Alex Gilev, Designer in Miami, FL, United States
Alex Gilev

Designer in Miami, FL, United States

Member since September 26, 2015
Alex is a user experience strategist who helps companies innovate in UX to maximize their competitive advantage. Having a background in behavioral psychology, strategy, and product gamification allows Alex to understand what really motivates people to use a product. Clients include PayPal, Johnson & Johnson, and Compeed. His work has been featured in OpenView, HackerNoon, MIRO, Baremetrics, YCombinator, and Startup journal.
Alex is now available for hire

Portfolio

Digital Design

Employment

  • Head of User Experience & Product Strategy

    2017 - 2020
    Backbone
    • Conducted customer interviews, synthesized the results, and defined product requirements from them.
    • Outlined critical paths in the user’s journey. Discovered bottlenecks that inhibit the customer experience and fixed them.
    • Helped the company raise $20 million in funding over the course of two years.
    • Owned all platform innovations. Worked closely with CPO to research, ideate, run pilots, and implement results for the product.
    • Integrated a design-thinking mindset and best-in-class UX practices with the product design process.
    • Ideated on core concepts through highly interactive design prototypes with key stakeholders.
    • Iterated on the concepts and validated what works and what doesn't.
    Technologies: InVision, Sketch, Figma
  • UX Mentor

    2016 - 2017
    DesignLab
    • Provided one-on-one online top industry training in UX design.
    • Taught the fundamentals of UX design.
    • Educated students on the principles of user-centered design.
    • Taught students how tp ideate, scope and prioritize product features that drive growth and delight users.
    • Educated students on how to develop a strong visual design sense and how to define visual and style guidelines for a company.
    Technologies: InVision, Sketch, Figma, Keynote

Education

  • MBA in Strategic Management
    2019 - 2021
    Moscow University of Industry and Finance - Moscow
  • Digital Psychology specialist's degree in Behavioral & Cognitive Psychology
    2019 - 2019
    CXL Institute - Remote
  • Certificate of excellence in Disruptive Strategy
    2019 - 2019
    Harvard Business School - Online
  • Master's degree in English
    2007 - 2012
    Udmurt State University - Izhevsk, Russia

Certifications

  • Jobs-To-Be-Done (JTBD) + Outcome Driven Innovation (ODI) Masterclass
    MAY 2020 - PRESENT
    Strategyn, LLC
  • Design Thinking (Cooper)
    JULY 2019 - PRESENT
    Udemy
  • Heuristic Analysis Frameworks for Conversion Optimization Audits
    JULY 2019 - PRESENT
    CXL Institute
  • Psychology and Neuroscience for CRO
    JULY 2019 - PRESENT
    CXL Institute
  • Applied Neuromarketing
    JUNE 2019 - PRESENT
    CXL Institute
  • Mastering Business Models
    JANUARY 2019 - PRESENT
    Strategyzer
  • Designing a Business
    NOVEMBER 2018 - PRESENT
    IDEO
  • Disruptive Strategy
    OCTOBER 2018 - PRESENT
    Harvard Business School
  • Mastering Value Propositions
    JULY 2018 - PRESENT
    Strategyzer

Experience

Tools

Location

Miami, FL, United States

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