Amruta Deshmukh
Verified Expert in Design
Designer
Navi Mumbai, Maharashtra, India
Toptal member since June 7, 2021
Amruta is a product designer who has worked in global public sectors, created design systems that utilize novel trends, human-centric design, and follow web accessibility principles. She has worked with a range of organizations, from advertising firms to Fortune 500 companies, to deliver pixel-perfect visual designs. Amruta finds comfort in building and maintaining strong relationships with people and draws inspiration from the world around her.
Portfolio
PEAK Website Redesign
App for Case Workers
Experience
- Visual Design - 9 years
- Adobe Illustrator - 7 years
- Sketch - 5 years
- InVision - 5 years
- Interactive UI - 5 years
- Zeplin - 4 years
- Figma - 3 years
- Adobe Experience Design (XD) - 3 years
Tools
- Sketch
- Adobe Experience Design (XD)
- Zeplin
- InVision
- Adobe Illustrator
Work Experience
Data Visualization and Product Designer
BCG - Consulting
- Worked with Knowledge Tribe at BCG to improve their expertise capture and profile experience. Conducted extensive research, interviewed over 50 BCG employees to understand the current experience.
- Created post-design engagements like surveys and mood meters to understand and learn the impact of the new design.
- Conducted usability and A/B testing to finalize design. Collaborated with product stakeholders and developers to deliver the final product.
UI Animator
Babylon - Main
- Applied and defined motion and interactivity to design components, patterns, and pages to support a global design system that established a clean, accessible, and cohesive global product.
- Worked closely with developers to get the motion design as a part of the developed design system.
- Worked on After Effects combined with Figma to design motion for components like loader, etc. That gave users confidence and assurance that the client can deliver world-class healthcare service built on attention to detail and reliability.
Senior Product Designer
Inmobi
- Revamped the visual and experience patterns for Roposo.
- Defined a new design language and design system for Roposo, an Indian short video app.
- Introduced interaction patterns and created Lottie animations to support interaction patterns.
Senior Product Designer
Airmeet
- Created a design system to be used by developers and other designers to follow.
- Created dark and light theme interfaces for the mobile app and responsive website. Created mapping for dark and light modes.
- Designed completely customizable interfaces for different brands hosting their events on Airmeet.
Senior Consultant (Visual Designer)
Deloitte Digital (US Offices)
- Defined interface design systems and micro-interaction libraries for responsive websites and apps for an Investment management company in the US.
- Led a team of visual designers to maintain internal style guides and implement new design patterns.
- Made high-fidelity prototypes and micro-interactions for user research and user testing.
- Won outstanding and applause award for being responsive to client needs and delivering designs under a lot of stringent deadlines.
Art Director
Contract Advertising
- Led a team of six art directors. Contributed to digital campaigns for various FMCG clients.
- Worked on different innovation concepts like Drone fashion shows, interactive web concepts, video series, etc.
- Won Socialathon (gold) and Effie wards (silver) for the digital campaigns.
Education
Master's Degree in Public Relations, Advertising, and Applied Communication
MICA (Mudra Institute of Communications) - Ahmedabad, India
Bachelor's Degree in Advertising and Marketing
University of Mumbai - Mumbai, India
Certifications
Google UX Design Certificate
UX/UI Design
Springboard
Skills
Tools
Sketch, Adobe Experience Design (XD), Zeplin, Sketch 2, InVision, Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Adobe CC, InVision App, Photoshop CC, Photo Editors, Illustrator CC, ChartFlow, Procreate
Platforms
Figma, Desktop, Webflow, WordPress
Languages
HTML
Industry Expertise
Advertising, Entertainment & Leisure, Exercise & Fitness, Government
Other
UI Design, Web Design, Design, Motion Design, Responsive Web Apps, Responsive Layout, UI Motion, Desktop App Design, Desktop Web Design, User-centered Design (UCD), Financial Services, Financial Systems, Financial Software, High-end Design, Document Design, Graphic Design, UX Design, Dubai, Branding, SVG, Mobile Design, SVG Animation, Web Illustration, UI Branding, Fintech, Visual Design, Visual Art, Communication Design, Interactive UI, User Interface (UI), User Experience (UX), User Journeys, Wireframing, Digital Banking, Design Systems, Live Entertainment, Mobile UI, Color Theory, Color Palettes, UI Research, Gamification, Illustration, Vector Art, Music Players, Tablet UI, State Government, Social Hubs, Web Services, UX Research, Heuristics, Heuristic Evaluation, Typography, Localization, Salesforce Sales Cloud, User Testing, Mobile App UI, Interface Testing, Iconography, Social, UI Animation, Digital Art, UI Components, Component Libraries, Data Visualization, Fitness Trackers, Apple Watch Design, Wearable Technology, Interactive Charts, eCommerce UX, Character Illustration, Responsive UI, Employee Benefits, Kids & Families, Financial UX, Consumer Banking, Interaction Design (IxD), User Personas, Information Design, Interactive Design, Responsive Web Design (RWD), Emailers, Landing Page Design, Landing Pages, Pastel, Imagery, Charts, Infographs, Data-informed Visual Design, Dashboards, Web UI, Web Marketing, Collateral, Digital Brand Identity, Online Banking, Finance, Corporate Websites, Line Icons, Dashboard Design, Web App Design, MVP Design, Product Design, Infographics, Web App UI, Web App UX, Enterprise, B2B, Sketching, B2C Marketing, Meditation, Women, Music Notation, Abstract Art, Animation, User Research, eCommerce, eCommerce Design, Catalogs, Sales Orders, Online Ordering, User Interviews, Web UX, Layout, Mobile UX, Online Shopping, Motion Graphics, Software, Apps, Personas, Prototyping, UXM, Quantitative User Research, Remote User Testing, Atomic Design, Motion Interaction
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