Senior UX/UI Designer
2024 - 2024
BaiAI AG
- Led the redesign of our AI-powered chatbot interface, resulting in a 30% increase in user engagement.
- Collaborated with data scientists to translate complex AI algorithms into intuitive user interfaces for non-technical stakeholders.
- Facilitated cross-functional workshops to align UX goals with AI capabilities, resulting in three new product features.
- Optimized the onboarding process for AI-powered tools, reducing user drop-off rates by 50%.
- Contributed to the development of ethical AI guidelines, incorporating user-centered design principles to mitigate bias in five key product areas.
Technologies: Web App Design, Branding, Figma, Websites, UX Strategy, Lean UX, Agile UX, Sprints, UX Design, Design Systems, Payment Gateways, Testing, Discord, Educational Platform Design, Cross-functional Collaboration, Jira, Web Application Design
Lead Product Designer | Head of Design
2020 - 2024
Sudo Africa
- Spearheaded the design of a comprehensive B2B dashboard for fintech partners to manage card issuance, transactions, and user accounts.
- Led the UX/UI redesign of the mobile app, resulting in a 30% increase in user engagement and improved customer satisfaction scores.
- Collaborated with cross-functional teams to develop and implement a design system, ensuring consistency across all product offerings.
- Conducted user research and usability testing to identify pain points and opportunities for improvement in the card management process.
- Analyzed user data and metrics to inform design decisions and prioritize feature development for maximum impact.
- Mentored junior designers and fostered a culture of design excellence within the organization.
- Created wireframes, prototypes, and high-fidelity mockups for new features, presenting design solutions to stakeholders and incorporating feedback.
Technologies: Miro, Balsamiq, Sketch, Figma, UX Design, Product Design, Adobe Creative Suite, Mobile App Design, UX Research, SaaS Design, Mobile Applications, Fintech, Illustrator CC, Affinity Designer, App Design, Mobile UI, Mobile UX, User Experience (UX), Mobile Apps, iOS UI Design, iOS UX Design, Web App UI, Edtech Design, Learning, SaaS, Web UI, Mobile, Visual Design, Minimal UI, UI Pattern Library, Brand Guidelines, Brand Identity, Usability Testing, Redesign, App UI, App UX, Adobe Photoshop, Adobe Illustrator, Logo Design, Graphics, Web App Design, Web App Testing, Web Applications, Web App UX, Digital Brand Identity, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, iOS, Android, Heuristic Evaluation, Heuristic Analysis, Design Thinking, Wireframing, High-fidelity Mockups, eCommerce, eCommerce UX, eCommerce Design, eCommerce Web Design, Rapid Prototyping, Material Design, Responsive UI, Responsive UX Design, Responsive Design, Responsive Web Apps, Pixel Perfect, Finance, Financial UX, Mobile Banking, Online Banking, Digital Banking, Responsive Web Design (RWD), B2B, Business to Business to Consumer (B2B2C), B2B2C, Web Dashboards, Dashboard Design, Salesforce Reporting & Dashboards, User Flows, Information Architecture (IA), Onboarding, User Onboarding, Customer Research, Customer Journeys, User Testing, Remote User Testing, Crypto, UI Design, Mobile Design, Disruptive Innovation, Landing Pages, Landing Page Design, Product Detail Pages, Social Networks, Prototyping, UI Prototyping, Web Design, Websites, Website Redesign, User Research, Graphical User Interface (GUI), Project Management, Customer Relationship Management (CRM), CRM Design, Branding, Corporate Branding, Corporate Identity, Startups, User Journeys, User Journey Maps, Marketing, Design Systems, UX Testing, Data Visualization, Information Design, Salesforce, Forms, UI Design Standards & Best Practices, Web UX, Direct to Consumer (D2C), User Personas, Personas, Style Guides, UI Style Guides, MVP Design, Agile, Qualitative Research, Quantitative Research, UX Principles, Augmented Reality (AR), Mockups, UX Strategy, ServiceNow, Cryptocurrency, Framer Prototyping, Interaction Design (IxD), Prototype Framework, Drag & Drop, Enterprise, Enterprise SaaS, User-centered Design (UCD), Marketplace Design, Marketplaces, Trading, Software as a Service (SaaS), Mobile Prototypes, Leadership, Iterative Design, Product Management, Investment Banking, User Interviews, User Validation, Design Documentation, Wireframe to Product, Material UI, Design Leadership, B2C, Discovery Workshops, Networking, Research, UX Prototyping, System Design, Dashboards, UI Research, Product Consultant, Design Validation, User Stories, Health, Health & Wellness, User Surveys, Qualitative Reports, Dovetail, Conversion, eCommerce UI, Internet of Things (IoT), Cross-platform UX, Native Mobile Apps, Cross-platform, Freemium Model, Android UI Design, Tablet Design, UI Animation, Android App Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Ethnography, User Behavior, A/B Testing, Presentations, Design Research, Marketing Design, Content Strategy, UI Branding, Workflow, Interactive Prototypes, High-fidelity Prototypes, Blockchain, UX Wireframes, User Management, User Roles, Competitive Analysis, Apps, White Label Design, UX Audits, Complex Application User Interfaces (UI), Questionnaires, Typeform.io, Consumer Products, Investments, Banking & Finance, Journey Mapping, UIKit, Copywriting, Conversion Rate, Electronics, Webflow, Audits, Hotjar, Lookback, User Requirements, Usertesting.com, Website Audits, AI-enabled Applications, Adobe Creative Cloud, UX Review, Agriculture, Tone of Voice, Animated Prototypes, Desktop, Data Strategy, Data, Generative Artificial Intelligence (GenAI), Marketplace Platforms, Human Resources (HR), Component Libraries, Benchmarking, Tablet UX, Figma Prototyping, Product Discovery, Artificial Intelligence as a Service (AIaaS), Product Owner, Product Ownership, Luxury Goods, Payment Gateways, Options Trading, Stock Trading, Discord, Educational Platform Design, Cross-functional Collaboration, Jira
Product Designer
2017 - 2021
Online Freelance Agency
- Worked with teams of designers and engineers in building products across fintech, edtech, eCommerce, learning management systems (LMS), blockchain, DAOs, dApps, extended realities, NFTs, retail, and logistics.
- Collaborated with other designers to research and design an edtech web application for recruitment operations, and in two months, over 7,000+ users were recorded in two countries.
- Facilitated in-depth discussions and conversations about design’s impact on culture and society via interviews, writing, speaking, mentoring, teaching, and consulting.
- Spearheaded the creation of a mobile-first design system, improving design consistency across products and reducing development time by 40%.
- Designed and prototyped an innovative healthcare management app, which garnered 100,000+ downloads in its first month and received a 4.8-star rating on app stores.
- Optimized the onboarding flow for a SaaS platform, reducing user drop-off rates by 35% and increasing trial-to-paid conversion by 20%.
Technologies: Miro, Sketch, Adobe Creative Suite, Figma, UX Design, Product Design, Mobile App Design, UX Research, SaaS Design, Mobile Applications, Fintech, Illustrator CC, Affinity Designer, Color Theory, App Design, Mobile UI, Mobile UX, User Experience (UX), Mobile Apps, iOS UI Design, iOS UX Design, Web App UI, Edtech Design, Learning, SaaS, Web UI, Mobile, Visual Design, Minimal UI, UI Pattern Library, Brand Guidelines, Brand Identity, Usability Testing, Redesign, App UI, App UX, Adobe Photoshop, Adobe Illustrator, Web App UX, Graphics, Web App Design, Web App Testing, Web Applications, Digital Brand Identity, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, iOS, Android, Heuristic Evaluation, Heuristic Analysis, Design Thinking, Wireframing, High-fidelity Mockups, eCommerce, eCommerce UX, eCommerce Design, eCommerce Web Design, Rapid Prototyping, Material Design, Responsive UI, Responsive UX Design, Responsive Design, Responsive Web Apps, Pixel Perfect, Finance, Financial UX, Mobile Banking, Online Banking, Digital Banking, Responsive Web Design (RWD), B2B, B2B2C, Business to Business to Consumer (B2B2C), Web Dashboards, Dashboard Design, Salesforce Reporting & Dashboards, User Flows, Information Architecture (IA), Onboarding, User Onboarding, Customer Research, Customer Journeys, User Testing, Remote User Testing, Crypto, UI Design, Mobile Design, Disruptive Innovation, Landing Pages, Landing Page Design, Product Detail Pages, Social Networks, Prototyping, UI Prototyping, Web Design, Websites, Website Redesign, User Research, Graphical User Interface (GUI), Project Management, Customer Relationship Management (CRM), CRM Design, Branding, Corporate Branding, Corporate Identity, Startups, User Journeys, User Journey Maps, Design Systems, UX Testing, Data Visualization, Information Design, Salesforce, Forms, UI Design Standards & Best Practices, Web UX, Direct to Consumer (D2C), User Personas, Personas, Style Guides, UI Style Guides, MVP Design, Agile, Qualitative Research, Quantitative Research, UX Principles, Augmented Reality (AR), Mockups, UX Strategy, ServiceNow, Cryptocurrency, Framer Prototyping, Interaction Design (IxD), Prototype Framework, Drag & Drop, Enterprise, Enterprise SaaS, User-centered Design (UCD), Marketplace Design, Marketplaces, Trading, Software as a Service (SaaS), Mobile Prototypes, Leadership, Iterative Design, Product Management, Investment Banking, User Interviews, User Validation, Design Documentation, Wireframe to Product, Material UI, Design Leadership, B2C, Discovery Workshops, Networking, Research, UX Prototyping, System Design, Dashboards, UI Research, Product Consultant, Design Validation, User Stories, Health, Health & Wellness, User Surveys, Qualitative Reports, Dovetail, Conversion, eCommerce UI, Internet of Things (IoT), Cross-platform UX, Native Mobile Apps, Cross-platform, Freemium Model, Android UI Design, Tablet Design, UI Animation, Android App Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Ethnography, User Behavior, A/B Testing, Presentations, Design Research, Marketing Design, Content Strategy, UI Branding, Workflow, Interactive Prototypes, High-fidelity Prototypes, Blockchain, UX Wireframes, Non-fungible Tokens (NFT), Blockchain & Cryptocurrency, Visual Assets, User Management, User Roles, Competitive Analysis, Tablet UI, Layout, Apps, White Label Design, UX Audits, Questionnaires, Maps, Typeform.io, Web, Technology, Logistics, Advertising, Insurance, Interactive UI, Gamification, Angular, Journey Mapping, UIKit, Machine Learning, Education Technology (Edtech), ChatGPT, Chatbot Conversation Design, Google Material Design, Design Production, Artificial Intelligence (AI), Professional Services, Development, Copywriting, Conversion Rate, UI Audits, UX Branding, Electronics, Webflow, Entertainment & Leisure, Events, Audits, Hotjar, Lookback, User Requirements, Usertesting.com, Website Audits, AI-enabled Applications, Adobe Creative Cloud, UX Review, Agriculture, Tone of Voice, Adobe After Effects, Animated Prototypes, Desktop, Data Strategy, Data, Generative Artificial Intelligence (GenAI), Human Resource Management Systems (HRMS), Human-centered AI, Marketplace Platforms, Component Libraries, Benchmarking, Interviews, UX Consulting, Government, Legal Technology (Legaltech), Tablet UX, Figma Prototyping, Product Discovery, Artificial Intelligence as a Service (AIaaS), Product Owner, Product Ownership, Luxury Goods, Payment Gateways, Options Trading, Stock Trading, Testing, Educational Platform Design
Product Designer
2019 - 2020
Vidlogs
- Obtained user data with analytics reporting, task analysis, and participatory design techniques and leveraged that data to create iterative improvements, increasing user satisfaction by 20%.
- Collaborated with marketing teams to design visually compelling landing pages and email campaigns, boosting click-through rates by 40% and generating a 25% increase in qualified leads.
- Led workshops and design sprints to ideate and validate new product features, resulting in the successful launch of three high-impact updates over six months.
- Collaborated with cross-functional teams to develop and launch an AI-powered chatbot, enhancing customer support efficiency by 50% and improving satisfaction scores by 15%.
Technologies: Figma, Adobe Creative Suite, Sketch, Framer, UX Design, Product Design, Mobile App Design, UX Research, SaaS Design, Mobile Applications, Fintech, Color Theory, App Design, Mobile UI, Mobile UX, User Experience (UX), Mobile Apps, iOS UI Design, iOS UX Design, Web App UI, Edtech Design, Learning, SaaS, Web UI, Mobile, Visual Design, Minimal UI, UI Pattern Library, Brand Guidelines, Brand Identity, Usability Testing, Redesign, App UI, App UX, Adobe Photoshop, Adobe Illustrator, Graphics, Web Applications, Web App Design, Web App Testing, Web App UX, Digital Brand Identity, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, iOS, Android, Heuristic Evaluation, Heuristic Analysis, Design Thinking, Wireframing, High-fidelity Mockups, eCommerce, eCommerce UX, eCommerce Design, eCommerce Web Design, Rapid Prototyping, Material Design, Responsive UI, Responsive UX Design, Responsive Design, Responsive Web Apps, Pixel Perfect, Finance, Financial UX, Mobile Banking, Online Banking, Digital Banking, Responsive Web Design (RWD), B2B, Business to Business to Consumer (B2B2C), B2B2C, Web Dashboards, Dashboard Design, Salesforce Reporting & Dashboards, User Flows, Information Architecture (IA), Onboarding, User Onboarding, Customer Research, Customer Journeys, User Testing, Remote User Testing, Crypto, UI Design, Mobile Design, Disruptive Innovation, Landing Pages, Landing Page Design, Product Detail Pages, Social Networks, Prototyping, UI Prototyping, Web Design, Websites, Website Redesign, User Research, Graphical User Interface (GUI), Project Management, Customer Relationship Management (CRM), CRM Design, Branding, Corporate Branding, Corporate Identity, Startups, User Journeys, User Journey Maps, Design Systems, UX Testing, Data Visualization, Information Design, Salesforce, Forms, UI Design Standards & Best Practices, Web UX, Direct to Consumer (D2C), User Personas, Personas, Style Guides, UI Style Guides, MVP Design, Agile, Qualitative Research, Quantitative Research, UX Principles, Augmented Reality (AR), Mockups, UX Strategy, ServiceNow, Cryptocurrency, Framer Prototyping, Interaction Design (IxD), Prototype Framework, Drag & Drop, Enterprise, Enterprise SaaS, User-centered Design (UCD), Marketplace Design, Marketplaces, Trading, Software as a Service (SaaS), Mobile Prototypes, Leadership, Iterative Design, Product Management, Investment Banking, User Interviews, User Validation, Design Documentation, Wireframe to Product, Material UI, Design Leadership, B2C, Discovery Workshops, Networking, Research, UX Prototyping, System Design, Dashboards, UI Research, Product Consultant, Design Validation, User Stories, Health, Health & Wellness, User Surveys, Qualitative Reports, Dovetail, Conversion, eCommerce UI, Internet of Things (IoT), Cross-platform UX, Native Mobile Apps, Cross-platform, Freemium Model, Android UI Design, Tablet Design, UI Animation, Android App Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Ethnography, User Behavior, A/B Testing, Presentations, Design Research, Marketing Design, Content Strategy, UI Branding, Workflow, Interactive Prototypes, High-fidelity Prototypes, Blockchain, UX Wireframes, User Management, User Roles, Competitive Analysis, Layout, Apps, White Label Design, UX Audits, Layout Design, Questionnaires, Maps, Interactive UI, Angular, Education Technology (Edtech), Google Material Design, Professional Services, Development, Copywriting, Electronics, Hotjar, Lookback, User Requirements, Usertesting.com, AI-enabled Applications, Adobe Creative Cloud, UX Review, Agriculture, Tone of Voice, Adobe After Effects, Animated Prototypes, Desktop, Data Strategy, Data, Generative Artificial Intelligence (GenAI), Marketplace Platforms, Benchmarking, Workshops, Product Discovery, Artificial Intelligence as a Service (AIaaS), Product Ownership, Luxury Goods, Payment Gateways
Motionwares
- Conducted user research and usability testing, synthesizing findings to inform design decisions and product strategy.
- Implemented accessibility best practices, ensuring WCAG 2.1 AA compliance for all delivered projects.
- Led the design of 5+ digital products, from concept to launch, resulting in a 30% increase in client satisfaction scores.
- Conducted user research and usability testing with 200+ participants annually to inform design decisions.
Technologies: Figma, Framer X, Sketch, UX Design, Product Design, Adobe Creative Suite, Mobile App Design, UX Research, SaaS Design, Mobile Applications, Fintech, App Design, Mobile UI, Mobile UX, User Experience (UX), Mobile Apps, iOS UI Design, iOS UX Design, Web App UI, Edtech Design, Learning, SaaS, Web UI, Mobile, Visual Design, Minimal UI, UI Pattern Library, Brand Guidelines, Brand Identity, Usability Testing, Redesign, App UI, App UX, Adobe Photoshop, Adobe Illustrator, Graphics, Web App Design, Web App Testing, Web Applications, Web App UX, Digital Brand Identity, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, iOS, Android, Heuristic Evaluation, Heuristic Analysis, Design Thinking, Wireframing, High-fidelity Mockups, eCommerce, eCommerce UX, eCommerce Design, eCommerce Web Design, Rapid Prototyping, Material Design, Responsive UI, Responsive UX Design, Responsive Design, Responsive Web Apps, Pixel Perfect, Finance, Financial UX, Mobile Banking, Online Banking, Digital Banking, Responsive Web Design (RWD), B2B, B2B2C, Business to Business to Consumer (B2B2C), Web Dashboards, Dashboard Design, Salesforce Reporting & Dashboards, User Flows, Information Architecture (IA), Onboarding, User Onboarding, Customer Research, Customer Journeys, User Testing, Remote User Testing, Crypto, UI Design, Mobile Design, Disruptive Innovation, Landing Pages, Landing Page Design, Product Detail Pages, Social Networks, Prototyping, UI Prototyping, Web Design, Websites, Website Redesign, User Research, Graphical User Interface (GUI), Project Management, Customer Relationship Management (CRM), CRM Design, Branding, Corporate Branding, Corporate Identity, Startups, User Journeys, User Journey Maps, Design Systems, UX Testing, Data Visualization, Information Design, Salesforce, Forms, UI Design Standards & Best Practices, Web UX, Direct to Consumer (D2C), User Personas, Personas, Style Guides, UI Style Guides, MVP Design, Agile, Qualitative Research, Quantitative Research, UX Principles, Augmented Reality (AR), Mockups, UX Strategy, ServiceNow, Cryptocurrency, Framer Prototyping, Interaction Design (IxD), Prototype Framework, Drag & Drop, Enterprise, Enterprise SaaS, User-centered Design (UCD), Marketplace Design, Marketplaces, Trading, Software as a Service (SaaS), Mobile Prototypes, Leadership, Iterative Design, Product Management, Investment Banking, User Interviews, User Validation, Design Documentation, Wireframe to Product, Material UI, Design Leadership, B2C, Discovery Workshops, Networking, Research, UX Prototyping, System Design, Dashboards, Product Consultant, Design Validation, User Stories, Health, Health & Wellness, User Surveys, Qualitative Reports, Dovetail, Conversion, eCommerce UI, Internet of Things (IoT), Cross-platform UX, Native Mobile Apps, Cross-platform, Freemium Model, Android UI Design, Tablet Design, UI Animation, Android App Design, Landing Page Optimization, Conversion Rate Optimization (CRO), Ethnography, User Behavior, A/B Testing, Presentations, Design Research, Marketing Design, Content Strategy, UI Branding, Interactive Prototypes, High-fidelity Prototypes, User Management, User Roles, Learning Management Systems (LMS), Tablet UI, Layout, Apps, White Label Design, UX Audits, Layout Design, Complex Application User Interfaces (UI), Building & Construction, Electronics, Hotjar, User Requirements, Usertesting.com, AI-enabled Applications, Adobe Creative Cloud, Agriculture, Adobe After Effects, Desktop, Data Strategy
Creative Artist
2013 - 2015
F4 Tech
- Conceptualize and create visually compelling designs for various digital platforms, producing an average of 15-20 unique designs per week.
- Modernized the preexisting brand by strengthening its perception and brand value.
- Created the brand, art direction, and a complex social media platform.
- Collaborate with cross-functional teams to develop innovative design solutions that align with brand guidelines and client objectives.
Technologies: Affinity Designer, Figma, Sketch, UX Design, Product Design, Adobe Creative Suite, Mobile App Design, UX Research, SaaS Design, Mobile Applications, Fintech, Illustrator CC, App Design, Mobile UI, Mobile UX, User Experience (UX), Mobile Apps, iOS UX Design, Learning, SaaS, Web UI, Mobile, Visual Design, Minimal UI, UI Pattern Library, Brand Guidelines, Brand Identity, Usability Testing, Redesign, App UI, App UX, Adobe Photoshop, Adobe Illustrator, Logo Design, Graphic Design, Graphics, Web App Design, Web App Testing, Web Applications, Web App UX, Digital Brand Identity, Web UI Design, Web UX Design, Mobile UI Design, Mobile UX Design, iOS, Android, Heuristic Evaluation, Heuristic Analysis, Design Thinking, Wireframing, High-fidelity Mockups, eCommerce, eCommerce UX, eCommerce Design, eCommerce Web Design, Rapid Prototyping, Material Design, Responsive UI, Responsive UX Design, Responsive Design, Responsive Web Apps, Pixel Perfect, Finance, Financial UX, Mobile Banking, Online Banking, Digital Banking, Responsive Web Design (RWD), B2B, Business to Business to Consumer (B2B2C), B2B2C, Web Dashboards, Dashboard Design, Salesforce Reporting & Dashboards, User Flows, Information Architecture (IA), Onboarding, User Onboarding, Customer Research, Customer Journeys, User Testing, Remote User Testing, Crypto, UI Design, Mobile Design, Disruptive Innovation, Landing Pages, Landing Page Design, Product Detail Pages, Social Networks, Prototyping, UI Prototyping, Web Design, Websites, Website Redesign, User Research, Graphical User Interface (GUI), Project Management, Customer Relationship Management (CRM), CRM Design, Branding, Corporate Branding, Corporate Identity, Startups, User Journeys, User Journey Maps, Design Systems, UX Testing, Data Visualization, Information Design, Salesforce, Forms, UI Design Standards & Best Practices, Web UX, Direct to Consumer (D2C), User Personas, Personas, Style Guides, UI Style Guides, MVP Design, Agile, Qualitative Research, Quantitative Research, UX Principles, Augmented Reality (AR), Mockups, UX Strategy, ServiceNow, Cryptocurrency, Framer Prototyping, Interaction Design (IxD), Prototype Framework, Drag & Drop, Enterprise, Enterprise SaaS, User-centered Design (UCD), Marketplace Design, Marketplaces, Trading, Software as a Service (SaaS), Mobile Prototypes, Leadership, Iterative Design, Product Management, Investment Banking, User Interviews, User Validation, Design Documentation, Wireframe to Product, Material UI, Design Leadership, B2C, Discovery Workshops, Networking, UX Prototyping, System Design, Dashboards, User Stories, Health & Wellness, Qualitative Reports, Dovetail, eCommerce UI, Native Mobile Apps, Cross-platform, Freemium Model, UI Animation, Ethnography, User Behavior, A/B Testing, Presentations, Interactive Prototypes, User Management, Usertesting.com