Lead Product Designer | Head of Design
2020 - 2021
Sudo Africa
- Interviewed and analyzed user research to implement solutions for features.
- Created the style guide and design language of the website and mobile applications.
- Spearheaded product concept development with the promotions team. Created a digital product brand, UX, and UI with early prototype deliverables going through higher-level approvals and feedback. Delivered design handoff for the development team.
Technologies: Miro, Balsamiq, Sketch, Figma, UX Design, Product Design, Adobe Creative Suite, Mobile App Design, UX Research, SaaS Design, Mobile Applications, Fintech, Illustrator CC, Affinity Designer, App Design, Mobile UI, Mobile UX, User Experience (UX), Mobile Apps, iOS UI Design, iOS UX Design, Web App UI, Edtech Design, Learning, SaaS, Web UI, Mobile, Visual Design, Minimal UI, UI Pattern Library, Brand Guidelines, Brand Identity, Usability Testing, Redesign, App UI, App UX, Adobe Photoshop, Adobe Illustrator, Logo Design, Graphics, Web App Design, Web App Testing, Web Applications, Web App UX, Digital Brand Identity, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, iOS, Android, Heuristic Evaluation, Heuristic Analysis, Design Thinking, Wireframing, High-fidelity Mockups, eCommerce, eCommerce UX, eCommerce Design, eCommerce Web Design, Rapid Prototyping, Material Design, Responsive UI, Responsive UX Design, Responsive Design, Responsive Web Apps, Pixel Perfect, Finance, Financial UX, Mobile Banking, Online Banking, Digital Banking, Responsive Web Design (RWD), B2B, Business to Business to Consumer (B2B2C), B2B2C, Web Dashboards, Dashboard Design, Salesforce Reporting & Dashboards, User Flows, Information Architecture (IA), Onboarding, User Onboarding, Customer Research, Customer Journeys, User Testing, Remote User Testing, Crypto, UI Design, Mobile Design, Disruptive Innovation, Landing Pages, Landing Page Design, Product Detail Pages, Social Networks, Prototyping, UI Prototyping, Web Design, Websites, Website Redesign, User Research, Graphical User Interface (GUI), Project Management, Customer Relationship Management (CRM), CRM Design, Branding, Corporate Branding, Corporate Identity, Startups, User Journeys, User Journey Maps, Marketing, Design Systems, UX Testing, Data Visualization, Information Design, Salesforce, Forms, UI Design Standards & Best Practices, Web UX, Direct to Consumer (D2C), User Personas, Personas, Style Guides, UI Style Guides, MVP Design, Agile, Qualitative Research, Quantitative Research, UX Principles, Augmented Reality (AR), Mockups, UX Strategy, ServiceNow, Cryptocurrency, Framer Prototyping, Interaction Design (IxD), Prototype Framework, Drag & Drop, Enterprise, Enterprise SaaS, User-centered Design (UCD), Marketplace Design, Marketplaces, Trading, Software as a Service (SaaS), Mobile Prototypes, Leadership, Iterative Design, Product Management, Investment Banking, User Interviews, User Validation, Design Documentation, Wireframe to Product, Material UI, Design Leadership, B2C, Discovery Workshops, Networking, Research, UX Prototyping, System Design, Dashboards, UI Research, Product Consultant, Design Validation, User Stories, Health, Health & Wellness, User Surveys, Qualitative Reports, Dovetail, Conversion, eCommerce UI, Internet of Things (IoT), Cross-platform UX, Native Mobile Apps, Cross-platform, Freemium Model, Android UI Design, Tablet Design, UI Animation, Android App Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Ethnography, User Behavior, A/B Testing, Presentations, Design Research, Marketing Design, Content Strategy, UI Branding, Workflow, Interactive Prototypes, High-fidelity Prototypes, Blockchain, UX Wireframes, User Management, User Roles, Competitive Analysis, Apps, White Label Design, UX Audits, Complex Application User Interfaces (UI), Questionnaires, Typeform.io, Consumer Products, Investments, Banking & Finance, Journey Mapping, UIKit, Copywriting, Conversion Rate, Landing Page Designer, Electronics, Webflow, Audits
Product Designer
2017 - 2021
Online Freelance Agency
- Ideated, produced, and presented design deliverables such as wireframes, user flows, and high-fidelity designs interactive designs.
- Collected, defined, and translated user requirements into project designs and implementation plans.
- Created eye-catching and functional digital design concepts across various platforms to strengthen the company brand and identity.
- Conducted user research and produced UX flows, wireframes, and interactive prototypes.
Technologies: Miro, Sketch, Adobe Creative Suite, Figma, UX Design, Product Design, Mobile App Design, UX Research, SaaS Design, Mobile Applications, Fintech, Illustrator CC, Affinity Designer, Color Theory, App Design, Mobile UI, Mobile UX, User Experience (UX), Mobile Apps, iOS UI Design, iOS UX Design, Web App UI, Edtech Design, Learning, SaaS, Web UI, Mobile, Visual Design, Minimal UI, UI Pattern Library, Brand Guidelines, Brand Identity, Usability Testing, Redesign, App UI, App UX, Adobe Photoshop, Adobe Illustrator, Web App UX, Graphics, Web App Design, Web App Testing, Web Applications, Digital Brand Identity, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, iOS, Android, Heuristic Evaluation, Heuristic Analysis, Design Thinking, Wireframing, High-fidelity Mockups, eCommerce, eCommerce UX, eCommerce Design, eCommerce Web Design, Rapid Prototyping, Material Design, Responsive UI, Responsive UX Design, Responsive Design, Responsive Web Apps, Pixel Perfect, Finance, Financial UX, Mobile Banking, Online Banking, Digital Banking, Responsive Web Design (RWD), B2B, Business to Business to Consumer (B2B2C), B2B2C, Web Dashboards, Dashboard Design, Salesforce Reporting & Dashboards, User Flows, Information Architecture (IA), Onboarding, User Onboarding, Customer Research, Customer Journeys, User Testing, Remote User Testing, Crypto, UI Design, Mobile Design, Disruptive Innovation, Landing Pages, Landing Page Design, Product Detail Pages, Social Networks, Prototyping, UI Prototyping, Web Design, Websites, Website Redesign, User Research, Graphical User Interface (GUI), Project Management, Customer Relationship Management (CRM), CRM Design, Branding, Corporate Branding, Corporate Identity, Startups, User Journeys, User Journey Maps, Design Systems, UX Testing, Data Visualization, Information Design, Salesforce, Forms, UI Design Standards & Best Practices, Web UX, Direct to Consumer (D2C), User Personas, Personas, Style Guides, UI Style Guides, MVP Design, Agile, Qualitative Research, Quantitative Research, UX Principles, Augmented Reality (AR), Mockups, UX Strategy, ServiceNow, Cryptocurrency, Framer Prototyping, Interaction Design (IxD), Prototype Framework, Drag & Drop, Enterprise, Enterprise SaaS, User-centered Design (UCD), Marketplace Design, Marketplaces, Trading, Software as a Service (SaaS), Mobile Prototypes, Leadership, Iterative Design, Product Management, Investment Banking, User Interviews, User Validation, Design Documentation, Wireframe to Product, Material UI, Design Leadership, B2C, Discovery Workshops, Networking, Research, UX Prototyping, System Design, Dashboards, UI Research, Product Consultant, Design Validation, User Stories, Health, Health & Wellness, User Surveys, Qualitative Reports, Dovetail, Conversion, eCommerce UI, Internet of Things (IoT), Cross-platform UX, Native Mobile Apps, Cross-platform, Freemium Model, Android UI Design, Tablet Design, UI Animation, Android App Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Ethnography, User Behavior, A/B Testing, Presentations, Design Research, Marketing Design, Content Strategy, UI Branding, Workflow, Interactive Prototypes, High-fidelity Prototypes, Blockchain, UX Wireframes, Non-fungible Tokens (NFT), Blockchain & Cryptocurrency, Visual Assets, User Management, User Roles, Competitive Analysis, Tablet UI, Layout, Apps, White Label Design, UX Audits, Questionnaires, Maps, Typeform.io, Web, Technology, Logistics, Advertising, Insurance, Interactive UI, Gamification, Angular, Journey Mapping, UIKit, Machine Learning, Education Technology (Edtech), ChatGPT, Chatbot Conversation Design, Google Material Design, Design Production, Artificial Intelligence (AI), Professional Services, Development, Copywriting, Conversion Rate, UI Audits, UX Branding, Landing Page Designer, Electronics, Webflow, Entertainment & Leisure, Events, Audits
Product Designer
2019 - 2020
Vidlogs
- Obtained user data with analytics reporting, task analysis, and participatory design techniques and leveraged that data to create iterative improvements, increasing user satisfaction by 20%.
- Created interactive designs for complex web applications by way of page and user flow diagrams, site maps, and interactive wireframes in Pidoco.
- Carried out user research through targeted interviews and extensive usability testing before and after the redesign.
Technologies: Figma, Adobe Creative Suite, Sketch, Framer, UX Design, Product Design, Mobile App Design, UX Research, SaaS Design, Mobile Applications, Fintech, Color Theory, App Design, Mobile UI, Mobile UX, User Experience (UX), Mobile Apps, iOS UI Design, iOS UX Design, Web App UI, Edtech Design, Learning, SaaS, Web UI, Mobile, Visual Design, Minimal UI, UI Pattern Library, Brand Guidelines, Brand Identity, Usability Testing, Redesign, App UI, App UX, Adobe Photoshop, Adobe Illustrator, Graphics, Web Applications, Web App Design, Web App Testing, Web App UX, Digital Brand Identity, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, iOS, Android, Heuristic Evaluation, Heuristic Analysis, Design Thinking, Wireframing, High-fidelity Mockups, eCommerce, eCommerce UX, eCommerce Design, eCommerce Web Design, Rapid Prototyping, Material Design, Responsive UI, Responsive UX Design, Responsive Design, Responsive Web Apps, Pixel Perfect, Finance, Financial UX, Mobile Banking, Online Banking, Digital Banking, Responsive Web Design (RWD), B2B, Business to Business to Consumer (B2B2C), B2B2C, Web Dashboards, Dashboard Design, Salesforce Reporting & Dashboards, User Flows, Information Architecture (IA), Onboarding, User Onboarding, Customer Research, Customer Journeys, User Testing, Remote User Testing, Crypto, UI Design, Mobile Design, Disruptive Innovation, Landing Pages, Landing Page Design, Product Detail Pages, Social Networks, Prototyping, UI Prototyping, Web Design, Websites, Website Redesign, User Research, Graphical User Interface (GUI), Project Management, Customer Relationship Management (CRM), CRM Design, Branding, Corporate Branding, Corporate Identity, Startups, User Journeys, User Journey Maps, Design Systems, UX Testing, Data Visualization, Information Design, Salesforce, Forms, UI Design Standards & Best Practices, Web UX, Direct to Consumer (D2C), User Personas, Personas, Style Guides, UI Style Guides, MVP Design, Agile, Qualitative Research, Quantitative Research, UX Principles, Augmented Reality (AR), Mockups, UX Strategy, ServiceNow, Cryptocurrency, Framer Prototyping, Interaction Design (IxD), Prototype Framework, Drag & Drop, Enterprise, Enterprise SaaS, User-centered Design (UCD), Marketplace Design, Marketplaces, Trading, Software as a Service (SaaS), Mobile Prototypes, Leadership, Iterative Design, Product Management, Investment Banking, User Interviews, User Validation, Design Documentation, Wireframe to Product, Material UI, Design Leadership, B2C, Discovery Workshops, Networking, Research, UX Prototyping, System Design, Dashboards, UI Research, Product Consultant, Design Validation, User Stories, Health, Health & Wellness, User Surveys, Qualitative Reports, Dovetail, Conversion, eCommerce UI, Internet of Things (IoT), Cross-platform UX, Native Mobile Apps, Cross-platform, Freemium Model, Android UI Design, Tablet Design, UI Animation, Android App Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Ethnography, User Behavior, A/B Testing, Presentations, Design Research, Marketing Design, Content Strategy, UI Branding, Workflow, Interactive Prototypes, High-fidelity Prototypes, Blockchain, UX Wireframes, User Management, User Roles, Competitive Analysis, Layout, Apps, White Label Design, UX Audits, Layout Design, Questionnaires, Maps, Interactive UI, Angular, Education Technology (Edtech), Google Material Design, Professional Services, Development, Copywriting, Landing Page Designer, Electronics
Senior Product Designer
2015 - 2016
Motionwares
- Conducted research about the latest UI/UX design trends.
- Collaborated with a remote team of six developers.
- Designed user testing prototypes based on persona research and analytics.
Technologies: Figma, Framer X, Sketch, UX Design, Product Design, Adobe Creative Suite, Mobile App Design, UX Research, SaaS Design, Mobile Applications, Fintech, App Design, Mobile UI, Mobile UX, User Experience (UX), Mobile Apps, iOS UI Design, iOS UX Design, Web App UI, Edtech Design, Learning, SaaS, Web UI, Mobile, Visual Design, Minimal UI, UI Pattern Library, Brand Guidelines, Brand Identity, Usability Testing, Redesign, App UI, App UX, Adobe Photoshop, Adobe Illustrator, Graphics, Web App Design, Web App Testing, Web Applications, Web App UX, Digital Brand Identity, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, iOS, Android, Heuristic Evaluation, Heuristic Analysis, Design Thinking, Wireframing, High-fidelity Mockups, eCommerce, eCommerce UX, eCommerce Design, eCommerce Web Design, Rapid Prototyping, Material Design, Responsive UI, Responsive UX Design, Responsive Design, Responsive Web Apps, Pixel Perfect, Finance, Financial UX, Mobile Banking, Online Banking, Digital Banking, Responsive Web Design (RWD), B2B, B2B2C, Business to Business to Consumer (B2B2C), Web Dashboards, Dashboard Design, Salesforce Reporting & Dashboards, User Flows, Information Architecture (IA), Onboarding, User Onboarding, Customer Research, Customer Journeys, User Testing, Remote User Testing, Crypto, UI Design, Mobile Design, Disruptive Innovation, Landing Pages, Landing Page Design, Product Detail Pages, Social Networks, Prototyping, UI Prototyping, Web Design, Websites, Website Redesign, User Research, Graphical User Interface (GUI), Project Management, Customer Relationship Management (CRM), CRM Design, Branding, Corporate Branding, Corporate Identity, Startups, User Journeys, User Journey Maps, Design Systems, UX Testing, Data Visualization, Information Design, Salesforce, Forms, UI Design Standards & Best Practices, Web UX, Direct to Consumer (D2C), User Personas, Personas, Style Guides, UI Style Guides, MVP Design, Agile, Qualitative Research, Quantitative Research, UX Principles, Augmented Reality (AR), Mockups, UX Strategy, ServiceNow, Cryptocurrency, Framer Prototyping, Interaction Design (IxD), Prototype Framework, Drag & Drop, Enterprise, Enterprise SaaS, User-centered Design (UCD), Marketplace Design, Marketplaces, Trading, Software as a Service (SaaS), Mobile Prototypes, Leadership, Iterative Design, Product Management, Investment Banking, User Interviews, User Validation, Design Documentation, Wireframe to Product, Material UI, Design Leadership, B2C, Discovery Workshops, Networking, Research, UX Prototyping, System Design, Dashboards, Product Consultant, Design Validation, User Stories, Health, Health & Wellness, User Surveys, Qualitative Reports, Dovetail, Conversion, eCommerce UI, Internet of Things (IoT), Cross-platform UX, Native Mobile Apps, Cross-platform, Freemium Model, Android UI Design, Tablet Design, UI Animation, Android App Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Ethnography, User Behavior, A/B Testing, Presentations, Design Research, Marketing Design, Content Strategy, UI Branding, Interactive Prototypes, High-fidelity Prototypes, User Management, User Roles, Learning Management Systems (LMS), Tablet UI, Layout, Apps, White Label Design, UX Audits, Layout Design, Complex Application User Interfaces (UI), Building & Construction, Landing Page Designer, Electronics
Creative Artist
2013 - 2015
Freelance
- Collaborated intensively with the art director, creating the strategy, concepts, and graphics for campaigns.
- Modernized the preexisting brand by strengthening its perception and brand value.
- Created the brand, art direction, and a complex social media platform.
Technologies: Affinity Designer, Figma, Sketch, UX Design, Product Design, Adobe Creative Suite, Mobile App Design, UX Research, SaaS Design, Mobile Applications, Fintech, Illustrator CC, App Design, Mobile UI, Mobile UX, User Experience (UX), Mobile Apps, iOS UX Design, Learning, SaaS, Web UI, Mobile, Visual Design, Minimal UI, UI Pattern Library, Brand Guidelines, Brand Identity, Usability Testing, Redesign, App UI, App UX, Adobe Photoshop, Adobe Illustrator, Logo Design, Graphic Design, Graphics, Web App Design, Web App Testing, Web Applications, Web App UX, Digital Brand Identity, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, iOS, Android, Heuristic Evaluation, Heuristic Analysis, Design Thinking, Wireframing, High-fidelity Mockups, eCommerce, eCommerce UX, eCommerce Design, eCommerce Web Design, Rapid Prototyping, Material Design, Responsive UI, Responsive UX Design, Responsive Design, Responsive Web Apps, Pixel Perfect, Finance, Financial UX, Mobile Banking, Online Banking, Digital Banking, Responsive Web Design (RWD), B2B, Business to Business to Consumer (B2B2C), B2B2C, Web Dashboards, Dashboard Design, Salesforce Reporting & Dashboards, User Flows, Information Architecture (IA), Onboarding, User Onboarding, Customer Research, Customer Journeys, User Testing, Remote User Testing, Crypto, UI Design, Mobile Design, Disruptive Innovation, Landing Pages, Landing Page Design, Product Detail Pages, Social Networks, Prototyping, UI Prototyping, Web Design, Websites, Website Redesign, User Research, Graphical User Interface (GUI), Project Management, Customer Relationship Management (CRM), CRM Design, Branding, Corporate Branding, Corporate Identity, Startups, User Journeys, User Journey Maps, Design Systems, UX Testing, Data Visualization, Information Design, Salesforce, Forms, UI Design Standards & Best Practices, Web UX, Direct to Consumer (D2C), User Personas, Personas, Style Guides, UI Style Guides, MVP Design, Agile, Qualitative Research, Quantitative Research, UX Principles, Augmented Reality (AR), Mockups, UX Strategy, ServiceNow, Cryptocurrency, Framer Prototyping, Interaction Design (IxD), Prototype Framework, Drag & Drop, Enterprise, Enterprise SaaS, User-centered Design (UCD), Marketplace Design, Marketplaces, Trading, Software as a Service (SaaS), Mobile Prototypes, Leadership, Iterative Design, Product Management, Investment Banking, User Interviews, User Validation, Design Documentation, Wireframe to Product, Material UI, Design Leadership, B2C, Discovery Workshops, Networking, UX Prototyping, System Design, Dashboards, User Stories, Health & Wellness, Qualitative Reports, Dovetail, eCommerce UI, Native Mobile Apps, Cross-platform, Freemium Model, UI Animation, Ethnography, User Behavior, A/B Testing, Presentations, Interactive Prototypes, User Management, Landing Page Designer