Alexandru Pitea, Designer in Cologne, North Rhine-Westphalia, Germany
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Alexandru Pitea

Verified Expert  in Design

Senior Designer

Location
Cologne, North Rhine-Westphalia, Germany
Toptal Member Since
January 4, 2016

Alex is a passionate digital product designer with over 13 years of UI/UX experience. He has worked in both boutique design studios and large IT enterprises, feeling most comfortable in a creative environment where visual design is second only to usability. With a pragmatic approach, a highly structured design process, and close team collaboration, Alex can evolve clients' initial requirements into a complete design solution, ensuring a smooth development delivery.

ResponsiveUser PersonasUser Experience (UX)Responsive Web Design (RWD)User Interface (UI)Information Architecture (IA)WireframingIconographyUser FlowsVisual DesignApp UIWeb App UIUI DesignUX DesignProduct DesignBrand IdentityBrand Strategy2D AnimationLottie AnimationFlatCorporate IdentityAdobe After EffectsUI/UX

Portfolio

Work Experience

UX/UI Designer

2022 - PRESENT
UAMidi Ctrl
  • Created a tablet app that communicates with an audio mixing console to facilitate touch control of the functionality and provide a customizable dashboard of the most commonly used features.
  • Designed and tested interaction patterns that create a seamless tactile interaction with close attention to fine controls, like faders and knobs, by taking advantage of device haptics for realistic control feedback.
  • Provided information architecture and user flows to divide the app's structure.
  • Iterated through wireframes and tested prototypes to ensure an intuitive and accessible layout.
Technologies: Audio, User Interface (UI), User Experience (UX), Wireframing, User Flows, Prototyping, iOS, Product Design, Branding, SaaS, Tablet Design, Interactive Prototypes, Mobile Apps, Music, Dashboards, Visual Design, Mobile UX Design, Mobile UI Design, Adobe Suite, Agile, Figma, Personas, Mobile UI, Buffer

Designer Screener

2017 - PRESENT
Toptal (Screeners)
  • Conducted design interviews that evaluated the technical skills of designers applying to join the Toptal network.
  • Collaborated with a team of design screeners on initiatives to improve Toptal's screening process.
  • Onboarded and trained new team members in the screening methodology.
Technologies: Interviewing, Planning, Process Development, Mentorship, Design Leadership

UX/UI Designer

2020 - 2022
BikePump
  • Designed an advertising web platform that allows users to create and manage campaigns with detailed information on scheduling, custom location, budget, target audience, and artwork to be displayed and receive reports on campaign performance.
  • Built an accompanying iOS mobile app that gamifies the bike rider experience with features such as performance trophies, achievements, and a leaderboard and offers information on payments and device setup.
  • Created various illustrations for onboarding and set-up processes and animated them using Adobe After Effect and Lottie.
  • Edited promotional videos and created various marketing assets.
  • Created a detailed design system that includes everything from component states, typography, imagery, and iconography to a grid layout and system behavior.
  • Provided design quality assurance and collaborated on LED device color calibration.
Technologies: Dashboard Design, Data Visualization, UX Design, UI Design, SaaS, Advertising, Adobe Experience Design (XD), Responsive Web Design (RWD), Illustration, Wireframing, User Flows, Prototyping, Product Design, Motion & Animation Design, Mobile Apps, Gamification, Design Systems, Mobile, Information Architecture (IA), Visual Design, Mobile UX Design, Mobile UI Design, Adobe Suite, Agile, Responsive Web Apps, Web Illustration, Maps, Motion Graphics, Personas, Mobile UI, Responsive UI, High-fidelity Prototypes, After Effects CC, Video Editing

UX/UI Designer

2020 - 2020
Brown Paper Tickets
  • Designed a responsive website for a Seattle-based business that provides ticket management support for any organizer hosting any ticketed event.
  • Developed user flows, information architecture, a visual style guide, and a complete UI/UX design.
  • Devised a custom seat selection functionality for zone seating, multiple price points, donations, and discounts.
  • Created custom illustrations and icons for the website on empty states, error pages, and photo manipulations for page headers and banners.
  • Built a detailed component library that includes various UI elements to be used throughout the website.
Technologies: UI Design, Web Design, Adobe Experience Design (XD), Illustration, Wireframing, User Flows, Responsive, eCommerce, User Personas, UX Design, Slack, Interactive UI, Online Payments, Design Systems, Data Visualization, Information Architecture (IA), Visual Design, Graphic Design, Website Redesign, Adobe Suite, Agile, Responsive Web Apps, Web Illustration, Responsive UI, High-fidelity Prototypes

UX/UI Designer

2019 - 2020
Blue Velvet
  • Built a responsive one-page website for an indie electro-pop music band, with an interactive music player at the heart of the experience.
  • Designed the band logo in close collaboration with the band members to capture the spirit and attitude of their music.
  • Created style guides and wireframes and tested prototypes to validate the interaction before fully designing the final solution.
Technologies: Adobe Experience Design (XD), Adobe After Effects, Responsive Web Design (RWD), Wireframing, Web, Responsive, UX Design, Interactive UI, Branding, Interactive Prototypes, Music, Visual Design, Adobe Suite, Agile, High-fidelity Prototypes, After Effects CC

UX/UI Designer

2019 - 2019
Ei World
  • Designed a web platform that applies emotional resilience techniques in a coaching program allowing participants to easily complete surveys, learn and plan new techniques, and receive inputs from experts, all while having a strong sense of progress.
  • Built the information architecture and user flows that defined the product's structure.
  • Iterated designs through wireframes and validated layouts and interactions to ensure an intuitive experience.
  • Created meaningful illustrations, communicating the focus of each program step.
  • Developed a design system that enables the product's scalability.
Technologies: UX Design, UI Design, Healthcare, Adobe Suite, Agile, Responsive Web Apps, Web Illustration, Form Design, Responsive UI, High-fidelity Prototypes

UX/UI Designer

2018 - 2019
MindClub
  • Built an online therapy and counseling mobile app that connects users with licensed therapists.
  • Collaborated on competitor analysis to identify market opportunities and potential functionality gaps.
  • Created user personas based on interviews and surveys of the two main user groups–patients and therapists.
  • Designed the information architecture and user flows. Iterated prototypes of the main functionality, including scheduling, video chat, surveys, task assignment and review, and payments.
  • Built the logo and app icon design and provided the base of the visual identity.
  • Designed a component library and style guide to be handed off to the development team.
Technologies: Adobe Experience Design (XD), User Interface (UI), User Experience (UX), Wireframing, User Flows, Prototyping, Web Design, App UI, Android, iOS, User Personas, Product Design, UX Design, Online Payments, Branding, Design Systems, SaaS, Interactive Prototypes, Mobile Apps, Dashboard Design, Mobile, Visual Design, Mobile UX Design, Mobile UI Design, Healthcare, Adobe Suite, Agile, Personas, Mobile UI, High-fidelity Prototypes, User Journey Maps

UX/UI Designer

2017 - 2018
Blue Archer
  • Designed a landing page for a Pittsburgh-based web development company highlighting their strengths, experience, and services provided.
  • Created custom vector illustrations to communicate the company's value proposition.
  • Developed a responsive layout with a focus on clarity and minimal user distraction.
  • Improved call-to-action focus and placement to increase conversions.
Technologies: Adobe Experience Design (XD), User Interface (UI), User Experience (UX), Wireframing, Web Design, Responsive, Adobe Creative Suite, Interactive UI, Websites, Landing Page Design, Visual Design, Landing Page Optimization, Adobe Suite, Agile, Agile UX, Web Illustration, Landing Page Designer, Responsive UI

UX Designer

2016 - 2017
Veloscient
  • Created user personas and journey maps based on research data provided by the client and discussions with an industry expert consulting on the project.
  • Designed user flows that would enable straightforward and intuitive navigation of the app functionality.
  • Prototyped clickable wireframes that illustrate the main functionality, helping the client present their business to potential investors.
Technologies: Adobe Experience Design (XD), Miro, Healthcare IT, User Experience (UX), User Flows, iOS, User Personas, Product Design, UX Design, SaaS, Tablet Design, Interactive Prototypes, UX Wireframes, Mobile Design, Web Forms, Information Architecture (IA), Mobile UX Design, Customer Journeys, Healthcare, Adobe Suite, Agile, Agile UX, Personas, Form Design, Mobile UI, User Journey Maps

UX/UI Designer | Illustrator | Animator

2015 - 2016
Assistant Scoutmaster
  • Designed a mobile app that helps boy scout troops better organize their activities and keep track of everyone's progress.
  • Created custom illustrations for 136 boy scout merit badges.
  • Animated 136 boy scout merit badges to be used as a gamification element and increase task completion motivation.
  • Designed user flows and information architecture to ensure an intuitive app structure.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, User Interface (UI), Illustration, User Experience (UX), Wireframing, User Flows, Prototyping, Freelancing, User Personas, Product Design, Interactive UI, Branding, UX Wireframes, Motion & Animation Design, Mobile Apps, Gamification, Dashboards, Mobile, Visual Design, Mobile UX Design, Mobile UI Design, Graphic Design, Adobe Suite, Agile, Web Illustration, Motion Graphics, Mobile UI, After Effects CC

Lead UI/UX Designer | 2D Animator

2013 - 2015
Pintado
  • Designed the UX and UI of a complete home automation app for native Android, including its presentation website.
  • Built responsive UI and UX of several eCommerce websites.
  • Developed the UX and UI of a responsive online marketplace for visual artists.
  • Created and animated a series of typography-based illustrations.
  • Redesigned the company website to focus on our value propositions following a new business plan.
  • Managed and trained junior designers enrolled in our internship program.
Technologies: Adobe Premiere Pro, Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Responsive Web Design (RWD), Illustration, Wireframing, User Flows, Prototyping, Web Design, Web, Android, iOS, Responsive, eCommerce, User Personas, Adobe Creative Suite, Product Design, UX Design, UI Design, Online Payments, Design Systems, SaaS, Tablet Design, Motion & Animation Design, Mobile Apps, Music, Dashboard Design, Websites, Mobile, Information Architecture (IA), Visual Design, Mobile UX Design, Mobile UI Design, Website Redesign, WordPress, Customer Journeys, Leadership, Adobe Suite, Agile, Agile UX, Responsive Web Apps, Motion Graphics, Landing Page Designer, Mobile UI, Responsive UI, High-fidelity Prototypes, User Journey Maps, After Effects CC, Video Editing

UI Designer

2012 - 2013
Softvision
  • Designed an athlete IPO mobile app's UI for Android and iOS.
  • Collaborated on several in-house print design projects.
  • Provided design QA and worked closely with the development team to facilitate a smooth design implementation.
Technologies: Adobe Illustrator, Adobe Photoshop, User Interface (UI), User Experience (UX), Wireframing, User Flows, Web Design, App UI, Android, iOS, Responsive, Product Design, Mobile Design, Flat Design, Websites, Visual Design, Mobile UX Design, Mobile UI Design, Website Redesign, Vector Illustration, Adobe Suite, Agile, Web Illustration, Mobile UI

Junior UI Designer

2009 - 2012
ArtSoft Consult
  • Designed a scheduling mobile app for a local public transportation network.
  • Collaborated with a design team on the company's rebranding and proposed logo designs from which the final version was selected.
  • Redesigned the company's website UI following technical and usability requirements.
  • Produced a series of illustrations for an international marketplace for heavy machinery.
  • Created various large- and small-scale print designs for indoor and outdoor use.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, User Interface (UI), User Experience (UX), Wireframing, User Flows, Prototyping, Web Design, iOS, Responsive, Mobile Apps, Illustration, Visual Design, Mobile UX Design, Mobile UI Design, Graphic Design, Website Redesign, WordPress, Adobe Suite, Agile
2008 - 2011

Bachelor's Degree in Computer Science

Babes-Bolyai University - Cluj-Napoca, Romania

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