Alex Gurevich, Designer in Phoenix, AZ, United States
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Alex Gurevich

Verified Expert  in Design

Bio

For the last 15 years, Alex has built, managed, and led a design agency that provides branding, marketing, and web development services. He grew it from a small startup to one of the best design firms in the city in less than three years. During that time, Alex has provided branding, app design, and UI/UX solutions for clients in various industries, including Fox Sports, Credit Karma, Goodwill, the USDA, and the US Air Force.

Portfolio

Work Experience

Senior UX/UI Designer

2020 - PRESENT
Deckers Brands
  • Worked closely with a team and was responsible for updating core business eCommerce websites: Hoka, Sanuk, and Teva.
  • Designed and implemented new marketing campaigns, home page, and internal template updates.
  • Designed a shoe finder flow and process for Hoka that was used as a starting point for the now-famous Hoka Shoe Finder.
Technologies: CSS, HTML, Content Management Systems (CMS), Web Design, Branding, Typography, UX Design, UI Design, Visual Design, Sketch, Photoshop, Adobe Illustrator, DevOps, Figma, WordPress Design, Core Media, Adobe XD Design, User Research, Enterprise Design, Process Design, JavaScript, E-commerce Website Design, Mobile UI Design, Wireframing, E-commerce Website Design

Senior Lead Designer

2018 - 2019
Automattic (via Toptal)
  • Worked as part of a small team that designed websites for prominent internet figures.
  • Designed and built branding guidelines for a WooCommerce online platform.
  • Provided consulting and strategy for current clients on website UI/UX improvements.
Technologies: Adobe Illustrator, Photoshop, InVision, Sketch, Adobe Creative Suite Design, JavaScript, Mobile UI Design, WordPress Design

Lead Senior UI/UX Designer for Responsive Web Apps

2017 - 2018
Globecomm Systems, Inc. (via Toptal)
  • Designed numerous internal web applications from start to finish. This included initial workflow, hierarchy, content organization, wireframes, mockups, and delivery of final HTML assets.
  • Oversaw an engineering development team that implemented all the designs, QA, and implementation testing.
  • Designed processes and workflows of the internal applications.
Technologies: HTML, Sketch, InVision, SaaS Design, Enterprise Design, Dashboard, Agile Development, Wireframing

Lead User Experience Designer

2017 - 2017
Haystack Partners (via Toptal)
  • Designed mobile and desktop interface for a new funding platform using user research, A/B testing, and best practices of HCD (human-centered design).
  • Set up the prototype in InVision and collaborated with developers to ensure proper implementation.
  • Performed user testing and user research to ensure successful product design and development.
Technologies: Photoshop, Sketch, InVision, Enterprise Design, Material UI, Dashboard, E-commerce Website Design, Startup Development, Agile Development, Mobile UI Design, Wireframing, E-commerce Website Design

Creative Director

2015 - 2017
Google
  • Led a team to design the “Create with Google” platform, made for creatives by creatives, built to inspire and enable creative ideas. I developed an identity system that could function globally across all territories.
  • Collaborated with the design team to develop the Create with Google website, which became the central platform for the whole experience.
  • Contributed to the site that contained tools, brand artifacts, and creative downloads to support emerging YouTube creators.
Technologies: Sketch, SaaS Design, Enterprise Design, Material UI, Agile Development, Mobile UI Design, Wireframing

Design Director

2007 - 2017
FabricEleven
  • Built, managed, and led a company specializing in the design and development of websites, web applications, UX/UI design, and brand identities.
  • Serviced clients in various industries, including hospitality, higher education, fashion, and consumer products and services.
  • Provided consulting services, art direction, and project management for the internal team, contractors, and clients using Agile methodology.
  • Supervised, cultivated, and directed a team of talented individuals to achieve common goals, think outside of the box, and produce great work.
  • Specialized in UX and UI, brand, and product design for B2B and enterprise clients.
  • Worked on front-end development, utilizing the Bootstrap framework, SCSS, and Node.js.
Technologies: Adobe Creative Suite Design, ZURB Foundation, Sass, Drupal Design, SaaS Design, Healthcare App Design, JavaScript, HTML, Material UI, Dashboard, E-commerce Website Design, Startup Development, Agile Development, Mobile UI Design, Wireframing, WordPress Design, Logo Design, E-commerce Website Design, iOS Design

Lead Senior and Product Designer

2008 - 2015
Graphic Fusion Design
  • Managed, oversaw, and executed development of projects, including web design, branding, UX/UI design, prototyping, and consulting using Agile methodology.
  • Supervised all business development, accounting, management, and sales efforts.
  • Created, designed, and built web applications for various enterprise clients, including Credit Karma.
  • Designed, created, and built a web project management system that tracks, monitors, and showcases each project's progress, deliverables, and billing within the firm in real-time.
  • Provided web, UX/UI, and design solutions for clients in various industries and reputable companies, including Fox Sports, Goodwill, the USDA, and the US Air Force.
  • Cultivated a culture of passion for great design with a talented team of 15 designers, artists, developers, and marketers.
Technologies: Bootstrap, Adobe Creative Suite Design, InVision, SaaS Design, JavaScript, HTML, Dashboard, E-commerce Website Design, Startup Development, Mobile UI Design, Wireframing, WordPress Design, Logo Design, E-commerce Website Design, iOS Design
2003 - 2008

Bachelor's Degree of Fine Arts and Design in Visual Design

University of Arizona - Tucson, AZ, United States

2003 - 2008

Bachelor's Degree in Computer Engineering in Computer Engineering

University of Arizona - Tucson, AZ, United States

JANUARY 2020 - MAY 2021

Google Analytics IQ

Google

AUGUST 2018 - PRESENT

Adobe Certified Expert (ACE)

Adobe

Tools

Figma, Photoshop, Sketch, Adobe Creative Suite Design, InVision, Adobe Illustrator, Adobe InDesign, Adobe XD Design

Industry Expertise

Healthcare App Design, Education, Marketing Design, Entertainment & Leisure

Platforms

WordPress Theme Design, WordPress Design, OS X, Drupal Design, SAP Mobile, Linux

Languages

HTML, JavaScript, PHP, CSS

Other

Environment, Agile Development, UX Design, iOS UX Design, Digital Product Design, User Flow Design, Web Design, UI Design, Prototyping, CRM Design, UX Roadmaps, UX Leadership, Design Thinking, Enterprise Design, Mobile UI Design, Web Design, Human-centered Design (HCD), Brand Design, E-commerce Website Design, Brand Identity Design, UX Design, UI Design, Process Design, Wireframing, UI Design, Visual Identity Design, Branding, Agile Sprints, Product Design, SaaS Design, Fintech Development, Startup Development, User Research, Logo Design, iOS Design, Virtual Coaching, A/B Testing, Material UI, Investment Banking, Bootstrap, Sass, ZURB Foundation, Enterprise Development, Catalog Design, Catalogs, APIs, Data Integration, Illustration, Cryptocurrency Design, Process Testing, User Testing, Mobile App Design, Mobile App, Finance, Bitcoin, UI Design Standards & Best Practices, Web Application, UX Design, CRM APIs, Enterprise Architecture, Dashboard, Design Leadership, B2B Design, Engineering, Computer Science, Computer Engineering, E-commerce Website Design, Content Management Systems (CMS), Typography, UX Design, Visual Design, DevOps, Core Media

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