experience (UX), User Interface (UI), Research, Mobile App Design, Finance, Fintech, Mobile Banking, Online Banking, Digital Banking, Business to Consumer (B2C), Component Design, Figma Component Library, Web Components, UI Components, Web Marketing, HIPAA Compliance, Healthcare, Confluence, WCAG 2, Front-end, Motion Design, Google Analytics 4 (GA4), LogRocket, Use Case Analysis, Consumer-facing Product Design, Website Design, Chatbots, Instructional Design, Training & Training Content Development, Content Design

Mobile UI/UX Designer

2022 - 2022
Virtual Doctor and Medicines, S.L.
  • Led the end-to-end design of VDMHealth’s AI-driven telemedicine application, enhancing user experience for patients, doctors, and pharmacists through intuitive interfaces and seamless interactions.
  • Conducted comprehensive user research to understand the needs of diverse user personas, including patients, healthcare providers, and pharmacists, resulting in tailored design solutions that improved user satisfaction.
  • Collaborated cross-functionally with product managers, developers, and stakeholders to translate complex healthcare requirements into user-centric designs, ensuring alignment with business objectives and regulatory standards.
  • Integrated AI features such as symptom checkers and virtual consultations into the user interface, facilitating real-time diagnostics and personalized treatment plans, which improved patient engagement and reduced consultation times.
  • Monitored and analyzed user engagement metrics, leading to iterative design improvements that increased user retention by 25% over six months.
Technologies: Figma, Mobile UI, Mobile Design, Product Design, Web UI, Web UX, Mobile UX, Business to Consumer (B2C), Component Design, Figma Component Library, Web Components, UI Components, HIPAA Compliance, Healthcare, Confluence, WCAG 2, Front-end, Motion Design, Google Analytics 4 (GA4), Use Case Analysis

Product Designer

2019 - 2020
Vidlogs
  • Obtained user data with analytics reporting, task analysis, and participatory design techniques and leveraged that data to create iterative improvements, increasing user satisfaction by 20%.
  • Collaborated with marketing teams to design visually compelling landing pages and email campaigns, boosting click-through rates by 40% and generating a 25% increase in qualified leads.
  • Led workshops and design sprints to ideate and validate new product features, successfully launching three high-impact updates over six months.
  • Collaborated with cross-functional teams to develop and launch an AI-powered chatbot, enhancing customer support efficiency and improving satisfaction scores by 15%.
Technologies: Figma, Adobe Creative Suite, Sketch, Framer, UX Design, Product Design, Mobile App Design, UX Research, SaaS Design, Mobile Applications, Fintech, Color Theory, App Design, Mobile UI, Mobile UX, User Experience (UX), Mobile Apps, iOS UI Design, iOS UX Design, Web App UI, Edtech Design, Learning, SaaS, Web UI, Mobile, Visual Design, Minimal UI, UI Pattern Library, Brand Guidelines, Brand Identity, Usability Testing, Redesign, App UI, App UX, Adobe Photoshop, Adobe Illustrator, Graphics, Web Applications, Web App Design, Web App Testing, Web App UX, Digital Brand Identity, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, iOS, Android, Heuristic Evaluation, Heuristic Analysis, Design Thinking, Wireframing, High-fidelity Mockups, eCommerce, eCommerce UX, eCommerce Design, eCommerce Web Design, Rapid Prototyping, Material Design, Responsive UI, Responsive UX Design, Responsive Design, Responsive Web Apps, Pixel Perfect, Finance, Financial UX, Mobile Banking, Online Banking, Digital Banking, Responsive Web Design (RWD), B2B, B2B2C, Business to Business to Consumer (B2B2C), Web Dashboards, Dashboard Design, Salesforce Reporting & Dashboards, User Flows, Information Architecture (IA), Onboarding, User Onboarding, Customer Research, Customer Journey, User Testing, Remote User Testing, Crypto, UI Design, Mobile Design, Disruptive Innovation, Landing Pages, Landing Page Design, Product Detail Pages, Social Networks, Prototyping, UI Prototyping, Web Design, Websites, Website Redesign, User Research, Graphical User Interface (GUI), Project Management, Customer Relationship Management (CRM), CRM Design, Branding, Corporate Branding, Corporate Identity, Startups, User Journeys, User Journey Maps, Design Systems, UX Testing, Data Visualization, Information Design, Salesforce, Forms, UI Design Standards & Best Practices, Web UX, Direct to Consumer (D2C), User Personas, Personas, Style Guides, UI Style Guides, MVP Design, Agile, Qualitative Research, Quantitative Research, UX Principles, Augmented Reality (AR), Mockups, UX Strategy, ServiceNow, Cryptocurrency, Framer Prototyping, Interaction Design (IxD), Prototype Framework, Drag & Drop, Enterprise, Enterprise SaaS, User-centered Design (UCD), Marketplace Design, Marketplaces, Trading, Software as a Service (SaaS), Mobile Prototypes, Leadership, Iterative Design, Product Management, Investment Banking, User Interviews, User Validation, Design Documentation, Wireframe to Product, Material UI, Design Leadership, B2C, Discovery Workshops, Networking, Research, UX Prototyping, System Design, Dashboards, UI Research, Product Consultant, Design Validation, User Stories, Health, Health & Wellness, User Surveys, Qualitative Reports, Dovetail, Conversion, eCommerce UI, Internet of Things (IoT), Cross-platform UX, Native Mobile Apps, Cross-platform, Freemium Model, Android UI Design, Tablet Design, UI Animation, Android App Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Ethnography, User Behavior, A/B Testing, Presentations, Design Research, Marketing Design, Content Strategy, UI Branding, Workflow, Interactive Prototypes, High-fidelity Prototypes, Blockchain, UX Wireframes, User Management, User Roles, Competitive Analysis, Layout, Apps, White Label Design, UX Audits, Layout Design, Questionnaires, Maps, Interactive UI, Angular, Education Technology (Edtech), Google Material Design, Professional Services, Development, Copywriting, Electronics, Hotjar, Lookback, User Requirements, Usertesting.com, AI-enabled Applications, Adobe Creative Cloud, UX Review, Agriculture, Tone of Voice, Adobe After Effects, Animated Prototypes, Desktop, Data Strategy, Data, Generative Artificial Intelligence (GenAI), Marketplace Platforms, Benchmarking, Workshops, Product Discovery, Artificial Intelligence as a Service (AIaaS), Product Ownership, Luxury Goods, Payment Gateways, Progressive Web Applications (PWAs), Proof of Concept (POC), User Experience Design, iOS App Design, Usability, Usability Analysis, PWA, Legal, Art Direction, Web Components, HIPAA Compliance, Healthcare, Confluence, WCAG 2, Front-end, Motion Design, AI Chatbots, Desktop App Design, Communication

UX Designer

2015 - 2016
Motionwares
  • Led end-to-end product design for 10+ client-facing digital products, contributing to a 30% boost in client satisfaction through data-driven design solutions.
  • Delivered accessible, WCAG 2.1 AA-compliant designs across all projects, enhancing usability for a broader range of users and reducing post-launch accessibility issues by 40%.
  • Conducted in-depth user research and usability testing with 200+ participants annually, turning insights into actionable design strategies that improved client conversion rates by up to 25%.
  • Championed cross-functional collaboration with developers, marketers, and project managers to ensure seamless execution of product vision from concept through launch.
  • Built and maintained scalable design systems tailored to brand guidelines, accelerating design workflows, and ensuring consistency across multi-platform experiences.
  • Introduced lean UX methodologies to streamline iteration cycles, reducing design-to-development handoff time by 30%.
  • Mentored junior designers and facilitated internal design reviews, fostering a culture of feedback and continuous improvement within the team.
Technologies: Figma, Framer X, Sketch, UX Design, Product Design, Adobe Creative Suite, Mobile App Design, UX Research, SaaS Design, Mobile Applications, Fintech, App Design, Mobile UI, Mobile UX, User Experience (UX), Mobile Apps, iOS UI Design, iOS UX Design, Web App UI, Edtech Design, Learning, SaaS, Web UI, Mobile, Visual Design, Minimal UI, UI Pattern Library, Brand Guidelines, Brand Identity, Usability Testing, Redesign, App UI, App UX, Adobe Photoshop, Adobe Illustrator, Graphics, Web App Design, Web App Testing, Web Applications, Web App UX, Digital Brand Identity, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, iOS, Android, Heuristic Evaluation, Heuristic Analysis, Design Thinking, Wireframing, High-fidelity Mockups, eCommerce, eCommerce UX, eCommerce Design, eCommerce Web Design, Rapid Prototyping, Material Design, Responsive UI, Responsive UX Design, Responsive Design, Responsive Web Apps, Pixel Perfect, Finance, Financial UX, Mobile Banking, Online Banking, Digital Banking, Responsive Web Design (RWD), B2B, Business to Business to Consumer (B2B2C), B2B2C, Web Dashboards, Dashboard Design, Salesforce Reporting & Dashboards, User Flows, Information Architecture (IA), Onboarding, User Onboarding, Customer Research, Customer Journey, User Testing, Remote User Testing, Crypto, UI Design, Mobile Design, Disruptive Innovation, Landing Pages, Landing Page Design, Product Detail Pages, Social Networks, Prototyping, UI Prototyping, Web Design, Websites, Website Redesign, User Research, Graphical User Interface (GUI), Project Management, Customer Relationship Management (CRM), CRM Design, Branding, Corporate Branding, Corporate Identity, Startups, User Journeys, User Journey Maps, Design Systems, UX Testing, Data Visualization, Information Design, Salesforce, Forms, UI Design Standards & Best Practices, Web UX, Direct to Consumer (D2C), User Personas, Personas, Style Guides, UI Style Guides, MVP Design, Agile, Qualitative Research, Quantitative Research, UX Principles, Augmented Reality (AR), Mockups, UX Strategy, ServiceNow, Cryptocurrency, Framer Prototyping, Interaction Design (IxD), Prototype Framework, Drag & Drop, Enterprise, Enterprise SaaS, User-centered Design (UCD), Marketplace Design, Marketplaces, Trading, Software as a Service (SaaS), Mobile Prototypes, Leadership, Iterative Design, Product Management, Investment Banking, User Interviews, User Validation, Design Documentation, Wireframe to Product, Material UI, Design Leadership, B2C, Discovery Workshops, Networking, Research, UX Prototyping, System Design, Dashboards, Product Consultant, Design Validation, User Stories, Health, Health & Wellness, User Surveys, Qualitative Reports, Dovetail, Conversion, eCommerce UI, Internet of Things (IoT), Cross-platform UX, Native Mobile Apps, Cross-platform, Freemium Model, Android UI Design, Tablet Design, UI Animation, Android App Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Ethnography, User Behavior, A/B Testing, Presentations, Design Research, Marketing Design, Content Strategy, UI Branding, Interactive Prototypes, High-fidelity Prototypes, User Management, User Roles, Learning Management Systems (LMS), Tablet UI, Layout, Apps, White Label Design, UX Audits, Layout Design, Complex Application User Interfaces (UI), Building & Construction, Electronics, Hotjar, User Requirements, Usertesting.com, AI-enabled Applications, Adobe Creative Cloud, Agriculture, Adobe After Effects, Desktop, Data Strategy, User Experience Design, Usability, Art Direction, Web Components, HIPAA Compliance, Healthcare, Confluence, WCAG 2

Creative Artist

2013 - 2015
F4 Tech
  • Conceptualize and create visually compelling designs for various digital platforms, producing an average of 15-20 unique designs per week.
  • Modernized the preexisting brand by strengthening its perception and brand value.
  • Created the brand, art direction, and a complex social media platform.
  • Collaborate with cross-functional teams to develop innovative design solutions that align with brand guidelines and client objectives.
Technologies: Affinity Designer, Figma, Sketch, UX Design, Product Design, Adobe Creative Suite, Mobile App Design, UX Research, SaaS Design, Mobile Applications, Fintech, Illustrator CC, App Design, Mobile UI, Mobile UX, User Experience (UX), Mobile Apps, iOS UX Design, Learning, SaaS, Web UI, Mobile, Visual Design, Minimal UI, UI Pattern Library, Brand Guidelines, Brand Identity, Usability Testing, Redesign, App UI, App UX, Adobe Photoshop, Adobe Illustrator, Logo Design, Graphic Design, Graphics, Web App Design, Web App Testing, Web Applications, Web App UX, Digital Brand Identity, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, iOS, Android, Heuristic Evaluation, Heuristic Analysis, Design Thinking, Wireframing, High-fidelity Mockups, eCommerce, eCommerce UX, eCommerce Design, eCommerce Web Design, Rapid Prototyping, Material Design, Responsive UI, Responsive UX Design, Responsive Design, Responsive Web Apps, Pixel Perfect, Finance, Financial UX, Mobile Banking, Online Banking, Digital Banking, Responsive Web Design (RWD), B2B, B2B2C, Business to Business to Consumer (B2B2C), Web Dashboards, Dashboard Design, Salesforce Reporting & Dashboards, User Flows, Information Architecture (IA), Onboarding, User Onboarding, Customer Research, Customer Journey, User Testing, Remote User Testing, Crypto, UI Design, Mobile Design, Disruptive Innovation, Landing Pages, Landing Page Design, Product Detail Pages, Social Networks, Prototyping, UI Prototyping, Web Design, Websites, Website Redesign, User Research, Graphical User Interface (GUI), Project Management, Customer Relationship Management (CRM), CRM Design, Branding, Corporate Branding, Corporate Identity, Startups, User Journeys, User Journey Maps, Design Systems, UX Testing, Data Visualization, Information Design, Salesforce, Forms, UI Design Standards & Best Practices, Web UX, Direct to Consumer (D2C), User Personas, Personas, Style Guides, UI Style Guides, MVP Design, Agile, Qualitative Research, Quantitative Research, UX Principles, Augmented Reality (AR), Mockups, UX Strategy, ServiceNow, Cryptocurrency, Framer Prototyping, Interaction Design (IxD), Prototype Framework, Drag & Drop, Enterprise, Enterprise SaaS, User-centered Design (UCD), Marketplace Design, Marketplaces, Trading, Software as a Service (SaaS), Mobile Prototypes, Leadership, Iterative Design, Product Management, Investment Banking, User Interviews, User Validation, Design Documentation, Wireframe to Product, Material UI, Design Leadership, B2C, Discovery Workshops, Networking, UX Prototyping, System Design, Dashboards, User Stories, Health & Wellness, Qualitative Reports, Dovetail, eCommerce UI, Native Mobile Apps, Cross-platform, Freemium Model, UI Animation, Ethnography, User Behavior, A/B Testing, Presentations, Interactive Prototypes, User Management, Usertesting.com, Usability, Art Direction, HIPAA Compliance, 2D Drafting

Education

2019 - 2020

Master's Degree in User Experience Design

Loughborough University - Loughborough, United Kingdom

Certifications

JULY 2025 - PRESENT

Outcome-driven UX Metrics Online Course

Center Centre

FEBRUARY 2022 - PRESENT

Product Masterclass: How to Build Digital Product

Product School

AUGUST 2020 - PRESENT

Certificate in User Experience Design

University of Minnesota | via Coursera

Skills

Tools

Sketch, Illustrator CC, Photoshop CC, Balsamiq, Vectary, Miro, Affinity Designer, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Framer X, Framer Prototyping, Hotjar, Usertesting.com, Adobe After Effects, Figma Prototyping, Jira, Figma Component Library, Confluence, AutoCAD, Articulate Storyline, Lookback, Rive, Storyline 360

Languages

CSS, HTML

Platforms

Figma, Mobile, iOS, Android, Salesforce, Dovetail, Web, Webflow, Desktop, WordPress

Industry Expertise

Marketing, Health, Health & Wellness, Consumer Products, Investments, Banking & Finance, Building & Construction, Technology, Logistics, Advertising, Insurance, Education Technology (Edtech), Professional Services, Electronics, Entertainment & Leisure, Events, Human Resources (HR), Government, Luxury Goods, Education, Healthcare, Architecture, Augmented Reality (AR) Design

Other

Color Theory, Illustration, UX Design, Framer, Mobile UI, Mobile UX, User Experience (UX), User Interface (UI), App Design, Mobile App Design, Design, Product Design, UX Research, Mobile Apps, Mobile App UI, Web & Mobile Applications, UI Design, iOS UI Design, iOS UX Design, Web App UI, Software, Edtech Design, Learning, SaaS, SaaS Design, AI Design, Mobile Applications, Web UI, Visual Design, Minimal UI, UI Pattern Library, Brand Guidelines, Brand Identity, Usability Testing, Redesign, App UI, App UX, Logo Design, Graphic Design, Graphics, Web App Design, Web Applications, Web App UX, Digital Brand Identity, Fintech, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, Design Thinking, Wireframing, High-fidelity Mockups, Interaction Design (IxD), eCommerce, eCommerce UX, eCommerce Design, eCommerce Web Design, Rapid Prototyping, Material Design, Responsive UI, Responsive UX Design, Responsive Design, Responsive Web Apps, Pixel Perfect, Finance, Financial UX, Mobile Banking, Online Banking, Digital Banking, Responsive Web Design (RWD), B2B, B2B2C, Web Dashboards, Dashboard Design, Salesforce Reporting & Dashboards, User Flows, Information Architecture (IA), Onboarding, User Onboarding, Customer Journey, User Testing, Remote User Testing, Mobile Design, Disruptive Innovation, Landing Pages, Landing Page Design, Product Detail Pages, Social Networks, Prototyping, UI Prototyping, Web Design, Websites, Website Redesign, CRM Design, User Research, Graphical User Interface (GUI), Project Management, Customer Relationship Management (CRM), Branding, Corporate Branding, Corporate Identity, Startups, User Journeys, User Journey Maps, Design Systems, UX Testing, Data Visualization, Information Design, Forms, UI Design Standards & Best Practices, Web UX, Direct to Consumer (D2C), Personas, User Personas, Style Guides, UI Style Guides, MVP Design, Agile, Qualitative Research, Quantitative Research, UX Principles, Augmented Reality (AR), Mockups, UX Strategy, ServiceNow, Cryptocurrency, Prototype Framework, Drag & Drop, Enterprise, Enterprise SaaS, User-centered Design (UCD), Marketplace Design, Marketplaces, Trading, Software as a Service (SaaS), Mobile Prototypes, Leadership, Iterative Design, Investment Banking, User Interviews, User Validation, Design Documentation, Design Leadership, Wireframe to Product, Material UI, B2C, Discovery Workshops, Networking, Research, UX Prototyping, System Design, Dashboards, UI Research, Product Consultant, Design Validation, User Stories, User Surveys, Qualitative Reports, Conversion, eCommerce UI, Internet of Things (IoT), Android UI Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Ethnography, User Behavior, A/B Testing, Presentations, Design Research, Marketing Design, Content Strategy, UI Branding, Workflow, Interactive Prototypes, High-fidelity Prototypes, Blockchain, UX Wireframes, Non-fungible Tokens (NFT), Blockchain & Cryptocurrency, Visual Assets, User Management, User Roles, Competitive Analysis, Learning Management Systems (LMS), Tablet UI, Layout, Apps, White Label Design, UX Audits, Business to Business to Consumer (B2B2C), Layout Design, Complex Application User Interfaces (UI), Questionnaires, Maps, Typeform.io, Interactive UI, Gamification, Angular, Journey Mapping, UIKit, ChatGPT, Chatbot Conversation Design, Google Material Design, Design Production, Artificial Intelligence (AI), Development, Copywriting, Conversion Rate, UI Audits, UX Branding, Audits, User Requirements, Website Audits, UX Review, Agriculture, Tone of Voice, Animated Prototypes, Data Strategy, Data, Generative Artificial Intelligence (GenAI), Human Resource Management Systems (HRMS), Marketplace Platforms, Component Libraries, Benchmarking, UX Consulting, Workshops, Legal Technology (Legaltech), Tablet UX, Product Discovery, Artificial Intelligence as a Service (AIaaS), Product Owner, Product Ownership, Payment Gateways, Options Trading, Stock Trading, Testing, Discord, Educational Platform Design, Cross-functional Collaboration, Web Application Design, Online Payments, Progressive Web Applications (PWAs), Mobile First, Cordova, Proof of Concept (POC), User Experience Design, Pitch Deck Design, Web 3.0, Enterprise Design, Business to Business (B2B), Feature Analysis, iOS App Design, Fintech Design, Interface Design, Minimalism, Svelte, Funnel Optimization, User Conversion, Website Conversion, Messenger, Game UI Design, Human-centered Design (HCD), K-12 Education, AI Agents, Large Language Models (LLMs), Healthtech, Accessibility, Usability, Usability Analysis, PWA, Legal, Digital Product Design, Art Direction, Business to Consumer (B2C), Component Design, Web Components, UI Components, Web Marketing, HIPAA Compliance, WCAG 2, Front-end, 2D Drafting, Motion Design, Voice Interface, Voice User Interfaces (VUI), iOS Design Guidelines, Google Analytics 4 (GA4), LogRocket, Use Case Analysis, Consumer-facing Product Design, Website Design, AI Chatbots, Chatbots, Instructional Design, Training & Training Content Development, Content Design, Articulate Rise, Presentation Design, Videos, Course Development, SCORM, Behavioral Psychology, Framer Motion, Product Research, Qualitative User Research, Quantitative User Research, 2D Games, Kids, Infographics, Video Editing, Desktop App Design, Communication, Companion Software, Digital Marketing Design, Social Media Design, Web App Testing, Heuristic Evaluation, Heuristic Analysis, Customer Research, Crypto, Product Management, Cross-platform UX, Native Mobile Apps, Cross-platform, Freemium Model, Tablet Design, UI Animation, Android App Design, Machine Learning, Adobe Creative Cloud, Human-centered AI, React Native, Game Design, React, Next.js, Tailwind CSS, AI-enabled Applications, Interviews, Lean UX, Agile UX, Sprints, Minimum Viable Product (MVP), Camera Operation

Experience

  • Adobe Creative Suite - 9 years
  • UX Design - 7 years
  • UX Research - 7 years
  • Product Design - 7 years
  • Fintech - 7 years
  • SaaS Design - 7 years
  • Mobile App Design - 7 years
  • Figma - 7 years

Tools

  • Adobe Creative Suite
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